ABOUTFrederick Magazine

Frederick Magazine is an award-winning monthly publication inFrederick County. It is the largestfull-color monthly magazine in theregion and is published byDiversions Publications, Inc., whichwas established in 1985.

MEDIA KIT

CONTACT INFODiversions Publications, Inc.

6 N. East St., Suite 301, Frederick, MD 21701sales@fredmag.com | 301.662.8171

JanuaryBusiness Trends/Outlook

Healthy Living

FebruaryBest of Frederick

Black History Month

MarchHome and Garden

Real Estate

AprilSpring Dining Issue

Cosmetic Surgery/Dental

MayPeople to Watch

Agriculture

JuneBridal Issue

Women’s Health

JulyMedical Technology/Breakthroughs

Great Outdoors

AugustRetirement Living

Back-to-School

SeptemberCelebrate Frederick

Small Businesses

OctoberHistory Lesson

Fall Dining

NovemberVolunteers and Nonprofits

Arts and Entertainment

December Holiday Issue

Made in Frederick

EDITORIAL THEMES

DEPARTMENTS

Frederick MagazineDepartments Include:

INsiderDining

In the StudioDestinationsTimepiece

Monthly Events

Then & NowDiversionsReflections LifestylesTech Talk

A Look Back

Editorial content is subject to change without noticeat the discretion of the publisher.

Frederick Magazine Advertising RatesSize 1x 3x 6x 12xFull page $2,649 $2,391 $2,154 $1,9972/3 page $2,174 $1,971 $1,767 $1,6621/2 page $1,699 $1,499 $1,391 $1,2961/3 page $1,295 $1,169 $998 $9771/4 page $1,061 $952 $837 $7771/6 page $869 $782 $688 $6371/12 page $510 $444 $385 $333

Back Cover $3,998 $3,529 $3,244 $2,482Cover 2 & Cover 3 $3,198 $2,867 $2,474 $2,339Full Page (Pg. 1) $2,840 $2,706 $2,482 $2,227

RATES & SIZES

2/3 Vertical4.833 x 9.875

1/4 Page3.583 x 4.833

1/12 Square2.333 x 2.333

1/2 Vertical4.833 x7.333

Full Page*8.25 x 10.875

1/3 Square4.833 x 4.833

1/2 Horizontal7.333 x 4.833

1/3 Vertical2.333 x 9.875

1/6 Vertical2.333 x 4.833

1/6 Horizontal4.833 x 2.333

AD SIZE & FORMATS

*FULL PAGE ADS must extend, or “bleed”, at least .125” (1/8”) past trim line (ad dimensions including bleed line should be at least 8.5” x

11.125”). To ensure that important text and/or images are not unintentionally cropped off during printing process, please stay within the safe

area, which is .5” inside trim line on all sides.

Gender of Frederick Magazine Readers:Female 70%Male 30%

Age of Frederick Magazine Readers:25-39 18%40-64 61%65 + 21%

Marital Status of Frederick Magazine Readers:Married 78%Single 8%Divorced, widowed 13%

Children Up to 3 children 22%

Education of Frederick Magazine Readers:Attended 1-3 years of college 89%Graduated four-year college or better 59%Earned/presently enrolled post-graduate 40%

Many Frederick Magazine Readers are Newcomers to Frederick CountyMoved to Frederick in the past 10 years 26%Moved to Frederick in the past 20 years 49%Resident 20 years or more 51%

Primary Home Ownership/Appraised Worth of Frederick Magazine ReadersOwn single family home 84%Own a home 96%Homes worth $500,000 and greater 40%

Counties of employment of FrederickMagazine ReadersFrederick 66%Montgomery 15%

Investments of Average Frederick Magazine ReaderMutual funds 63%Money market funds 47%Public traded stocks 36%IRA accounts 70%

Major Purchases/Projects Frederick MagazineReaders will make this year (12 months)Furniture/interior design 34%Home remodeling 31%Electronics 31%Investments 20%Car/truck/boat 17%Landscaping/garden project 15%Jewelry 8%

Average Household Income of FrederickMagazine Readers Annually earn $100,000 or more 51%Annually earn $150,000 or more 23%Annually earn $250,000 or more 6%Annually earn $500,000 or more 2%

Frederick Magazine: Average readership per magazine 3 readersAverage hours reading magazine 2 hoursMagazine is retained 12 months or longer 35%Magazine is retained 3 months or longer 70%

