Media Kit FCC PUBLIC - Odbornecasopisy.cz...15. 5. 2017 7. 6. 2017 30. 6. 2017 15. 8. 2017 7. 9....

8
Media Kit FCC PUBLIC 2017 & 25 2016 of magazine ELEKTRO years

Transcript of Media Kit FCC PUBLIC - Odbornecasopisy.cz...15. 5. 2017 7. 6. 2017 30. 6. 2017 15. 8. 2017 7. 9....

Page 1: Media Kit FCC PUBLIC - Odbornecasopisy.cz...15. 5. 2017 7. 6. 2017 30. 6. 2017 15. 8. 2017 7. 9. 2017 5. 10. 2017 7. 11. 2017 7. 12. 2017 Wide base of readers. Distribution at all

Media Kit FCC PUBLIC

2017

&

252016

of magazine

ELEKTRO

years

Page 2: Media Kit FCC PUBLIC - Odbornecasopisy.cz...15. 5. 2017 7. 6. 2017 30. 6. 2017 15. 8. 2017 7. 9. 2017 5. 10. 2017 7. 11. 2017 7. 12. 2017 Wide base of readers. Distribution at all

Media Services FCC PUBLIC – platform for expertise sharing

25 years of experience working with professionals large readership

Our printed magazines are regularly distributed to subscribers in the Czech and Slovak Republics, to many fairs at home and abroad, as well as participants in professional events (trade fairs, seminars, conferences).

The contents of the printed version is enriched with interactivity and multimedia elements in the digital version. It is accessible anytime, anywhere, using computers, tablets, iPads and smartphones. Its audience is comparable to the circulation of the printed version.

ConferenceFCC PUBLIC is an organizer of important conference events in the branch of energy transport, use and management, organized either individually or as accompanying program of the fairs AMPER, IBF, MSV: Energy for the Future Prospects of e-mobility Prospects of housing

Web portalportal www.odbornecasopisy.cz Czech and English versions, for all kinds of the

communication equipment, first-hand information, interactive digital version

of our magazines themed specials, intensive contact of skilled

public with manufacturers, suppliers and people interested in technology

Tematické speciályelektronické publikace electronic publications created from the pages of long term articles and series published in our magazines – they are offering all the parts in one place

MembershipFCC PUBLIC is a member of professional employers’ Unions from the field electrical industry ELA – Electrical Association of the Czech Republic ZEP SR – Union of electrical industry of Slovak Republic

odborný časopis pro elektrotechniku

Elektronická verze

časopisu

www.eel.cz/archiv

ELEKTROTECHNICKÝ OBZOR (1910–1991) + ELEKTROTECHNIK (1946–1991)

25 let2016

časopisu

ELEKTRO

Cena 52 Kč

Prohlédněte si videoklipy

v elektronické verzi tohoto vydání:

Seminář USZ (s. 13)

MSV 2016 (s. 14)

ELO SYS 2016 (s. 14)

Nová laboratoř ČVUT (s. 15)

Ověření návrhu Bonega (s. 48)

Český Murrelektronik (s. 53)

Téma: Rozváděče

a rozváděčová technika;

Točivé stroje a výkonová

elektronika; Údržba EZ

Modelování a simulace

v elektrotechnice

Posouzení

alternativních

jímačů ESE

Trakční baterie

pro elektromobilitu

Soumrak výbojek

LIST

OPA

D

2016

JAK NA OVĚŘENÍ NÁVRHU ROZVÁDĚČE ONLINE

www.overeni-navrhu.cz

Zdarma

pro libovolnou

kombinaci

přístrojů

i různé skříně

časopis pro světlo a osvětlováníElektronická verze časopisu

www.svetlo.info/archiv

Cena 52 Kč

Inteligentní ovládací systémy a úsporné osvětlení vnitřních prostor

Nařízení č. 10/2016 (pražské stavební předpisy) z hlediska stavební světelné techniky

Modernizácia verejného osvetlenia na báze LED a ochrana proti prepätiu

(Ne)bezpečné stožáry veřejného osvětleníArchitekturní a scénické osvětlení

V elektronické verzi najdete videoklipy:E.ON Úsporné osvětlení (s. 19)Rychlá instalace svítidel LEDVANCE (s. 33)Eaton SMART stmívač (s. 34)

5

ří

20

16

Quality Content + Unlimited Access = Very Good Visitorship

Page 3: Media Kit FCC PUBLIC - Odbornecasopisy.cz...15. 5. 2017 7. 6. 2017 30. 6. 2017 15. 8. 2017 7. 9. 2017 5. 10. 2017 7. 11. 2017 7. 12. 2017 Wide base of readers. Distribution at all

