Media kit 2014 2015 visitwpb

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The Online Directory for all that happens in the city of West Palm Beach Visitwpb.Com MEDIA KIT

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Transcript of Media kit 2014 2015 visitwpb

Page 1: Media kit 2014 2015 visitwpb

The Online Directory for all that happens in the city of West Palm Beach

Visitwpb.Com

Media Kit

Page 2: Media kit 2014 2015 visitwpb

About Visitwpb.ComWe are an Online Directory for the city of West Palm Beach where consumers can easily search, find, and compare the most suggested products and services offered by local business in the city to meet their needs of information about West Palm Beach as a travel destination and a place to live and work.

No other website within the city offers such a power-ful display of in-depth information about merchants and service providers throughout our beautiful city in Florida. This makes us a preferred website for visitors and locals for all things West Palm Beach.

Customers can enjoy accurate features to simplify their search in the city by type of services, group cate-gories, brands, current deals & offers and much more.

The goal of Visitwpb.Com is to continue being the reference website for consumers (visitors and locals) where they can make their best decisions when it comes to having a good time in the city, places to go, where to eat, where to stay, events, festivals, entertainment, nightlife, shopping, etc. The journey to know West Palm Beach better starts here!

iN brief...Visitwpb.Com website has been continuously running since 2006. It has become a valuable asset to visitors and residents alike through the years. It is a proven marketing tool for local business* in West Palm Beach to drive consumers towards their services. Here’s the most recent performance report for Visitwpb.Com:

* Not all business qualify to be included in Visitwpb.Com ** In Acquisition Report, Email refers to the number of individual e-mail newsletters campaigns sent in a month.

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Visitwpb.Com will provide your business a solid opportunity to target consumers interested in West Palm Beach & nearby cities and attract them to your services through all the channels derived from Visitwpb.Com’s daily operation.

With traffic increasing annually, Visitwpb.Com offers unique advertising opportunities to reach your target market.

• Exclusive spots in the website to place ads that visitors will see.• Geo-targeting tools to direct your ads message to spe-cific regions where our visitors come from.• Exclusive values (regular email newsletters) to enhance specific messages.• Exclusive exposure during peak events in the Greater West Palm Beach area throughout the year.

* Advertising banners rotate in different pages and different positions of the site. They can be changed anytime during the campaign. Ad Specs (728x90, 300x250, 150x150)

** Monthly Social Media Interactions are Promotions run by Visitwpb.Com on different Social Media networks in regards to the interest of the advertiser.

*** Current Subscribers to Visitwpb.Com’s e-newsletters: 65,538 as of October 1st, 2014. Our Data Base is segmented by Interest, Countries, Cities and Ages. Insertion in the e-newsletters will help enhance the advertiser’s monthly promotions.

**** Monthly reports provide information about: unique visitors, repeat visitors, page views, clicks on banners, visitors’ demographic and engagement statistics.

StArter

$119

Business Listing

Add Up to 20 Photos to Business Gallery

Add Unlimited Videos to Business Listing

1 Advertising Banner*Daily twitter Posting & Interaction

Monthly Social Medias Interaction**Monthly email Newsletter Up to 10,000 subscribers***

Annual e-Magazine review insertion

Monthly reports****

per month

ADVANCeD

$159

Business Listing

Add Up to 20 Photos to Business Gallery

Add Unlimited Videos to Business Listing

2 Advertising Banners*Daily twitter Posting & Interaction

Monthly Social Medias Interaction**Monthly email Newsletter Up to 20,000 subscribers***

Semi-annual e-Magazine review insertion

Monthly reports****

per month

PreMIUM

$189

Business Listing

Add Up to 20 Photos to Business Gallery

Add Unlimited Videos to Business Listing

3 Advertising Banners*Daily twitter Posting & Interaction

Monthly Social Medias Interaction**Monthly email Newsletter reach all subscribers***

Quarterly e-Magazine review insertion

Specific targeting Audience by Geographic IP, Age or Interest Segmentation

Monthly reports****

per month

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stArt todAy!Explore our new advertising opportunities on Visitwpb.com for the remaining of 2014 and for 2015.

Contact us at [email protected] or call (561) 366-2691.

Pedro Penalver Director of Operations [email protected] (561) 366-2691 Ext 1

Visitwpb.Com Offices Located at Harvey Building 14th Floor 224 Datura St, Suite 1413 West Palm Beach, FL 33401

Teri Sturgell Director of Sales [email protected] (561) 366-2691 Ext 601

speCifiCAtioNsThis is a list of services offered by Visitwpb.Com and included in the prices for Advertising Services above-mentioned.

• Free graphic design of Advertising Banners to be included in the website.

• Free one hour photo-shoot session if pictures to be used in content listing page are not available, or do not meet our standard high-reso-lution criteria.

• Free graphic design of Advertising Banners to be included in the email campaigns.

• Insertion in Visitwpb.Com e-Magazine will be in regards to diffe-rent business-related topics to be used as ad editorial looking towards enhancing Internet Search Keywords positioning, page rank and with the purpose of attracting specific audience by interest. An editorial content writer will be assigned for real-time interviews, research and field visits.

• Exclusive rotating banners during peak events in the website throughout the year for specific suggested services or offers in re-gards to such events. Only text ads, still image ads or video ads are allowed. (Restrictions may apply depending on the commercial relationship of event organizer with advertiser)

• Monthly reports to track performance of advertising campaigns are sent automatically between the first 7 days of the month.

Visitwpb.Com©

Email Tracker

SUBSCRIBERS 65,538

AVERAGE OPEN 26.0 % 17,040

AVERAGE CLICK 3.4 % 573

CONVERSION 1.9 % 11

RATE PER EMAIL 0.01TOTAL COST $170

INTEREST AVERAGE

1 20.4 %2 18.4 %3 8.2 %4 13.2 %5 7.3 %6 15.2 %7 12.2 %8 18.6 %9 4.2 %10 13.5 %11 14.8 %12 28.7 %13 18.7 %14 14.2 %15 12.9 %16 9.2 %17 14.8 %18 12.7 %

Arts

Business

Deals & Coupons

Entertainment

Events

Sports, Fitness, Recreation

Family Services

Fashion & Beauty

Food & Beverage

Hobbies

Journalism

Leisure & Travel

Distribution

Museums & Galleries

Pets

Real Estate

Restaurants, Bars, Nightclubs

Transportation