| MEDIA KIT 2021

AUDIENCE | MARKETING SOLUTIONS | DIGITAL ADS | NEWSLETTERS | CONTENT CALENDAR | SPECS | SALES

85TH ANNIVERSARY

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THE MARKETThe Industrial Machinery & Equipment Industry market size has increased 33% over the past decade.

As the introduction of new technologies, materials, and equipment accelerates, plants will be launching major upgrade and retooling projects requiring significant and capital expenditures over the next three years.

workers in the U.S. manufacturing

industry accounts for 8.5% of the total American

workforce.

12.8MILLION

Source: NAM

WHAT NEW EQUIPMENT DIGEST READERS HAVE TO SAY:

The industrial rebound of 2021 will be driven by manufacturers retooling their systems to provide state-of-the-art, digitally-driven production of their critical goods and products in a safer, more efficient manner. This will create a surge in demand for a full range of new products and equipment--from smart machines and tools to the fixtures, accessories, and peripheral components they require.

To manage this era of change, engineers, buying teams, and plant leaders need access to information about the latest, most innovative products and equipment on the market, plus direct connections to the vendors who supply them. With over 250 new products, implementation articles, and case studies added each month for application across the entire manufacturing industry, New Equipment Digest is driven by mission to help these critical teams find the best new equipment for their capital projects and to keep those projects running long into the future.

2021 marks New Equipment Digest’s 85th anniversary.

new products and product innovations published per month, plus critical articles and insights on implementation and investment strategies for new equipment, case studies, key equipment trends, and R&D breakthroughs that drive the equipment market forward.

over 200

85 years

NEW EQUIPMENT DIGEST FACTS

NED continues tobring the latest in new technologies

and developments in industry.

I browse to find opportunities to

expand our market position.

The most important thing

is learning better ways to

incorporate new techniques and

technologies for industries.

NED helps mein many ways—

it gives memore knowledge

and industrialexperience. I

just love beinga subscriber.

Source: ibisworld

NED covers products designed for use across the full manufacturing industry—from OEM components to design software, from floormats to robots, from maintenance supplies to 3D printers, and everything in between.

N E W E Q U I P M E N T. C O M I D I R E C T O R Y. N E W E Q U I P M E N T . C O M

OCTOBER 2020

A New Era of ToolholdingSCHUNK’s iTENDO sensory toolholder makes it possible for users to monitor machining pro-cesses at high resolution at the tool and to control cutting parameters in real-time with Bluetooth technology.

p. 26

Smart Safety WearableA discrete, smart wearable, the KINETIC Reflex automatically detects unsafe work postures and provides users with real-time feedback to reduce injuries and create better work habits.

p. 39

Strengthen Your GripThe first active, soft exoskeleton for the hand, Bioservo Technologies’ Ironhand system is spe-cifically designed to improve the health of work-ers that perform grasp intensive, repetitive, and static work tasks.

p. 24 p. 30

MATERIAL HANDLINGSPECIAL SECTION

p. 9

p.8

Plant Maintenance p.33 ■ Quality Assurance p.34 ■ Safety p.35

Sensitive Robotic AssistantThe collaborative LBR iiwa from KUKA Robotics is an efficient and versatile robotic assistant that makes it possible for humans and robots to work together on highly sensitive tasks in close cooperation.

p.11

In this edition of “Leaders in Manufacturing”, we

highlight six top companies who are pushing

the boundaries of INNOVATION and GROWTH

in the manufacturing industry

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AUDIENCE INSIGHTSNew Equipment Digest connects suppliers of industrial products and solutions with a global network of buyers, engineers,and business leaders eager to find the latest manufacturing equipment on the market. We deliver the latest industrial product information, plus market trends and manufacturing news to readers in tens of thousands of facilities across the U.S. and beyond.

VIEW THE COMPLETE H2 AUDIENCE ENGAGEMENT REPORT

303,740Average Monthly Reach

REACH PURCHASERS

PURCHASE AUTHORITY Controls & Instrumentation ......................... 38.20%Electrical/Electronic Components ............... 37.93%Material Handling Equipment or Services .... 33.64%Assembly/Fastening/Tools........................... 33.19%Facilities/Maintenance/Plant Operations..... 33.18%Safety Equipment/Worker Protection .......... 33.15%Tools, Hand & Power ................................... 31.55%Motion Control ............................................ 30.24%Metalworking/Welding/Fabrication ............. 29.49%Machine Tool/Automation Technology ......... 28.93%Adhesives/Sealants/Lubricants/Chemicals .. 28.73%Packaging Equipment ................................. 28.68%Fluid Power ................................................. 27.55%Pipe/Valves/Fittings/Tubing ........................ 27.17%

96% indicate they are responsible for recommending, selecting,

or buying industrial equipment or services

TOP INDUSTRIES SERVEDPrimary/Fabricated Metal Manufacturing 12.49%

Automotive/Aerospace/Transportation Manufacturing 10.72%

Machinery Manufacturing 10.21%

Professional, Scientific & Technical Services 8.65%

Computer & Electronic Product Manufacturing 8.33%

Wholesaler or Distributor of Durable or Non-Durable Goods 6.24%

Electrical Equipment, Appliance & Component Manufacturing 5.54%

LARGE COMPANY REACH

The Audience Engagement Report provides an integrated view of the New Equipment Digest community. The data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua, and Omeda.

of NED’s readers are in mid to large size companies over 50

employees

56%

BUYING TEAM REACH

Other Management and other Titles*

8.53%

Engineering, IT/technology, R&D, Design & Technical Management

38.49%

Corporate & Executive Management

38.55%

Operations, Production & Plant Management

14.44%

*Including Purchasing, Sourcing, Distribution, Warehousing, Logistics, Sales, Business Develop-ment, and other Management

