Med i a K i t

www.roadrunner.travel

RoadRUNNER Motorcycle Touring & Travel is the most relied-upon resource for motorcycle touring in North America.

Each issue features timeless touring articles accompanied by first-class photography, detailed area information with maps, and GPS files. Industry news, motorcycle tests, product reviews, and safety/technical how-to articles complete this well-rounded magazine.

This is what our affluent readers have come to expect in each issue of RoadRUNNER.

The #1 touring resource.

Promoting your products and services in RoadRUNNER magazine and on www.roadrunner.travel will bring you consumers who spend money on motorcycles, equipment, gear, and travel.

Our knowledgeable sales and marketing team will help you create a custom media plan that gives your advertising budget the most impact.

For more than 15 years RoadRUNNER readers have valued and appreciated the information provided in every issue. They trust us to be the authority, providing quality editorial that is objective, sincere, and tailored to their interests.

Editorial integrity is also why we are so well-respected within the industry. RoadRUNNER partners with many industry leaders on creative and effective marketing projects.

RoadRUNNER Motorcycle Touring & Travel is a trusted brand.

Maximum return on your marketing investment.

RoadRUNNER reaches the active motorcyclist.

RoadRUNNER is the only magazine dedicated to motorcycle touring & travel.

Your media message will be showcased along with high-quality editorial that is both objective and in-formative, written by journalists who love to ride!

You will get the maximum return on your investment from our targeted and dedicated readership that is willing to pay more for high-quality motorcycle products such as RoadRUNNER.

We offer easy-to-use maps and GPS files for every national tour, original content on our website, and un-biased reviews—We’re the #1 resource for everything related to motorcycle touring.

Our readers are affluent motorcyclists who tour multiple days at a time, traveling North America’s highways and byways. They are the motorcyclists wearing full protective gear, sporting luggage on multiple motorcycles, and using the latest gadgets.

• Average miles ridden per year: 8,061• Take national/international organized tours: 34%• Ride in small groups: 74%

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4 Reasons why RoadRUNNER Motorcycle Touring & Travelis different than any other magazine on the market:

TRAVEL GUIDE: Great Destinations   •   FREE Shamrock Tour® Tankbag Maps

REVIEWS: SUZUKI GSX-S750MV AGUSTA TURISMO VELOCE  800

COMpARISOn TEST:HARLEy-DAVIDSOn ULTRA LIMITED vs. InDIAn ROADMASTER

SAn FRAnCISCO TO SEATTLE

WEST COAST CRUISING

Oklahoma Adventure Trail

DUAL SpORT DELIGHTCAnADA

Trans-Labrador Highway

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OCT ’15

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75 Years of STURGIS • FREE Tankbag Maps Inside

www.roadrunner.travel

AUG ’15

2015 DUCATI MULTISTRADA 12002015 APRILIA CAPONORD RALLY2015 YAMAHA YZF-R3

SWITZERLAND

SWITCHBACK SENSATION

State College, PA Shamrock Tour®

CARVING THROUGH HISTORY

ICONIC

ROUTE

66The Mother Road

Holiday Gift Guide • FREE Shamrock Tour® Tankbag Maps

REVIEWS: 2016 BMW S 1000 XR2014 ROYAL ENFIELD CONTINENTAL GT

NEW YORK

CATSKILLS

Texas Shamrock Tour®

BACKROADS AND BAYOUSNEWFOUNDLAND

The Rock

CALIFORNIAScootouring

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DEC ’15

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MOTORCYC

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OF THE YEAR

Triumph Tiger Explorer

Indian Chieftain

KTM 1190 Adventure

Ducati Scrambler

15TH ANNIVERSARY ISSUE: 12 Page Retrospective

2016 Media Kit

Household income:

College educated:

Median age:

Male/Female:

Number of motorcycles owned:

More than 10 years riding experience:

Wear protective gear:

Use RoadRUNNER to research and plan:

Save past issues for future reference:

Average time spent reading each issue:

$115,912

61%

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89 / 11%

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67%

87%

2.7 hours

Audience Profile

Total Readership: 221,972 Paid copies: 82,212 Subscriptions: 47,089Newsstand Copies: 35,123

Readers per copy: 2.7Cover Price: $7.95 Subscription Price: $29.95/yrFrequency: 6x/year

Our readers regularly take multi-day trips across North America and also enjoy traveling internationally. They own multiple motorcycles, invest in the latest gear, and continue to enhance the comfort and performance of their rides with after-market accessories.

RoadRUNNER magazine is available by subscription and is sold in more than 10,000 retail outlets and airports throughout the U.S. and Canada as well as at shows, rallies, and events. RoadRUNNER is also available digitally, at no extra cost to print subscribers, through a simple browser-based platform. Subscriptions are also available on iOS, Android, Nook, and Kindle devices.

Our core audience is willing to pay more for information they trust.

Reach high-value consumers.

We service the largest segment of the motorcycling community—touring enthusiasts.• Spend annually on accessories and gear: $1,252

• Consider themselves touring motorcyclists: 79%

• Stay in hotels/motels while touring: 77%

• Camp while touring: 15%

• Plan to purchase a motorcycle or scooter within the next year:

Influence the purchasing decisions of the RoadRUNNER audience.They are active and interested in your advertising message.

