MEDIA KIT - Chief Marketercdn.chiefmarketer.com/.../2016/12/2017_ChiefMarketer_MediaKit.pdf2017...

Charting the customer journey from acquisition and engagement through conversion and retention. We offer data-driven intelligence, actionable insights, inspiring case studies and the latest on technology trends so marketers can improve their campaigns and increase ROI.

2017 MEDIA KIT

2 2017 MEDIA KIT Inspiring Creative, Data-Driven Marketers • www.chiefmarketer.com

A Road Map for Senior MarketersThe job of the marketer has never been more challenging. Their role now extends well beyond leading a company’s branding, creative and media placements. Today’s marketer must orchestrate multichannel campaigns, utilizing sophisticated technology, that drive customer engagement and sales. Now, more than ever before, marketers are accountable to sales, the CFO and the CEO, to show that the investments required to reach and convert customers demonstrate measurable ROI.

Since 2000, Chief Marketer has been the trusted source of insights and ideas for more than 140,000 marketers who rely on our suite of content and live-event resources to help them cut through the noise and find the solutions they need to optimize their performance. Marketers turn to Chief Marketer to gain insights into new and emerging marketing technologies; benchmark their performance; and to access data and resources to help them make smarter decisions.

Chief Executive OfficerChief Marketing OfficerBrand ManagerEVP, Database MarketingChief Marketing Technologist SVP, MarketingVP, Interactive MarketingVP, MarketingVP, Sales & MarketingVP, CRM & Database MarketingMarketing Automation Manager

Content Marketing DirectorDirector, Marketing AnalyticsVP, Audience DevelopmentDirector, Global MarketingDirector, Digital MarketingDirector, Corporate MarketingManaging DirectorSenior Director, Experiential MarketingDirector, Customer ExperienceDirector, Consumer MarketingPerformance Marketing Director

Ecommerce DirectorDirector, Promotion MarketingDirector, Demand GenerationDirector, Membership MarketingDirector, Content MarketingDirector, Integrated MarketingManager, Social Media Market-ingLead Generation ManagerOnline Marketing ManagerDirector, Marketing Technology & Services

Manager, Marketing OperationsManager, Digital Marketing & MetricsManager, Events & PromotionsProduct Marketing ManagerManager, Email MarketingDirect Marketing ManagereMedia ManagerConsumer Promotions Manager

Channel Marketing Manager

HERE ARE THE TITLES OF A FEW OF OUR READERS:

2015 Reader Survey

of content downloads and webinar registrants in the past year were C-level, CMO, VP and Director-level.

67% Reach Marketing Decision Makers…

We keep marketing decision makers informed of what they need to know—peers, competitors, campaigns, talent, trends, research, solutions and technology.

Chief Marketer Audience

CEO / PRESIDENT/ OWNER

CMO/SENIOR VP/ VP MARKETING

MANAGER, MARKETING

DIRECTOR, MARKETING

27% 19%

29% 25%

2017 MEDIA KIT 3Inspiring Creative, Data-Driven Marketers • www.chiefmarketer.com Inspiring Creative, Data-Driven Marketers • www.chiefmarketer.com

Meet Your Potential CustomersOUR AUDIENCE CROSSES ALL MAJOR MARKETS AND COMPANY SIZES.

CPG/ MANUFACTURINGAlcoaColgate PalmoliveDow ChemicalGeneral MillsFord MotorKimberly ClarkSpectrum BrandsAbbott LaboratoriesHillshire BrandsGeneral MotorsDuPontPfizerHenry ScheinDeere & Co.Brown-Forman Corp.Baxter HealthcareMonsantoWhirlpoolYUM! BrandsMolson Coors Brewing Co.HasbroH. J. Heinz Co.Cummins Inc.AllerganDieboldDel MonteInternational PaperKellogg Co.PraxairExxon MobilPinnacle Food

RETAILMacy’sTarget Corp.Urban OutfittersWilliam-SonomaCostcoNordstromStaplesLowe’sBaker Hughes Inc.Cabela’sSteelcaseCintasTiffany & Co.AutoZoneHome Shopping Network

