MEDIA-KIT 2015

MEDIA-КIT2015

Domashnij doctorYou advice needs everybody

Our readership have a chance to get advice from our doctors.

The best health advises are collected in the magazine. Also Domashniydoctor has a handy format. Everybody can take it along.

«Domashniy doctor» is a magazine about health.

Much published information have been sent to the editors by readers.

MEDIA-КIT2015

publisher's imprint:

Circulation: 400 000

Periodicity: monthly

Retail price: 15 rubles

ALL ABOUT HEALTH

Magazine about health compiled by letters from

readers.

Experts comment letters from readers.

Information about the magazine

MEDIA-КIT2015

Russia

Readership of one issue –

1 475 700 persons

Readership for half a year–

4 171 700 persons

Source: TNS Russia, NRS. May. 2014 – Oct.2014

Saint Petersburg

Readership of one issue –

90 600 persons

Readership for half a year–

200 400 persons

Moscow

Readership of one issue –

209 900 persons

Readership for half a year–

597 200 persons

Readership:

MEDIA-КIT2015

Audience StructureDomashny Doctor structure of Russia average issue readership share of readers

60 592 in percent in % in '000 in %

total 100,00 2,4 1475,7 100,00 100

sex

women 55,60 3,4 1131,9 76,70 138

men 44,40 1,3 343,8 23,30 52

age

16 - 24 14,80 0,8 69,4 4,70 32

25 - 34 21,10 1,2 154,9 10,50 50

35 - 44 17,00 2,1 212,5 14,40 85

45 - 54 16,70 3,2 318,8 21,60 129

55 + 30,40 3,9 718,7 48,70 160

education

primary 4,10 2,0 48,7 3,30 80

secondary 57,20 2,8 954,8 64,70 113

higher 38,60 2,0 472,2 32,00 83

income

below average 23,50 3,1 435,3 29,50 126

average 34,40 2,6 547,5 37,10 108

above average 12,70 2,0 153,5 10,40 82

no answer 29,50 1,9 339,4 23,00 78

financial status

wealthy 21,20 1,8 236,1 16,00 75

well-to-do 38,50 2,4 559,3 37,90 98

middle 21,50 3,1 399,9 27,10 126

poor 8,50 3,0 153,5 10,40 122

no answer 10,40 2,0 128,4 8,70 84

social status

white-collars 11,30 2,7 183,0 12,40 110

managers 12,90 2,0 156,4 10,60 82

specialists 15,30 2,2 208,1 14,10 92

workers 21,40 2,5 320,2 21,70 101

students 5,80 1,1 39,8 2,70 47

housewives 6,30 1,8 67,9 4,60 73

others 27,00 3,0 498,8 33,80 125

marital status

married 57,50 2,5 869,2 58,90 102

single 42,30 2,4 605,0 41,00 97

Source: TNS Russia, NRS - Russia (May-October 2014)

affinity index ( target cover% / universe cover%)

MEDIA-КIT2015

Source: TNS Russia, NRS. May.2014 - Oct. 2014

Cover ‘000

Competitors – health magazines in general

Domashniy doctor has one of the highest audience in health segment magazines.

2322,7

1475,7

1241

1064,9

865,6 843,2

578,8517,7

385,4

270,2176,8

0

500

1000

1500

2000

2500

Zdorovye DomashniyDoktor

1000sekretov

Krasota &Zdorovie

Narodnydoktor

Lechebnye pis’ma

Argumentyi Fakty

'Zdorovie'

Pohudey! Narodnysovet

Lechites snami

Women'sHealth

MEDIA-КIT2015

78% of audience are women*.

* women 35+ * women 45+

Source: TNS Russia, NRS. May.2014 - Oct. 2014

Competitors – health magazines in general

Cover ‘000 Cover ‘000

18,7

184,9

286,2

300,3

358,7

608,6

612,4

657,2

865,6

960,5

1183,9

0 500 1000 1500

Women'sHealth

Lechites s nami

Pohudey!

Narodny sovet

A i F 'Zdorovie'

Narodnydoktor

Krasota &Zdorovie

Lechebnye pis’ma

1000 sekretov

DomashniyDoktor

Zdorovye

7,7

168,5

211,2

255,7

285,4

442

526,8

590,3

698,3

819,9

992,3

0 200 400 600 800 1000 1200

Women's Health

Lechites s nami

Pohudey!

Narodny sovet

A i F 'Zdorovie'

Krasota & Zdorovie

Narodny doktor

Lechebnye pis’ma

1000 секретов

Domashniy Doktor

Zdorovye

MEDIA-КIT2015

Region Distribution %

Central region 5,73

Far East 0,79

SNG 11,41

South 16

Moscow 20,72

Moscow region 0,22

Volga region 14,57

North West 0,35

Siberia 6,51

Saint Petersburg 7,28

Chernozemye 10,79

Ural 5,63

Distribution

MEDIA-КIT2015

Our magazine offers more than just direct advertising. We are always

ready to provide our advertisers with something special:

1) Advertorials 2) Branding3) Editorial environment4) Editorial support 5) Contests

Special opportunities

MEDIA-КIT2015

Advertorial

Examples of advertorials

Interview

MEDIA-КIT2015

Branding heading

"herbs"

Branding

MEDIA-КIT2015

Branding

Branding heading

"herbs"

MEDIA-КIT2015

Advertising rates

Size of the advertising module Cost (rub.*)

1/1 page 219 000

2nd cover 245 000

3rd cover 225 000

4th cover 265 000

1/2 page 125 000

Special positioning – first half of the magazine + 15%

Special positioning – second half of the magazine +10%

* price shown without VAT

MEDIA-КIT2015

Contacts

Advertising Director:

Victoria Tropinskaya ( tropinskaya@burda.ru )

Telephone: (495) 787-33-66

Advertising Manager:

Natalya Avramenko ( N.Avramenko@burda.ru )

Natalia Yakunina ( Yakunina@burda.ru )

Telephone: (495) 787-33-66

Fax: (495) 797-98-55

Advertising Printing Coordinator:

Tatyana Anisimova (T.Anisimova@burda.ru)

Telephone: (495) 787-94-12