MEDIA KIT 2020 · 2020. 2. 24. · many donors, and a strong partnership with New York State. •...

MEDIA KIT 2020

ChronogramMedia

It’s about community

314 Wall Street, Kingston, NY, 12401 | 845.334.8600 | Chronogrammedia.com

ChronogramMedia

SHELTER & REAL ESTATE

Upstate House

• Free to the reader

• Press run: 100,000 annually

• Distributed to: 500+ high-traffic locations in Westchester, Putnam, Dutchess, Orange, Ulster, Greene, Columbia, Litchfield, and Berkshire Counties

• Upstater.com

• Quarterly publication

TOURISM

Explore the Hudson Valley

• Free to the reader


• Distributed to: 450+ high-traffic locations in Westchester, Putnam, Dutchess, Orange, Ulster, Greene, Columbia, Litchfield, and Berkshire Counties, three locations along the New York State Thruway

CUSTOM PUBLICATIONS

Dutchess Tourism Travel Guide


• Distributed to: 18 county-wide tourist information centers, I Love NY offices domestically and internationally, 8 consumer travel expos including Washington DC, Philadelphia, and NYC.

• Digital advertising included elusively to Guide advertisers

Walkway Over the Hudson Vicinity Map


• Distributed to: 800 high-traffic locations in Westchester, Putnam, Dutchess, Orange, Ulster, Greene, Columbia, Litchfield, and Berkshire Counties

• A portion of the proceeds will benefit Walkway Over the Hudson

ABOUT US

Chronogram Media was founded in the summer of 1993 to nourish and support the creative and cultural life of the Hudson Valley.

CHRONOGRAM• Free to the reader


• Distributed to: 800 high-traffic locations in Westchester, Putnam, Dutchess, Orange, Ulster, Greene, Columbia, Litchfield, and Berkshire Counties

• Monthly distribution

Our monthly, full-color, glossy publication features:

• Arts and Entertainment

• Food, Craft Beverage, and Dining

• Fashion and Retail

• Education

• Health and Wellness

• Home and Garden

• Outdoors

• Events

SPECIAL ISSUES

Designer Duo A Couple Creates a Mini-Resort Woodstock, NYRichard Vizzini, Real Estate SalespersonColdwell Banker Village Green RealtyCover Story on page 46, Listing on page 49

ON THE

Cover

Gut FeelingUpdating a ‘70s House

Design for EverybodyVisiting Manitoga

HomesteadingA 1.75-acre Microfarm

Design for Everybody

Fall 2019

EX

PL

OR

E The Hudson Valley

The Art of OutsidePlein-Air Art Walks in the Hudson Valley

PLUS LOADS OF OTHER ACTIVITIES, EVENTS + DESTINATIONS

S P R I N G / S U M M E R 2 0 1 9

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H U D S O N V A L L E Y R E G I O N N E W Y O R K

Dutchess

IT’S UNEXPECTED.. .BUT IT’S

Distinctly Dutchess

SHOP THE WALKWAY

Merchandise available online at shop.walkway.org

Show off your Walkway pride with a t-shirt, hat, pin, patch, painting, or souvenir from your visit. Merchandise is available at our pavilions on the east and west approaches (open Saturday and Sunday, 10 a.m. to 4 p.m., from April to November, weather permitting), and online at shop.walkway.org. Proceeds from all sales directly support Walkway Over the Hudson.

WALKWAY FAST FACTS

• Opened in 1889 as the Poughkeepsie-Highland Railroad Bridge, the “Great Connector” linked the industrial northeast with the developing midwest. At the time, it was the longest bridge in the world.

• On May 8, 1974, a spark from an eastbound train led to a great fi re on the bridge. Over 700 feet of track was destroyed, and no rail traffi c would ever again cross the span.

• Rebuilt and reopened in October 2009 following a decades-long grassroots campaign, Walkway Over the Hudson State Historic Park exists today thanks to the efforts of a dedicated friends group, the Dyson Foundation, the generosity of many donors, and a strong partnership with New York State.

• At 212 feet above the Hudson River and 1.28 miles across, Walkway Over the Hudson is the world’s longest elevated pedestrian bridge. Visitors take in scenic views north to the Catskills, and south to the Hudson Highlands.

• Inducted into the Rail-Trail Hall of Fame in 2016,the Walkway connects the Hudson Valley Rail Trail in Ulster County with the William R. Steinhaus Rail Trail in Dutchess County.