MEDIA & ENTERTAINMENTNetFlixTime Warner CableViacomCharter Communications

12%$1 BILLION OR MORE

15%$50 TO $499.9 MILLION

21%$5 TO $49.9 MILLION

37%LESS THAN $5 MILLION

CPG/MANUFACTURING 25%

AGENCY/MARKETING SERVICES 19%

HI-TECH 12%

FINANCIAL 13%

RETAIL/ WHOLESALE/DISTRIBUTION 12%

MEDIA & ENTERTAINMENT 5%

BUSINESS/PROFESSIONAL SERVICES 4%TRAVEL & HOSPITALITY 2%COMMUNICATION SERVICES 2%NON-PROFIT 2%EDUCATION 2%HEALTHCARE 2%

Caesars EntertainmentLive NationMcGraw-HillMGMDirecTVDish Network FINANCIALBank of AmericaPrudential FinancialAFLACLiberty MutualVISATIAA-CREFHumanaAIGPrincipal FinancialThe Blackstone GroupRaymond James FinancialAmeriprise

BUSINESS/ PROFESSIONAL SERVICESPaychexSimon Property GroupFedExeBayAvisWaste ManagementADPHalliburtonServiceMasterBerkshire Hathaway

HI-TECHHPLenovoAppleDellHoneywell Interna-tionalTexas InstrumentsIngram-MicroB/E AerospaceSAPIBM

TRAVEL & HOSPITALITYDelta AirlinesHyatt Corp.ExpediaStarwood Hotels & ResortsMcDonald’sAmerican Airlines

Sample Reader Companies

Annual Revenue

$500 TO $999.9 MILLION

15%


Chief Marketer Product PortfolioFrom digital products on our website, via email & social, to live events and awards, to research, print and custom solutions. Choose a product, an integrated program or a customized solution to achieve your marketing goals.

PRODUCTS BRAND AWARENESS

THOUGHT LEADERSHIP

LEAD GENERATION

ENGAGE PROSPECTS

& CUSTOMERS

CUSTOMER EDUCATION

Events & Awards

B2B LeadsCon Event 4 4 4 4 4

PROMONext & PRO Awards 4 4 4 4 4

TopShops - B2C & B2B Leading Agencies 4 4 4 4 4

Print | Digital Editions

SuperBook 4 4 4 4

Digital

PISCES Content Marketing 4 4 4 4 4

Amplify 4 4 4 4 4

Marketing IQ | Quiz 4 4 4 4 4

ePromotion 4 4 4 4

Introstitial 4 4 4 4

Supplier Directory 4 4 4

Targeted eNewsletters 4 4 4

Run of Site Advertising 4 4 4

JobZone 4 4

Engaging Content

Webinars 4 4 4 4 4

Editorial Reports & Research 4 4 4 4 4

Case Files 4 4 4 4

Binge It! 4 4 4 4 4

Shop Talk | Video 4 4 4 4 4

Custom Programs

Content, Research, Campaigns 4 4 4 4 4


PRODUCTS BRAND AWARENESS

THOUGHT LEADERSHIP

LEAD GENERATION

ENGAGE PROSPECTS

& CUSTOMERS

CUSTOMER EDUCATION

Events & Awards

B2B LeadsCon Event 4 4 4 4 4

PROMONext & PRO Awards 4 4 4 4 4

TopShops - B2C & B2B Leading Agencies 4 4 4 4 4

Print | Digital Editions

SuperBook 4 4 4 4

Digital

PISCES Content Marketing 4 4 4 4 4

Amplify 4 4 4 4 4

Marketing IQ | Quiz 4 4 4 4 4

ePromotion 4 4 4 4

Introstitial 4 4 4 4

Supplier Directory 4 4 4

Targeted eNewsletters 4 4 4

Run of Site Advertising 4 4 4

JobZone 4 4

Engaging Content

Webinars 4 4 4 4 4

Editorial Reports & Research 4 4 4 4 4

Case Files 4 4 4 4

Binge It! 4 4 4 4 4

Shop Talk | Video 4 4 4 4 4

Custom Programs

Content, Research, Campaigns 4 4 4 4 4

WEBINARSOur sponsor-involved thought leadership webinars offer live educational programming to our audience with the ability to reach 100,000+ marketing professionals. Our sponsor gains broad exposure as a thought leader and generates leads. Up to one hour in length, Chief Marketer webinars offer our audience and speakers real-time interaction through live polling, Q&A and social media, setting the stage for an engaging and enlightening program. As a participating sponsor, you can help shape the topic (subject to approval) and have a member of your team included as a program speaker.

