Media Kit - Project NurseryMedia Kit 1 st Quarter 2011 dream . discover . design ....

[email protected] l 3206 Canyon Lake Drive, Los Angeles, CA 90068 l (323) 603-9117 l Project Nursery, LLC

Media Kit1st Quarter 2011

dream . discover . design .


What is Project Nursery?Project Nursery is the leading online resource and community dedicated to baby’s first room & beyond. We proudly feature inspirational photo galleries submitted by readers, hip finds for the family home, do-it-yourself projects, expert design tips, fabulous weekly giveaways and much more!

Our readers are a mix of expecting parents, experienced parents, boutique owners, passionate home decorators and mom bloggers. Started in April 2008, ProjectNursery.com currently attracts 1,000,000+ pageviews monthly.


We are Melisa Fluhr and Pam Ginocchio, long time friends and design fanatics! We met in college and after graduating, both landed in New York City and shared a (tiny!) West Village apartment. We lived the single life, focused on our respective careers, met wonderful husbands, obsessed over 2 elaborate weddings, endured 5 intensive renovations and survived pregnancy on modified bed rest. While waiting for our little ones to arrive, we traded hundreds of emails about nursery design, decorating ideas and paint colors. Prompted by HGTV.com’s “Rate My Space,” Melisa posted pictures of her son’s new LA “crib” on the web and the interest was overwhelming. After receiving hundreds of comments and attention that sparked online decorating debates, an idea was born: Project Nursery.

While not formerly trained in design, we are nevertheless as passionate about the process as any interior designer. We draw inspiration from a variety of unexpected sources and have the innate ability to combine unusual (and budget friendly) elements into kid friendly spaces that command attention. Most of all, we understand the value of sharing ideas and are inspired daily by the members of Project Nursery’s enthusiastic online community.

Who’s Behind PN?

Pamela Ginocchio & Melisa FluhrBug and Bean Photography


Why Partner?Receive personal, fun and honest reviews. We believe in what we promote and our passion about your product is evident in our writing. And if compelled to do so, we’ll even pull out our flip cameras to “vlog”about it!Gain quality exposure. Project Nursery readers view an average of 5+ pages per visit in search of inspiration and design ideas. We will expose your company to 9,500+ weekly newsletter subscribers (growing daily) and 1,000,000+ monthly pageviews.Reach your target audience. We cater to a network of parents and grandparents who are dreaming up designs and shopping for their next kiddie decorating project.Enjoy partnership opportunities. We often look to our advertiser’s products for promotional opportunities as we grow Project Nursery through events and media interviews.

Our FocusProject Nursery connects readers to the products featured in real world room and party designs showcased within our 20,000 + member generated “project gallery“. Our daily blog exclusively promotes baby, child and family design related products and services. While we love a good book or clever iphone app, we will only review items that best fit our readers interests: Children’s room & party decor.

Romantic Feminine Nursery by Nursery Notations

Modern Nursery by Lola T.


Buzz“Project Nursery is a one-stop shop for moms with a baby-on-board, featuring out-of-the-box nursery ideas, kids’ room photo galleries, and seriously inventive baby shower decorations. Design maven moms Melisa Fluhr and Pamela Ginocchio started Project Nursery in the spring of 2008. As two of the most fashionable mamas on the West Coast, it was only a matter of time until they became business partners and started helping design-stumped parents pull it all together.”

Babble’s 50 Top Design Blogs For Moms, Babble.com

“For design-porn pictures of beautifully decorated baby rooms.”“…ways to design a nursery so it looks as chic as the rest of your digs.”

Best of the Web & Favorite Blogs For Moms, Stroller Traffic

Testimonials"Working with Project Nursery has been both effective and enjoyable. The team is always responsive and a true pleasure, and the results are significantly stronger than other media outlets we've tried. Project Nursery speaks directly to moms through their inspiring, creative and energetic site - being a part of that translates directly to increased traffic and sales.“

Annie Totten, Owner, Bloume Baby

“We’ve already seen the benefits of our ad space…we’ve gotten a big surge in traffic since it started running. What a great business model you have! We just love it.”

Stacy Amoo-Mensah, Co-Owner / Designer, Name Your Design

“I just wanted to take a minute to thank you for the great post on Taut Canvas. We saw a spike in web traffic coming from you and was so pleased to see what you had written….Your site is fantastic. I can't tell you how refreshing it is to find a site that honestly writes about things they've discovered rather than just looking for a handout or giveaway before sharing with their readers. You are truly genuine and we really appreciate that!”

