Media Kit 2014 - ArtsHub · Media Kit 2014 . ArtsHub is the leading online portal for the arts...
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Media Kit 2014
Transcript of Media Kit 2014 - ArtsHub · Media Kit 2014 . ArtsHub is the leading online portal for the arts...
Media Kit 2014
ArtsHub is the leading online portal for the arts industry and for anyone who enjoys theatre, music, visual arts,
literature and cultural life.
We provide information and entertainment on every aspect of the arts from previews, features and reviews for
audiences to jobs, news and policy analysis for professionals.
Founded in 2000, ArtsHub has grown from an industry job site to Australia’s leading arts website. We enjoy a strong
and growing subscriber base which accesses ArtsHub daily to stay tuned into the arts.
Our editorial coverage is broad and comprehensive, augmented by hundreds of contributors who cover the arts from
all around Australia.
A significant expansion in 2013 means ArtsHub is now a cutting-edge cross-platform website accessible on a wide
range of devices including mobile, tablet and desktop. ArtsHub has evolved to cater to the arts consumer and includes
specialist hubs for Visual and Performing Arts, Screen, Architecture, Design and Publishing.
Unique Visitors 110,000/mth
Page Impressions 1.85 million/mth
Average Visitor Duration 24 mins
Articles 52,000
What we do
Want to make some noise in the arts world? Our Festival Focus and Special Reports are bespoke bulletins that offer a more flexible and concise way to inform and
educate our audience about your next event or festival. Our Special Reports have also proved to be successful for
educational institutions promoting their arts courses. A great marketing tool to launch an event or use as a teaser
campaign, sent straight to our 30,000+ subscriber inboxes.
Get noticed in our
weekly bulletins…
ArtsHub’s bulletins are required reading.
The Jobs Bulletin lands in ArtsHub subscribers’ inboxes
on Monday morning as they begin their working week.
Subscribers look to it for a niche list of exclusive jobs in the
arts and creative industries.
What’s On is sent to ArtsHub subscribers every
Wednesday morning. This bulletin is targeted at the
younger demographic of 18 to 25 year olds and lists all the
latest events, giveaways, ticket deals and reviews.
The Art of Money is dedicated to financing in the arts.
Published every Thursday, it covers upcoming opportunities
for the sector, as well as detailed analysis of private sector
deals, sales and acquisitions and analysis of the impact of
government policy on the arts. It is the must read
publication for managers, administrators and arts
businesses.
The News Bulletin is sent to ArtsHub subscribers every
Friday afternoon. It is an essential resource for industry
professionals wrapping up the weeks news including new
appointments, program announcements and award
winners.
We have an engaged arts audience
on social media
We use social media to actively
engage with a wide audience on a
daily basis.
Our Facebook page is used for
shout outs for our partner arts
organisations.
We have over 36,000 Facebook
likes. This allows us to reach even
further into the arts community
beyond our subscribers.
Our 34,000+ Twitter followers use
our tweets to stay in touch with the
latest arts news and reviews items
as they are posted to the ArtsHub
site.
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Twitter Facebook
ArtsHub Audience Profile Snapshot
Source: Audience Survey April 2014
Gender
75% Female / 25% Male
Age Brackets
51% are aged 25-44
Employment Status
88% are employed & 44% are full time
29% work in Performing Arts & 20% in Visual
Arts
19% are studying, of those 39% are in their
final year & 74% plan on doing post-grad
Income
58% earn over $50K a year (The average
income is $63K with full time timers earning
over $79K)
Membership
48% are Paid Individual Members
60% have been members for more than 2
years
Engagement
94% would recommend ArtsHub to others
84% visit ArtsHub once a week or more
97% use online media to stay up to date on
the arts
90% of arts professionals prefer ArtsHub as
their primary source for arts industry updates
Habits
64% drink wine weekly
63% fly within Australia every 6 months
42% fly internationally once a year
50% attend film screenings at least once a
month
55% attend art exhibitions at least once a
month
54% attend performing arts events at least
once a month
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Contact Us...
Rachel Lavell
Business Development Manager | NSW
M: +61 (0) 402 358 855
Rachael Monteleone
Business Development Manager | VIC
Ph: +61 (0) 3 9605 3803 | M: +61 (0) 421 803 691
Christy Hutchinson
Business Development Manager | QLD, ACT, SA, WA, TAS & NT
Ph: +61 (0) 3 9605 3805 | M: +61 (0) 412 645 004