• The park has welcomed over fi ve million visitors from all 50 states and 52 countries to enjoy walking, cycling, and running amidst its unrivaled beauty.

SPRING 2019

VICINITY MAP & GUIDE POUGHKEEPSIE & HIGHLAND

NEW YORK

walkway.orgwalkway.org

EAST OF THE HUDSON RIVER

Poughkeepsie City DowntownA notable industrial and civic center

Enjoy bustling restaurants and shops around Market and Main Street. Don’t miss First Friday celebrations and shows at the Bardavon 1869 Opera House.

Poughkeepsie WaterfrontAn economic engine

Stroll from Main Street or the train station and enjoy a meal at one of the nearby waterfront restaurants. Walk north through Waryas Park and the Mid-Hudson Children’s Museum to historic Upper Landing Park for stunning views of the Walkway.

Little ItalyThe heart of the old world at the foot of the Walkway

Reconnect to this historic immigrant enclave. Enjoy an ethnic restaurant or Italian bakery near the train station and beneath the Walkway.

Union Street Historic NeighborhoodCommunity-driven urban renewal

Walk the tree-lined streets of Poughkeepsie’s oldest neighborhood, listed on the National Register of Historic Places. See an eclectic mix of business and residential uses.

Southside Historic DistrictSentinels to Poughkeepsie’s Gilded Age

Walk Garfi eld Place and the nearby streets to take in the architecture of its historic landmark homes, many of which have been restored. Nearby Christ Church, completed in 1888, stands at the base of Academy Street.

NEW! Walkway Loop TrailEnjoy Hudson River views from two bridges

Walk the Loop trail and its additional spurs for easy access to nature trails in Franny Reese State Park, neighborhood walks and miles of rail trails in Ulster and Dutchess counties. Please note that the Mid-Hudson Bridge is open to pedestrians, weather permitting, from dawn to dusk.

Experience 360˚ of Discovery!

A stunning panorama unfoldshigh above the Hudson River at the center of Walkway Over the Hudson State Historic Park, with opportunities to explore in every direction.

Flip over to the large map to view each Discovery Zone and its features. The legend provides approximate distances to each zone from the Walkway’s western and eastern gates. Visit walkway.org for complete descriptions of each Discovery Zone.

WEST OF THE HUDSON RIVER

Highland HamletClassic, small town America

Enjoy Highland’s architecture, boutique shops, breweries, and restaurants in this quaint hamlet.

Highland LandingRiverfront reinvented by the past, present and future

Stroll by the Yelverton House, the oldest wooden structure in Ulster County, and Bob Shepard Highland Landing Park, with its boat launch and deep-water dock. View British cannon balls at Highland’s Town Hall.

Franny Reese State ParkA wild woodland preserved

Enjoy this stunning 250-acre state park with scenic overlooks and 2.5 miles of trails, named for Scenic Hudson founding member and activist Franny Reese.

Illinois Mountain/Berean ParkA recreation zone for all levels of adventure

Enjoy recreational fi shing, picnicking, lake swimming, and gentle hiking paths at Berean Park, with more strenuous trails toward the peak. Seasonal activities include mountain biking and snowshoeing.

HOURS7 a.m. to sunsetSee sunset times: walkway.org/visit

PARKINGEntrances have metered parking managed by NYS Parks.

WALKWAY WEST (Highland Entrance) Parking: 87 Haviland Rd., Highland, NY 12528

WALKWAY EAST (Poughkeepsie Entrance)Parking: 61 Parker Ave., Poughkeepsie, NY 12601 On foot, the stairs at Washington St. are 0.7 miles from the train station.

UPPER LANDING PARK (Elevator Entrance)Parking at train station. 83 N. Water St., Poughkeepsie, NY 12601

ELEVATOR STATUSNYS Parks is upgrading the waterfront elevator to open in summer 2019. Call 845-834-3641 for status.The Washington Street entrance to the Walkway is only 0.7 miles from the waterfront by foot. Taxi, Uber, and Lyft services are available.

GROUP TOURSGuided group tours of this historic railroad bridge conducted by trained Walkway Ambassadors available by advance reservation. Breathtaking river and mountain views, fresh air, and scenic Hudson Valley vistas. Tour groups will appreciate the enhanced bus turnaround on Haviland Road. Contact: [email protected]

POUGHKEEPSIE TRAIN STATIONThe Washington Street entrance is 0.7 miles from the train station.