43.34% 38.47%18.19%PRINT BOTH DIGITAL

PRINT/DIGITAL OVERLAP

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AUDIENCE ENGAGEMENT

VIEW THE COMPLETE H2 AUDIENCE ENGAGEMENT REPORT

30,040Average Monthly Sessions

23,919Average Unique Monthly Visitors

60,961Average Monthly Page Views

72.1% Desktop Visitors Average Monthly

27.9%Mobile Visitors Average Monthly

43 Avg Monthly New Site Registrations

4,573Combined Social Following

SUBSCRIBE TO MAGAZINE

94,827New Equipment Digest Magazine Subscribers

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MAGAZINE SUBSCRIBERS

SUBSCRIBERS BY REGIONU.S. REGION BREAKOUT OF MAGAZINE SUBSCRIBERS

8,809 29,329

VIEW THE COMPLETE H2 AUDIENCE ENGAGEMENT REPORT

12,253

5,166

8,165

16,975

20,152

31,772

163

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BUSINESS/OCCUPATION BREAKOUT OF MAGAZINE SUBSCRIBERS

PRIMARY BUSINESS & INDUSTRY

VIEW THE COMPLETE H2 AUDIENCE ENGAGEMENT REPORT

Business & Industry Grand Total % of TotalCorporate &

Executive Management

Engineering, IT/technology, R&D, Design &

Technical Management

Operations, Production & Plant

Management

Other Management and other Titles

Oil & Gas Extraction, Mining 1,441 1.5% 594 375 372 100

Food, Beverage & Tobacco Mfg. 4,161 4.4% 2,010 600 1,290 261

Textile Mills & Apparel Mfg. 939 1.0% 461 126 302 50

Lumber & Wood Product Mfg. 1,565 1.6% 855 178 405 127

Furniture & Fixtures Mfg. 1,342 1.4% 783 170 317 72

Paper Mfg. 4,552 4.8% 2,576 360 1,323 293

Chemical Product Mfg. 2,043 2.2% 660 593 677 113

Pharmaceutical Mfg. 717 0.8% 215 252 185 65

Petroleum & Refining Mfg. 446 0.5% 167 102 152 25

Plastics & Rubber Mfg. 2,230 2.3% 844 582 660 144

Non-Metallic Mineral Product Mfg. 915 1.0% 440 157 279 39

Subtotal Manufacturing (Discrete & Processing) 20,351 21.4% 9,605 3,495 5,962 1,289

Primary Metal Mfg. 6,013 6.3% 3,125 1,398 1,251 239

Fabricated Metal Product Mfg. 8,869 9.3% 4,461 1,824 1,893 691

Machinery Mfg. 9,851 10.4% 4,145 3,260 1,805 641

Electrical Equipment, Appliance & Component Mfg. 5,303 5.6% 1,999 2,077 920 307

Computer & Electronic Product Mfg. 6,744 7.1% 1,151 4,635 819 139

Transportation Equip. Mfg. (Excluding Auto & Aeros 2,111 2.2% 853 670 422 166

Automotive Mfg. 3,791 4.0% 1,367 1,397 865 162

Aerospace Mfg. 3,559 3.7% 590 2,149 714 106

Measuring Instruments Mfg. 465 0.5% 165 176 66 58

Medical Equipment & Supplies Mfg. 2,728 2.9% 955 1,105 556 112

Other Miscellaneous Manufacturing 3,008 3.2% 1,141 759 678 430

Subtotal Manufacturing (OEM) 52,442 55.2% 19,952 19,450 9,989 3,051

Subtotal All Manufacturing 72,793 76.7% 29,557 22,945 15,951 4,340Wholesaler or Distributor of Durable or Non-Durabl 8,639 9.1% 5,289 797 1,450 1,103

Systems Integrator or Contractor 3,343 3.5% 1,712 961 488 182

3rd Party Logistics Provider 975 1.0% 491 138 238 108

Professional, Scientific & Technical Services 5,642 5.9% 2,189 1,943 923 587

Others Allied to the Field 3,552 3.7% 470 1,659 243 1,180

GRAND TOTAL 94,944 100.0% 39,708 28,443 19,293 7,500% of Total 41.8% 30.0% 20.3% 7.9%

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MEET THE INFLUENCERS

TECHNICAL & EDITORIAL EXPERTISEDelivering technical and editorialdevelopment expertise that ensures content is accurate, engaging and focused on the topics that professionals need to know in today’s rapidly changing business environment.

IDEATION & DEVELOPMENTCollaborate with our topic experts todevelop topics that will attract target audiences, validate market perceptions and ensure content marketing success.

DATA & INSIGHTSDeep industry knowledge paired withdata and insights from analytic tools provides us the ability to leverage metrics for content decision making and deliver the right content, in the right channel, to the right audience, at the right time.

EDITORS

Editor-in-ChiefTRAVIS HESSMAN tmhessman@endeavorb2b.com

Managing EditorLAURA DAVIS ldavis@endeavorb2b.com

LARRY BEAVER, PH.D.Vice President of Research and Development for Clean-SafelyRSC Bio Solutions

RYAN BESTApplication EngineerPRUFTECHNIK, Inc.

DR. OTTO P. FESTPresidentOTEK Corporation

TRISTAN GUNDERSONApplication EngineerM2Technologies

WADE LEIPOLD Vice President, SolutionsFaith Technologies

MIREYA SPEARSProduct Marketing Specialist for Fluid and Pneumatic ControlEmerson Automation

SolutionsGORDON SPLETEProduct ManagerCincinnati Test Systems

KRISTEN WHITEManager of PR and CommunicationsViega LLC

MELONEE WISECEOFetch Robotics

DR. MEHMET YAVUZCTO and Co-FounderCelona

TONY ZAROLAGeneral Manager, MEMS and Sensors, Autonomous Transportation & SafetyAnalog Devices (ADI)

CONTRIBUTORS

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FOCUSED CONTENT

HANDS-ON REVIEWS• User reviews and recommendations• In the field product test drives• Expert commentary on best tools and applications

BEHIND THE SCENES• R&D projects• Innovation success stories• Product features & benefits

EQUIPMENT & SUPPLIER DIRECTORY• 250 new products added every week• Browse the 25,000 product archive• Request a quote directly from suppliers• Save and compare products across 15 categories

APPLICATION INSIGHTS• Case studies• Implementation tips & best practices• Application success stories• Electrical Safety• Fall Protection

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Our portfolio of media and advertising solutions are built to leverage trusted content and high-performing channels. The result is successful campaigns that drive conversion for marketers through intelligence gathering, content development, interactive storytelling, targeted campaigns and lead generation.

