Media kit 4/2018

Ivana NavrátilováLifestyle

Jiří KubíkReports

Filip Horký Newscast

Jindřich Šídlo Entertainment

Seznam TV reports on key events and brings news from

home and abroad. It takes a closer look at causes that

move the Czech society and features public figures and

persons of interest from the world of politics, economy,

culture, sport and other areas. Current news, journalistic

shows as well as documentaries offer independent

information you can trust. Lifestyle shows and live

streaming by Stream.cz keep you entertained.

Seznam TV

Sabina Slonková Documentaries

Seznam TV is entering the multiplex 3 nationwide broadcast. It

covers 95.7% of the population of the Czech Republic. Accessibility

is further ensured through the Skylink and UPC distributors that

offer nationwide coverage to their customers. The wide spectrum is

complemented by dozens of IPTV providers that enable television

broadcast over the Internet. The most prominent are, for example,

02 TV, Digi TV, T-mobile TV or Kuki TV.

Distribution and Tuning in

Seznam TV is available to practically everyone in the 15+ age

group, which accounts for nearly 9,000,000 viewers. The main

target group is men and women, aged 30–60, university graduates,

economically active, socially aware and active, interested in

economy and current affairs. They work in middle and senior

management, often have children and represent the modern family.

Coverage Nationwide

Campaigns are planned for all of 2018, and the communication

has been ramping up since 1 April. Seznam TV is best

characterised by its content, which is why the visuals focus on

selected faces and shows familiar from the programme. These

include Šťastné pondělí Jindřicha Šídla (Happy Monday with

Jindřich Šídlo), Obzor Filipa Horkého (Horizon with Filip Horký),

Uzávěrka Sabiny Slonkové (Deadline with Sabina Slonková)

and Ráno na gauči s Olgou Šípkovou (Morning on the Couch

with Olga Šípková). The communication mix includes online

ads, printed advertising in TV magazines, 45 bigboards all

over the Czech Republic (April), collaboration with Datart

stores (February–March) and other media types. We are also

preparing a contact campaign in which Seznam TV will follow

the audiences to major Czech culture events of the year.

Media Campaigns

Visuals used on bigboards in the campaign – April 2018.

TV Ads will gradually be added on Seznam TV.

From the very first months, exclusive cooperation

possibilities such as product placement campaigns,

program sponsoring, and regular advertising spots

will be available.

Advertising Options

Independent, local and high-quality content – such is

the goal of Seznam TV. Every weekday begins with the

Mornings on the Sofa show. In the 12:00 News and the

Evening News, viewers receive the latest information.

Evening primetime is filled with news, entertainment

shows and current affairs. The weekend program offers

just what the audience needs and offers a range of

premiere shows in the morning, afternoon and evening

times as well. The popular Stream.cz internet shows will

also be given airtime.

Program Schedule

News Independent news from all over the world and live broadcasts from

wherever the action is. In the main evening news, you will learn the

most important events of the day and watch debates over hot topics.

Shows: Zprávy (News), Večerní zprávy (The Evening News)

Lifestyle Live morning broadcasts, portraits of those not afraid to stand

out and insights into the backdrop of the Czech business scene.

Shows: Ráno na gauči (Mornings on the Sofa), Slavní (The Famous),

#zdavuven (#StandOut), Kam to bude? (Where Are We Heading?),

Hrana Tomáše Vzorka (The Edge with Tomas Vzorek), Kultura Terezy

Willoughby (The Culture with Tereza Willoughby), Náš host (The Our

Guest)

DocumentariesUsing the documentary camera, our reporters unveil the background

of important stories and bring you closer to the most important

events taking place at home and worldwide.

Shows: Obzor Filipa Horkého (The outlook with Filip Horký),

Uzávěrka Sabiny Slonkové (Deadline with Sabina Slonková), Svět

bez obalu (The World Uncovered)

Publicity programsThe Seznam TV journalists do not just stay on the surface. They

investigate cases on their own. They interview those in the spotlight.

On a weekly basis, you are presented with the best of what the

Newsroom has come across.

Shows: Výzva (The Challenge), Duel (The Duel), Sport, Mapa

Jiřího Hoška (Jiří Hošek’s Map), Zvláštní vyšetřování (Special

Investigation), Reportéři Seznamu (The Newsmen of Seznam),

Osmička Heleny Šulcové (The Eight by Helena Šulcová), Peníze nebo

život (Money or Your Life), Sněmovní 4 (Chamber of Deputies 4)

Entertainment A casual look back over the past week while discovering the mostly

unseen. To all this, you can always look forward to the best of the

Stream.cz episodes.

