2017PATIENTS I PHYSIC IANS I CAREGIVERS

Media Kit & Advertising Guide

www.painpathways.org

AVAILABLE AT:

Barnes & Noble nationwide

Canada’s Chapters Indigo

Hastings Book Sellers

DISTRIBUTED TO:

Physicians

Medical Offices

Patients

Pain Organizations

Digital Editions

CATHY@CMGMARKETINGANDEVENTS.COM

Official Magazine of the World Institute of Pain

Joan Lundenfeatured in PainPathways

2 PainPathways I MEDIA KIT 2017

WINTER

· Migraine· Tinnitus· Massage & Pain Relief· Pain Radio & Education· Caregiving · And More

SPRING

· Fibromyalgia (MAY IS AWARENESS MONTH)

· Acupuncture· Back Pain· IBS· Neuropathy (MAY IS AWARENESS MONTH)

· And More

SUMMER

· Cancer· Arthritis (JA AWARENESS MONTH)

· Sports & Acute Pain · Yoga· Scleroderma· And More

FALL

· CRPS· Sleep & Pain· Pediatric Pain· Neuromodulation/ Spinal Cord Stimulation· And More

· Pain News· Wellness· Integrative Therapies· Physician Spotlight· Pain Quiz· Ask the Doctor· Caregiver & Patient Features

CLOSING: 10/14/16MATERIALS: 10/28/16ON SALE: 12/5/16

CLOSING: 1/14/17MATERIALS: 1/26/17 ON SALE: 3/5/17

CLOSING: 4/14/17MATERIALS: 4/27/17ON SALE: 6/5/17

CLOSING: 7/8/17MATERIALS: 7/27/17ON SALE: 9/5/172017

• The ONLY nationwide consumer-driven magazine dedicated to addressing the needs and interests of chronic, acute and cancer pain patients, caregivers and physicians.

• An upscale, quality and EDUCATIONAL magazine providing advertisers months of shelf-life and multiple opportunities for their advertising message to reach the highest number of targeted individuals at the most competitive rates.

• With a focused and concentrated readership, PainPathways has little to no advertising waste and helps millions of pain sufferers find their path to wellness.

• Published quarterly, and features high-profile personalities, including Joan Lunden, Lou “The Hulk” Ferrigno, Naomi Judd, Dick Vitale, Mariel Hemingway, Dr. Mehmet Oz, Jeff Gordon, Hoda Kotb, Dr. Sanjay Gupta and President Jimmy and Rosalynn Carter.

• The official magazine of the World Institute of Pain (WIP).

INFORMING & INSPIRING CONTENTPainPathways is packed with current pain management news

and information. High-profile cover personalities ensure each

issue is read in waiting rooms and medical offices nationwide.

Our digital edition links readers instantly to your message.

AAPManagement

National Fibromyalgia &

Chronic Pain Association

The National Rx Drug Abuse

& Heroin Summit

New York State Pain Society

North American Neuromodulation

Society (NANS)

Pain Society of the Carolinas

PainWeek

Power of Pain Foundation

Sceptor Pain Foundation

Tennessee Pain Society

Texas Pain Society

U.S. Pain Foundation

Women in Pain

World Institute of Pain

OUR REACH, ADDED VALUE

PainPathwaysMAGAZINE

NATIONALPAIN

AWARENESS MONTH

ISSUEIN EACH ISSUE

To inform and inspire

chronic, acute and cancer

pain patients, caregivers and

physicians, so they can define

their own path to wellness.

OUR MISSION

TOTAL AUDIENCE 7,200,000

CIRCULATION/DISTRIBUTION

Circulation 262,000 annually

Frequency Quarterly

* A recent study performed in collaboration with McPheters & Company and Conde Nast found that magazines placed in physician offices averaged 30 readers per copy (per month) versus 4 readers per copy for paid subscriptions or newsstand copies. In addition, the majority of the 30 readers fit the target as opposed to only 1 to 2 of readers of paid subscriptions or newsstand copy readers.

** Member of Alliance for Audited Media

DIGITAL EDITIONSE-edition readership has increased 60% the last 12 months to over 8,000 physicians, professional pain organizations, support groups and patients.

ASK ABOUT PREMIUM PLACEMENT AS A DIGITAL EDITION SPONSOR

DEMOGRAPHICSChronic pain affects 1 of 3 Americans (approximately

100 million) — more than the total affected by

heart disease, cancer and diabetes combined,

and costs the nation up to $635 billion each year

in medical treatment and lost productivity.

(IOM’S RELIEVING PAIN IN AMERICA, 2011)

OUR READERS ARE

• 84% Women

• 55% are between ages 40 and 59

• 40% are 60+

• 5% are between ages 30-39

3 PainPathways I MEDIA KIT 2017

HIGHLY TARGETED CIRCULATION AND DISTRIBUTIONWith a targeted readership of over 7,200,000, PainPathways distributes over 60,000 copies quarterly ensuring your marketing message reaches your target market. PainPathways is distributed nationally to:

• Barnes & Noble Booksellers nationwide and Chapters Indigo in Canada.

