Media Kit - EURACTIVInfluential readership Source: YouGov / EURACTIV survey - 2016 23% 15%...
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Media Kit 2018
Transcript of Media Kit - EURACTIVInfluential readership Source: YouGov / EURACTIV survey - 2016 23% 15%...
Media Kit 2018
EURACTIV is the media network for Europe, specialised in EU policies.
EURACTIV’s advertisement spaces are the ideal platform to convey your messages and content to the relevant EU Stakeholders in order to gain real business results.
www.euractiv.com
About EURACTIV
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MOur readership
783,986 unique readers per month
2.1 million page views per month
1.7 million readers per month (total EURACTIV footprint)
On EURACTIV Network websites
Source: Google Analytics 2016
Influential readership
Source: YouGov / EURACTIV survey - 2016
23% 15% Government
Research & Think TanksMediaNGOs
Federations & AssociationsCorporate
Consulting
EU Institutions8%
21%9%
7%
6%
8%
9%
Business
Politics
Other
Multipliers39%
21%
17%
EURACTIV Platforms to advertise
EURACTIV.com
Policy Hub Newsletters
EURACTIV Jobs
Flagship Newsletters
Ad PlacementsHome Page Hub/Article
LEADERBOARD
1
1
2
3
4
2
3 4
SQUARE
SOV: 33%
Your banners will be visible in one of the 4 advertising spaces in your chosen sections. Is No. 1 already fully booked? Then your banners will go down to No. 2 (and so forth).
SQUARE
Ad Formats
One URL per campaign
The format must be GIF, Animated GIF, JPG or Third-party
Maximum 50 KB
2 options:
• EURACTIV’s designers produce your banners• Provide us with your banners
There are three sizes available (max 50 KB)
Square
300 x 250pixels
728 x 90 pixels
970 x 90 pixels
Leaderboard
Extra Long (new)
Newsletter text adsAs part of the campaign package you are entitled to a text ad in the relevant newsletters.
FORMAT Text
SIZE
50 characters for the title
250 characters for the body
LIMITATIONS (WEIGHT) N/A
URL
Only 1 URL allowed (for the title)
Several URL allowed (for the body text)
JOBSITE
41,000+ unique visitors per month
329,000+ page views per month
37,500+ Subcribers to the JobLetter
34,000+ Facebook fans facebook.com/JobsEuractiv
6,700+ Twitter followers twitter.com/EurActivJobSite
Source: Google Analytics 2016
JOBSITE
47% 23%
16%11%
have a Master’s degree, or equivalent
have multiple Master’s degrees, or equivalent
Bachelor’s degree, or equivalent
PhD, Doctoral degree, or equivalent 78% 17%
speak 2 languages besides English
speak 1 language besides English
62%are aged between 30 and 54
8%
18-24 25-29 30-34 35-44 45-54 55-65
23% 22%25%
15%
7%
AUDIENCE
Rate card by CPM
All quotes can be tailored to suit your needs
IMPRESSIONS
EURACTIV.COM +SELECTED NETWORK WEBSITES
CPM TOTAL
100 000 € 25 € 2 500
200 000 € 24 € 4 800
300 000 € 22 € 6 600
400 000 € 20 € 8 000
800 000 € 18 € 14 400
Rate card by Week
EURACTIV.COM: visibility on home page and on three policy hubsEURACTIV.COM + .FR + .DE: visibility on home page and on three policy hubsEURACTIV Network: visibility on the bottom leaderboard on all 12 EURACTIV sites
PACKAGE EURACTIV.COM EURACTIV.COM + .DE & .FR EURACTIV NETWORK
2 weeks € 2 500 € 4 500
4 weeks € 4 800 € 6 500 € 15 000
6 weeks € 6 800 € 8 500 € 28 000
8 weeks € 8 500 € 10 000 € 40 000
16 weeks € 14 000 € 16 000 € 70 000
Flagship newsletters
Daily (5x/week) at 5pm
50 000 subscribersBrand mention in the email subject line 5 lines at the bottom of the newsletter (with links)
Rate - € 5 000 per week
Weekly (Friday) at noon
50 000 subscribersBrand mention in the email subject line 5 lines at the bottom of the newsletter (with links)
Rate - € 2 500 – per week
T H E B R I E F
EURACTIV - A Trusted Brand
Organisations relyingon EURACTIV
Case Study - Qualcomm
Impressions
June 225.160
July 504.948
August 111.906
Total 842.014
Case Study - EniDay Sent to Unique
Opens Open rate
Monday 48.150 12.362 26%
Tuesday 48.140 12.211 25%
Wednesday 48.118 11.830 25%
Thursday 48.112 11.682 24%
Friday 48.107 10.585 22%
TOTAL 240.627 58.670 24%