Frederick Magazine Readers Dine at Restaurants (per month) Dine at restaurants 4 to 8 times 96%Dine at restaurants 12 to 16 times 33%Dine at restaurants 20 to 36 times 6%

Frederick Magazine Readers will travel to Restaurants:Travel up to 30 miles to a restaurant 90%Travel up to 45 miles to a restaurant 46%Travel more 60 miles or more to a restaurant 28%

Weekend trips to Maryland and Surrounding States in past year by Frederick Magazine Readers At least one trip 85%2 to 4 trips taken 39%5 to 7 trips taken 19%8 or more trips taken 17%

Our readership is Active...Affluent...Educated

READERSHIP

ADVERTORIALS

What are Advertorials?

When you want to make news with your business, consider an

advertorial. By combining the guaranteed placement of an ad

with the more news-oriented approach of editorial copy, we

can help you promote your business, your products and your

services in a new way.

This is your chance to tell Frederick Magazine’s readers

more about your business and what makes it different from all

the rest. Perhaps you want to include some of the credentials

of the people who work with you, or specific information

about where your products come from; or maybe you just

want readers to get to know you more on a personal level—

what drives you, what you enjoy doing when you’re away from

work, or perhaps the community organizations you support

with your time, talents and resources.

Let one of our professional writers craft a “behind the

scenes” look at you and your business so you can let people

know what sets you apart—and makes you stand out.

How it Works• One of our professional writers will contact you to set up aphone interview.

• Based on those aspects of your business which you chooseto promote through the interview, the writer will draft a 300to 315 word advertorial. You will have ample time in which toreview the copy and make any appropriate changes.

• You will also be contacted by one of our photographers, whowill schedule a time to come out and photograph you oryour products (and your staff) at your business. Our artdirector will choose the final photograph that will appear inthe advertorial.

• The photograph and editorial copy will be laid out by one ofour graphic artists and you will be given a final proof toapprove.

Don’t miss this chance to tell your story, your way.

What You Get:

• A professional writer to craft acustomized editorial pieceabout you.

• A professional photographerto come to your location for aprofessional photo.

• A full-page, full-color ad thatlooks and reads like editorialcontent.

TOTAL COST: $2,500

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T he American Cancer Societyestimates that nearly one millionpeople will be diagnosed withcolorectal cancer in 2017. In fact, colorectalcancer is the third leading cause of cancer-related deaths in women in the UnitedStates and the second leading cause in men.

Colorectal cancer includes cancers arising inthe colon or rectum, but this fairly commoncancer is not as deadly as it was severaldecades ago.

Regular colorectal screening is oneimportant reason why people are survivingcolon cancer, but cutting-edge treatment isanother factor. Hemant Chatrath, M.D., aboard certified gastroenterologist with Meritus

Digestive Health Specialists, gives tristateresidents an effective defense against a coloncancer diagnosis.

Working inside-outDr. Chatrath uses a newer treatment calledendoscopic mucosal resection or EMR to treat early-stage colon cancer, slow-growing

cancerous and non-cancerousgrowths or large polyps that cannotbe removed during a colonoscopy,and typically require surgery. Theminimally invasive procedureprevents and replaces surgery forcolon resection—the surgicalremoval of part of the colon. Inaddition, EMR can be used to treat early stagecancers in the esophagus and stomach.EMR is performed with a long, narrow tube

equipped with a light, video camera and other instruments. The tube is guided up through the anus and once a large polyp or superficial cancer is seen, thegastroenterologist injects a fluid mixed with dye to

create a cushion between the polyp or tumor and thegastrointestinal wall. The liquid lifts the abnormaltissues allowing the gastroenterologist to shave thelesion using thermal energy. The lesion is removed

through the endoscope and thermal energy destroysany remaining precancerous or cancerous tissue.Faster recoveryEMR is an outpatient procedure similar to

a colonoscopy and typically takes one hour to perform.Traditional surgery on the other hand,involves reconstruction of your colon, a lengthy recovery time, changes to your diet and bowel movements andoccasionally a colostomy, a temporarypath for waste material to leave the body. “For the appropriate patient, EMRhas many positive aspects,” says Dr.Chatrath. “Unlike surgery, there is no abdominalincision and you avoid a hospital stay.” Higher in complexity than traditional endoscopy,

not all gastroenterologists are trained to perform EMR.Dr. Chatrath’s extensive training in interventionalendoscopy gives him the expertise needed to performthis intricate procedure previously not offered toresidents in the tristate area. “EMR is now the standard of care for patients

with these types of conditions,” says Dr. Chatrath. “It’s very exciting and rewarding to offer EMR to our community.”