• RESEARCH• LEAD GENERATION• EVENTS• VIDEO• DIGITAL ADVERTISING

• NEWSLETTERS• NATIVE ADVERTISING• TARGETED MARKETING• PRINT ADVERTISING• MARKETING SERVICES

MARKETING SOLUTIONS GUIDE

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Better understand how decision-making professionals perceive your brand, products or solutions. Gauge purchase intent and deliver insights into the positioning of your brand among your competitors so you can take your marketing strategy to the next level.

BRANDPERCEPTION

RESEARCH Start with Insights to Guide your Marketing Strategy Rely on our research development and data analysis expertise to ensure your program delivers meaningful and relevant insights. Subject matter experts will help guide thought leadership topics and ensure statistically valid results from target audiences.

Leverage research as a lead generator by providing your audience with research-backed data on hot-button issues. Measure pain points, organizational impact and future outlooks on specific topics, use data points to drive your content marketing strategy.

Deliverable is a 10-15 page report that provides a clear understanding of the topic and helps audiences benchmark their position relative to their peers.

INDUSTRY INSIGHTS

Develop thought leadership and generate high-quality leads with this market-facing research report that will help your target audience understand the forces at play and gain insights for smart decision-making.

Deliverable is a 20-25 page, fully designedgraphic report, coupled with subject matter analysis. End result is a premium content marketing asset.

STATE OF THE

MARKET

Mine data points across a variety of social and online channels to uncover brand, competitive, industry and audience trends and insights. This marketing intelligence solution will deliver a key insights report that provides valuable insights to your executives as well as marketing, product, and sales teams.

STRATEGICINSIGHTS STUDY

VIEW ALL RESEARCH

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LEAD GENERATIONSolutions that Meet All Your Lead NeedsOur portfolio of modern marketing solutions provides Marketers with the resources and solutions they need for meeting goals and delivering high-quality leads.

WEBINARS Webinars continue to be a top performer for Marketers, generating highly qualified leads and thought leadership helping to accelerate decision making. Our portfolio of unique webinar options offers a variety of formats to help you achieve your goals.

SHORT FORM CONTENTThese easy-to-execute content types deliver big impact and help Marketers to efficiently create lead generation assets that can be promoted in a variety of channels.

LONG FORM CONTENTComplex decision making requires in-depth content that addresses very specific needs. Traditional white papers, eBooks and case studies are effective lead generators and can be super charged when paired with our new StoryDesign solution.CUSTOM

LEAD-GENERATION PROGRAMSPrograms that are built to deliver high-quality leads by leveraging high-quality content, exclusively branded environments and promotional marketing to target audiences. Tap into our marketing and topic expertise to create a unique experience that attracts and engages decision makers.

IN-PERSON EVENTSProven as one of the most effective strategies for generating leads, in-person events are finding their way back onto calendars. Create connections and keep your marketing pipeline full with leads from our industry-focused events.

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WEBINARS Proven Formats that Generate Highly Qualified Leads Unique formats, subject matter experts and engaged audiences that are looking for answers to their biggest challenges. Promotional campaigns target the audience you want and engagement metrics help you score leads.

WEBINARSPosition your company as an industry expert and connect with prospects who are seeking education on a key topic or solution to their challenge. Create powerful, engaging content that generates qualified leads and allows you to connect with decision makers.

Includes: Promotional Program, Full Contact Information, 2 Custom Questions, Engagement Metrics

NEW! WEBCHATSRethink traditional hour-long webinars and engage busy decision-makers with 30 minutes of topic-based conversation and interactivity. This new, video-based format features your subject matter expert providing powerful thought leadership while generating leads.

Includes: Promotional Program, Full Contact Information, Engagement Metrics

VIRTUAL ROUND TABLEAssemble your team of topic experts and give users the opportunity to connect through a live streaming experience. Perfect for delivering industry know-how from a variety of perspectives and helping professionals understand the impact of industry trends.

Includes: Promotional Program, Full Contact Information, 2 Custom Questions, Engagement Metrics

WEBINAR EXECUTIVE SUMMARYGain greater return on your webinar investment by engaging leads immediately after your event with this customer developed Executive Summary and series of three emails to webinar registrants.

Includes: 2 page Executive Summary, 3x Post Event Email Campaign, Engagement Metrics

VIEW ALL WEBINARS

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SHORT FORM CONTENTA Must-Have for Content Marketing SuccessEasy-to-execute content types, condensed deliverables and design services make short form content a go-to for savvy marketers. Promotional campaigns that engage busy decision makers, delivering the highlights while positioning your brand as a source for helpful information.

ASK THEEXPERT FAQ’S TOP TIPS INFOGRAPHICS

Shine a light on your in-house expertise and position your brand with thought leadership with this quick-hit asset built off of an interview conducted by our subject matter expert.

Includes: Content Development, Asset Hosting, Promotional Program, Full Contact Information, 2 Custom Questions

Answer common questions about a particular topic, issue or trend and convey your industry expertise. Our proven format creates high-quality content while requiring minimal deliverables from your product team.

Includes: Content Development, Asset Hosting, Promotional Program, Full Contact Information, 2 Custom Questions

Feature 5 to 10 brief tips or steps, with graphic design, that will help your audience better understand a topic or guide them toward a purchase decision.

Includes: Content Development, Asset Hosting,Promotional Program, Full Contact Information, 2 Custom Questions

Draw a wider viewing audience with one of the most popular forms of content on the web today. Powerful for helping users translate data into insights and a great tool for increasing social engagement and sharing.

