Media Kit - Bona Magazine · 2020-01-09 · Social Media adspend ** Facebook app and hosting Ecards...
Transcript of Media Kit - Bona Magazine · 2020-01-09 · Social Media adspend ** Facebook app and hosting Ecards...
BONA is the go-to brand for today’s black family. The brand promise ‘Be Who You Want to Be’ says it all. We give our audience the inspiration, advice and confidence they need to be better at everything they touch. From their wardrobes to their finances and health, BONA helps the audience take steps (small or big) towards an improved life.
insightsA
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BONA is theONly sOuth AfricAN
puBlicAtiON AvAilABle iN fOur lANguAges:
eNglish, isiZulu, sesOthO ANd
isiXhOsA
digitAl
Website: 81,279 UBS Facebook: 49,318Twitter: 16,300Instagram: 14,465Mailer: 4,666
We produce quality television and online programming, underpinned by our iconic magazine brands, that showcases key sponsors within a glossy, magazine-style content marketing strategy - a first of its kind.
tv/videO
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AN
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TF
OR
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MonthlyReadership: 3,179,000Circulation: 79,391
WWW.BONAMAN.CO.ZA
JULY 2015
True
Life“My wife
doesn’t know
I’m gay”
WheelsBEASTLY
bakkies &
black bikers
Girls
tell all!Pick up lines
that actually
work
Win!One of 14
TITAN
watches
worth
R26 500
Goodbye
MKHABAGet your
abs back
- for good!
“2015
is My best
year yet!”
DJ SBU
Flip over
for BONA
magazine
Sources: AMPS 2015 AB (Jan 15-Dec 15); ABC (Q1) Jan - Mar 2016, Effective Measure (Mar 2016), Everlytic (Apr 2016), individual social media platforms (Apr 2016)
speciAl issues ANd eveNtsBona Man 60Th annIveRsaRy (sepT)FashIon & BeauTy TRends (oCT)Food FoR Fun & Funds evenT (TIll oCT)
DE
MO
gR
AP
Hic
S
15-2
415
-24
blac
k
colo
ured
/indi
anw
hite
pref
er n
ot t
o sa
y
mal
em
ale
94%
37%
6%
53%
35%
13%
5%
30%
52%
28%
26%
16%
9%
12%
14%
13%
0%
99%
1%
0%0%
34%
46%
9%
3%
1%3%
63%
fem
ale
fem
ale
25-3
425
-34
35-4
435
-44
45-5
4
55+
45-5
4 55+
lsm 7-lsm 10 lsm 4-lsm 6 lsm 1-lsm 3
25% 65% 10%
WeBsite
r0-r
5 99
9r0
-r5
999
r6 0
00 -
r11
999
r6 0
00 -
r11
999
r12
000
- r
19 9
99r1
2 00
0 -
r 19
999
r20
000+
r20
000+
37%
12%
10%
35%
6%
othe
rot
her
Gender
Sources: AMPS 2015 AB (Jan 15-Dec 15), Effective Measure 2016Google Analytics 2016 Ave. Sessions Demographics SA only
AGe
rAce
HH income
*Please note:effective measure no longer include race statistics
*
AB
OU
T T
HE
AU
DiE
Nc
EfOOd & hOme*68% foodie influencers*66% home and décor influencers74% are interested in cooking and entertaining content73% regularly cook for pleasure55% are interested in home & décor content
celeBrity ANd eNtertAiNmeNt84% say music is an essential part of their culture72% say entertainment is
important to them
heAlth*78% health influencers67% are interested in health and well-being content
fAshiON ANd BeAuty*70% fashion and beauty influencers88% like to dress well
72% are interested in fashion and beauty content
70% enjoy keeping up with the latest trends, fashions and styles
*iNflueNcersBrandMapp indicates influencer level by asking the following:• How interested are you in the content category AND what is the likelihood of friends and family to ask your advice about a content category. • More than 50% of the audience consider themselves to be highly influential to their networks in this content category.
