media kit

WELCOME

We believe your home is the foundation for a good life.We believe rooms are possibilities. We believe you can do it.We’re saving the world, one room at a time.

WHAT WE DO

From pillows to paint and bedrooms to backyards, Apartment Therapy is the trusted home authority for a new generation.

We share readers’ homes

We teach the elements of style

We show how to do things yourself

We review stores and services

We curate great products

We answer questions

We inspire our readers to make their homes more beautiful, healthy and organized.

Come join our conversation!

OUR HOME

Apartment Therapy celebrates life at home.

OUR HISTORY

Ten years ago, Maxwell Gillingham-Ryan started

working as the “apartment therapist,” traveling by

scooter to his clients’ homes to help make their spaces

beautiful, organized and healthy.

In 2004, Maxwell launched Apartment Therapy.

Today Apartment Therapy is the largest independent

website dedicated to all things home.

Our squiggle logo represents healthy, beautiful energy

flow. It is one of a series of hundreds of unique squiggles

that Maxwell has been drawing freehand since 2001.

Good flow is a central tenet of Maxwell’s interior design

philosophy, and one of the founding principles of

Apartment Therapy.

WHO WE ARE

We deliver an engaged, educated, influential audience

TOp

20 Pinterest

image source

2 Quantcast, September 2012

1 Google Analytics

4,000,000

3,500,000

3,000,000

2,500,000

2,000,000

1,500,000

1,000,000

500,000

0

Monthly Unique Visitors 2

1

2 3 45

7,000,000

6,000,000

5,000,000

4,000,000

3,000,000May 2012 June 2012 July 2012 Aug 2012 Sept 2012

6.3 million monthly readers 1

41 million monthly pageviews 1

120,000+ Facebook fans

79,000+ Twitter fans

66,000+ pinterest followers

US Monthly Uniques 1

1. Apartment Therapy 2. Design Sponge 3. Curbed.com 4. BHG.com 5. Dwell

READERSHIP

Our readers are your customers

Gender

Income

Age

Top DMAs:New York CityLos AngelesSan Francisco

30% 13% 10%

$50-100K $100-150K $150K+

ChicagoWashington, DCBoston

65% Female

42%18-34

40%35-54

18%Other

Quantcast, September 2012

35% Male

ADVERTISING OPPORTUNITIES

Banner Media & Takeovers

Options include Geo-targeting, Flash/Rich Media, Full-Site Takeover, Channel Targeting, Time Targeting.

Takeovers feature a can’t miss leaderboard placement (1100x66) that runs across the top of each page. This placement is only available for takeover and custom campaigns.

Our editors organize our content into channels:

style diy

homekeeping family

tech

renovating shopping outdoor

entertaining

1100 x 66 (Takeovers only)

300 x 250

300 x 600

300 x 250

EMAIL OPPORTUNITIES

Daily Email SponsorshipThe Apartment Therapy Daily Email features a note about what’s hot on the blog plus the Daily Find and a house tour. The national email sponsorship includes a 300x600 banner and a text link footer. Strong open rate at ~30%.

Drop Day Subscriber Guarantee

Apartment Therapy

Daily M-Th

75,000Friday Sales and Events

Special Email

Green / Outdoor Thursday 20,000

Family Tuesday 20,000

Tech Friday 20,000

300 x 250or

300 x 600

ADVERTISING OPPORTUNITIES

• Apartment Therapy Media’s Sponsored Posts offer a powerful opportunity to share your message with our readers.

• Written in Apartment Therapy’s trusted editorial voice, and running down from the top of our home page, these posts can introduce a new product, make an announcement, launch a video, and stimulate direct reader engagement.

• Featuring prominent brand logo positioning, Sponsored Posts are crafted by our creative team to fulfill your goals and appeal to our readers.

• A typical Sponsored Post gets seen by ~200,000 unique viewers in one day. Each post gets a complimentary ‘bump-up’ during the next two-days, where it returns to the top of the home page. • All posts remain on our site for at least 6 months.

Sponsored posts

Start a conversation in social media!

