MEDIA KIT 2019 - News Corp Australia ... booking and experiencing your holidays with ease Reviews,...

Click here to load reader

  • date post

    01-Jun-2020
  • Category

    Documents

  • view

    1
  • download

    0

Embed Size (px)

Transcript of MEDIA KIT 2019 - News Corp Australia ... booking and experiencing your holidays with ease Reviews,...

  • MEDIA KIT 2019

  • AUSTRALIA’S NO.1 MEDIA

    TRAVEL BRAND. Source: emmaTM conducted by Ipsos MediaCT 12 months ending June 17, Nielsen Online Ratings July 17

  • Jana Frawley, National Travel Editor

    Escape is not just about where to travel, but how, where, why and when. We understand that holidays are often the highlight of the year - if not our lives - so our expert team of writers are committed to giving our

    audience the advice and inspiration they need to book the best trip possible.

    FROM THE EDITOR

  • 193,907

    14,858

    378,901

    39,848

    209,482

    511,798

    477,605

    Source: emma/CMV June 2018

    1,826,398

    ESCAPE REACH

  • 46% Male

    55 Average age

    Source: emma/CMV June 2018

    54% Female

    Have children under 18

    at home

    2M Married

    73% Have children 18-24

    at home

    1 in 5 Avg Household

    Income

    $92,000

    3 Adults in the

    Home

    40 % Full Time Workers

    ESCAPE AUDIENCE

  • Escape readers intend to travel in next 12 months

    86%

    Source: emma/CMV June 2018

    ESCAPE READERS ARE ACTIVE TRAVELLERS

    Escape readers intend to travel internationally in next 12 months

    40%

    Escape readers intend to travel domestically in next 12 months

    70%

    PASSPORT

  • Daily Telegraph - NSW | Herald Sun - VIC

    The Courier Mail - QLD

    Sunday Telegraph - NSW | Sunday Herald Sun - VIC

    Brisbane Sunday Mail - QLD | Adelaide Sunday Mail - SA

    Email newsletter every

    Tuesday and Thursday

    Escape Sunday Escape Tuesdays escape.com.au EDM

    escape.com.au

    Source: emma/CMV June 2018

    ESCAPE ASSETS

    Gloss magazine published once

    a quarter to purchase

    ONE SHOT

  • THE MOST READ SECTION ON

    SUNDAYS Source: emma June 2018

  • Tips and tricks from seasoned travellers and well known figures on what to take and how

    to pack

    A more in-depth look at what’s happening on the seas, oceans and

    rivers

    What’s new in the world of airlines,

    hotels, tours, tourism and more

    Escape’s pick of the deals

    Ask the expert - Escape’s

    Doc Holiday - for travel advice specific to your

    needs

    Discover the difference between budget,

    mid-priced and luxury priced accommodation

    and tours in a destination

    ESCAPE SUNDAY SECTIONS

    HOW I PACK TRAVEL NEWS CRUISE NEWS BOOK RIGHT NOW DOC HOLIDAY WHAT’S YOUR BUDGET?

    ESCAPE

  • A starting point for holiday-makers wanting to

    find out the basics for a destination or travel type

    Tips and tricks to planning booking and experiencing

    your holidays with ease

    Reviews, narratives and feature stories about

    countries, cities, towns, attractions, tours, ships and

    boats around the world

    A look at the new places we’re going, how we get

    there and what we do

    Escape readers and the online audience share their travel

    photos and wisdom for fellow travellers

    A round-up of places to go, see and experience

    ESCAPE SUNDAY SECTIONS CONT…..

    FAQS DESTINATIONS TRAVEL WISDOM TRENDING YOUR VIEW WISH LISTS

    ESCAPE

  • Source: emma May 2018

    ESCAPE TUESDAYS

    “On Sundays, ESCAPE readers DREAM ABOUT THEIR HOLIDAYS. Come Tuesday they are in BUSINESS MODE and ready to book! ESCAPE has therefore created a PRACTICAL, NEWSY version of their favourite travel source to match their weekday mindset.

