Media kit 2019

Jiří KubíkReports

Olga ŠípkováLifestyle

Filip Horký Newscast

Jindřich Šídlo Entertainment

Seznam TV reports on key events and brings news from

home and abroad. It takes a closer look at causes that

move the Czech society and features public figures and

persons of interest from the world of politics, economy,

culture, sport and other areas. Current news, journalistic

shows as well as documentaries offer independent

information you can trust. Lifestyle shows and live

streaming by Stream.cz keep you entertained.

Seznam TV

Sabina Slonková Documentaries

Seznam TV is broadcast nationwide in multiplex 3 and DVB-T2.

These cover 95.7% of the Czech population. The content is also

available through Skylink, UPC, DigiTV, Nej.cz and Kabelová televize

CZ, who offer nationwide coverage to their clients. There are also

several dozen IPTV providers who can broadcast TV signals over

the Internet. The leading providers on the market include O2 TV,

T-Mobile TV and Kuki TV. The content is also broadcast on the web,

where a seven-day archive of programmes is available.

Distribution and Tuning

Seznam TV is available to practically everyone in the 15+

age group, which accounts for nearly 9,000,000 viewers. The

main target group is men and women, aged 30–60, university

graduates, economically active, socially aware and active,

interested in economy and current affairs. They work in middle

and senior management, often have children and represent the

modern family.

Coverage Nationwide

Seznam TV is best characterized by its faces and their shows.

The current campaign, “We Are Seznam TV”, presents the key

people without whom we would not be able to broadcast. We

also communicate “Movie Fridays”, with a communication

mix including online advertising, print advertising and radio

advertising.

Media Campaign

Independent, local and high-quality content – such

is the goal of Seznam TV. Every weekday begins

with the Mornings on the Sofa show. In the 12:00

News and the Evening News, viewers receive the

latest information. Evening primetime is filled

with news, entertainment shows and current

affairs. The weekend program offers just what the

audience needs and offers a range of premiere

shows in the morning, afternoon and evening

times as well. The popular Stream.cz internet

shows will also be given airtime.

Program Schedule

NewsIndependent news coverage from all over the Czech Republic and

world news, as well as live coverage from wherever something is

happening. The main evening news presents the most important

events of the day, together with various opinions on current topics.

Programmes: News, Evening News, Business Today, Sports Today,

Weather

LifestyleLive morning show, portraits of those who are not afraid to stand out,

or insights into the backstage world of Czech business.

Programmes: Student TV, Family, Morning on the Couch, Garage

DocumentariesUsing a documentary camera, our reporters uncover the background

of famous stories, and bring you the details of the most important

events in the Czech Republic and worldwide.

Programmes: Mysteries of Josef Klíma, Duel, Challenge, Horizons of

Filip Horký, Closing by Sabina Slonková, Map of Jiří Hošek, Sněmovní

4, Special Investigation, Seznam Reporters, World Unwrapped

Business Programmes: Data Journal, Business Today, #Zdavuven, Seznam for

Business

Sport Programmes: Week in Football Special, Football, Sports Today, Three

Offside Men EntertainmentA not-so-serious summary of the past week and discovering places

that normally remain hidden. Plus the best of previous production,

and new episodes of programmes and serials on Stream.cz.

Programmes: Famous, In The Centre, Culture of Tereza Willoughby,

Happy Monday, My Places, Movie Fridays

More about main programme segments

Regular Advertising

30 sec. Spots

Prime time

5.30 PM–11.30 PM 30 000 CZK

Off prime time

All other transmission times 10 000 CZK

Ad Pricelist

All fares indicated shall exclude VAT and are valid as of 1. 1. 2019.

Duration coefficients

10 s 0.50

15 s 0.77

20 s 0.90

25 s 0.95

30 s 1.00

35 s 1.25

40 s 1.45

45 s 1.60

50 s 1.75

55 s 1.90

60 s 2.00

Spot advertising package

Extra charges

Monthly Optimal

30s spot/day 30s spot/month NET price/month

Prime time 4 120

Off prime time 12 360 125 000 CZK

Total 16 480

Prices are without VAT, and are valid as of 1 January 2019.

For the selection of a position during a commercial break, the extra

charge is 20%.

Sponsorship

Program Sponsor

Before Večerní Zprávy (The Evening News)The hottest news of the day through the eyes of Seznam.