Amtrak: 800-872-7245 | amtrak.com

Metro-North: Call 511 or visit:mta.info/mnr/getaways

Bus service available through Dutchess County Transit

VISIT THE WALKWAYGET INVOLVED

Walkway Over the Hudson Map publication services provided by

CONNECT TO THE GREATER WALKWAY EXPERIENCE

Welcome to the Walkway!Bienvenidos al Walkway!Bienvenue à la Walkway!歡迎光臨 Walkway!

Willkommen im Walkway!Welkom op de Walkway!へようこそ Walkway!

Добро Пожаловать на Walkway!

walkway.org

The Greater Walkway Experience and digital presence is made possible by grants from Empire State Development and its I LOVE NEW YORK program under Governor An-drew Cuomo’s Regional Economic Development Council Initiative. Additional support provided by Ulster County IDA, Hudson Valley Greenway, partners, and sponsors.

Become a Member

Join or renew today and become a part of our growing community!

walkway.org

WALKWAYPARK OFFICE (NYS PARKS): 845-834-2867nysparks.com

Look for Walkway Over the Hudson on the I Love NY app.

Check out our website for more about the Greater Walk-way Experience!

Individual: $40 Family: $75

Enhanced Individual/Family: $100 Supporter: $250

Advocate: $500 Other gift am

ount $

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THE GREAT CONNECTOR

✂

A wild woodland preserved A wild woodland preserved

Restaurants

Shops

Arts & Culture

Rail Trails

Waterfront

Train nearby

Outdoor Recreation

History & Architecture

Family activities

The Walkway is proud to be a Gateway for the Empire State Trail

Dutchess Welcome Center Opening Late Spring

To match our beautiful new Ulster Welcome Center outside the Walkway’s west gate, we’re excited to complete construction and open our Dutchess Welcome Center on the east approach in late spring 2019. The project features indoor restrooms, an information window, expanded seating areas, a new entrance into the Orchard Place neighboorhood, increased informational signage, and more.

Be Part of Our Next Ten Years

October 3, 2019 marks ten years since the Walkway’s opening. Your support of our Campaign To Sustain will create new programs, sustainability initiatives, capital projects, and special events to benefi t the Hudson Valley. Lend your support today and make a tangible difference in the Walkway’s second decade!

Name a Bench or Medallion

Engraved bronze medallions installed along the railing at the Center Overlook recognize individual, family, foundation, and corporate donors. Unique benches, with seats made of repurposed wood from the Coney Island boardwalk, feature plaques to honor and memorialize Walkway donors.

Become an Ambassador

Our red-vested volunteer Ambassadors are Walkway’s pulse, serving as greeters, tour guides, and information providers. Join this lively group and help us make the Walkway the friendliest park in the world!

Corporate Partners

Look for Greater Walkway Experi-ence 360-degrees of discovery signs at key points of interest through-out Dutchess and Ulster Counties.

Corporate Supporters

www.newpaltz.edu/events

WELCOME TO OUR CAMPUS…visit the SAMUEL DORSKY MUSEUM OF ART, attend a PLANETARIUM SHOW, see a THEATRE production or check our WEBSITE for more events.

LOCALLY GROWN...

NATIONALLY RANKEDYour Public University


ChronogramMedia

PRINT• 100,000 Readers Monthly

• Female: 70%

• Male: 30%

• Median Age: 48

• College Degree: 80%

• Advanced Degree: 40%

• Median Household Income: $60,000-$90,000

DIGITAL*• Annual Page Views: 2.6M

• Annual Unique Visitors: 920,000+

• Average Pages/Session: 2

• 40% of web traffic originates in the NYC Metro area

SOCIAL• Facebook Likes: 12.5K+

• Twitter @Chronogram Followers: 16K

• Instagram @Chronogram Followers: 8K

• Instagram @Upstater Followers: 17K

EMAIL• Number of Lists: 3

• Total Subscribers: 36K

• Average Open Rate: 25.2%

• Average Click Rate: 16.9%

ABOUT OUR READERS

Loyal for over 25 years, 90% of our readers read almost every issue. Chronogram readers value shopping and eating locally and strongly believe in supporting our local economy. 80% also rely on us to make purchasing decisions. Our readers consider their time with Chronogram Media publications their “me-time”.