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PROMOTION

Minimally Invasive Treatment for Colon Cancer

March is Colorectal Cancer Awareness Month. The providers of Meritus Digestive Health

Specialists encourage you to know your risks and get screened for colorectal cancer. Visit

www.meritushealth.com/Your-Health-Matters/Meritus-Health-Articles.aspx to learn

more. Pictured from left to right: Hemant Chatrath, M.D.; Nelson L. Ferreira, M.D.,

FACG, AGAF; Kiran Khosa, M.D.; and Juan A. Tayler, M.D.

ADDITIONAL PUBLICATIONS

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HISTORIC DOWNTOWN FREDERICK, MARYLAND

FROM THE PUBLISHERS OF

MMAAPP

DOWNTOWN FREDERICK

BravuraCrabapple’s DeliCurious IguanaDublin RoasteryEc’clectiblesEn MasseLiberty GasMcCutcheon’s Museum ShopNational Museum of Civil War Medicine7-11 East StreetTourism Council

WEST FREDERICK

(Rt.40, Rosemont, 7th St., Jefferson, Ft. Detrick)7-11 Hoke Rd-Rt. 407-11 Jefferson St.7-11 Old Camp Rd-Rt. 40Frederick Memorial HospitalLakefront Fine Wine & SpiritsSafeway 7th St.Snax RosemontWeis-Rt. 40Weis Jefferson St.Westridge Liquors-Rt. 40Wonder BooksYe Olde Spirit Shop

SOUTH FREDERICK

(Rt. 85, Rt. 355, New Design, Ballenger Creek)Baltimore CoffeeBarnes & Noble FSK MallCostcoCommon Market-Rt. 85Giant New Design Rd.SnaxSuperFresh

EAST FREDERICK

(Spring Ridge, Monocacy Blvd,Rt. 26)Brown’s LiquorsCarriage House BakeryGiant MonocacyPlus MartRiverside Exxon-Rt. 26Riverside Liquors-Rt. 26Spring Ridge ExxonSpring Ridge LiquorsWeis Spring Ridge

NORTH FREDERICK

(Rt.15, Thomas Johnson)Beckley’s Country Store-Rt. 15Citgo Convenient Mart-Rt. 15WalgreensWeis T.J.

LIBERTYTOWN

7-11

BRUNSWICK

Book CrossingsRite Aid

BUCKEYSTOWN

Buckeystown Store

EMMITSBURG

JubileeSilo Hill Exxon

MIDDLETOWN

Main CupSafewayTrout’s Liquors

MT AIRY

7-11SafewaySuper FreshWeis

MYERSVILLE

ExxonRoss General Store

NEW MARKET

Countryside LiquorsHilltop ConvenienceMobilNew Market General Store

THURMONT

Catoctin OrchardGateway MarketWeis

WALKERSVILLE

SafewaySheetz

URBANA

Giant

WOODSBORO

Trout’s Market

MONTGOMERY COUNTY

7-11-Monrovia

WASHINGTON COUNTY

Battleview MarketMichelle’s Cardtique

DISTRIBUTION

CRAVEget an intimate look at the tri-state region’s best in food,drink, and dining. CRAVE’sbeautiful design, stunning pho-tography, and engaging contentappeal to a wide range of cus-tomers who enjoy local enter-tainment and dining out. Apowerful marketing tool show-casing your products, style,service, and entertainment.

GUIDE: City & CountyThe complete source for newresidents. Comprehensive infor-mation about Frederick County,from community profiles tochurches and government serv-ices to recreational programsand civic clubs. Dining guides,area maps and directories listeverything from emergencyservices to public schools.

HomegrownFrederickAgriculture is a proud part ofFrederick County’s history. In-creasingly, consumers are seek-ing fresh, locally-produced foodand Homegrown Frederick is thego-to guide for connecting themto our farmers and growers.

MAP: Shopping& Dining GuideOver half a million tourists flockto Downtown Frederick everyyear! This overwhelming num-ber of visitors provides our localbusinesses with more of an in-centive to include their compa-nies in the annual DowntownFrederick Brochure.