ADVERTISING OPPORTUNITIES

• Apartment Therapy’s Sponsored Giveaways deliver both direct response and branding opportunities. • A typical national giveaway gets seen by ~600,000 viewers and receives an average of 3,500 entries, and sometimes as many as 10,000. Each giveaway receives 3 complimentary ‘reminder’ posts.

• Typically, 20-30% of entrants opt in to receive email from the advertiser. Average time spent on the giveaway page is more than 2 minutes.

• You can use giveaways to collect email opt-ins, introduce new products, announce sales, share coupon codes, or even survey customers.

Sponsored Giveaways

ADVERTISING OPPORTUNITIES

Contests and Events

Tell us your marketing challenge and we’ll develop a custom program to meet your needs.

Signature events Small/Cool

Room for ColorHoliday Giveaway

Seasonal Channels: Outdoor, Entertaining, Wedding

Custom eventsInside Man

Big Window ChallengeCo-Branded Travel GiveawayPaint Makeover Video Series

In-store eventsQ+A Session at a national chain

Book signing at a department storeDesign Showhouse

OUR ADVERTISERS

Join us

RATES & SPECS

Rates

production Specs

Apartment Therapy offers IAB Standard size creative units and custom solutions

$12 CPM for above the fold ad units

$8 CPM for below the fold ad units

$45 CPM for each Daily Newsletter

$2 incremental CPM for geo-targeting and time of day targeting

All CreativeWe accept GIF, JPG, Java and Flash creative.All units should target new windows on click.CPU use should not exceed 30% after initial creative load.For publisher-served campaigns, the maximum serve is two creatives per placement.

Rich MediaWe’re willing to work with all rich media vendors and third party servers, including Pointroll, Eyewonder, Eyeblaster, Atlas, etc. Please send Javascript tags for all vendors.

FlashPlease ensure your .swf supports the clickTAG standard for click-through tracking.

ExpansionUser-initiated on click/mouseover only. The expanded panel must retract in the same manner it was opened. Third Party Only.

AudioUser-initiated on click only. Requires prominent stop/mute button.

VideoAutomatic start is allowed. Any audio must be muted to start. Video player requires prominent stop/close button.Max frame rate of 20 FPS (frames per second).Max initial load of 30k. Please pause creative for 15 seconds between animation loops.

UNIT SIZE LOAD LOOpS

Box 300 x 25040k initial / 100k polite

5x / 90 secs

Skyscraper 160 x 60040k initial / 100k polite

5x / 90 secs

Half-page Ad 300 x 60040k initial / 100k polite

5x / 90 secs

300 X 250

300 X 600

160 X 600

Not

to s

cale

Not

to s

cale

Contact our sales team for production specifics.

EDITORIAL CALENDAR

2013 EDITORIAL CALENDAR SIGNATURE EVENTS

JANUARY Fresh Starts & Organization

FEBRUARY Before & After The Homies

MARCH Life as a Renter/Bedrooms

ApRIL Small Spaces, Gardening Small/Cool 2013

MAY Renovations/Kitchens/Bath

JUNE Decor Styles/Furniture Focus

JULY Travel and Escape

AUGUST Setting Up Home

SEpTEMBER Arts, Crafts, & Collections Room for Color 2013

OCTOBER Colorful Homes Design Showcase

NOVEMBER Entertaining: Tabletop/Dining

DECEMBER Best of 2013 2013 Holiday Giveaway

We celebrate the whole life of the home

CONTACT

Want to learn more about advertising with Apartment Therapy?

Main Office public Relations Contact

Sales Team

Apartment Therapy270 Lafayette Street, Suite 1204New York, NY 10012212.966.7174

Rebecca Brooks The Brooks Group10 W 37th Street, 5th FlNew York, NY 10018212.768.0860

Chris PhillipsCaroline Gelbard Tiffany LeeKrystle DeSantos

Anna HoffmanMichelle Gomes Cheryl Williams

You can reach us at:advertising@apartmenttherapy.com

212.274.0410