Media Kit 2020O N E 1 Z O N E 3 Z O N E 2 GREATER HOUSTON AREA & SURROUNDING CITIES Total...

Media Kit 2020

ContactAfrican-American News&Issues (713) 692-1892(713) 692-1178

Production: [email protected] Sales: [email protected]

6130 Wheatley Street Houston, Texas 77091USAAframnews.com


Published weekly

According to the 2018 Multicultural Economy Report, African-American buying power has seen impressive gains since the end of the last economic downturn, jumping from $961 billion in 2010 to an estimated $1.3 trillion in 2018.

Why advertise with us

Although traditional media is rapidly evolving, the daily newspaper remains a prime tool for shaping the views and actions of millions of people every day.

With most of the major corporate media operations framing the news according to what is treated as offi cial, documented history or conventional wisdom, our role as a community news media organization is to expose and debunk the easily accepted and erroneous generalities about the African-American community and its place in the larger society.

Meanwhile, recent documented research reveals newspapers continue to attract highly educated consumers who are ready to shop and spend. In an average week, 85% of adults who have done post-graduate work or who have advanced

degrees either read a print newspaper or visited a newspaper website.

From the perspectives of news value and advertising potential, AFRAMNEWS.COM is a proven tow-pronged success story -- fi lling a news void in the African-American community while attracting and keeping consumers able to shop and spend with our advertisers. Our stats as a solid source of news and advertising revenue remains strong and is steadily growing as we continue to raise our profi le and gain greater recognition in the Gulf Coast region and across the state of Texas.

Since 2000, the African-American market has seen a 114% percent increase in buying power = $2.2 Billion


as a small newspaper for Acreage Home community in Houston, AFRAMNEWS is a free Sunday publication which has become Texas‘ widest circulated and read newspaper with an African-American perspective. With a weekly statewide distribution of 113,000 plus, AFRAMNEWS‘ distribution area includes the counties with the largest African-American populations in Texas.

AFRAMNEWS‘ mission is to shine a spotlight on problems affecting African-American communities throughout the state of Texas. We believe it is essential to identify and address the challenges affecting the cultural values, principles, and ideals long-cherished by many African-Americans.

AboutAframNews

4.5%The AFRAMNEWS newspaper is passed along at a rate of 4.5 times within the African-American community.

113,000+Statewide Distribution in Greater Houston, Gulf Coast & Southeast Region, Dallas-Fort Worth Metroplex Region, San Antoinio South & Austin Central Regions

AFRAMNEWS is a certifi ed Historically Underutilized Business (HUB) and is recognized as a Minority/ Woman-owned business (M/WBE)

Founded in 1996


Distribution

ZONE 1

ZON

E 3

ZON

E 2

GREATER HOUSTON AREA

& SURROUNDING CITIES

Total Distribution: 75,000

Total Population: 5,728,143+

African-Americans: 16.5%

SAN ANTONIO & AUSTIN AREA


Combined Population: 1,891,208

Combined AfricanAmericans:

16.9%

DALLAS/ FORT WORTH METROPLEX


Estimated Population: 1,188,580

African-Americans: 25.9%

Greater Houston & Surrounding Cities

COMBINED DISTRIBUTION

75,000+/-Distribution Points

CHURCHESSCHOOLSCOMMUNITY COLLEGES

UNIVERSITIESTEXAS HBCUsBEAUTY SALONS BARBER SHOPS

FUNERAL HOMESSOUL FOOD RESTURANTS BARBECUE RESTAURANTS H-E-B FOOD STORES DOCTORS OFFICES

HOSPITALSPOST OFFICES CONVENIENCE STORES

LIBRARIES AND MORE...


DemographicsAFRICAN-AMERICANS POLLED SAID AFRAMNEWS:

32.1%$60,000-$74,999

11.6%$30,000-$44,999

16.9%$15,000-$29,999

9.5%$45,000-$59,999

AVERAGE HOUSEHOLD INCOME

M E D I A N I N C O M E

$54,999TARGET READERSHIP

M E D I A N H O M E V A L U E

$82,500

• Makes them think • Portrays intelligent and successful people• Energetic and creative • Demonstrates strong community leadership

• Middle-class • Neighborly

M A L E R E A D E R S

48.4%F E M A L E R E A D E R S

51.6%HIGH SCHOOL EDUCATION

86.8%S O M E C O L L E G E

36.4%C O L L E G E G R A D

20.9%

3.3MillionA F R I C A N - A M E R I C A N S


Give your business growthAdvertise with Afram News and let us hep your company grow.

Small Business AdvertisingJust provide your business card and we’ll take care of the rest. We take pride in helping out the little guy.

• Minimum 300 dpi

• Scanned high res file

• Physical card to scan

• Text file with information

• All discounts require a signed contract

• Email files to [email protected]

3.5x2inBusiness card will be adjusted to fi t our size requirments.