Includes: Design Services and Basic Promotional Program

VIEW ALL SHORT FORM CONTENT

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LONG FORM CONTENTDeliver Solutions for the Most Complex ChallengesComplex topics require long form content that addresses very specific needs to help accelerate decision making. Promotional campaigns built to target decision makers and influencers leverage our 1st party data and insights.

WHITE PAPERS EBOOKS CASE STUDIESIntroduce emerging technologies, expand on research results or explain a complex topic with a white paper hosted on our site. This content type is useful for driving prospects through the consideration phase and accelerating purchase decisions.

Includes: Content Development, Asset Hosting, Promotional Program, Full Contact Information, 2 Custom Questions

Help solve problems and deliver know-how through a fully designed eBook format. Leverage our existing high-performing content to create a collection of valuable evergreen articles on a compelling topic that is relevant to audiences.

Includes: Content Development, Asset Hosting, Promotional Program, Full Contact Information, 2 Custom Questions

Bring to the forefront an outside perspective on your solutions. Showcase success stories from real customers and deliver an authentic representation of your solutions and challenges they can solve.

Includes: Content Development, Asset Hosting, Promotional Program, Full Contact Information, 2 Custom Questions

VIEW ALL LONG FORM CONTENT

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CUSTOM PROGRAMSLead Generation Programs Built for Your GoalsPrograms that are the perfect combination of push and pull marketing to ensure maximum ROI and high-quality leads. Promotional campaigns custom built to meet your objectives and exclusively branded environments that showcase your best content.

AMPLIFYAccelerate the decision-making process and guide prospects with this 3 step lead nurturing program that leverages unique email promotions and landing pages to engage an audience based on your specific criteria.

PRODUCT ENGAGEMENT CENTERSAggregate your premium content and lead gen assets into a digital hub designed to accelerate decision making through an immersive experience where prospects can self-educate, content binge and nurture themselves. Benefit from increased conver-sion rates and more sales ready leads.

CONTENT SYNDICATION PROGRAMSSyndicate your valuable thought leadership content across our brand channels and reach highly relevant audiences with interest in the topic. Registration is required to view the content and campaign report metrics are provided with full contact information for each lead. Ask about our Industry Brief and Industry Resources Programs.

STORYDESIGNTell your story with a visual approach and take your in-depth content marketing asset (White Paper, eBook or Webinar) to the next level, hosting it surrounded by interactive graphics and video to deliver deep engagement from target audiences.

VIEW ALL CUSTOM LEAD GEN PROGRAMS

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IN-PERSON EVENTSLive Events that Create Connections and Generate High Quality LeadsIndustry leading events that attract professionals audiences seeking new products, services and solutions to solve their biggest challenges.

LEARN MORE ABOUT OUR EVENTS

STRATEGIES FOR EXCELLENCE FROM DESIGN TO DELIVERY

www.mfgtechshow.com/2021

HUNTINGTON CONVENTION CENTER OF CLEVELAND CLEVELAND, OHIONOVEMBER 9-11, 2021

The Manufacturing & Technology Show is the industry’s first event to truly cover the total manufacturing industry—from effective exec-utive management to efficiency-driven plant leadership, from cutting-edge engineering breakthroughs to world-class safety practic-es, from process to discreet industries—all in a cohesive conference and expo designed to provide actionable intelligence to fuel the pursuit of excellence.

Conference Highlights:• IndustryWeek’s M&T Conference and Executive Summit• EHS Today’s Safety Leadership Conference• Machine Design’s IDEA Conference

Plus featured sessions from:• Processing & Process Instrumentation• Industrial Laser Solutions• Vision System Design

Featuring:

With 91% of conference attendees with a manager and above titles, we are the only conference that focuses on bringing top safety leaders who are committed to taking the next step to implement transformational safety leadership within their organization. This three-day learning and networking experience show-cases keynote speakers, local safety tours, and 30 sessions across 5 learning tracks: Compliance, Safety Technology, Construction, Fleet Safety, and Safety & Risk Management

95% of attendees said the conference met or exceeded their expectations. 91% of attendees would recommend this

conference to a colleague.

Direct access to descison-makers from mid to large size companies!

Past Attendee Titles:• CEO• Compliance & Safety Director• Corporate EHS Manager• Health & Safety Director• Director of Safety

• Plant Manager• Safety Manager• Senior Vice President• VP of Engineering• VP of EHS Services

Past Attending Companies:• Caterpillar Inc.• Clorox• Dow Corning Corporation• General Mills• G&W Electric Co.

• Honeywell International• Milliken & Co.• Tesla Motors• Toyota• Procter & Gamble

SponsorThis event is the best way to reach a group of 350+ highly engaged senior-level decision-makers and buyers from leading companies. Download the sponsor prospectus at safetyleadershipconference.com

November 9-11, 2021 | Cleveland, OH

Presented During

STRATEGIES FOR EXCELLENCE FROM DESIGN TO DELIVERY

VIDEOCreative Solutions for Video at any BudgetRely on our technology platforms, proven techniques and design skills to create video that gets views. Choose from a variety of formats that are designed to meet your goals and suitable for multi-channel content strategy.

Place your video message directly within editorial content on our website. Served as a video ad type, this solution delivers a much higher than average click through rate and offers engagement metrics to track views.

Take control of your video content strategy, optimizing the medium to best serve your brand and your marketing goals. Our team of production and design experts will consult with you to create video that reflects your brand, tells your story, and showcases your products and services.

Capture key insights from your experts through these 10-15 minute editorially-driven video interviews that help to deliver broader context to the issues being covered. Leverage our topic expertise, technology platform and light video editing to create a powerful video asset.

QUICKCHAT VIDEO

IN-ARTICLEVIDEO

CUSTOM VIDEO PRODUCTION

Break down complex topics into simple and easy-to-digest animated videos that are 30-45 seconds long. This alternative video type requires minimal deliverables from you, making for easy, cost effective production. Great for social promotions.