• Physician offices including pain, oncology, orthopedic, neurology, neurosurgery, rehab medicine, hospice care, primary care centers and other pain subspecialty clinics across the United States.

• Partnering pain organizations and advocacy and support groups, including American Chronic Pain Association, Sceptor Pain Foundation, US Pain Foundation, American Cancer Society, Power of Pain Foundation and more.

Member of The New Audit Bureau of CirculationsMEMBER SINCE 2009

POLICIES

4 PainPathways I MEDIA KIT 2017

ADDED VALUE:

• Digital Edition

• Banner advertising opportunities

• Expert Facebook Chats

• Links on our website

• Editorial opportunities

HELPFUL PRODUCTS & RESOURCES Far-forward spread, $1,000 for 1 issue. Multi-issue discounts available.

COPY ACCEPTANCE

PainPathways reserves the right to accept or decline any advertisement.

ERRORS

Any and all errors not found at proofing are the responsibility of the advertiser or agency.

DATES

Commitments for advertising space must be made 30 days prior to issue date.

Camera-ready art due on or before those dates specified as deadlines

(see Closing Dates on page 2).

DEADLINES

Submission of ad materials is the responsibility of advertiser. The last insertion

will run if new ad is not received by the next issue’s closing date. If no previous

insertion, client is liable for the cost of contracted space not used, and space

is allocated at the discretion of the publisher.

Take advantage of ISSUE SPONSORSHIP

& INTEGRATED MARKETING opportunities.

WEBSITE & SOCIAL INTEGRATION:

• Inclusion in monthly eblasts

• Website Banner Ads

• Sponsor Facebook Chats

ISSUE SPONSORSHIP & ADVERTORIAL:

· Issue sponsorship

· Article sponsorship

· Advertorial

ASK FOR DETAILS.

Ask About Issue Sponsorships!

PRINT PLACEMENT

· digital integration

· links to your website

SIZES & SPECSPlease add crop marks and bleed of at least .25 inches on all sides to ANY ad sizes listed below. Also, keep text and important images at least .25 inches from the trim.

AD CREATION SPECIFICATIONS:• Submitted advertisements will be accepted in a locked PDF/X-1a digital format only. PainPathways is not responsible for any errors to content, color and layout, that may appear within the client- or agency-provided PDF/X-1a file.

• Printed proofs are not accepted as files will be printed exactly as provided, without opportunity to match on press.

• All images used must have a resolution of 300 dpi, in CMYK format, and with all fonts embedded.

• Ads not meeting these criteria will be returned, with a request to modify the digital file and resend prior to the issue’s listed materials due date (found on page 4 of this Media Kit).

ACCEPTABLE AD FORMAT:

Adobe PDF/X-1a: Created through InDesign CS or

QuarkXPress. Specifically, a high resolution pdf (PDF/X-1a),

making sure that the compatibility settings on the General

Tab are set to Acrobat 8.0 and the advanced tab has

Transparency Flattener settings at high resolution to

prevent transparency errors on the print side.

UNACCEPTABLE AD FORMAT:

Photoshop CS, Illustrator CS, QuarkXPress, Microsoft Word, Publisher, or FilmThe publisher will bill for any work needed to bring materials up

to specifications. Charges are based upon current market rates.

SEND TO:

If your PDF-X1a advertisement is less than 8MB, it may be sent

directly via email to cathy@cmgmarketingandevents.com. If

larger, please send an email to this same address and a member

of the PainPathways team will provide you with a Dropbox link

in which to upload your PDF-X1a file.

Extend your message using our interactive website.

FLEXIBLE SIZES INCLUDE:

LEADERBOARD >> standard >> 728 x 90 BANNER AD >> 2/3 column >> 700 x 100 (up to 350)BANNER AD >> standard square >> 336 x 280 BANNER AD >> 1/3 column >> 320 x 180 (up to 640)

>> Rates provided upon request.

SPECIAL ADVERTISINGMake the most of our Helpful Products & Resources section. Send a high-resolution JPEG or TIFF image (over 300 dpi). Copy should include a title, phone number and/or website & up to 70/words of copy, although less is recommended for easy-reading.

print

SIZES & SPECSweb

FOR MORE INFORMATION,PLEASE CONTACT:

Cathy WilliamsMARKETING & SALES

cathy@cmgmarketingandevents.com843.410.2739 x101

AVAILABLE SIZES TRIM SIZE

DOUBLE-PAGE SPREAD 17.75” x 10.875”

FULL PAGE 8.375” x 10.875”

2/3 PAGE 5.4375” x 10.875”

1/2 (HORIZONTAL) 7.5” x 4.875”

1/3 PAGE (VERTICAL) 3.5” x 10.875”

5 PainPathways I MEDIA KIT 2017

“Anyone who doubts the future

of specialized magazines need look

no further than PainPathways.” SAMIR “MR. MAGAZINE”™ HUSNI, PH.D.

Chair of the Journalism Department at the University of Mississippi & Publisher and

Editor-in-Chief of Mr. Magazine.com

“Thanks for this wonderful

resource for people in pain and

their caregivers. I learn so much

from the magazine and the website.

I’ve been a subscriber for years.” TINA JANSEN

San Deigo, CA

“I am so glad to see your magazine.