    In the Metro Mastheads on a Tuesday, ESCAPE EVERYDAY highlights tricks for savings, advice for becoming a better traveller, and excellent travel deals”

    The holiday hunt is constant, however there are clear peaks at the start of the week (Sun-Tues).

    Jana Frawley, National Travel Editor

    Escape Everyday is in the NSW, VIC & QLD metro mastheads on a Tuesday.

    The Tuesday edition is an 8 page pullout centred around hot deals of the week with EGN deadlines providing flexibility to clients

    + = 3.17M potential audience Escape

    Tuesday Escape Sunday

  • 400,000 unique monthly audience I 891,000 page views I 770,000 minutes

    Source: emma May 2018, Sep 2018, Nielsen DRM, June 2018, Nielsen DRM, March 2018 Digital

    THE ESCAPE MARKETPLACE

    For the first time, Escape.com.au will offer a solution that allows consumers to research, plan and book their next

    holiday.

    Escape will partner with select advertisers to promote an exclusive deal directly on site. Deals will be incorporated

    into sale packages on Escape.com.au

    Opportunity:: Advertisers will be invited to include deals on the various destinations on Escape.com.au. This will include rev

    share model, end-to-end management and weekly reporting

    Reaching 252,000 Travel Intenders (within next 12 months) each month

    Deals on escape.com.au

  • CONTENT OPPORTUNITIES

    Insert native example

    NATIVE ADVERTORIAL SPONSORED EDITORIAL

  • REGIONAL & COMMUNITY PAPERS escape.com.au

    Regional and local Australians love to travel. To further connect with our globe-trotting audience, News Corp is launching Escape across key Regional and Community markets.

    Packed full of inspiration, hot tips and killer deals, this content will be highly engaging and a great environment for clients to reach an exclusive Regional and Community audience who are researching, planning and booking their next holiday.

    ● Launching June 2019 in community and August in regional ● Eastern Seaboard only ● Operates on a 50:50 (ad:editorial) ratio ● Packages for both regional and community papers available

  • SKYSCANNER PARTNERSHIP

    Target highly qualified travel audiences at scale.

    News Connect has entered into a strategic partnership with leading global travel search site Skyscanner.

    This partnership allows advertisers to access lower-funnel audiences who are in the market for travel products today.

    Drive purchase intent, using audience data to reach clients in a crucial moment in their planning journey

    Exclusively available to News Corp until September 2019

    Gain a deeper understanding of your audiences via rich content consumption and location-based insights

    Activate audiences across our network of trusted brands

  • PRINT AD SPECS

  • DIGITAL AD SPECS

    www.newscorpaustralia.com/ad-specs

  • DEADLINES

    BOOKING DEADLINE Friday week prior, 3pm

    MATERIAL DEADLINE Wednesday prior, 10am

    BOOKING DEADLINE Tuesday prior, 9am

    MATERIAL DEADLINE Thursday prior, 4pm

    BOOKING DEADLINE Tuesday prior, 10am

    MATERIAL DEADLINE Wednesday prior, 5pm

    BOOKING DEADLINE Tuesday prior, 11am

    MATERIAL DEADLINE Wednesday prior, 4pm

    NSW VIC QLD SA

  • FOR MORE INFORMATION CONTACT YOUR NEWS CORP AUSTRALIA REPRESENTATIVE, OR:

    GET IN TOUCH

    Charlotte Sos I National Product Director I charlotte.sos@news.com.au

    Emily Ross I Client Solutions Manager I emily.ross@news.com.au

    Jennifer Tripolone I Client Solutions Specialist I jennifer.tripolone@news.com.au

    Charlotte Sos National Product Director charlotte.sos@news.com.au

    Emily Ross Client Solutions Manager emily.ross@news.com.au

    Jennifer Tripolone Client Solutions Specialist jennifer.tripolone@news.com.au

    FOR MORE INFORMATION CONTACT YOUR NEWS CORP AUSTRALIA REPRESENTATIVE, OR:

  • A WORLD OF OPPORTUNITY

    AWAITS c