*Digital numbers reflect the ChronogramMedia website network (Chronogram.com, Upstater.com, RuralIntelligence.com)


ChronogramMedia

EDITORIAL CALENDAR AND DEADLINESJANUARYChronogramDeadline: December 12• Chronogrammies Nominations• Cheap Eats• Weddings• Great Barrington

FEBRUARYChronogramDeadline: January 13• Chronogrammies Nominations• Weddings• Poughkeepsie• Summer Camps

MARCHChronogramDeadline: February 5• SaugertiesUpstate HouseSpring Issue Deadline: January 27• Clean Power Guide

APRILChronogramDeadline: March 6• Chronogrammies Voting• NewburghExplore the Hudson ValleySpring/Summer Issue Deadline: February 27

MAYChronogramDeadline: April 7• Chronogrammies Voting• Beacon

JUNEChronogramDeadline: May 5• Summer Arts Preview• RhinebeckUpstate HouseSummer Issue Deadline: April 27• Makers• Fishkill/Phoenicia

JULYChronogramDeadline: June 8• Chronogrammies Winners• Warwick

AUGUSTChronogramDeadline: July 7• New Restaurants• Woodstock

SEPTEMBERChronogramDeadline: August 6• Food and Beverage:

Burger Week• HudsonUpstate House–FallFall Issue Deadline: July 27• Architects and Interior

Designers• Ellenville/PeekskillExplore the Hudson ValleyFall/Winter Issue Deadline: July 29

OCTOBERChronogramDeadline: September 8• Kingston

NOVEMBERChronogramDeadline: October 6• Food and Beverage:

Craft Cocktail Week• New Paltz

DECEMBERChronogramDeadline: November 4• HunterUpstate House–WinterWinter Issue Deadline: October 26• Green Building• Catskill/Red Hook

Full Page10″ x 13″ plus .125″ bleed on all sides

1/2 Vertical4.2″ x 11.875″

1/2 Horizontal8.625″ x 5.825″

1/44.2″ x 5.825″

1/84.2″ x 2.8″

CHRONOGRAM & UPSTATE HOUSE

EXPLORE THE HUDSON VALLEY

Full Page5.375″ x 8.5″plus .125″ bleed

1/2 Vertical2.4″ x 7.8″

1/2 Horizontal5″ x 3.8″

1/42.4″ x 3.8″

PRINT SIZES

1/82.4″ x 1.8″

Includes complimentary digital listing on Explorethehudsonvalley.com

Please submit ad materials to the Production Director, Kerry Tinger, at [email protected]

Accepted file formats: PDF, TIFF, or JPG. 30dpi.


ChronogramMedia

FALL FOR FOOD

BURGER WEEKSeptember 13-19Talented Hudson Valley chefs offer up their signature take on this classic American staple for a very approachable $5 price point. Participating restaurants are featured on a 2-page spread in the September issue of Chronogram, and are listed on the Burger Week website and Facebook page.

2019 EVENTS CALENDAR

CHRONOGRAM CONVERSATIONS Second week of every month, April - NovemberEstimated Attendance: 100 people per eventThis monthly event series brings the pages of our magazines to life! Based on each month’s feature, Chronogram Conversations brings the community together to discuss issues that impact our region with complimentary sips and bites from select sponsors.

CHRONOGRAMMIES!July 1Our reader’s made their choice, now let’s party! Join us as we celebrate the winners of our first annual Chronogrammies Reader’s Choice Awards. Our readers voted for their favorite in over 120 categories—everything from your favorite brunch spot to the antique store where you found the Mid-Mod table that tied your living room together to the wedding venue that handled everything you needed for your big day.

FALL FOR FOOD

CRAFT COCKTAIL WEEKNovember 8-14A week-long toast to the booming craft cocktail culture of the Hudson Valley! Enjoy $5 cocktails at participating bars and restaurants throughout the HV. Don’t forget to tip your bartender! Participating venues are featured in the November issue of Chronogram and are listed on the Craft Cocktail Week website and Facebook page.


ChronogramMedia

SCHEDULED PROMOTIONS

February

SWIPE RIGHT FOR YOUR PETSLet’s be honest, dating sucks. So let’s all just take a break from the monotony and make a dating profile for our pets this month instead. Seeking advertising sponsors who want to target a tongue-in-cheek nod to Valentine’s Day and pet owners.

October

HALLOWEEN PHOTO CONTESTScary? Silly? Hilarious? Show us your best photos from Halloween and give our readers inspiration for this year or next. Seeking advertising sponsors to target engaged readers with Halloween related products, goods, and services.

March

DREAM HOME MAKEOVERHudson Valley, we want to help fix your homes! We’ll be targeting one area of the home TBD (kitchens, bathrooms, driveways, etc.) per our presenting sponsor and giving away a makeover of that space. Seeking sponsors looking for folks in the market to remodel!