The most important events in depth, exclusive

revelations and daily most-watched, all summarized with

commentary.

Mon–Fri • 6.00 PM • 26 minutes

Before Sport All major sports highlights of the day in an early evening

show. Original topics of the Seznam Sports section.

Sports celebrity profile interviews.

Mon–Fri • 6.30 PM • 26 minutes

Before Den v byznysu (The Business Today) A magazine about business trends, innovations, markets,

successful businesses and inspiring leaders. From the

new Seznam studio at the headquarters of the Prague

Stock Exchange.

Mon–Fri • 7.30 PM • 26 minutes

Number of SM/day Number of SM/week Price/week3 × 10 s 15 75 000 CZK

SpecificationsProgram sponsor: Messages must contain the following

text: “Sponzor programu” (program sponsor). They must

further contain the company trade name and its core

business. Such can be applied in voiceovers too.

1 × 10 sec. sponsored message placed prior to the show

and separated by TV theme tunes.

Supported number of sponsors per show: 2

All prices are displayed in CZK (excl. VAT)

The GTC 2018 are a part of this proposal.

Show Sponsorship

Ráno na gauči (Morning on the Sofa)Live studio broadcast to kick off the work day. Lifestyle

topics and a modern life inspiration. Quick news,

weather forecasts and live feed with exciting guests.

Mon–Fri • 7.00 AM • 90 minutes

Rodinka (The Family)Live stream of inspiration and ideas, full of interesting

reports and guests for the entire family.

Mon–Fri • 9.00 AM • 60 minutes

20 000 CZKNumber of SM/1 episode Nr. of episodes/week Price/week

2 × 10 s 5

Specifications:2 × 10 sec. sponsored message prior to and at the end of

the show. Supported amount of sponsors per show: 3

Exclusivity surcharge: 100 %

All prices are displayed in CZK (excl. VAT)

The GTC 2018 are a part of this proposal.

Show Sponsorship

Slavní (The Famous)Entertainment show about those who make their living in

showbusiness. Film, music, Internet, fashion as well as

television. Profile interviews with people from the field.

Sun • 9.00 PM • 50 minutes

40 000 CZKNumber of SM/1 episode Nr. of episodes/week Price/week

2 × 10 s 1

Specifications:2 × 10 sec. sponsored message prior to and at the end of

the show.

Supported amount of sponsors per show: 3

Exclusivity surcharge: 100 %

All prices are displayed in CZK (excl. VAT)

The GTC 2018 are a part of this proposal.

Product Placement

Product Placement

Ráno na gauči (Morning on the Sofa)Live studio broadcast to kick off the work day. Lifestyle

topics and a modern life inspiration. Quick news,

weather forecasts and live feed with exciting guests.

Mon–Fri • 7.00 AM • 90 minutes

Slavní (The Famous)Entertainment show about those who make their living in

showbusiness. Film, music, Internet, fashion as well as

television. Profile interviews with people from the field.

Sun • 9.00 PM • 50 minutes

Rodinka (The Family)Live stream of inspiration and ideas, full of interesting

reports and guests for the entire family.

Mon–Fri • 9.00 AM • 60 minutes

20 000 CZKNumber of SM/1 episode Nr. of episodes/week Price/week

2 × 1.5 min 1

Product Placement

Before Den v byznysu (The Business Today)A magazine about business trends, innovations, markets,

successful businesses and inspiring leaders. From the

new Seznam studio at the headquarters of the Prague

Stock Exchange.

Mon−Fri • 7.30 PM • 26 minutes

Format PricePPP

APP

30 000 CZK

60 000 CZK

Ground Rules of Sponsored Messages

• It must be clear from the content that the video in question is a sponsored message.

• The viewer must not be encouraged to visit, buy or consume. It is forbidden to

mentioned prices and sales points.

• The sponsor‘s message must not contain any kind of exaltation of products or

services of the sponsor. It is forbidden to use comparison with competition as well as

it is not allowed to use comparatives and superlatives.

The law stipulates that the sponsor must not be a producer of tobacco products or a

distributor of any prescription medicinal products.

Benefits of sponsorship• It is placed right with show.

• It has a powerful audience reach.

• The audience perceives sponsorship positively.

• It increases brand awareness.

• It reaches the desired target group.

Get in touch: obchod@televizeseznam.cz