ONliNe84% have a Facebook account62% download/stream videos/ music
fAmily*68% family life and parenting influencers59% are interested in family life and parenting content87% believe regular family meals are important84% spend a lot of time with their family
Sources: AMPS 2015 AB (Jan 15-Dec 15), CREAM 2015, BrandMapp 2016
PR
iNT
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cA
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SMALL AD SIZESPlease contact our classified department on 011-889-0885 for all small colour or black and white ad sizes.
* The advertorial rate covers normal photography, recipe development
(if applicable), layout, design and production costs.
* However, it excludes agency commission and the costs of any specialised
photography, models, styling, hair and/or make-up artists.
For terms and conditions, refer to Caxton Magazines’ general conditions.
2016
Print rate card
FULL COLOURDPS
FP
1/2 DPS
1/2 Hor/Ver
1/3 Hor/Ver
2/3 Hor/Ver
2/3 By 2 Col
2/3 DPS
Ch/Board
SPECIAL POSITIONInside front
Inside Back
Outside Back
1st Double-Page Spread
2nd Double-Page Spread
3rd Double-Page Spread
Any Guaranteed Full Page
ADVERTORIAL* RATESDouble-Page Spread
Full Page Full Colour
Half Page
RATES COST VAT TOTAL
ThE AbOVE RATES INCLUDE AgENCy COMMISSION bUT ExCLUDE VAT.ADVERTORIAL RATES ExCLUDE VAT AND AgENCy COMMISSION.
R92 000
R46 000
R68 500
R34 200
R31 900
R38 900
R36 400
R77 300
R36 400
R12 880.00
R6 440.00
R9 590.00
R4 788.00
R4 466.00
R5 446.00
R5 096.00
R10 822.00
R5 096.00
R104 880.00
R52 440.00
R78 090.00
R38 988.00
R36 366.00
R44 346.00
R41 496.00
R88 122.00
R41 496.00
R56 900.00
R52 500.00
R54 700.00
R100 500.00
R100 500.00
R100 500.00
R50 100.00
R7 966.00
R7 350.00
R7 658.00
R14 070.00
R14 070.00
R14 070.00
R7 014.00
R64 866.00
R59 850.00
R62 358.00
R114 570.00
R114 570.00
R114 570.00
R57 114.00
R104 900.00
R52 500.00
R39 400.00
R14 686.00
R7 350.00
R5 516.00
R119 586.00
R59 850.00
R44 916.00
DE
AD
LiN
ES
2016 2016
Deadlines
TEChNICAL SPECIFICATIONS
TRIM 276mm deep x 210mm wideBLEED 286mm deep x 220mm wideTYPE AREA 256mm deep x 190mm wideMATERIAL X1A PDF supplied via Adsend or QuickcutSCREEN 150#
(All deadlines to be understood as 12 NOON on each respective day)
ISSUE DATE FRACTIONAL ADS &
ADVERTORIAL bOOKINg
DEADLINE DATE
ADVERTISEMENT bOOKINg
DEADLINE DATE
ADVERTISEMENT MATERIAL
DEADLINE DATE
DELIVERALL ADDED
VALUE/INSERT
ON SALE DATE
January
February
March
April
May
June
July
August
September
October
November
December
29 Oct
19 Nov
11 Jan
04 Feb
03 Mar
31 Mar
04 May
02 Jun
07 Jul
04 Aug
01 Sep
06 Oct
11 Nov
02 Dec
20 Jan
17 Feb
09 Mar
13 Apr
18 May
15 Jun
20 Jul
17 Aug
14 Sep
19 Oct
19 Nov
09 Dec
01 Feb
29 Feb
29 Mar
25 Apr
30 May
27 Jun
01 Aug
29 Aug
26 Sep
31 Oct
25 Nov
15 Dec
04 Feb
03 Mar
31 Mar
28 Apr
02 Jun
30 Jun
04 Aug
01 Sep
29 Sep
03 Nov
14 Dec
11 Jan
22 Feb
21 Mar
18 Apr
16 May
20 Jun
18 Jul
22 Aug
19 Sep
17 Oct
21 Nov
iNS
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AT
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AR
D2016
Inserts rate card
ALL NON-STANDARD bOUND INSERTS REQUIRE
