MEDIA KIT - IglooAudience REACH MENA GCC 27.2M USERS 839M IMP 66M USERS TOTAL 1,448M IMP 10.8M USERS...
Transcript of MEDIA KIT - IglooAudience REACH MENA GCC 27.2M USERS 839M IMP 66M USERS TOTAL 1,448M IMP 10.8M USERS...
M E D I A K I T
MOBILE
a day on their mobiles
?WHY
of online traffic come from
phones & tablets
are likely to recommend
brands after a positive mobile
experience
hours is the amount of time
consumersspend on their mobiles per day
of Facebook users access it through
mobiles
of people check their emails
through their phones
of mobileusers are likely
to buy online through
their device
69%5 57%
89%
75%
95%
MOBILE
of mobile media time
comes from Apps
of users media time is spent
on mobile
of marketers believe mobile
advertising is core to their business
of Facebook advertising comes
from mobiles
more interaction with brands than any other medium
By 2019 mobile advertising is expected
to represent of all digital spend
of online transactions are now
done on mobiles
?WHY
89% 71% 40%
72%87%69%
2X
OURPRO-DUCTS
Ad MobileNetwork
EmailMarketing
SMSMarketing
SMS
We offer fully integrated marketing solutions across various mobile touch points
AD MOBILE NETWORK
Of Traffic Via Apps
IglooTargeting
Parameters
Igloo Performance
Multi Format and Push
Notification
Igloo TECHNOLOGY
( DMP )
Million UniqueUsers
CountriesIn the MENA
Region
80
90%
16
?WHY
1.5Billion
ImpressionsPer Month
TARGETING
Location
Re-targeting
Device/Operator
Language
Demographics
Behavioral & Interest
PARA- METERS
Deep Segmentation
Engage with your Consumers
DriveConversion
Connect with yourAudience
REACHMENA
GCC 27.2M USERS839M IMP
66M USERSTOTAL
1,448M IMP
10.8
M U
SER
S17
7M IM
P9.2M USERS108M IMP
18.8M USERS324M IMP
LEVANT
OTHERS
NORTHAFRICA
GCC: KSA 10M USERS 340M IMP, UAE 5M USERS 320M IMP, KUWAIT 2.5M USERS 47M IMP, QATAR 2.5M USERS 47M IMP, OMAN 2M USERS 33MIMP, BAHRAIN 3M USERS 27M IMP, YEMEN 1.2M USERS 23M IMPLEVANT: JORDAN 4.5M USERS 40M IMP, LEBANON 3.4M USERS 47M IMP, PALESTINE 1.3M USERS 21M IMPNORTH AFRICA: EGYPT 9M USERS 230M IMP, MOROCCO 1.3M USERS 22M IMP, TUNISIA 3.5M USERS 28M IMP, ALGERIA 5M USERS 34M IMPOTHERS: IRAN 5M USERS 92M USERS, IRAQ 5.8M USERS 85M IMP
Push Notification have a 97% read rate and 90% of them are read within 3 minutes of receipt:
Ability to engage
and re-engage users
Users controls let users
opt-in
Valuable data
and insightsContextuality Simplicity
Push Notification have a 97% read rateNOTI-
FICATIONPUSH
Standard Banner Interstitial Native Rich Media PushNotification
Video
You Are 200 Hundred Meters Away From A Wonderful Experience At Swatch Shop
FORMATMULTI-
TARGETING
unique profiled users collected from premium publishers
Demographic: gender, age, location, languages, nationality, annual income, parental status and job level.
Interest ensures that we're serving up your campaign to users opted to be interested in several channels.
Behavioral targeting through targeting the behavior of each user interacted and engaged in previous campaigns.
Re-targeting: Target users based on actions taken in the recent past.