Rodney Jerabek, Founder, Taut Canvas

http://www.babble.com/products/mom-products/best-design-blogs-mom-kid-baby-products-project-nursery/

http://strollertraffic.com/

http://bloumebaby.com/

http://nameyourdesign.com/

http://tautcanvas.com/default.asp


Our Audience

Metrics (Google Analytics)Unique Visitors (monthly): 133,092Visits (monthly): 201,350Pageviews (monthly): 1,099,696Average Time On Site: 4 minBounce Rate: 55%RSS Feed Subscribers: 2,644Quantcast Ranking: 30,142Google Page Rank: 4/10

Demographics (Quantcast) Sex: Female = 72%Age: 18-34 = 43%Income: 60-100K= 31%Ethnicity: Caucasian = 90%Marital Status: MarriedHas Kids 0-2: 25%Has Kids 3-12: 37%College Graduates: 55%

Social Media Footprint

Facebook Fans: 5,599 Twitter Followers: 3,941

Updated 1/2011 Kate’s Fairy Garden Party by

The TomKat Studio


Sponsorship Opportunities At A Glance

1. Product ReviewBenefit: Introduce your product to a targeted audience as a “must-have” item by the Editors of Project Nursery.Size: (3) Photos 500pix wide

5. Giveaway Benefit: Enjoy both homepage and blog exposure. Be featured in our newsletter emailed to 9,500+ subscribers. Drive potential customers to your website and social media accounts. All while encouraging them to comment back with a favored item. Size: (3) Photos 500pix wide

2. Weekly Newsletter AdBenefit: Reach the inboxes of 9,500+ opt-in email subscribers.Size: Medium Rectangle 300x250pix

3. Website Ad - SquareBenefit: Gain visibility with up to 1,000,000+ pageviews monthly.Size: Square 125x125pix

Reviews cannot be guaranteed. We reserve the right to refuse ads based on the content of the ad, product or site being promoted.

Global Room by mbmorris9

4. Website Ad – Leaderboard & Medium RectangleBenefit: Gain visibility with up to 1,000,000+ page views monthly.Size: Medium Rectangle 300x250pix or Leaderboard 728x90pix


1. Product Review Policy• Please forward product information and advise if

you are willing to send a sample. • Samples are highly encouraged however, samples

will not be returned.• Project Nursery reserves the right to use such

samples for promotional purposes as deemed fit.• Negative reviews will not be posted. • We cannot guarantee a review for all products

received.

Ferm Living Animal Wallpaper


2. Weekly Newsletter Ad Policy• A medium rectangle 300x250pix graphic is required.• Accepted formats include png, jpg or gif. • Placement of the ad is located within the right side

column. • Only one ad will run per newsletter.• Ads are non-refundable and payment must be

finalized prior to the run date.

Medium Rectangle(300x250)


3. Website Ad Policy Square

• A small 125x125pix ad graphic is required.

• Accepted formats include png, jpg, gif or animated gif.

• Placement of the ad is located in the right sidebar of every projectnursery.com page.

• Ads run monthly however they may be prorated.

• Prices are subject to change at the start of every quarter.

• Ads are non-refundable and payment must be finalized prior to the run date.

4. Website Ad Policy Leaderboard & Medium Rectangle

• Please visit federatedmedia.net for self serve ads, policies and procedures.

Leaderboard(728x90)

Medium Rectangle(300x250)

Square(125x125)

https://advertisers.federatedmedia.net/explore/view/projectnursery?ref=individualpsp


5. Giveaway Policy• The contest period will run for 7 days beginning on Friday

at 12noon PST ending the following Friday at 11:59 pm PST.

• The giveaway will be featured within a homepage widget for 6 days (Friday to Thursday) and promoted via Project Nursery’s social media accounts.

• A photo of the giveaway and a direct link to enter will be featured within our weekly newsletter sent every Tuesday to 9,500+ opt-in email subscribers.

• To qualify for extra entries, participants will be encouraged to “Like” you on Facebook or “Follow” you on Twitter.

• A $50 minimum value is required for all giveaways.• Giveaways must be open to both US residents and

Canada.• Giveaways are scheduled approximately 4-6 weeks in

advance. • Please send specific photos or copy to Project Nursery at

least one week prior to your giveaway date; otherwise photos and information will be taken directly from the company’s website.

• Winners will be notified by Project Nursery and asked to provide the supplier with their mailing information directly.

• All giveaways are to be sent directly from the supplier to the contest winner within a timely fashion at no cost to Project Nursery.

• Giveaways are non-refundable and payment must be finalized prior to the feature.

The Hushamok


PaymentInvoices are generated via PayPal

ContactAdrienne LaRocque

[email protected]

Vintage Modern Nursery by Little Crown Interiors

mailto:[email protected]

Media Kit - Project NurseryMedia Kit 1 st Quarter 2011 dream . discover . design ....

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