MEdia Kit -...
Transcript of MEdia Kit -...
It is Brazil’s largest home decor magazine since it was released 40 years ago.
CASA CLAUDIA brings information, inspires and gives solutions to the people who wants to transform their
houses in a nice and warm place, which has their own personality, revels their own style, chills, restores energies
and in a perfect environment to put friends together.
CASA CLAUDIA helped to establish the interior design market in the country and has credibility
to talk about styles and trends as anyone.
The magazine is a reference both for those who are starting their homes as for home decor, architecture
and design professionals.
CASA CLAUDIA IS A CompLete
SUCCeSS.The magazine speaks to the reader very closely, showing how to create environments full of character and offering practical information on
how to make safe decisions.
Sources: 1. Brazil Readers Projection (considers press + digital) 2. IVC (February/2017).
+1,1 Million
readers¹
106 Thousand copies² (press + digital)
21 Thousand copies² (digital)
64 Thousand subscribers² (press)
Source: 1. ComScore (considering Multiplatform, April/2017). 2. Social Media (May/2017).
oUR DIGItAL poWeR
CASA CLAUDIA integrates casa.com.br, the biggest design, home decor and
architecture portal of Brazil and, every day, does the coverage of the most important
events of the segment, in addition to interacting with its followers in the
most important social networks.
5 Million PAGEVIEWS 1
1.9 Million UNIQUE VISITORS 1
3 MinuTes AVERAGE TImE SPENT¹
+2 Million FANS ON FAcEbOOk 2
+970 Thousand FOLLOWERS ON
INSTAGRAm 2
Wants that their spare time at home be the best moment of the day.
Wishes to have a cozy home, which reflects their own personality.
Our readers like design, and rely on the magazine’s eyes to find out
what is trendy.
Wants suggestions on what pieces to buy, combining them with
existing ones, making life more convenient and, why not, fun.
Values comfort and loves to receive friends at home.
WHO READS CASA CLAUDIA
ReADeR’S pRoFILe
They are always changing their houses, either with a purchase of
an object or thinking about the next improvement.
81% ARE
WOMEN
87% ARE OLDER THAN
30 Y.O.
66%bELONG TO
UPPER CLASS
47% ARE INTERESTED IN HOmE DEcOR
48%PLAN TO RESTRUcTURE OR bUILD IN THE NEXT
12 mONTHS
Source: EGM Estudos Marplan (Jan. to Dec. 2016, 9 markets)
CASA CLAUDIA doesn’t tell only house stories, but also people’s stories and their day-by-day. It brings plenty of inspiration and makes the
reader stop dreaming and act instead.
UpDAteOnly what’s hotter! Releases of
furniture, objects, lighting, home decor, accessories and art pieces, as well as profiles
of designers and artists who are out and about.
LIVINGThe most beautiful and welcoming
decorations are in our pages. Houses and apartments of
CASA CLAUDIA have plenty of personality, telling the story of residents
and inspiring those who are building the space of their dreams.
How to keep a beautiful and full of style decoration. We unite inspiring spaces and solutions to
renew the space you wish.
At Home
In a night of celebration and a lot of emotion, Casa Claudia Decoration & Design Award
recognizes the best home decor and landscaping projects around the country.
To get to the 50 finalists, who are divided into ten categories, CASA CLAUDIA team evaluates hundreds of projects submitted by professionals.
Then, judges who are very well-known in the area select the ten winners.
The winners are published in a special report on the magazine, on the Award catalog, on the website
and on social networks.
CASA CLAUDIA DECORATION & DESIGN AWARD
The Yearbook analyzes the new movements that influence the design,
architecture and ways of living. A content of extreme interest for
designers, architects, entrepreneurs of the segment and creative ones in.
yEARbOOk Of TRENDS
A thematic issue that gathers art, design, architecture, sensorial experiences and spectacular
images. The proposal is to surprise and impress, showing the best that
the world can offer.
CASA CLAUDIA LUXURy
Sao Paulo Assistance Josiane Da Silva Salino
[email protected] 55+ (11) 3037-4361
www.publiabril.abril.com.br
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