EDITORIAL SPECIAL REPORT & RESEARCH SPONSORSHIPS Sponsorships offer you the chance to align your brand with relevant, quality content. Content is gated for download, so you receive quality leads as part of your sponsorship. A full editorial calendar is available. Our content is tailored to the key topics and tactics of most interest to consumer marketers and business-to-business marketers, and also covers the marketing technology that powers their campaigns, analytics and metrics. Our reports are sent to 55,000 of our most active readers.

SHOPTALK | VIDEOLooking for a unique way to offer engaging content that humanizes your brand and showcases your senior level talent? ShopTalk | Video offers a turnkey video content marketing solution that gives your senior executives the starring role. The interview will revolve around a topic—trends, opinions, best practices, future outlook and/or vision—showcasing thought leadership and providing guidance to the marketing community. The video will be made available to the Chief Marketer audience and promoted via email, social, enewsletters and the web.

PISCES | PREMIUM INTEGRATED SPONSORED CONTENT | NATIVE ADVERTISINGDistribute your content to our website in a hyper-targeted way and create high impact with our audience. Increase brand awareness, maximize exposure, and generate leads. Making your content work harder for you has never been so easy.

MARKETING IQ | INTERACTIVE QUIZSponsor a short 6-10 question multiple choice quiz on a specific topic or issue facing marketers. Entertain marketers—while educating, branding your company and generating leads. The quiz is promoted on the Chief Marketer home page, as well as through enewsletters and an email promotion.

NEW CASE FILESWant to know what your fellow marketers are doing? Find great ideas to steal? With what tools and technology? What budget? Chief Marketer’s searchable database of B2B and B2C marketing campaigns make it easy for marketers to get inspired and uncover new techniques and tools. Include your client’s campaign to showcase what your product, service or technology can do.

NEW BINGE IT!Chief Marketer deep dives into the hottest trends such as Marketing to Millennials and MarTech Tools from the marketer’s perspective. Marketers who want to immerse themselves in a topic will find everything they need at their fingertips. No need to go hunting around on different sites to gather up bits and pieces. Chief Marketer creates an oasis of curated external and internal resources offering all the information in one place. From “What is it?” to “How will it help me engage and convert?” to demos, case studies and how to’s.

Content Marketing & Sponsorship

Data Optimization | 1

MARKETING TECHNOLOGY

Special Report

Marketing Technology Special Report

Key Must-Haves for Data OptimizationTech and tools to maximize customer intel and conversion

There are many elements to a successful marketing campaign. But if you don’t have the right data—and the right tools to use that valuable information to target your audience with appropriate messaging and content—

you will fail. “Marketing has always had to drive insight from

data, but today it is essential to create the best cus-tomer experience and create the most effective mar-keting strategies to drive revenue,” says Andrea Ward, vice president, Oracle Marketing Cloud. “We’ve all heard that ‘big data solves it all,’ but if the data is incomplete or fragmented, it can lead a marketer to the wrong deci-sion.”

“Despite the inevitable burnout now following the hype, more than half of enterprises believe their investment in big data over the next three years will outstrip past investment in information man-agement,” Cesar Brea, founding partner, Force Five Partners, wrote recently in an article for Chief Mar-keter.

Tools can help marketers craft a cohesive profile of their custom-ers and prospects, Ward notes. “Data optimization solutions help marketers manage first, second and third-party data so that it is actionable, and kept up-to-date. Without this level of quality of

data, marketers will struggle to engage customers, optimize the experience or demonstrate how their activities impact the bottom line.”

Continued on page 2

“IF DATA IS INCOMPLETE OR FRAGMENTED, IT CAN LEAD A MARKETER TO THE WRONG DECISION.”

— ANDREA WARD, ORACLE MARKETING CLOUD


PROMONEXT & THE PRO AWARDSPROMONext: Leaders in Promotional Marketing Conference is the go-to event covering how top brands capitalize on the latest trends in promotional marketing. Hear fast paced presentations by brand marketers, offering fresh insights on what’s working and what’s not in social, event, video, content and mobile. Sessions are followed by The PRO Awards Gala, a lively event announcing the winners of the most prestigious promotional marketing awards program in the world.

Live & Annual EventsNOT TO BE MISSED!

EPROMOTIONSOur list, your creative.Your message is delivered without clutter to 30,000 marketers from Chief Marketer on behalf of your company. An ideal way to drive event registrations or information downloads. Excellent for promoting new products and services. Each solo epromotion is sent to 30,000 engaged readers.