Buddy, 3 yrsI enjoy snuggling and barking at the UPS truck.

♥ Olive, 7 yrsLoves snuggles, belly rubs, and long hikes.

♥

Before After


ChronogramMedia

CUSTOM SWEEPSTAKES

SWEEPSTAKESThree-week-long campaign runs on Chronogram.com

• Opt-in list for the client’s email list

• Email sent to sweepstakes database with over 5,000 subscribers

• Inclusion in weekly promotional newsletter, with a direct link to the sweepstakes

• Boosted social media posts created by Chronogram in our brand voice, customized to the sweepstakes

• Bounceback email with option to include coupons or other traffic driving information to all entrees

• Client provides $500+ value prize fulfillment

• Provide image size 1080x1920px, 250x250px, and logo for sharing

CUSTOM QUIZZESWe can write an article or create a custom quiz perfect for social sharing.

• Custom quiz with 5-7 questions, 100 words, and 4 outcomes tailored to your business.

• Includes up to 12 photos across questions and outcomes.

Custom sweepstakes give you the chance to sponsor and lead a giveaway or quiz that creates qualified leads and brand engagement. These sweepstakes are customized for your needs and are designed to match your brand. Each Sweepstakes includes a full report at the end of the campaign that outlines the overall engagement success of your custom campaign.


ChronogramMedia

PREMIUM ENGAGEMENTS

NATIVE CONTENTReach our readers through the power of content marketing. You work directly with our editorial team to build a piece of content that fits seamlessly within our print or digital channels while promoting your brand. We take your goals and our talented team to create customized content that performs for your needs.

Photography WordcountSearch Engine

Optimized Chronogram.comEat.Play.Stay

NewsletterSocial

CampaignFramedArticle

Print Feature 1-Page

Custom Up to 500

Print Feature 2-Page

Custom Up to 750

Digital Feature3-5 client

provided photosUp to 750

Dedicated Blog Post

1-3 client provided photos

Up to 250

Social Media Endorsement

1-3 client provided photos

Up to 50

NATIVE CONTENT BENEFITS


ChronogramMedia

PREMIUM ENGAGEMENTS

SECTION SPONSORUnderwrite a Chronogram section for increased visibility in the Hudson Valley community.

Participating businesses will receive:

• Business description written by the Chronogram editorial team in print and online

• Description formatted and linked on Chronogram.com section article

• Shout out on Chronogram social media post on Facebook

656/19 CHRONOGRAM SUMMER ARTS PREVIEW

Mikaela Bennett in “Acquanetta,” July 11-21 at LUMA Theater as part of Bard SummerScape.

Photo by Maria Baranova

This year, after not only a typically long upstate New York winter but an atypically cold and damp April and May as well, the much-anticipated arrival of summer is sure to feel especially sweet for both regional residents and ecstatic visitors. And what better way

to savor that sweetness than to get up, get out, and enjoy a bit of the joyous cascade of seasonal arts events and activities that the warmer months always bring to the Hudson Valley—with the verdant natural beauty of the area as the backdrop?

From the days of the Hudson River School painters to those of the rollicking Borscht Belt era (more on that later) and the heady 1969 Woodstock Festival—which celebrates its 50th anniversary this year—and right on up to the plethora of attractions in the thoughtful, custom-curated roundup you’ll � nd in this very section, the Hudson Valley has long enjoyed a worldwide reputation as a thriving destination of inspiring and fun indoor and outdoor arts-related action.

Just for you, as we do every year right here in Chronogram’s Summer Arts Preview pages, we’ve put together our usual bespoke rundown of recommended events and exhibits in the � elds of music, art, dance, and theater; new to the SAP compendium for 2019 is a comedy component, which has certainly been long overdue, given the tremendous amount of internationally renowned laugh-making talent that heats up the Hudson Valley each summer. Also, here to add to the enjoyment are some sidebar pieces we’ve cooked up exclusively for this issue, each of which is chock full of quirky kernels of conversation-starting delight.

So, then, let’s do this. It’s time for summer fun. And when you take that ride, keep Chronogram by your side, as your guide. Stay safe. And enjoy.

—Peter Aaron

2019

SPONSORED BY

W W W . U L S T E R S A V I N G S . C O M

About Our SponsorUlster Savings Bank is a locally focused and

operated bank that supports hundreds of local

organizations throughout our community.