EXPLAINERVIDEO

VIEW ALL VIDEO

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DIGITAL ADVERTISINGAdvertising that Reaches Decision Makers in the MomentShowcase your brand to highly targeted audiences in popular channels with our portfolio of display and rich media banners.

DISPLAY BANNERSNet Rates. Banners appear on the home page and article pages. Standard display banners appear on desktop, tablet and mobile.

Ad Type Ad Size CPMFloor Ad 1200x90, 970x90, 320x50, 728x90*

Expanded: 1200x410, 970x415, 320x415, 728x415*

$150

Jumbotron 300×600 – Expanded: 970×700* $150

Sidekick 300×250, 300×600* – Expanded: 850×700* $150

Pushdown 970×90, 728x90* – Expanded: 970×415, 728x415* $110

In-Article Video Contact Ad Ops for Specs $125*Please provide all sizes listed.

Ad Type Ad Size CPMTop Leaderboard 728x90 & 320x50* $50

Left and Right Rectangle 300x250 $50

Site Skin/Wallpaper Contact Online Ad Ops for specs $50

Half Page Standard 300x600 & 320x250* $150

Welcome Ads 640x480 & 300x416 or 300x250* $150

Category Impression-based ads Contact Online Ad Ops for specs $100*Please provide all sizes listed.

RICH MEDIA OPPORTUNITIESRich Media ads allow advertisers to tell their stories in a seamless, attention-grabbing way with videos, photos, animation and endless creative and content-related scenarios.

CATEGORY SPONSORSHIPSFinding all of the information on the hottest topics has never been easier. Position your brand alongside specific, relevant content in these popular site categories. $100 CPM

CATEGORY TOPICS CURRENTLY INCLUDE:• Industry Trends• Technology Innovations• Plant Operations

• Research & Development• Find Products• Browse Suppliers

VIEW FULL SPECIFICATIONS

20VIEW NEWSLETTER SAMPLES

NEWSLETTERSEstablished Frequency, Trusted Content and Engaged AudiencesShare your message within a relevant and responsive environment designed to deliver engagement and traffic.

The data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua, and Omeda.

RATE:Exclusive Position ................................... $2,000

TOOLS & PPEYour source for the most reliable and innovative tools, equipment, and applications built to keep workers and equipment safe and productive in the plant and in the field. MonthlySTATS: Subscribers ............................................. 19,331Avg Total Open Rate ............................... 16.62%

RATE:Exclusive Position ................................... $2,250

MATERIAL HANDLING & ROBOTICSThe inside scoop on the latest robots, material handling, and automation gear transforming your enterprise. Monthly

STATS:Subscribers ............................................. 46,786Avg Total Open Rate ............................... 12.62%

300x250

Dimensions/File Sizes: 300x250 image (50KB max; JPEG or PNG), Headline 40 character limit, Body Copy 250 character limit, URL

3rd-Party Ads: Tracking URLs for Newsletters: Tracker must be embedded in URL.

Materials due: Five business days prior to publication.

Send Newsletter Banner Ads:webtraffic@endeavorb2b.com

MORE INFO:INDUSTRY INSIDERA daily collection of the latest news, trends, tools, and NED exclusives that covers the evolving state of the U.S. and global manufacturing industries. Daily – Monday thru Friday

RATE:Weekly Position 1 .................................... $1,750Weekly Position 2 .................................... $1,240Daily Positions available ..................... $300/day

STATS:Subscribers ............................................. 25,851Avg Total Open Rate ............................... 15.77%

RATE:Exclusive Position ................................... $1,000

WEEK IN REVIEWEach issue covers current events, past triumphs, and upcoming challenges at the most efficient and most profitable manufacturing companies. Weekly - SaturdaysSTATS: Subscribers ............................................. 15,242Avg Total Open Rate ............................... 20.69%

21VIEW NEWSLETTER SAMPLES

NEWSLETTERSEstablished Frequency, Trusted Content and Engaged AudiencesShare your message within a relevant and responsive environment designed to deliver engagement and traffic.

The data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua, and Omeda.

300x250

Dimensions/File Sizes: 300x250 image (50KB max; JPEG or PNG), Headline 40 character limit, Body Copy 250 character limit, URL. Please include any company branding or logo as part of your image.

3rd-Party Ads: Tracking URLs for Newsletters: Tracker must be embedded in URL.

Materials due: Five business days prior to publication.

Send Newsletter Banner Ads:webtraffic@endeavorb2b.com

MORE INFO:

RATE:Position 1 .......................................................................................$1,875Position 2 .......................................................................................$1,725Position 3 .......................................................................................$1,650Lower Positions ..............................................................................$1,500

NEW! SOLUTIONS SPOTLIGHTFeaturing the latest products, services and solutions that are helping manufacturers transform their operations, improve working environments and set the stage for the future of successful and safe manufacturing. MonthlySTATS: Subscribers ............................................. 50,000

MAINTENANCE & OPERATIONSUp-to-the-minute insight on the latest products and solutions designed to keep both machines and plants running smooth. Monthly

RATE:Exclusive Position ................................... $2,250

STATS:Subscribers ............................................. 22,225Avg Total Open Rate ............................... 16.11%

All Solutions Spotlight programs will include detailed reporting and analytics on the number of emails sent, emails opened, clicks on your ad, and your CTR.

Use Solutions Spotlight for Lead Generation. We will help you build your landing page including standard questions plus custom questions to drive sales-ready leads to your inbox.

• Marketing Services Landing Page Creation with form: $915 Net • Marketing Services Creation of Newsletter Advertisement plus Landing Page $1,365 • GDPR compliant leads delivered immediately

VIEW SOLUTIONS SPOTLIGHT NEWSLETTER SAMPLE

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ONLINE SPECS

NEWSLETTER SPECIFICATIONS:Formats Currently Accepted: • JPG,PNG

Non-accepted Formats: • Rich Media and GIFs

Dimensions/File Sizes: • See our Newsletter section of the media guide

3rd-Party Ads: • Tracking URLs for Newsletters: Tracker must be embedded in URL.

Materials due: • Five business days prior to publication.