PRE-INSERTION.R445 PER 1 000 COPIES
LOOSE INSERTS LARgER ThAN 32 PAgES REQUIRE bAggINg
R865 PER 1 000 COPIES
R340R500R550R600R700R800R900R950
R1 050R1 150R1 250R1 350R1 400R1 500R1 550R1 500R1 650R1 750R1 800R1 850
R48R70R77R84R98R112R126R133R147R161R175R189R196R210R217R210R231R245R252R259
R388R570R627R684R798R912
R1 026R1 083R1 197R1 311R1 425R1 539R1 596R1 710R1 767R1 710R1 881R1 995R2 052R2 109
R 400R 550R 600R 700R 800R 850R 950
R56R77R84R98R112R119R133
R456R627R684R798R912R969
R1 083
24
6+810+12
16202432364044485256606468727680
PAgES COST VAT TOTAL COST VAT TOTAL
LOOSE PRE-PRINTED INSERTS
(PER 1000)
BOUND/STITCHED PRE-PRINTED INSERTS
(PER 1000)
TIP-ONS, GATEFOLDS, PRODUCT SAMPLES, BAGGING AND ANY OTHER NON-STANDARD
INSERTS - PRICE PROVIDED ON APPLICATION
2016
WEb bANNERS
RICh MEDIA (excl design)
VIDEO
Leaderboard Half pageMPU/IslandMobile bannerRoad block/Talking bannersHomepage takeover
Site skin/wallpaper
R350 CPMR350 CPMR350 CPMR150 CPMR650 CPM
R1 000 CPM R2 000 - R 5000 p/day
R650 CPM
R400 CPMPop up, expanding ads, overlay, Instream
728 x 90300 x 600300 x 250
320x50 All 4 of the above
CPM rate flat rate p/day
CPM rate
EMAIL MARKETINg (INCL DESIgN & DEVELOPMENT)
500x500 max
Editorial mention
Max size: 40kb
Branded newsletter
ELEMENT PLACEMENT SIZES COST
ONLINE CONTENT SyNDICATION
NATIVE/CONTENT MARKETINg
DIgITORIAL
SOCIAL MEDIA
DIgITAL ExTENSIONS
Sponsored editorial feature Advertorial video execution
Newsletter mention
Newsletter banner
Promo mailer All costs based on subscriber base
Recipes Feature (500 words) - Décor, Health, Agriculture, Celebrity, TravelFeature - Fashion, Beauty Images only (Fashion and Beauty)Video
Native articleNative articlesNative article seriesNative article series incl Search
Standard digitorial
** Standard digitorial incl Search
Competition Digitorial hosting feePremium digitorial
** Premium digitorial incl Search
Digitorial hosting fee
** Facebook, Twitter or Instagram Social Media adspend ** Facebook app and hosting Ecards
Microsite/websiteInteractive calendar/countdownSectional sponsorshipSMS/USSD campaignNavigation tab
1 article 2 articles
4 articles (R5 500 p/article)R3 000 PPC adwords per
article + 15% management fee
One pager - branded top and bottom banners
R5 000 PPC adwords + 15% management
One pageWith or without updates
Max 3-5 pages. Incl content creation, design and development
R5 000 PPC adwords + 15% management
With or without updates
Per post (excl adspend)Cost plus 15% management fee
Design cost
R850 p/h development feeR850 p/h development fee
Cost depends on # of pageviews
Incl imageExcl images
Min 3 images Per image cost
*POA *POA
R2 500 - R5 000
R1 000 - R5 000
R5 500 - R8 000
R1 500R1 500
R2 500R300
R5 000
R5 500R9 000
R16 000R29 800
R12 000
R17 750
R3 500R5 000/R8 000
R15 000
R20 750
R7 000/R12 000
R2 900*POA*POA
R1 500
*POA*POA*POA*POA
R5 500 - R10 500
ALL RATES ARE CPM (COST PER THOUSAND IMPRESSIONS). RATES SUBjECT TO CHANGE wITH 2016 SUPPLIER INCREASES. COST IS SUBjECT TO CLIENT BRIEF, ACTIVATION MECHANISM, PRODUCTION REqUIREMENTS AND EDITORIAL APPROVAL.