Reader demographics have been compiled through 2014 surveys conducted by an independent market research service.

23%

www.roadrunner.travel

Bleed Trim Live

C 2,3,4 8.49” x 11.05” 8.25” x 10.81” 7.28” x 9.455”

Spread 16.74” x 11.05” 16.50” x 10.81” 15.55” x 9.45”

Full 8.49” x 11.05” 8.25” x 10.81” 7.28” x 9.45”

2/3 H 7.28” x 6.26”

2/3 V 4.76” x 9.45”

1/2 7.28” x 4.59”

1/3 H 7.28” x 3.07”

1/3 V 2.27” x 9.45”

1/4 3.50” x 4.59”

1/6 H 4.76” x 2.16”

1/6 V 2.27” x 4.59”

1/9 2.27” x 2.97”

Issue: Jan/Feb Mar/Apr May/Jun Jul/Aug Sept/Oct Nov/DecReservation Deadline: 11/3/15 1/5/16 3/1/16 4/26/16 6/28/16 8/30/16Material Due: 11/10/15 1/12/16 3/8/16 5/3/16 7/5/16 9/6/16On Sale Date: 12/22/15 2/23/16 4/19/16 6/21/16 8/16/16 10/18/16

2016 Issue Dates and Closings

Print Rates Ad Dimensions

Page Option 1X 3X 6X

Cover 2 $9,365 $8,650 $8,000Cover 3 $8,865 $8,150 $7,500

Cover 4 $9,865 $9,150 $8,500

Spread $14,520 $13,200 $12,000

Full $7,865 $7,150 $6,500

2/3 $5,250 $4,770 $4,350

1/2 $3,933 $3,575 $3,250

1/3 $2,662 $2,420 $2,200

1/4 $1,997 $1,815 $1,650

1/6 $1,452 $1,320 $1,200

1/9 $968 $880 $800

Business Reply Card—Pricing available upon request; all busi-ness reply cards must accompany a minimum full-page adver-tisement.

Inserts—Pricing available upon request.

Combined Frequency—Advertisers placing ads in more than one issue may combine insertions to earn a lower rate.

Terms—All rates are NET. Payment is due 30 days from invoice date. Agency commissions must be added to our quoted rates.

Promotional Opportunities

Looking for a premium way to reach our readership? Our popular sponsorship promotions can be customized to reach our readers with your special, direct message. Sponsorships provide a highlighted presentation of your brand:

• Custom Maps for your region• Tankbag Map Sponsorship• Sponsored Editorial (print and digital)• Annual RoadRUNNER Touring Weekend Event Sponsorship Contact Us

Advertising Inquiries: (336) 765-7780, advertising@roadrunner.travel

Production Information Heather Oliver (336) 765-7780 x 113, artwork@roadrunner.travel

Press Release Submissions: pressrelease@roadrunner.travel

RoadRUNNER Motorcycle Touring & Travel Magazine 206 N. Spruce St, Ste 2B - Winston-Salem, NC 27101, (336) 765-7780

Nov/Dec ’16 1/4 page Advertorial $750

Submit: 1 high res photo, max 70 words (includes headline and contact info)

Reservation Deadline: 8/23/16Material Due: 8/30/16

AdaptivGlowRider™ Vestwww.adaptivtechnologies.com

NOVEMBER/DECEMBER ‘14 103

3BR PowersportsTAPP™ All-Weather USB Powerportswww.3brpowersports.com(408) 891-4603

All-weather, all the time, means that you don’t have to unplug your USB device and cap the TAPP series USB power port when the weather turns ugly. The patented TAPP CAPP mating cable seal is the difference. With TAPP’s 2.1A or TAPP Lite’s 1.2A output, there is an all-weather power port for every USB application. Available in panel mount, universal mount, and bike specific models. Direct battery connection or plug-and-play makes installation a snap.

Holiday GIFT GUIDE

Combining the maneuverability of an off-road helmet with the performance and comfort of a road model, AGV’s versatile AX-8 Dual Evo features both a face shield and a peak, making it perfect for adventure touring. Composite construction with carbon fiber, Kevlar, and fiberglass makes it light and strong, and it has DOT and ECE certification. Closeable vents are standard, as are an easily removable breath guard, chin spoiler, cheek pads, and liner. Starting at $399.95.

AGVAX-8 Dual Evo Helmetstore.agv.com/c/off-road_ax-8-dual-evo

The Granit Detecto X-Plus 8077 is the top of the line alarm disc lock from ABUS. It features a stealthy look, serious corrosion coatings, and it is made from the highest-grade, specially hardened steel to resist all forms of attack. In addition to its 13mm bolt and sturdy lock body, it features a 3D motion-sensing alarm. The slightest movement activates the 110db alarm, scaring off any would-be thieves or notifying a helmeted rider that a lock is present. $179.99

ABUS Mobile SecurityGranit Detecto X-Plus 8077www.abus.com/usa(312) 640-1111

This holiday season, give the gift of safety! The GlowRider Vest features Electro- Luminescent (EL) strips that light up with the push of a button. The hi-viz color will make you stand out in the daylight and the EL strips on the back and sides will significantly increase your nighttime visibility. Made of mesh material with chest and side pockets, it can be worn over an existing jacket or by itself.