CAP-
6Million
ABILITIES
21%21%44%44%
85%85%3B3B
3X3X
of marketersuse Email marketing as a primary channel for lead generation
of Emails are opened during the 1st hour of sending
of Email recipients acknowledge buying at least 1 item because of promotional message
Revenues for Email marketing in the US will grow from 2.07B in 2014 to 3.07B in 2019
of retailers consider email marketing as the most effective customer acquisition tactic
Emails convert 3 times more than Social Media
STATS
EMAILMARKETING
PERFORMANCE MAIL
Ongoing OptimizationOur unique algorithm and
optimization tools allow you tostay ROI focused – delivering
higher conversion rates
CRM integration supportYour leads can be synceddirectly with your CRM,
allowing your sales team to take immediate action.
Personalize your formsIncrease your form attention bypersonalizing the content you
are sending and adding variables such as name,
gender.
Generate leads that matterYou'll reach the right people bypairing lead advertising with our
audience selection andoptimization products.
Generate high-quality leadsSELECT VEHICLE
From: CHRYSLER >To: [email protected] >
Book A Test DriveToday at 11:57 AM
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CONTACT INFORMATION
FIRST NAME*
LAST NAME*
PHONE NUMBER*
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16
CM
26
INVENTORYTOTAL
16M USERSTOTAL
OTHERS5%
NORTHAFRICA
25%
LEVANT11%
9.45M USERS
1.8M USERS
4M USERS
0.8M USERS
GCC59%
GCC: KSA 5.8 USERS, UAE 2.1M USERS, KUWAIT 0.4M USERS, QATAR 0.25M USERS, OMAN 0.7M USERS, BAHRAIN 0.2M USERS LEVANT: JORDAN 0.4M USERS, LEBANON 0.3M USERS, SYRIA 0.5M USERS, IRAQ 0.6M NORTH AFRICA: EGYPT 2.8M USERS, MOROCCO 0.5M USERS, TUNISIA 0.3M USERS, ALGERIA 0.4M USERS OTHERS: 0.8M USERS
Age
Gro
ups
BE
NC
HM
AR
K
USE
R C
HAN
NEL
S
GENDER
18 Years 7%
18 - 24 Years 15%
25 - 34 Years 28%
35 - 44 Years 27%
45 - 55 Years 12%
55+ Years 11%
SPORTS
CHANNELS OPENRATE
CLICKRATE
FASHION &LIFESTYLETRAVEL &TOURISM
BUSINESS
ENTERTAINMENT
AUTOMOTIVE 2%
2%
2.5%
2%
2.4%
2%
2.5%
2%
2.7%
22%
20%
20%
20%
22%
20%
21.8%
19%
23%
HEALTH
EDUCATION
TECH
SPORTS 7%
FASHION &LIFESTYLE 12%TRAVEL &TOURISM 12%
BUSINESS
ENTERTAINMENT
AUTOMOTIVE
13%
13%
14%
HEALTH 9%
EDUCATION 10%
TECH 10%
60%
40%
INVENTORYBREAKDOWN
MARKETING?SMS
50%50%
90%90%
89%89% 32%32% 2%2%
209%209%10X10X
of consumers make direct
purchase after receiving an SMS
use messaging as the most
popular feature on mobile devices
of consumers respond to promotional
SMS
of Subscribers opt out of
text message marketing
of text messages
are read within3 minutes
Coupons via SMS have
redemption rates
than printedcoupons
higherSMS Response rates higher than phone
calls, Facebook, or email
PRODUCTSSMS
P2P SMS A2P SMS Enterprise Messaging
• Reliable Peer-to-Peer ( P2P ) SMS-mes-saging services that connects you to hundreds of mobile operators and SMS hubs • Expand your geographical reach and allow your clients to send and receive SMS texts to/from anywhere in the world• Reliable Peer-to-Peer ( P2P ) SMS-mes-saging services that connects you to hundreds of mobile operators and SMS hubs • Expand your geographical reach and allow your clients to send and receive SMS texts to/from anywhere in the world
• The latest Bulk SMS MT (Mobile Terminated) technologies with the ability to send SMS messages through our direct and indirect connections with aggre-gators. • Based on a highly reliable connectivity infrastructure and trusted routes, messages are delivered in the fastest and most cost-efficient way. • Acting as an intermediary agent between institutions/individuals and mobile network operators, our A2P messaging services supports all messaging features, and help you avoid the complexities that could arise when working with Bulk SMS. • Offer two types of easy-to-manage connections to the SMS gateway : SMPP and SS7
The Enterprise Messaging Service (EMS) is an integral part of our A2P service. • We act as an intermediary between you and the mobile operator helping you avoid the complexities that could arise when using this type of service. • As a Bulk SMS messaging provider, we are able to deliver your messages at cost efficient prices to worldwide destinations without asking you for minimum monthly volume commitments.