Shows: Šťastné pondělí (Happy Monday), Hodina Streami (Stream in

an Hour), Moje místa (My Spots), Seriály Streamu (The TV shows of

Stream)

The main segments summarized

Regular Advertising

30 sec. Spots

Prime time

17.30–23.30 30 000 CZK

Off prime

All other transmission times 10 000 CZK

Ad Pricelist

All fares indicated shall exclude VAT and are valid as of 1. 1. 2018.

Duration coefficients

10 s 0.50

15 s 0.77

20 s 0.90

25 s 0.95

30 s 1.00

35 s 1.25

40 s 1.45

45 s 1.60

50 s 1.75

55 s 1.90

60 s 2.00

Week-based Offers

Basic

30s spot/day 30s spot/week price/week January–March

Prime time 2 14

Off prime 10 70 170 000 CZK 100 000 CZK

Total 12 84

Optimal

30s spot/day 30s spot/week price/week January–March

Prime time 4 28

Off prime 12 84 200 000 CZK 125 000 CZK

Total 16 112

Intensive

30s spot/day 30s spot/week price/week January–March

Prime time 6 42

Off prime 18 126 250 000 CZK 150 000 CZK

Total 24 168

Sponsorship

15

Program Sponsor

Prior to Večerní Zprávy (The Evening News)The hottest news of the day through the eyes of Seznam.

The most important events in depth, exclusive

revelations and daily most-watched, all summarized with

commentary.

Mon–Fri • 19.15 • 26 minutes

Prior to Sport All major sports highlights of the day in an early evening

show. Original topics of the Seznam Sports section.

Sports celebrity profile interviews.

Mon–Fri • 19.45 • 26 minutes

SpecificationsProgram sponsor: Messages must contain the following text:

“Sponzor programu” (program sponsor). They must further contain

the company trade name and its core business. Such can be

applied in voiceovers too.

1 × 10 sec. sponsored message placed prior to the show and

separated by TV theme tunes.

Supported number of sponsors per show: 2

All prices are displayed in CZK (excl. VAT)

The GTC 2018 are a part of this proposal.

Prior to Náš host (The Our Guest)A well-known personality from the Seznam studio offers

their view of a current hot topic in society. Broadcasters

from the Evening News moderate the program.

Mon–Fri • 19.00 • 26 minutes

Number of SM/1 episode Nr. of episodes/week Price/week75 000 CZK3× 10 s

Show Sponsorship

Slavní (The Famous)Entertainment show about those who make their living in

showbusiness. Film, music, Internet, fashion as well as

television. Profile interviews with people from the field.

Mon–Fri • 19.30 • 26 minutesSpecifications:2 × 10 sec. sponsored message prior to and at the end of the show.

Supported amount of sponsors per show: 3

Exclusivity surcharge: 100 %

All prices are displayed in CZK (excl. VAT)

The GTC 2018 are a part of this proposal.

50 000 CZKNumber of SM/1 episode Nr. of episodes/week Price/week

2× 10 s 5

Show Sponsorship

Ráno na gauči (Morning on the Sofa)Live studio broadcast to kick off the work day. Lifestyle

topics and a modern life inspiration. Quick news,

weather forecasts and live feed with exciting guests.

Mon–Fri • 6.30–8.30 • 120 minutes

10 000 CZKNumber of SM/1 episode Nr. of episodes/week Price/week

2× 10 s 1

Specifications:2 × 10 sec. sponsored message prior to and at the end of the show.

Supported amount of sponsors per show: 3

Exclusivity surcharge: 100 %

All prices are displayed in CZK (excl. VAT)

The GTC 2018 are a part of this proposal.

Product Placement

Product Placement

Slavní (The Famous)Entertainment show about those who make their living in

showbusiness. Film, music, Internet, fashion as well as

television. Profile interviews with people from the field.

Mon–Fri • 18.30 • 26 minutesNumber of feeds Price

2× 1.5 min 20 000 CZK

Product Placement

Ráno na gauči (Morning on the Sofa)Live studio broadcast to kick off the work day. Lifestyle

topics and a modern life inspiration. Quick news,

weather forecasts and live feed with exciting guests.

Mon–Fri • 7.00 • 60 minutesNumber of feeds Price

2× 1.5 min 20 000 CZK

Ground Rules of Sponsored Messages

• It must be clear from the content that the video in question is a sponsored message.

• The viewer must not be encouraged to visit, buy or consume. It is forbidden to mentioned

prices and sales points.

• The sponsor‘s message must not contain any kind of exaltation of products or services of the

sponsor. It is forbidden to use comparison with competition as well as it is not allowed to use

comparatives and superlatives.

The law stipulates that the sponsor must not be a producer of tobacco products or a distributor

of any prescription medicinal products.

Benefits of sponsorship• It is placed right with show.

• It has a powerful audience reach.

• The audience perceives sponsorship positively.

• It increases brand awareness.

• It reaches the desired target group.

Get in touch: obchod@televizeseznam.cz