Artwork drop deadline is 12 p.m., Friday, 2 days prior to publication

Social Media RatesFacebook - $110 per post

Twitter - $85 per post

Instagram - $85 per post


1 / 2 P A G E H O R I Z O N T A L 1 / 2 P A G E V E R T I C A L 1 /4 P A G E 1 / 5 P A G E 1 / 8 P A G E

Specs ROPTabloid 10.75 x 11” High• Publication day is Sunday

• Deadline ROP insertion order is 5:00pm Wednesday, Five (5) days prior to publication

• ROP Artwork drop dead is 12:00 noon Friday, Three (3) days prior to publication

• Send ads in PDF format. Minimum 300 dpi to [email protected]

• All discounts require a signed contract

Sizes and RatesP U B L I C A T I O N S I Z E : 1 0 . 7 5 “ X 1 2 “ ( A L L R A T E S A R E N E T )

S I Z E W I D T H D E P T H

Z O N E 1( G R E A T E R H O U S T O N ,

G U L F C O A S T & S O U T H E A S T R E G I O N )

7 5 , 0 0 0

Z O N E 2( D A L L A S - F O R T W O R T H

M E T R O P L E XR E G I O N )

2 5 , 0 0 0

Z O N E 3( S A N A N T O N I O S O U T H

& A U S T I N C E N T R A L R E G I O N )

1 3 , 0 0 0DOUBLE TRUCK 2 0 . 0 “ 1 0 . 0 “ $ 1 5 , 3 4 5 . 0 0 $ 1 0 , 7 1 4 . 0 0 $ 8 , 1 8 4 . 0 0

F U L L P A G E 9 . 7 5 “ 1 0 . 0 “ $ 6 , 9 7 5 . 0 0 $ 4 , 8 7 0 . 0 0 $ 3 , 7 2 0 . 0 0

1 / 2 P A G E H 9 . 7 5 “ 5 . 0 “ $ 3 , 6 9 6 . 0 0 $ 2 , 4 3 5 . 0 0 $ 1 , 8 7 5 . 0 0

1 / 2 P A G E V 4 . 8 7 5 “ 1 0 . 0 “ $ 2 , 4 3 5 . 0 0 $ 1 , 8 7 5 . 0 0

1 / 4 P A G E 4 . 8 7 5 “ 5 . 0 “ $ 1 , 8 6 0 . 0 0 $ 1 , 2 8 0 . 0 0 $ 9 8 5 . 0 0

1 / 5 P A G E 9 . 7 5 “ 2 . 0 “ $ 1 , 1 3 8 . 0 0 $ 7 3 5 . 0 0 $ 5 6 5 . 0 0

1 / 8 P A G E 4 . 8 7 5 “ 2 . 0 “ $ 8 5 5 . 0 0 $ 6 4 0 . 0 0 $ 4 9 0 . 0 0

PUBLISHING DAY: SUNDAY $200 per color spot | $500 for four-color

ADVERTISING RATES & SIZES


$ 3 , 6 9 6 . 0 0

Preprint Deliver to Tristar Web Graphics 4010 Airline Dr., Houston, TX 77022

Online RatesS I Z E W E E K LY R A T E M O N T H LY R A T E

7 2 8 x 9 0 L E A D E R B O A R D B A N N E R

$ 3 4 5 / W E E K $ 1 , 2 6 0 / M O N T H

3 0 0 x 2 5 0 R E C T A N G L E B A N N E R $ 1 8 8 / W E E K $ 6 0 0 / M O N T H

3 0 0 x 6 0 0 V E R T I C A L B A N N E R $ 2 6 6 / W E E K $ 9 4 5 / M O N T H

F R E Q U E N C Y D I S C O U N T S M A Y A P P LY

C O N T A C T : S A L E S @ A F R A M N E W S . C O M O R ( 7 1 3 ) 6 9 2 - 1 8 9 2 F O R M O R E I N F O R M A T I O N

7 2 8 x 9 0 L E A D E R B O A R D B A N N E R

3 0 0 x 2 5 0B A N N E R

3 0 0 x 6 0 0B A N N E R

S I Z ED I S T R I B U T I O N

R A T E ( C P M )D E L I V E R Y I N F O R M A T I O N

S i n g l e S h e e t ( 1 0 “ x 1 0 “ m a x s i z e )

$ 5 9 C P M

T R I S T A R W E B G R A P H I C S

A T T N : C h a r l e s S a c c o

4 0 1 0 A i r l i n e D r i v eH o u s t o n , T X

7 7 0 0 28 A M - 5 P M

4 - 8 T a b $ 6 8 C P M

1 2 - 1 6 T a b $ 7 0 C P M

2 0 - 2 4 T a b $ 7 5 C P M

F R E Q U E N C Y D I S C O U N T S M A Y A P P LY

C O N T A C T : S A L E S @ A F R A M N E W S . C O M O R

( 7 1 3 ) 6 9 2 - 1 8 9 2 F O R M O R E I N F O R M A T I O N

R E S E R V A T I O N D E A D L I N E : 1 4 D A Y S P R I O R | M A T E R I A L S D E A D L I N E :

7 D A Y S P R I O R

...............................

P R E P R I N T S A v a i l a b l e f o r Z.................................o n e 1 O n l y - 5 0 , 0 0 0 M i n I n s e r t


F O L L O W U S O N S O C I A L M E D I AFACEBOOK:

www.facebook.com/aframnews

TWITTER www.twitter.com/aframnews

INSTAGRAM: @AFRAMNEWS

G E T I N C O N T A C T W I T H U SW W W . A F R A M N E W S . C O M

[email protected]

[email protected]

Media Kit 2020O N E 1 Z O N E 3 Z O N E 2 GREATER HOUSTON AREA & SURROUNDING CITIES Total...

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