Web portal FCC PUBLIC – your firsthand information

ELEKTROnews, products and information on electrical engineering, press releases, special events, news, banner zones, archive of electronic versions of published issues ELEKTRO

FCC PUBLICglobal technical and economic news from the world, themed electronic specials, programs and presentations from conferences

SVĚTLO (= LIGHT)news, products and information in the field of light and lighting, press releases, special events, news, banner zones, archive of electronic versions of published issues SVĚTLO

Page 4: Media Kit FCC PUBLIC - Odbornecasopisy.cz...15. 5. 2017 7. 6. 2017 30. 6. 2017 15. 8. 2017 7. 9. 2017 5. 10. 2017 7. 11. 2017 7. 12. 2017 Wide base of readers. Distribution at all

Underlines the impact of presentation in the printed magazine, broadens the circle of readership.

Issue Specification Dimensions w×h (px)

Price for one month

ELEKTRO (CZK)

Price for one month

SVĚTLO (CZK)1 Leader Banner 1094×90 12 000,– 12 000,–2 Left below the current

issue300×270 6 000,–300×180 4 500,– 6 000,–300×90 3 000,– 5 000,–

3 Bottom left 300×270 4 000,– 4 000,–300×180 3 000,– 3 000,–300×90 2 500,– 2 500,–

4 In the middle betweenarticles (homepage only)

500×90 5 000,– 5 000,–

5 Top right(right column switches off for some sections)

225×630skyscraper 10 000,–225×270 6 500,–225×90 3 500,– 6 500,–

6 Bottom right(right column switches off for some sections)

225×180 4 000,– 4 000,–225×90 2 500,– 2 500,–

7 Top-left side 120×350 Fixed

position – does not scroll

10 000,– 10 000,–8 Top-right side 10 000,– 10 000,–9 Bottom-left side 8 000,– 8 000,–

10 Bottom-right side 8 000,– 8 000,–

A Text advertising

First position for the period of the one month (highlighted) maximum of five articles, alternating after each load; when the highlight expires the article is included in chronological list of other articles

10 000 CZK

Standard article in the chronological flowup to 500 words, 3 pictures in text, 8 picture in gallery; footer with company logo and business contacts; the article may be included in the newsletter before important branch events

2 000 CZK

Advertising on the website

Page 5: Media Kit FCC PUBLIC - Odbornecasopisy.cz...15. 5. 2017 7. 6. 2017 30. 6. 2017 15. 8. 2017 7. 9. 2017 5. 10. 2017 7. 11. 2017 7. 12. 2017 Wide base of readers. Distribution at all

Media Plans of the Magazine ELEKTRO 2017The magazine contains information across the electrical industry. Besides the emphasized topics (table below) the standard sections are filled in all issues. In addition to the regular distribution the printed ELEKTRO is distributed free of charge at important trade shows, conferences or seminars.

No. Deadline Expedition Highlights Events for additional distribution

1 05.12.2016 18.01.2017 Materials for electrical engineering • Wiring material • Tools, equip-ment and accessories • Protective equipment; Industrial marking

53. ARTEZ – Meeting of Electrical Equipment Inspectors (Jan 31 – Feb 1), AMPER 2017 (Mar 21 – 24)

212.01.2017 15.02.2017 Electrical instruments, Switchgears, Controlgears • Devices for

Smart Grids; Internet of Things • Medical technologies • Special utility vehicles

Embedded World 2017, Nuremberg (Mar 14 – 16)AMPER 2017 – 25th International trade fair for electrical engineering

309.02.2017 15.03.2017 Electrical engineering in 2017 • Trends in electrical engineering and

electrical power engineering • Software for planning and controllingAMPER 2017 (Mar 21 – 24) including accompanying program(FCC PUBLIC conferences, and LPE seminars – 30th National Meeting of Electrical Engineers)

409.03.2017 12.04.2017 Electroinstallation • Intelligent buildings • Internet of Things • Heat-

ing, Ventilation, Air Conditioning (HVAC) • Medical and assistance technologies • Safety engineering

For Energo 2017 (May 9 – 12), IBF 2017 – 21. International Buil ding Fair (Apr 26 –29), Hannover Messe (Apr 24 – 28)Union of Court’s Experts (May), PCIM Europe (May 16 – 18)

506.04.2017 11.05.2017 Lightning and overvoltage protection • External lightning protection

systems – earthing, rods, collectors • Connection and fastening materi-als • Surge protective systems • Fire and safety technologies (EFS, EPS)

MSE Brno metering (květen)ELOSYS – 23th International trade fair for electrical engineering (Mar 23 – 26)

604.05.2017 31.05.2017 Rotating electrical machines, drives and power electronics • Electrical

drive control, frequency converters, rotating machine components • Materials, parts and modules of power electronics • Electromobility