SUMMER ARTS

PREVIEW


ChronogramMedia

EMAIL NEWSLETTERSReaders are highly engaged with our Eat.Play.Stay. and Rural Intelligence newsletters, which give the scoop on the Hudson Valley’s and Berkshire’s most notable restaurants, events, and real estate listings, curated by the editors of Chronogram.

Blog PostDeliver your message through a professionally written, search engine-optimized story shared on our social media channels.

SPECIFICATIONS

• 250 words• 1-3 photos• Articles are search engine optimized, placed on

Chronogram.com, Upstater.com, or Ruralintelligence.com• Included in 1 edition of the newsletter.

Sponsorship Great for branding or promotional marketing, you can coordinate your newsletter takeover with our themed content for maximum impact.

SPECIFICATIONS

• Accepted file type: jpg, 72 dpi

Eat.Play.Stay.• 1 Banner: 600 x 120 pixels• 2 Squares: 287 x 287 pixels.

These appear side-by-side in the layout.

Rural Intelligence• 1 Banner: 600 x 120 pixels

Blog Post Top

Sponsorship

Blog Post Bottom

Ad Zone 4


ChronogramMedia

DIGITAL MARKETING TO OUR AUDIENCE

Online SponsorshipChronogram Media website network offers online sponsorships with guaranteed impressions each month. This opportunity allows for direct contact with readers on all pages of the website. Which means more face-time with readers and promotion of brand affinity and recognition.

SPECIFICATIONS

• Run-of-site ads on all Chronogram Media website network pages for the entire month

• Rotation of ads in all available ad sizes• Links to client website and events• Promotes brand affinity and recognition

ACCEPTED FILES FOR ALL WEB ADS

Types: GIF, JPEG, PNG, 72 dpi

Add:RI Enhanced Event Listings

RI Enhanced Real Estate

Enhanced Calendar ListingsPromote your event through one or all of our event focused channels. Choose from one or a combination of our modestly priced event promotion specific products.

HOME PAGE LISTING

Featured listings on Ruralintelligence.com are highlighted in yellow and appear on the top of the home page as well as the events page and the corresponding calendar

section. Listings include one image,1,200 x 732 pixels.

CALENDAR PAGE LISTING

Listings on Ruralintelligence.com are highlighted in yellow and appear on the top of the event section that best fits

your event. Listings include one image,1,200 x 732 pixels.

Enhanced Real Estate ListingsSpeak directly to the Rural Intelligence audience with a special listing included in the weekly real estate section. An image of the property with text will appear labeled

“Featured Listing,” and link to a URL.

• Up to four images per listing, 1,200 x 732 pixels. • Text up to 100 words.

Social Media EndorsementYour event, our channels. Our Sponsored Content Editor

will create and boost a post to our social media audience.

RUN OF SITE DIGITAL SIZES

970x90 Large Leaderboard

300x50Mobile

300x250Medium

Rectangle

300x250Medium

Rectangle

300x250Medium

Rectangle

Mobile Banner


ChronogramMedia

DIGITAL MARKETING TO AN EXTENDED AUDIENCE

EMAIL MARKETINGEmail marketing is one of the most effective digital tools available, enabling you to directly engage with a precisely targeted audience. By following up and retargeting those who showed interest your response rate climbs.

SOCIAL MEDIA MARKETINGYou need to come up with a nonstop stream of relevant content and engage with customers across all social channels, every single day. We help by giving your business one place to stay social. Generate leads, schedule ready-to-publish content, and communicate with your followers all from one place. Finally, a tool that makes managing social media simple.

WEBSITE DESIGN & DEVELOPMENT

Without a web presence, you’re missing out on one of the simplest and most effective ways to connect with established customers and attract new ones. Our talented website team works with you directly to create a website that best represents your business, products, and services.

SEARCH ENGINE OPTIMIZATIONAND ONLINE VISIBILITY

A higher ranking website on Google is proven to get more results. We’ll conduct an audit of your current website and provide recommendations to move your business to a higher rating.

SEARCH ENGINE MARKETINGSEM is about creating an advertisement that appears in the top three or bottom three paid positions on a Google search results page. We bid on keywords so the ad appears when someone searches for a particular phrase you are targeting. The ad is optimized on a weekly sometimes daily basis to ensure the budget is being managed efficiently and effectively.

CUSTOMIZED TARGETING & REMARKETING

(includes geofencing)

The benefits of custom digital display plus conversion tracking and retargeting. With conversion tracking, we’ll monitor the number of visitors that take a specific action on your website such as filling out a contact form. Retargeting keeps your brand in front of your website visitors across the web after they’ve exited your website without taking an action like making a purchase or filling out a contact form.


