MEDIA KIT 2015

2Media Kit 2014

T ITLEOUR CONTENT

Our ultimate goal is to simplify the process of developing, producing and seeding content

for advertisers, while making it a more rewarding and relevant experience for the consumer.

Our engaging content includes:

+ CONTENT SYNDICATION THAT YOU CAN OWN, USE & SHARE

BRANDED CONTENT

EXPERT INSIGHTS

HOW TO VIDEOS INTERVIEWS

MEDIA KIT 2015

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OUR EXPERTISE

As a custom production house we can help you with:

ONLINE EDITORIAL

Written by selected lifestyle and industry experts

VIDEO PRODUCTION

Custom video production for any platform or device

CAMPAIGN INTEGRATION

360 degree multi-platform campaign development from creative concepts to design and execution

CONTENT SYNDICATION

Content developed for your own platforms and devices. OWN, USE and SHARE video or editorial content developed by a team of lifestyle experts. Available for various levels of

customization and exclusivity

MEDIA KIT 2015

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OUR REACH

Social Media Footprint Across Facebook, Twitter, Instagram and YouTube

Australian based unique browsers every month on

thecarousel.com

Impressions on browser screens per Month

400,000

150,000

* Using Influencer Network

850,000 Plus

MEDIA KIT 2015

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T ITLE

MEDIA KIT 2015

FASHION BEAUTY HEALTH FOOD TRAVELTECHLIVING NEWS

WELCOME

Core Content Pillars

Celeb Style

News & Trends

Bridal

Get The Look

Accessories

Make-Up

Hair Skin & Body

News & Trends

Anti-Ageing

Bridal

Astrology

Fitness

Wellbeing

Nutrition

Relationships

Baking

Quick & Easy

Entertaining & Wine

Healthy

Your Recipes

Homes

Parenting

Money

Pets & Outdoors

Careers

Trends

Devices

Apps

Home Entertainment

Innovations

Motoring

Advice

Luxury

Destinations

Cruising

Entertainment

News

What’s On

Arts & Culture

Inspirational Women

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OUR DEMOGRAPHIC

CORE DEMOGRAPHIC, WOMEN AGED 25–55.

18–24

Google Analytics November 2015Proportion of femalesProportion of males

0%

10%

20%

30%

40%

25–34 35–44 45–54 55–64 65+

Our Demographic

• Monthly unique browsers 150,000

• Monthly page impressions 400,000

• Email database 10,000

• Core demographic, women aged 25-55

• Facebook 22,000

*850,000 Plus Using influencer network.

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ADVERTIS ING OPPORTUNIT IES

RUN OF SITE TAKEOVER

Display media campaign as ROS

across all 8 content pillars.

Campaign includes:

• Run of site clickable skin

• Leaderboard (728 x 90 or 1080 x 90)

• MREC (300 x 250)

Mobile, iPad and custom

ad options available

Rate Card Value: POA

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T ITLE

HOME PAGE TAKEOVER

Display media campaign as ROS

across all 8 content pillars.

Campaign includes:

• Run of site clickable skin


• MREC (300 x 250)

Mobile, iPad and custom

ad options available


MEDIA KIT 2015


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T ITLE

CONTENT PILLAR TAKEOVER

Campaign offering takeover of nominated content pillar:

Fashion, Beauty, Health, Food, Living,

Technology, Travel and News.

Campaign to include:

• Clickable skin across pillar


• MREC (300 x 250)

• 1 x eDM newsletter mention

• 1 x social mention

Bespoke Content:

The Carousel can create bespoke branded

content to enhance brand integration –


MEDIA KIT 2015


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T ITLE

ROS DISPLAY ADVERTISING

Host a display media campaign as ROS (run of

site across all 8 verticals or vertical targeted)

Campaign includes:


• MREC (300 x 250)

Leaderboard MREC


POA

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T ITLE

SPONSORED FEATURE

Branded Editorial/ Video Content

Description Spec Qty Rate

1 x PTC in studio; WITH TALENT scripted, filmed and edited

2–3 min 1 POA

5 POA

Vines content for Social media

15 sec only POA


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EXPERT TRIAL TEAM

Expert team available

for branded content,

product trials and reviews

across all content pillars:

Fashion, Beauty, Health,

Food, Living, Technology,

Travel and News.

Experts to be

promoted via:

• Online Editorial

• eDM

• Social Media


Beauty Editor

IANTHA YU

BEAUTY

Women’s Lifestyle Director

FRANKI HOBSON

LIFESTYLE

Food Editor

LYNDEY MILAN

FOOD

Style Editor

LIZZIE RENKERT

FASHION

CEO & Publisher

ROBYN FOYSTER

ALL AREAS

Health Editor

BANNIE WILLIAMS

HEALTH

POA

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T ITLE

Solus Edm

Exclusive stand-alone eDM with

tailored branded content

Sponsored Newsletter

Hero tile (600 x 220)

Plus text copy


SPONSORED NEWSLETTER AND SOLUS EDM

Currently 10,000 subscribers

MEDIA KIT 2015

Rate Card Value: POA Rate Card Value: POA

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INTEGRATED OPPORTUNITIES


Rate: Added Value for campaign

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T ITLEADVERTIS ING OPPORTUNIT IES

PROMOTION ON SOCIAL MEDIA

Facebook: 22,000

Extrended Social media total footprint: 850,000 Plus

* Using Influencer Network

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T ITLEADVERTIS ING OPPORTUNIT IES

MEDIA KIT 2015

SPECS

Leaderboard: POA

Desktop: 728x90; 900x250; 970x90

iPad: 728x90

Mobile: 300x50; 320x50

MREC: POA

Desktop: 300x250; 300x600

iPad: 300x250; 300x600

Mobile: 300x250

Other Leaderboard: POA

Desktop: 728x90; 728x250

iPad: 728x90; 728x250

Mobile: 300x50; 320x50

Skin: POA

Desktop: 950x300

iPad: 950x300

*All dimensions displayed in width to height pixels

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CONTACTS

ADVERTISING ENQUIRIES:

MEDIA KIT 2015

CEO Mobile: 0408 651 219 Office: 02 9953 3636 Email: [email protected]

ROBYN FOYSTER

MEDIA KIT 2015 - thecarousel.com

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