Chief Marketer’s 2017 SuperBookYou need to be here. From the top 10 B2B and B2C brands to watch to the top channels to reach your prospects-- marketers won’t want to put down the SuperBook. Oh yeah you’ll also get tech forecast, top trends and a handy directory resource of top suppliers by category. Make sure your there! Ads in print and digital content are not only affordable but effective. These reports have long shelf lives and readers refer to them over and over throughout the year.

Digital Reach

B2B LEADSCON + PATH2CONVERSIONB2B LeadsCon is the only event exclusively devoted to B2B Lead Generation—acquisition through conversion and is a must attend for B2B marketers looking to optimize lead gen, nurturing and ultimately sales. “Dozens of takeaways,” “Great learning experience” and “Not to be missed” are some of the rave reviews attendees give us. B2B LeadsCon + Path2Conversion is designed for those who desire accountability in their marketing spend and have results-driven marketing objectives.

NEW AMPLIFY Chief Marketer’s customized audience extension program can help you stay in front of your most valuable prospects online. We can tailor a program to focus your messaging and engaging with marketing professionals throughout our digital ecosystem and beyond.

CO-OP FEATURED CONTENTCo-op Featured White Paper program can economically deliver your white paper to 30,000 subscribers each week. We host and collect the registrations for you. Our Co-ops are sent to 30,000 engaged readers.

2017 SuperBook


Chief Marketer WebsiteDigital content written for time-starved marketers that need easy access to information on implementing proven marketing techniques that get measurable results.

Choose from the following ad units:

Super Leaderboard Ad Unit (970 x 90) Located at the very top of the page, run of site

Medium Rectangle/BoomBox Ad Unit (300 x 250) Located to the right above the fold, run of site

Sticky Super Leaderboard Ad Unit (970 x 90) Fixed to the bottom of the window, above the fold, as the visitor scrolls down the web page

Introstitial Ad Unit (640 x 480)Your company ad will appear before a visitor can enter the Chief Marketer website. This ad unit captures the visitor’s browser for display then redirects to the requested site page after 15 seconds.

SUPPLIER DIRECTORYBe found when marketers are ready to buy. The Chief Marketer Marketing Services Directory gives marketers easy access to all the leading products, technologies and services available.

PROMO & B2B Top Shops Top Shops is Chief Marketer’s annual compilation of the top pure-play promo agencies and B2B marketing agencies, both large and small. This is a resource accessed by marketers over 50,000 unique users over the year— by brand marketers looking for exceptional agencies and agencies seeking experienced partners to work with.

5 Enewsletters

circ. 35,000

circ. 25,000

WEEKLY BI-WEEKLY

circ. 25,000

circ. 25,000

circ. 35,000

Chief Marketer publishes five Enewsletter titles in which you can place your message – each focused on a different component of marketing. A great way to promote time sensitive events and promotions as well as build your brand.


CUSTOM CONTENT CREATIONWhether you’re looking to create ebooks, video, white papers, microsites, special supplements, webinars, great sales collateral, educational materials, an enewsletter—or even your own print or digital publication—our experienced staff of industry savvy content experts and graphics specialists can help you develop professional sales and marketing materials.

CUSTOM RESEARCH AND REPORTINGChief Marketer and Access Intelligence Research & Consulting Group can customize a study designed to address your specific objectives and needs—and develop a research methodology designed to turn data into insights. We leverage our trusted brands, industry leading data and market expertise to provide clients with insights that improve their business performance. Some of our clients include Gartner Group, George P. Johnson, Microsoft, Mosaic Experiential Marketing, Neustar, Ogilvy and UPS.

Custom Solutions

After understanding your business objectives and challenges, our sales and marketing team can create a custom program for you that gets results.

BUSINESS DIRECTORJeff Fortmann203.899.8462 • [email protected]

DIRECTOR, BUSINESS DEVELOPMENT Elizabeth O’Connor 203.899.8494 • [email protected]

SALES & MARKETING EXECUTIVE William Camaraza 954.389.1442 • [email protected]

SALES & MARKETING EXECUTIVE Candice Hadley 630.554.8989 • [email protected]

SPECIAL PROJECTS SALES EXECUTIVE Cynthia Foristel 203.899.8482 • [email protected]

Contact UsCall or Email your Account Manager about putting together a powerful integrated campaign for maximum impact and measurable results.

EXCLUSIVE RESEARCH

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