MSV 2017 – 59th International Engineering Fair (Oct 9 – 13)

725.05.2017 28.06.2017 Cables, conductors and cable engineering • cable carrier systems •

Cable joints, encapsulation compounds • Connectors, clamps, joints, terminals • Tools, equipment and accessories for work with cables • Cable design software • Marking and labelling

MSV 2017 – 59th International Engineering Fair (Oct 9 – 13)Electrotechnical Exhibition 2017 (Sep 6 – 7)

8-924.07.2017 05.09.2017 Electrical engineering in industry • Thermal devices • Industrial

auto mation elements • Safety features and systems for automation • Processes control• Identification systems used in industry

MSV 2017 (Oct 9 – 13)Electrotechnical Exhibition 2017 (Sep 6 – 7)For Arch 2017 (Sep 19 – 23), LPE seminars

10

24.08.2017 04.10.2017 Electrical power engineering • Devices for electricity transmission and distribution • Compact distribution substations, transformers, wind-ing technology • Electricity quality • Emergency and standby power sources • Energy management • Batteries and accumulators • Fuel cells • Cogeneration power units, heat pumps, renewable energy sources

Elfetex Fest 2017 Plzeň (October)MSV 2017 – 59th International Engineering Fair (Oct 9 – 13)Elfetex Fest 2017 Ostrava (November)

11

21.09.2017 01.11.2017 Switchboards and substations • Electrical switchboards and switch-board technologies • Tools and accessories for distribution board production • Fittings and coupling materials for distribution boards • Maintenance of electrical equipment • Rotating electrical machines, drives and power electronics

SPS/IPC/Drives Nuremberg (Nov 28 – 30)ČENES (Czech Society for Energetics conference)MSE KART (Regional meeting of inspectors – November)ElfetexFest, Ostrava (November)AMPER 2018 (March 2018)

1230.10.2017 06.12.2017 Measuring, testing, quality assurance • Measurement techniques for

potentially explosive atmosphere • Measuring systems, telemetering and data acquisition, measured data processing • Testing and diag-nostics • Testing machines and devices

54th ARTEZ – Meeting of Electrical Equipment Inspectors (January 2018); 31st CSE – National Meeting of Electrical Engineers (January 2018) AMPER 2018 – 26th International trade fair for electrical engineering (March 2018)

Page 6: Media Kit FCC PUBLIC - Odbornecasopisy.cz...15. 5. 2017 7. 6. 2017 30. 6. 2017 15. 8. 2017 7. 9. 2017 5. 10. 2017 7. 11. 2017 7. 12. 2017 Wide base of readers. Distribution at all

very good rating made by global service Similarweb.com, which rates 35 million domains worldwide, and compares them in placing - see https://www.similarweb.com/website/odbornecasopisy.cz On 9th January 2017 there is following score: Our placing in the world: 547,361. Our placing in the Czech Republic: 6,969. Average number of visits per month: 51,300

Newsletter FCC PUBLIC

Mailing terms:

24. 1. 201716. 2. 2017

8. 3. 201720. 3. 201720. 4. 201715. 5. 2017

7. 6. 201730. 6. 201715. 8. 2017

7. 9. 20175. 10. 20177. 11. 20177. 12. 2017

Wide base of readers. Distribution at all significant trade fairs and events in the Czech Republic and in the neighbouring countries.

Mailing to more than 6,400 addresses.

Example of the newsletter:http://1t45h.r.a.d.sendibm1.com/ 8sydotb0kglzf.html

Website www.odbornecasopisy.cz

established 1991 monthly in Czech and Slovak languageeditor in chief Ing. Josef Košťál, [email protected]

Focus onElectrical engineering

Main topics• Electrical equipment planning • installations and compo-nents • cable technology • power electro nics, drives, elec-tromobility • technology, equipment and tools • assembly and maintenance • electrical appliances • electrical power engineering • measuring and testing • safety and protection of electrical devices • standardization and legislation • spe-cial purpose and commercial vehicles/machines • financial and insurance services

Reader groupsPlanners, designers, advisors, electricians, engineers, devel-opers, managers, marketers, salesmen, traders, suppliers, inspectors, students

ReadershipPlanners, designers, advisors – 31 %Electricians – 27 %Traders, suppliers, salesmen, marketers – 22 %Inspectors – 17 %Students and teachers – 6 %Others – 3 %

Circulation5,200 copies, raised circulation for significant trade fairs and events

Price52.00 CZK or 3.50 EUR per copy – annual subscription 624.00 CZK or 42.00 EUR