ChronogramMedia

300x250

970x90

300x250

DIGITAL AD SIZES & REQUIREMENTS

Run of Site Digital Ads

Extended Audience Campaigns

Large Leaderboard ...970 x 90 pixels

Leaderboard .............728 x 90 pixels

Medium Rectangle ...300 x 250 pixels

Half Page...................300 x 600 pixels

Skyscraper ................160 x 600 pixels

Mobile Banner ..........300 x 50 pixels

Large Mobile .............320 x 50 pixels

Vertical Mobile ..........320 x 480 pixels

Large Leaderboard ...970 x 90 pixels

Medium Rectangle ...300 x 250 pixels

MobileBanner ...........300 x 50 pixels

160x6

00

30

0x6

00

300x250

728x90

260x60970x90

300x50

Mobile

Mobile

320x480

300x50320x50

ACCEPTED FILES FOR ALL WEB ADS

Types: GIF, JPEG, PNG, 72 dpi

300x250

Please submit ad materials to Victoria Levy, [email protected]


ChronogramMedia

CHRONOGRAM SMARTCARD

The Smartcard program makes it possible for a restaurant to invest in advertising with no cash outlay. Effectively reach the Chronogram audience (and your community) with a year-round presence across all print and digital channels.

The Smartcard Packages include:PRESENCE IN CHRONOGRAM

• 100,000 monthly readership

INCLUSION IN DIGITAL DIRECTORY OF RESTAURANTS ON CHRONOGRAM.COM

• 115,000+ page views/month

PACK AGE 2

PRINT 1/8 Page ad in Chronogram, 12 months

DIGITAL ADS Run of site on

Chronogram.com

NEWSLETTER Eat.Play.Stay.Chronogram Smartcard

Feature, 4 per year

$600 PER MONTH CREDIT FOR 12 MONTHS

PACK AGE 3

PRINT 1/4 Page ad in Chronogram, 12 months


Chronogram.com


Feature, 4 per year

$1,000 PER MONTH CREDIT FOR 12 MONTHS

PACK AGE 1


Chronogram.com


Feature, 4 per year

$300 PER MONTH CREDIT FOR 12 MONTHS

PACKAGE EXAMPLES


This year, the readers will choose! The Chronogrammies is about shining the spotlight on the most outstanding establishments, organizations, and people in the Hudson Valley—chosen by the readers of Chronogram. They’re not shy. Over 11,000 participants told us about why living here is so great.

After receiving over 55,000 nominations, the top 5 nominees in each category have advanced to the voting round. Voting is open from April 1-May 31, 2020. Those receiving the most votes overall for the entire duration of the contest including nominations will be declared the winners.

Chronogrammies winners will be published in the July 2020 issue of Chronogram.

FOOD • Taco• Food Truck• Sandwich• Steak• Burger• Vegetarian• Vegan-Friendly• Gluten-free• Dumplings• Wait Staff & Service• Waterfront Dining• Sushi• Pizza• Oysters• Bakery• Falafel• BBQ• Grilled Cheese

Sandwich• Pasta• Fried Chicken• Farm Stand• Ice cream stand• Buffet• Diner• Brunch Spot• Fancy Dinner• Al Fresco Dining

• Dog-Friendly Dining• Cheap Eats• Late Night Eats• Farmers’ Market• Chicken WingsDRINK• Bloody Mary• Margarita• Wine List

(Bar/Restaurant)• Beer List

(Bar/Restaurant)• Craft Cocktails

(Bar/Restaurant)• Local Spirit• Local Beer• Local Wine • Local Cider• Bartender• Dive bar• Tasting RoomHEALTH & WELLNESS• Yoga Studio• Spa• Pilates Studio• Wellness Center• General Practitioner• Pediatrician• Chiropractor• Hair Salon

• Barber Shop• Dentist• Orthodontist• Gym• Acupuncturist• Counselor / Therapist• Reiki Practitioner• Shaman• Spiritual/

Contemplative Space• VeterinarianARTS & ENTERTAINMENT• Art Gallery• Art Museum• Cinema• Historical Site/Museum• Performance Space• Live Music Venue• Arts Organization• Music Festival• Local Band• Public Art • Art Supply Store• Music Store• Kids AttractionNATURE & THE OUTDOORS• Place to Paddle• Sunset Spot