Send Newsletter Banner Ads To: webtraffic@endeavorb2b.com

Check out our advertiser site for more information: manufacturing.endeavorb2b.com/new-equipment-digest

Campaign Analyst | Materials Contact:webtraffic@endeavorb2b.com

WEBSITE SPECIFICATIONS:Banner sizes: • See our Digital Ad Specs section of the media guide• All 200 kb max file size

Acceptable file types: • JPG, GIF, animated GIF, and third-party tags• For interactive rich media such as expandable ads or in-banner videos, we follow IAB standard guidelines. • Looping 3 times

Materials due: • Five business days prior to deployment for ROS web ads• Ten business days prior to deployment for site skins/welcome ads/other interactive rich media items

Send Website Banner Ads To: webtraffic@endeavorb2b.com

Check out our advertiser site for more information: manufacturing.endeavorb2b.com/new-equipment-digest

Campaign Analyst | Materials Contact:webtraffic@endeavorb2b.com

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NATIVE ADVERTISINGReplicating Form and Function to Gain Views for Your ContentEstablish credibility, gain views and drive traffic to your website or landing pages with native advertising.

VIEW ALL NATIVE MARKETING

NATIVE ADSFeature your high-performing content on our brand site through native ad placements and benefit from our highly trafficked channels that attract qualified professionals. Native ads are labeled as Sponsored Content and sold on a CPM basis.

SPONSORED CONTENTYour content in our channels. Sponsored Content native advertising programs showcase your content in our channels, replicating form and function and attracting users to quality content. Clearly labeled as Sponsored Content and sold on a flat rate. Promotions include one newsletter inclusion and two social posts. Article remains on site indefinitely and reporting is provided at 30 days live.

CUSTOM SPONSORED CONTENTLeverage our topic expertise and rely on a subject matter expert to write content on your behalf. Clearly labeled as Sponsored Content and sold on a flat rate. Promotions include one newsletter inclusion and two social posts. Article remains on site indefinitely and reporting is provided at 30 days live.

Contact your sales representative for pricing and specs.

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DIRECT & TARGETED MARKETINGNarrow Your Focus and Find the Perfect MatchTarget prospects or customers with highly effective campaigns that zero in on decision makers and keep you top of mind. Leverage our brand list or tap into Endeavor’s database of over 7 million professionals all with first party data insights.

THIRD-PARTY EMAILSTarget and reach prospects in the moment with messaging focused on your brand, solutions or products. Based on your objectives and goals, our team of direct marketing experts will set up and deploy HTML email that attracts decision-makers. Full reporting metrics provided. Privacy compliant.

AUDIENCE EXTENSIONPartner with our team of engagement marketers and data analysts to build custom campaigns that will target business decision makers in our in-house channels and extended networks based on your criteria. Contact your sales representative to learn more.

WEBSITES & MOBILELeverage our 1st party data and create campaigns targeting the business decision makers who match your criteria. Utilizing thousands of sites across the web, your campaign is displayed multiple times on websites and social ONLY to those who fit your targeted profile.Includes: Banner, Native and Video on Professional Websites & Mobile

SOCIALDrive higher CTR% and conversions using Facebook, Instagram and LinkedIn. We’ll manage your campaign using your banner, video and native ads and create targets based on website visitors, our first party data or by creating look-a-like profiles.Includes: Banner, Native and Video in Social Channels

MICROPROXIMITYIncrease your exposure at large industry events with our micro-proximity targeting (or geo-fencing) that allows you to target company location, geography or attendees who are in attendance at trade shows and conferences.Includes: Banner, Native and Video on Professional Websites & Mobile

VIEW ALL DIRECT & TARGETED MARKETING

DESIGN SERVICESCapture the attention of prospects and customers with professionally designed HTML emails, digital ads and landing pages. Our in-house design services can help Marketers create messaging that is on point and delivers results.

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2021 EDITORIAL CALENDARMONTH SPECIAL SECTION SPOTLIGHT SPOTLIGHT SPOTLIGHT SPECIAL ISSUES SHOW

COVERAGE ISSUE CLOSE MATERIAL DUE

JANUARY Industrial Internet of Things Safety Material Handling Assembly &

Fastening 12/16/2020 12/22/2020

FEBRUARY Plant Maintenance Energy Savers Automation Testing & Inspection 1/15/2021 1/22/2021

MARCH Material Handling Cobots & End Effectors

Communication Equipment Power Tools

LEADERS IN MANUFACTURING ISSUE |

BONUS ISSUE: Material Handling & Logistics

ProMat 2/12/2021 2/18/2021

APRIL Machine Tools & Metalworking Robotics Abrasives &

Grinders Motion Control BONUS ISSUE: Forging Forge Fair 3/12/2021 3/18/2021

MAY Safety Equipment Industrial Software Process Equipment Machine Tools 4/14/2021 4/20/2021

JUNE Smart Tools Material Handling Welding & Fabrication

Hydraulics & Pneumatics

BONUS ISSUE: Material Handling & Logistics 5/13/2021 5/19/2021

JULY Motors & Drives Plant Maintenance Hand Tools Packaging 6/10/2021 6/16/2021

AUGUST Plant Efficiency Construction Equipment

Adhesives & Lubricants

Electrical & Electronics 7/16/2021 7/22/2021

SEPTEMBER Material Handling Packaging HVAC Motion Control BONUS ISSUE: Material Handling & Logistics 8/9/2021 8/13/2021

OCTOBER 3D Printing Safety Quality Assurance Plant Maintenance

LEADERS IN MANUFACTURING ISSUE |

BONUS ISSUE: Forging

9/10/2021 9/16/2021

NOVEMBER Hand & Power Tools Sensors Metal Working Food & Beverage 10/8/2021 10/14/2021

DECEMBER Robotics Assembly & Fastening Lifting Equipment Communication

EquipmentBONUS ISSUE:

Material Handling & Logistics 11/10/2021 11/16/2021

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SPECIAL PRINT POSITIONS:

Ask us about other special print positions!