ALL PRICES INCLUDE AGENCY COMMISSION. ALL PRICES ExCLUDE VAT, AND ARE SUBjECT TO THE STANDARD TERMS AND CONDITIONS OF CAxTON MAGAzINES. IF CONTENT IS SUPPLIED ‘BOOkED AS’, NO CHANGES wILL BE MADE ExCEPT AGREED UPON OTHERwISE.
*POA - PRICE ON APPLICATION ** ADSPEND HIGHLY RECOMMENDED SET OF 4 DISPLAY BANNERS DESIGN COST: R2000. STUDIO DESIGN OR CONTENT CREATION FEE: R1000 PER HOUR. DIGITAL DEVELOPMENT FEE: R850 PER HOUR.
ALL COSTS ExCL CONTENT CREATION ExCEPT SOCIAL MEDIA. ADSPEND CHARGED AT 15% MANAGEMENT FEE.
2016
Digital rate card
82 rooi rose Mei 2013
cL
AS
SiF
iED
S
For terms and conditions refer to Caxton Magazines’ general conditions.
2016
Classifieds
3 x 1 30mm height x 45mm width
6 x 1 60mm height x 45mm width
6 X 2 60mm height x 92mm width
12 X 1 120mm height x 45mm width
6 X 4 60mm height x 180mm width
12 X 2 120mm height x 92mm width
24 X 2 240mm height x 92mm width
12 X 4 120mm height x 180mm width
R775.88
R1 551.75
R3 103.60
R3 103.60
R6 207.11
R6 207.11
R12 414.21
R12 414.21
R884.50
R1 769.00
R3 538.10
R3 538.10
R7 076.10
R7 076.10
R14 152.20
R14 152.20
SIZEFULL COLOUR
PRICEExCL VAT
Contact UsNATAShA KOCKTel: 011 889 0825 | Fax: 086 513 9743Email: [email protected]
NICOLETTE PRESSLINTel: 011 889 0983 | Fax: 086 514 0852Email: [email protected]
RENE’ MOONSAMyTel: 011 889 0890 | Fax: 086 514 0032Email: [email protected]
ShANTAL PILLAyTel: 011 293 6104 | Fax: 086 596 [email protected]
gARy WIUMTel: 011 889 0885 | Cell: 072 749 6029Fax: 086 599 3699Email: [email protected]
ROWENA SINghTel: 011 889 0814| Cell: 079 568 6025Fax: 086 513 6469Email: [email protected]
ChARMAINE PILLAI Tel: 011 449 1064 | Fax: 086 518 8055E-mail:[email protected]
PRICEINCL VAT
ADVERT SIZES:300 DPI, CMyK, PDF FORMAT
Mei 2013 rooi rose 83
2016
cL
AS
SiF
iED
S D
EA
DL
iNE
S
2016
Classifieds Deadlines
MONTh bOOKINg/ MATERIAL
ON SALE DATE
January
February
March
April
May
June
July
August
September
October
November
December
19 Nov
09 Dec
01 Feb
29 Feb
29 Mar
25 Apr
30 May
27 Jun
01 Aug
29 Aug
26 Sep
31 Oct
14 Dec
11 Jan
22 Feb
21 Mar
18 Apr
16 May
20 Jun
18 Jul
22 Aug
19 Sep
17 Oct
21 Nov
fOr mOre iNfOrmAtiON, pleAse cONtAct gAry Wium,
clAssifieds sAles mANAger, ON 011 889 0885 Or
cA
xT
ON
Ev
EN
TS
fOr mOre iNfOrmAtiON,
pleAse cONtAct: reiNhArd lOtZ,
grOup mArketiNg mANAger
Caxton Events provides the opportunity to engage with readers on a more intimate level. Whether the event concept is small or majestic, Caxton Events puts the stylish BONA stamp on every event, scouting the hottest venues and most in-demand décor trends to ensure your brand integration makes maximum impact. Events are designed based on client requirements and a tailor-made package is applied to each event, ensuring maximum consumer engagement.