• Ski Area

• Picnic Spot

• Bike trail

• Hike

• Outdoor Apparel & Gear Shop

• Bike Shop

• Public swimming area

• Campground

• Rail Trail

• Park/Preserve

WEDDINGS• DIY venue

• Caterer

• Rental company

• Florist

• All-in-one wedding venue

• Officiant

• Wedding Cake Maker

• Wedding DJ

• Wedding/Event Planner

SHELTER• Hotel

• Resort

• Bed & Breakfast

ADVOCACY/ACTIVISM• Organization• Advocate/Activist• Fundraising Event• Green BusinessRETAIL• CBD Product• Cheese Shop• Coffee Shop• Wine Shop• Chocolatier• Health Food Store• Grocery Store• Bookstore• Record Store• Gift Store• Tattoo Parlor• Butcher• Fish monger• Remote Work SpotFASHION/DESIGN• Vintage• Handmade / locally

sourced• Men’s Shop• Women’s Boutique• Footwear Store• Furniture Maker• Housewares/

Furnishings

Chronogrammies Categories

ChronogrammiesTHE FIRST ANNUAL

READERS CHOICE AWARDS


LEVEL ONEPrint: 1/8 page ad w/Chronogrammies branding badge included on adDigital ballot: Rotating subcategory sponsor ad________________________________ $500/month (a $550 value)

LEVEL TWOPrint: 1/4 page w/Chronogrammies branding badge included on adDigital ballot: Rotating subcategory sponsor ad________________________________ $850/month (a $950 value)

LEVEL THREEPrint: 1/2 page ad w/Chronogrammies branding badge included on adDigital ballot: Enhanced listing + rotating subcategory sponsor_____________________________$1,800/month (a $1,900 value)

LEVEL FOURPrint: Full page ad w/Chronogrammies branding badge included on adDigital ballot: Enhanced listing + exclusive main category sponsor + rotating subcategory sponsor_____________________________$3,300/month (a $3,425 value)

Digital Ballot AdsEXCLUSIVE CATEGORY SPONSOR 970px x 90px ________________________________ $125/month

ROTATING SUBCATEGORY SPONSOR AD728px x 90p _________________________________ $100/month

ENHANCED LISTING 800px x 450px image Business name, address, phone number, website, Facebook, Twitter, 50 word description __ $200/month

Voting PackagesAdvertiser Incentives• Winners receive a 25% discount on

thank you placements in July.

• Winners receive complimentary window cling, press kit for social sharing, and 5 tickets to event, discounted booth space at event.

Already an Advertiser? • You can transfer your existing print

ad to a Chronogrammies print ad for free when you buy an enhanced listing on the ballot for only $200/month!

ChronogrammiesTHE FIRST ANNUAL

READERS CHOICE AWARDS

DIGITAL BALLOT AD UNITS

Subcategory Sponsor 728 x 90

EnhancedListing

50 Words+

800x 450Photo

RegularListing

Sizes are in pixels, width x height

Exclusive Sponsor 970 x 90


ChronogramMedia

CHRONOGRAM CONVERSATIONS

$3,500 $2,000 $1,000 $500

Vendor space at eventTable with tablecloth and the opportunity to bring signage for display. Giveaway recommended.

Mic Moment before panel discussionOpportunity for a member of your organization to speak to our audience for 2 minutes prior to the beginning of the panel discussion.

Inclusion in 25 :30 second WDST Radio Ads

Logo on all Chronogram print adsMinimum of at least one ½ page ad.

Mention in all email promotionsSent to over 25,000 subscribers via our Eat.Play.Stay newsletter.

Tags and shout out on boosted Facebook EventPublished through Chronogram’s Facebook and Instagram pages.

Website sponsor recognitionOn Eventbrite.com with linkback.

SPONSORSHIP PACKAGES

Chronogram Conversations is a traveling salon series that brings together business owners, community leaders, influencers, and creatives to discuss important regional and national issues.

About the EventChronogram Media leverages its 25 years of community capital

in the Hudson Valley to create a social atmosphere, where people

and organizations can connect, collaborate, and share their

message in beautiful venues.

Attendance: 100-150 per event

Admission: $10-$15 per event

Promotion Engagement: Print, Digital, Radio, Email, Social Media

Total Reach: 2 million impressions per event sponsorship

MEDIA KIT 2020 · 2020. 2. 24. · many donors, and a strong partnership with New York State. •...

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Transcript of MEDIA KIT 2020 · 2020. 2. 24. · many donors, and a strong partnership with New York State. •...