Faux Cover

Belly Band Advertorial Gate Fold Demographic Inserts

PRINT ADVERTISING RATES | SPECSPosition 1x Rate 3x Rate 6x Rate 12x Rate1/4 standard page $2,799 $2,763 $2,736 $2,709

1/3 standard page $3,906 $3,843 $3,789 $3,753

1/2 standard page $5,328 $5,211 $5,157 $5,058

1/2 standard page, island $5,760 $5,634 $5,580 $5,526

2/3 standard page $7,497 $7,281 $7,209 $7,137

Standard page $9,135 $8,865 $7,794 $8,523

Exclusive page $10,494 $10,206 $10,035 $9,864Exclusive page spread $16,704 $15,471 $14,949 $14,274

1/3 Tab Page $6,975 $6,777 $6,651 $6,5701/2 Tab page $9,783 $9,504 $9,306 $9,117

2/3 Tab page $8,946 $8,370 $7,992 $7,623

1/3 Tab page, spread $8,946 $8,370 $7,992 $7,623

1/2 Tab page, spread $14,517 $13,770 $13,113 $12,456

Tab page $14,229 $13,536 $12,852 $12,213

Tab page, spread $22,878 $21,789 $20,718 $19,656

Product Express Rate 1X Rate 3X Rate 6X1 Inch $390 $345 $325

2 Inches $600 $580 $550

3 Inches $795 $770 $740

Print Production Manager: Brenda WileyNew Equipment Digest bwiley@endeavorb2b.com

Cancellations: Cancellations must be submitted in writing and will not be accepted after the published ad material deadline. Cover positions cannot be canceled. Verbal cancellations will not be accepted. Multi-Page and Inserts: Contact Account Manager for Rates and Specifications

Gross Rates Apply: Gross rates based on number of insertions within a 12-month period.

Printing Method: Web Offset Publication Trim Size: 10.25 x 12 inches Binding Method: Saddle-stitched Send Print Advertising Submission to: bwiley@endeavorb2b.com

* Ads with bleed – extend bleed 0.125 inches beyond the trim* All live matter not intended to bleed should be kept 0.25 inch from trim. Spread ads should allow a total of 0.1875 inch safety in gutter. Endeavor Business Media reserves the right to reduce and/or resize any oversized or incorrectly sized ads to fit the ad dimensions listed.

DIMENSIONS (inches) Non Bleed Trim + 0.125 inches Bleed*

Exclusive Page 7.25 x 8.75 7.625 x 9.25 + .0125 inches Bleed*

Standard Page 7.0625 x 8.25 7.4375 x 8.75 + .0125 inches Bleed*

2/3 Standard 7.0625 x 6.125 7.0625 x 6.125 + .0125 inches Bleed*

1/2 Standard Isl 4.625 x 6.125 n/a

1/2 Standard H 7.0625 x 4 n/a

1/2 Standard V 3 x 6.75 n/a

1/3 Standard V 2.25 x 8.25 n/a

1/3 Standard Square 4.375 x 4.3125 n/a

1/4 Standard V 3" x 4" n/a

Tabloid Page 9.75 x 11.5 10.25 x 12 + .0125 inches Bleed*

Tabloid Spread 20 x 11.5 20.5 x 12 + .0125 inches Bleed*

1/2 Tabloid H Spread 19.75 x 5.75 20.5 x 6.25 + .0125 inches Bleed*

1/3 Tabloid H Spread 19.75 x 3.75 20.5 x 4.25 + .0125 inches Bleed*

2/3 Tabloid V 6.25 x 11 6.625 x 12 + .0125 inches Bleed*

2/3 Tabloid H 9.5 x 7.25 10.25 x 7.75 + .0125 inches Bleed*

1/2 Tabloid V 4.6875 x 11 5.0625 x 12 + .0125 inches Bleed*

1/2 Tabloid H 9.5 x 5.75 10.25 x 6.25 + .0125 inches Bleed*

1/3 Tabloid V 3.0625 x 11 3.4375 x 12 + .0125 inches Bleed*

1/3 Tabloid H 9.5 x 3.75 10.25 x 4.25 + .0125 inches Bleed*

Classified Ad Specs (inches) 1-Column 2-Column 3-Column Max Height2.0556 4.2778 6.5 10

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MARKETING SERVICESSolutions for helping marketers get it doneOur team of branding strategists, digital marketers and creative design experts help convert prospects into customers. Define the uniqueness of your brand and audiences and watch your next campaign come to life.

CONTENT CREATION

DESIGNSERVICES

TRANSLATIONSERVICES

WEBSITEDEVELOPMENTSERVICES

CONTENT CREATIONCollaborate with our industry experts to create content that fills gaps in your content marketing plan, addresses specific challenges or speaks on point to your target personas. Leverage this high-quality content for a variety of program types and market in your own channels.

DESIGN SERVICESCapture the attention of prospects and customers with professionally designed HTML emails, digital ads and landing pages. Our in-house design services can help Marketers create messaging that is on point and delivers results.

TRANSLATION SERVICESLeverage our linguistic teams to provide accurate, compliant and engaging information to your worldwide target audiences. Our portfolio of language translation and localization services supports over 500 language combinations ensuring that your messaging delivers the right words and cultural meaning.

WEBSITE DEVELOPMENT SERVICESUpdate your website with a professional appearance, clear messaging and an optimal user experience to help prospects and customers in their buying process. Development scope will be based on your objective and all sites are built in mobile responsive design with baseline SEO and analytics installation.

VIEW ALL MARKETING SERVICES

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ADDITIONAL OPPORTUNITIES

NEW! GIVE-AWAYSTap into the mind of manufacturing professionals and give them the opportunity to take your development kit or new product on a test run. Sponsors are required to meet the T&C’s of program, fulfilling the give away. Landing page hosted on brand site with form, full contact leads provided to sponsor.

Contact your Sales Representative for more information

FORGING SPECIAL SECTIONTwo-times-a-year, the Forging special section in New Equipment Digest reaches over 60,000 industrial end-users with special distribution to over 5,000 Forging plants throughout the USA. Connect with Joe DiNardo for more information.