PainPathways is a candle in the

dark; I no longer feel quite so

overwhelmed or alone.” MARTHA TONEY-GRIERSON

Reader from Winter Haven, FL

“We at American RSDHope thank

you for all you do at PainPathways.

We share many of the wonderful

articles, and appreciate your work

in the pain community.” KEITH ORSINI

National Director, RSDHope

“At home or in the waiting room,

PainPathways is a valuable tool

for people in pain and their families.

It puts information on conditions

and products all in one place.

My patients say they add each

issue to their ‘pain reference’

library. Thanks for creating

such a helpful tool.” GREG S. HARDIE, MD

TE

ST

IMO

NIA

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www.PainPathways.orgCathy Williams 843.410.2739 x101 PHONE ° cathy@cmgmarketingandevents.com150 KIMEL PARK DRIVE, SUITE 100 ° WINSTON-SALEM, NC 27103contact

Albert Einstein College of MedicineAmerican Cancer SocietyAmerican Chronic Pain AssociationAmerican Pain SocietyAmerican Society of Nurse PractitionersBand Against MSBeth Israel Medical Pain CenterBoston Scientificearlier.org/Breast CancerFight the Flame/CRPSFor GraceINvisible ProjectiPain International Pain FoundationJohns Hopkins Pain CenterMass General Pain CenterMayo Clinic — Pain MedicineMD Anderson Cancer Center/ University of TexasMedtronicMontefiore Headache CenterNational Family Caregiver AssociationNational Fibromyalgia & Chronic Pain Association

National Multiple Sclerosis SocietyNational Women’s Health NetworkNew York State Pain SocietyNorth American Neuromodulation SocietyPain Society of the CarolinasPainWeekPain WarriorsPartnership for Prescription AssistanceReflex Sympathetic Dystrophy Syndrome AssociationSceptor Pain FoundationStanford University Pain CenterSt. Jude Medical Susan G. Komen For The CureTexas Pain SocietyThe Cleveland Clinic — Pain DepartmentThe Kaplan Center for Integrative MedicineTyler’s Hope — Dystonia FoundationU.S. Pain FoundationWomack Army Medical CenterWomen HeartWorld Adhesion FoundationWorld Institute of Pain

Pain Partners

Allen W. Burton, MD, FIPPHOUSTON PA IN ASSOCIATES

Dawn C. Buse, MD ASSOCIATE PROFESSOR ,

ALBERT E INSTE IN COLLEGE OF MEDIC INE

D IRECTOR OF BEHAVIORAL MEDIC INE ,

MONTEFEORE HEADACHE CENTER

WWW.DAWNBUSE .COM

Steven P. Cohen, MD CH IEF OF PA IN MEDIC INE ,

JOHNS HOPKINS SCHOOL OF MEDIC INE

PROFESSOR OF ANESTHES IOLOGY &

PHYS ICAL MEDIC INE & REHABIL ITAT ION

D IRECTOR OF PA IN RESEARCH ,

WALTER REED ARMY MEDICAL CENTER

Penney Cowan FOUNDER AND EXECUT IVE D IRECTOR

AMERICAN CHRONIC PA IN ASSOCIAT ION

Anthony Dragovich, MD BLUE R IDGE PA IN MANAGEMENT

Serdar Erdine, MD, FIPP FOUNDER AND PRES IDENT , W IP

DEPARTMENT OF ALGOLOGY

MEDICAL FACULTY OF INSTANBUL

Philip M. Finch, MD, MBBS,DRCOG, FFPMANZCA, FIPP PERTH PA IN MANAGEMENT CENTRE

Scott M. Fishman, MD PROFESSOR AND CHIEF , D IVIS ION OF PAIN MEDICINE

DEPARTMENT OF ANESTHES IOLOGY AND PA IN MEDIC INE

UNIVERSITY OF CALIFORNIA, DAVIS, SCHOOL OF MEDICINE

Paul Gileno FOUNDER

U .S . PA IN FOUNDATION , INC .

Craig Hartrick, MD, DABPM, FIPPPROFESSOR ANESTHES IOLOGY AND HEALTH SC IENCES

OAKLAND UNIVERS ITY

D IRECTOR , ANESTHES IOLOGY RESEARCH

WILL IAM BEAUMONT HOSP ITAL

EDITOR- IN -CHIEF , PA IN PRACT ICE

James P. Rathmell, MDPROFESSOR OF ANAESTHESIA

HARVARD MEDICAL SCHOOL

CHAIRMAN, DEPARTMENT OF ANESTHESIOLOGY,

PERIOPERATIVE AND PAIN MEDICINE

Rebecca Rengo, MAPA, LCSW, ACSW PRES IDENT , TRANSCENDING L IFE , LLC

AUTHOR , BEYOND CHRONIC PA IN : A GET-WELL GU IDEBOOK TO SOOTHE THE BODY , M IND & SP IR IT

Ken Taylor BOARD MEMBER AND TREASURER

INTERNATIONAL PA IN FOUNDATION ( IPA IN)

WWW.POWEROFPAIN .ORG

Advisory BoardPainPathways