Readershipinspectors – 33 %

others – 3 %

students, teachers – 6 %

designers, constructors, consultants – 17 %

businessmen and distributors – 19 %

wholesalers, dealers and suppliers –

22 %

production and quality management – 13 %

other positions – 7 %

management of technical departments – 34 %

commerce and marketing – 25 %

top management of enterprises – 21 %

Price for placing the article from website to the newsletter: 5,000 CZK(already includes the fee for placing the article to the website)

Bearer of news about important novelties in the company‘s portfolio

Page 7: Media Kit FCC PUBLIC - Odbornecasopisy.cz...15. 5. 2017 7. 6. 2017 30. 6. 2017 15. 8. 2017 7. 9. 2017 5. 10. 2017 7. 11. 2017 7. 12. 2017 Wide base of readers. Distribution at all

• displays visually the same pages as in a printed magazine, including advertising

• active links (clicks) on the pages lead directly to the website containing the advertised information

• presentation can be expanded with multimedia features (e.g. video)

• small changes compared to the printed version are possible

Zero page• Exposed advertising space next to the title

page – when the magazine is closed• the opportunity to present special offers• the ability to place multimedia feature• blurb on the article/advert within the current

issue; and direct click leading to the current or any other edition of the magazine, or to the website according to the advertiser’s choice

In the digital age the digital version of the magazine’s is essential appreciation and multiplication of its printed edition.The digital approach facilitates accessibility of information and increases the comfort of their acquisition.

The occasion to read technical magazines through digital technology enhances the cultivation of professional knowled-geability and has a positive impact on terminology acquiring. Large attention given to our websites is supported by first-hand information as well as by:

digital interactive cumulative registers of articles,

themed specials created from a series published in our magazines.

The digital version of the magazine ELEKTRONewsletter FCC PUBLIC

Page 8: Media Kit FCC PUBLIC - Odbornecasopisy.cz...15. 5. 2017 7. 6. 2017 30. 6. 2017 15. 8. 2017 7. 9. 2017 5. 10. 2017 7. 11. 2017 7. 12. 2017 Wide base of readers. Distribution at all

tel.: +420 286 583 011–12

[email protected]

Price list of advertisement in printed ELEKTRO

1/3

248

mm

57 mm

1/2 248

mm

88 mm

1/1

297

mm

210 mm

cover

picture

145

mm

195 mm

82 m

m 180 mm

1/3

122

mm

180 mm

1/2

1/4

122

mm

88 mm

61 m

m 180 mm1/4

cover

picture

190

mm

145 mm

Standard sizes

Publishing of colour advertisementCover 1. 1) 39,500 CZK

2. 49,800 CZK 3. 2) 49,800 CZK 4. 2) 56,000 CZK

Inside1/1 43,800 CZK1/2 24,400 CZK1/3 16,500 CZK1/4 14,200 CZK1/6 10,000 CZK

Loose inserts ......................... (max. 25 g) 19,000 CZK

Affixed printed matters (i.e. postcards, flyers, CDs, samples, post-its, that have to be stuck) ..............negotiable

Text advertising (PR information)Technical articles with business messageThe price for plain PR text is in accordance to the covered space in the magazine3) and is a half of the price of the same size advertisement (see the table on the left). Delivered articles are processed according to the layout of magazine and editorial custom. Editor reserve themselves the right to technically and linguistically adapt the text and to remit the unoriginal or unqualified articles. Technical product informationExtent up to 1,600 characters, contains product description, image and business contact ..........................Price 4,000 CZK

Trade fair company invitation in section „Come and meet us at the fair ...”Published prior to the fair in the magazine and on the website. Text up to 1 200 characters, image of the presented product, company booth, company logo, etc. ..............Price 4,500 CZK

1) Only image and logo on cover page, text (up to 600 characters) on the first inside page2) miniature of the back cover visible on the first inside page 3) One page of the magazine contains about 6 300 characters (spaces included)

All prices are applicable for 2017. Prices are in CZK and the VAT will be added.

BonusesFor repeated advertisement in the maga-zines of FCC Public following discount applies:● 10 % (2×), 15 % (3× to 4×), 20 % (5× and more).● The discount does not apply for the front cover

page.● Free of charge space of the double of the size

of the advert for text or PR article. Surcharge (% of price charged)

● +15 % for irregular size/shape of advertise-ment

● +10 % for placing the advert according to the advertiser‘s request, (specific page or part of the magazine)

if the composition of the issue allows it. Cancellation fee (% of the price charged)

30 % for 30 to 10 days before the deadline50 % up to 1 day before deadline100 % on the closing date or later

● The prices are for publishing the advert (graphic work price 680 CZK/hour).

● Advertisement claims no later than 30 days from the date of issuing of magazine.

● The claim does not apply if the advertise-ment was delivered after the closing date.