Publishing Dates in NED: April & October

LITERATURE DIGEST SPECIAL SECTIONYour product literature and print/digital catalogs are one of your most effective sales tools, and getting it into the hands of prospective buyers is an important step in the selling of your product. Their job functions include engineering, design, maintenance, plant operations, production, corporate management, and purchasing. Literature Digest is published four-times-a-year in a special section of NED and delivered over 90,000* manufacturing professionals.*(in print to 60,000 and via our digital edition to over 30,000)

Publishing Dates: Winter-Issued in March, Spring:-Issued in June, Summer-Issued in September, Fall-Issued in December

MATERIAL HANDLING & LOGISTICS SPECIAL SECTIONFour-times-a-year the MH&L special section in New Equipment Digest reaches over 60,000 manufacturing and supply chain professionals throughout the USA. Connect with your sales representative to see how you can showcase your brand.

Publishing Dates in NED: March, June, September, December

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AUDIENCE ENGAGEMENTForging is dedicated to all independent and captive forge shops across the United States. Forging covers the world of open-and closed-die and ring-rolling forge shops by actively reporting on equipment and supplies, new process developments, case histories, and industry news. TYPE OF BUSINESSMaker of Forgings 37.53%

User of Forged Parts 14.48%

Supplier to Forgers 12.11%

Corporate Office 9.96%

Research & Development Center 7.03%

Design Facility 5.39%

TYPES OF FORGING PERFORMED*From Makers of Forgings*Multiple Responses allowed

Closed Die 52.53%

Open Die 36.39%

Ring Rolling 18.66%

Other 15.90%

The data provided within is obtained via internal and third party sources, including Adobe Analytics-Omniture, Oracle Cloud-Eloqua and Omeda.

535

179

468

912

578

1,883

5

SUBSCRIBERS BY REGION U.S. REGION BREAKOUT OF MAGAZINE SUBSCRIBERS

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ADDITIONAL OPPORTUNITIESLEADERS IN MANUFACTURING PRINT (MARCH & OCT)Today’s manufacturers are looking to partner with leading companies that can help them be more productive. They need the latest tools and technologies to handle the big manufactur-ing challenges to their most pressing problems and they want to do business with reputable companies that can add value throughout every step of the supply chain.

Our new Leaders in Manufacturing sponsorship showcases you as a thought leader and innovator by giving you an opportunity to tell your story in a unique way to NED’s manufacturing buyers.

In 600 many words and two images, tell buyers the exciting things happening with your compa-ny. Your story can focus on:

• Your company mission

• Your product & solution portfolio and why it’s cutting edge

• The various application that your products and technology can be used and how they help create a safer workplace for their employees

Sponsorship• Your profile and full-page ad in our dedicated section in New Equipment Digest’s March and October issues

• Digital distribution to 100,000 manufacturing buyers

• Company profile posted on www.newequipment.com and featured in our March and October issue and digital distribution to 100,000 subscribers

Specs• Profile up to 600 words and two images at 300 dpi. Images must be at least 6 inches on the shortest side.

• Company logo

• Contact info needed (phone, website, contact name, email address, phone number, address)

• Full page ad Tabloid Page 10.25 x 12 inches with a 0.125 inch bleed

• Please send all material to Brenda Wiley bwiley@endeavorb2b.com

• Materials due for March 2021: Feb. 15, 2021 Materials due for Oct. 2021: Sept. 13, 2021

CONTACT OUR SALES REPRESENTATIVES TO LEARN MORE

Sample Spread

31CONTACT OUR SALES REPRESENTATIVES TO DISCUSS YOUR MARKETING PLANS

CONTACTS

John DiPaola440-331-6099 | jdipaola@endeavorb2b.comVICE PRESIDENT & GROUP PUBLISHER

Joe DiNardo440-487-8001 | jdinardo@endeavorb2b.com ASSOCIATE PUBLISHER - MI, OH

Dave Jones513-860-4842 | djones@endeavorb2b.comREGIONAL SALES MANAGER - AK, AR, AZ, CA, CO, HI, IA, ID, IN, KS, KY, MN, LA, MO, MT, ND, NE, NM, NV, OK, OR, SD, TN, TX, UT, WA, WI, WY, CANADA

Tom Lazar330-461-2565 | tlazar@endeavorb2b.comREGIONAL SALES MANAGER - AL, CT, DC, DE, FL, GA, IL, MA, MD, ME, MS, NC, NH, NJ, NY, PA, RI, SC, VA, VT, WV

Charles YangLotus Business Informationmedianet@ms13.hinet.netTAIWAN

Emma PutmanHuson International Mediaemma.putman@husonmedia.co.ukEUROPE, EXCLUDING ITALY

Diego CasiraghiCasiraghi International Advertising diego@casiraghi-adv.comITALY

Shigenori NagatomoPacific Businessshigenori.nagatomo@pacific-business.comJAPAN

Adonis Mak ACT Internationaladonism@actintl.com.hkCHINA, HONG KONG

SALES SUPPORT SPECIALIST Robin Slanie rslanie@endeavorb2b.com

DIGITAL SPECIALIST Steve Porter sporter@endeavorb2b.com

SALES CONTACTS

BRAND WEBSITE: newequipment.comMARKETING WEBSITE: manufacturing.endeavorb2b.com

FACEBOOK: facebook.com/NewEquipmentTWITTER: twitter.com/newequipment

BRAND RESOURCES

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Modern marketers wanting to engage Manufacturing Audiences rely on a multi-step approach for keeping their funnels full and driving conversion. Our portfolio of solutions can help you do just that – from generating awareness and driving traffic to your site, to educating users through virtual bootcamps or creating distraction free environments that allows users to binge on content and move them further along in their journey. We have the target audiences you need to reach, the industry and marketing expertise to engage them and the solutions that will help you meet your goals.

VISIT MANUFACTURING.ENDEAVORB2B.COM

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