SPECTRUM
Igloo provides active and profiled database by making five steps to maximize engagement:
Demographics Behavioral Operator Geographic Language
TARGETING
MENA
GCC 17.1M USERS
88.7M USERSTOTAL
25M
USE
RS
19.6M USERS
27M USERS
LEVANT
OTHERS
NORTHAFRICA
GCC: KSA 5.4M USERS, UAE 2.7M USERS, KUWAIT 1.3M USERS, QATAR 1.2M USERS, OMAN 0.5M USERS, BAHRAIN 1.2M USERS, YEMEN 4.8M USERS LEVANT: SYRIA 9M USERS, JORDAN 4.6M USERS , LEBANON 3.5M USERS , IRAQ 2.5MNORTH AFRICA: EGYPT 7.2M USERS , MOROCCO 5.8M USERS , TUNISIA 2.8M USERS , ALGERIA 11.2M USERS OTHERS: IRAN 25M USERS
REACH
Age
Gro
ups
USE
R C
HAN
NEL
SGENDER
INVENTORY
< 24 Years 11%
25 - 44 Years 57%
> 45 Years 32%
65%
35%
SPORTS 7%
FASHION & LIFSTYLE 11%
TRAVEL & TOURISM 13%
BUSINESS
ENTERTAINMENT
AUTOMOTIVE
14%
14%
15%
HEALTH 8%
EDUCATION 9%
TECHNOLOGY 9%
BREAKDOWN
PROGRAMMATIC ADVERTISING has been growing in the region aggressively, market demand on programmatic has expand to a point if suppliers do not have the technology and knowledge they will be missing big potential spend from the local and international markets .
To have a powerful programmatic presence in the region we decided to partner with the biggest programmatic technology provider-Google-to help us serve our clients and suppliers with the available programmatic advertising solution Google ADX NPM.
PROGRAMMATICPRODUCT
We have also developed compatible rich media solutions to be served programmatically through google programmatic to help brands use google programmatic technology more affectively to bring higher brand awareness for the users.
PROGRAMMATICRICH MEDIA
OUR MONTHLY
GCC
216M IMPRESSIONS
144M IMPRESSIONS
112M IMPRESSIONS
472M
IMP
RE
SS
ION
STO
TAL
LEVANT
GCCCHANNELSREACH
Automotive:8M impressions
Sports Channel :8M impressions
Female Channel:21M impressions
News Channel:34M impressions
Technology Channel:14M impressions
Business Channel:18M impressions
Lifestyle Channel:9M impressions
NORTHAFRICA
GCC: KSA : 84M impressions UAE : 18M impressions Kuwait : 2.5M impressions Oman : 4.5M impressions Qatar : 1M impressions Bahrain : 1.8M impressions LEVANT: Lebanon : 11M impressions Jordan : 150M impressions Iraq : 37M impressions Palestine : 18M impressions NORTH AFRICA: Algeria : 19M impressions Egypt : 67M impressions Libya : 14M impressions Morocco : 26M impressions Tunisia : 18M impressions
REACH
For further inquiries, please contact [email protected]
#1204, Fortune Executive Tower Cluster T, Jumeirah Lake Towers
PO.Box: 336101, Dubai, UAEPhone: +971 4 4310831