MEDIA KIT - Bonnier honeymoon locations international vs domestic: 44% international honeymoon 43%...

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  • M E D I A K I T

    2016

  • 2 D E S T I N A T I O N W E D D I N G M A G . C O M ︱ 2 0 1 6 M E D I A K I T

    GLOBALLY CONNECTED. Destination Weddings & Honeymoons is about connecting: con- necting couples to excellent wedding destinations and resorts, connecting loved ones to memory-making experiences in a new locale, connecting couples to experienced vendors who special- ize in destination weddings, and connecting honeymooners to unforgettable romantic spots. DWH readers have passport, will travel — from the Caribbean and United States to Mexico, Eu- rope and beyond.

    ATTAINABLE. A destination wedding is a fantasy for many couples. DWH re- moves the mystery by showing people how to realistically pull off their dream event. We go behind the scenes at real destina- tion weddings, showcasing ideas and offering troubleshooting tips from the couple. We turn to experts to answer readers’ most pressing planning and travel questions. And we suggest carefully vetted venues, crowd-pleasing group activities, af- fordable honeymoon escapes and more. From flowers and in- vites to element-proof beauty and style, we reveal how to make it happen on the road.

    COUPLE FOCUSED. While many wedding outlets focus only on the bride, DWH rec- ognizes that it takes two people to make a marriage. We speak to the couple, respecting that both women and men care about designing their celebration in paradise. We are careful to use inclusive language and cover destinations and venues that are LGBTQ-friendly. Our “For the Groom” column — penned by guys for guys — offers helpful tips and reviews on the latest gear and groomswear. And far from being an afterthought, DWH cov- ers honeymoons in depth, recognizing the significance of this once-in-a-lifetime couple’s getaway.

    B R A N D O V E R V I E W

  • 3 D E S T I N A T I O N W E D D I N G M A G . C O M ︱ 2 0 1 6 M E D I A K I T

    100,000 Circulation

    6x Frequency

    2005 Year Established

    * ALL ISSUES ARE AVAILABLE ON TABLETS AND EREADERS, INCLUDING THE IPAD, NOOK AND KINDLE.

    Print

    Destination Weddings & Honeymoons’ audience is comprised of couples at all stages of the planning process, looking for their perfect locale for an unforgettable wedding or honeymoon away. Using research and database management, we can identify, surface and activate high-value brides and grooms across all of our media channels in order to drive tangible results.

    B R A N D O V E R V I E W

    @destweddingmag

    /desinationweddingmag

    Source: Omuniture 10/14 – 09/15 ; Facebook, Twitter, Google+, Pinterest, YouTube; Silverpop/Pentaho

    2,179,000 Avg. Monthly

    Page Views

    208,000 Avg. Monthly

    Unique Visitors

    108,000 Social Media

    Audience

    20,000 Custom Email

    Subscribers

    25,000 Editorial eNews

    Subscribers

    Digital

    /destweddingmag

    @destweddin gmag

  • 4 D E S T I N A T I O N W E D D I N G M A G . C O M ︱ 2 0 1 6 M E D I A K I T

    46% INTERNATIONAL WEDDING

    31% CONSIDERING BOTH

    Destination Wedding Locations International vs Domestic:

    A U D I E N C E P R O F I L E

    Destination Weddings & Honeymoons’ audience represents couples who

    are actively “engaged” in the wedding and honeymoon planning process

    and deciding where to have their big day and getaway. To target a specific

    audience of couples who are most likely to choose your destination, resort

    or product/service – contact us.

    Sources: 2014 DWH Audience Survey, Conducted by Bonnier Custom Insights

    DOMESTIC WEDDING

    23%

    HAWAII

    25%

    CALIFORNIA

    4%

    NEW YORK

    4%

    FLORIDA

    15%

    MEXICO

    20%

    CARIBBEAN

    47%

    EUROPE

    11%

    Honeymoon Locations International vs Domestic:

    44% INTERNATIONAL HONEYMOON

    43% CONSIDERING BOTHDOMESTIC

    HONEYMOON

    13%

    HAWAII

    38%

    CALIFORNIA

    13%

    LAS VEGAS

    12%

    NEW ORLEANS

    6%

    FLORIDA

    18%

    MEXICO

    24%

    EUROPE

    26%

    AUSTRALIA/ NEW ZEALAND

    12%

    CARIBBEAN

    55%

    SOUTH PACIFIC

    14%

    CRUISE

    13%

    General Informaton

    WILL HAVE A VALID PASSPORT AT TIME OF WEDDING

    $137,000 48

    $2,400$4,600

    APPROX. SPENT PER DESTINATION WEDDING

    AVG. NUMBER OF GUESTS

    AVERAGE SPENT PER GUEST

    AVERAGE SPENT ON HONEYMOON

    3.5

    Print READERS PER COPY

    78%

    VISITED WEBSITE

    DWH READERS HAVE ALSO VISITED DESTINATIONWEDDINGMAG.COM

    34 AVERAGE AGE

    AVERAGE

    HOUSEHOLD

    INCOME

    68%

    ATTENDED COLLEGE +90%

    91,600 12% 88%

    Male / Female

    EMPLOYED

    90%/84% Fiancé Self

  • M A R L I N M A G . C O M ︱ 2 0 1 6 M E D I A K I T

    F O R M O R E I N F O R M A T I O N C O N T A C T

    LAURA WALKER , GROUP PUBLISHER laura.walker@bonniercorp.com | 407-571-4539

    PAULA IWANSKI , CARIBBEAN, BERMUDA, EUROPE paula.iwanski@bonniercorp.com | 407-571-4605

    LEIDY HURTADO CARIBBEAN/MEXICO leidy.hurtado@bonniercorp.com | 407-571-4608

    JULIE KITTREDGE , CARIBBEAN julie.kittredge@bonniercorp.com | 813-877-6959

    KELLY FREYGANG UNITED STATES kelly.freygang@bonniercorp.com | 407-571-4743

    JEFF MONDLE , PACIFIC jeff.mondle@bonniercorp.com | 760-419-5898

    SHARON MARINER , CALIFORNIA AND NEVADA sharon@marinermediasolutions.com

    DEBBIE ANDERSON , HAWAII debbieanderson@dmhawaii.com | 808-739-2200

    KATE D'AMICO , VENDORS kate.damico@bonniercorp.com | 407-571-4547