advertisements columns newsprint back page comics correspondents editor circulation editorial news extra features headline lead story newspaper columnists obituaries photography front page reporters

tabloid interviews tv guide website profiles local news business pages crossword history pages carsmart classifieds wine and dine letters to the editor opinion weather local sport social snapshots on the land

weddings babies race fields puzzle page arts and entertainment guide prizes giveaways country press sa newspaper of the year e-edition subscription employment from our archives sudoku horoscopes sports

scores real estate guide rentals open inspections public notices community events personal notices motor vehicles movie reviews south australia’s largest regional newspaper email advertorials garage sales www.borderwatch.com.au advertisements columns newsprint back page comics correspondents editor circulation editorial news extra features headline lead story newspaper columnists obituaries

photography front page reporters tabloid interviews tv guide website profiles local news business pages local news crossword history pages carsmart classifieds news wine and dine breaking news letters to

the editor on opinion weather sport social snapshots sms on the land weddings babies race fields puzzle page arts and entertainment guide prizes giveaways country press sa newspaper of the year e-edition subscription employment from our archives sudoku horoscopes sports scores real estate guide rentals

open inspections public notices community events personal notices motor vehicles movie reviews south australia’s largest regional newspaper email advertorials garage sales www.borderwatch.com.au advertisements columns newsprint back page comics correspondents editor circulation editorial news extra features headline lead story newspaper columnists obituaries photography front page reporters

tabloid interviews tv guide website profiles local news business pages crossword history pages carsmart classifieds wine and dine letters to the editor opinion weather local sport social snapshots on the land

weddings babies race fields puzzle page arts and entertainment guide prizes giveaways country press sa newspaper of the year e-edition subscription employment from our archives sudoku horoscopes sports

scores real estate guide rentals open inspections public notices community events personal notices motor vehicles movie reviews south australia’s largest regional newspaper email advertorials garage sales www.borderwatch.com.au advertisements columns newsprint back page comics correspondents editor circulation editorial news extra features headline lead story newspaper columnists obituaries

photography front page reporters tabloid interviews tv guide website profiles local news business pages crossword history pages carsmart classifieds wine and dine south australia’s largest regional newspaper

letters to the editor opinion weather local sport social snapshots on the land weddings babies race fields puzzle page arts and entertainment guide prizes giveaways country press sa newspaper of the

year e-edition subscription employment from our archives sudoku horoscopes sports scores real estate guide rentals open inspections public notices community events personal notices motor vehicles movie reviews email advertorials garage sales www.borderwatch.com.au advertisements columns newsprint back page comics correspondents editor circulation editorial news extra features headline lead story

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the editor opinion weather local sport social snapshots on the land weddings babies race fields puzzle page arts and entertainment guide prizes giveaways country press sa newspaper of the year e-edition subscription employment from our archives sudoku horoscopes sports scores real estate guide rentals

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open inspections public notices community events personal notices motor vehicles movie reviews south australia’s largest regional newspaper email advertorials garage sales www.borderwatch.com.au advertisements columns newsprint back page comics correspondents editor circulation editorial news extra features headline lead story newspaper columnists obituaries photography front page reporters

tabloid interviews tv guide carsmart classifieds wine and dine letters to the editor opinion weather local sport social snapshots on the land weddings babies race fields puzzle page arts and entertainment guide prizes giveaways e-edition subscription employment country press sa newspaper of the year from our archives sudoku horoscopes sports scores real estate guide rentals open inspections public notices

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MEDIA KIT 2012/2013YOUR GUIDE TO ADVERTISING IN PRINT AND ONLINE WITH THE BORDER WATCH SOUTH AUSTRALIA'S LARGEST REGIONAL NEWSPAPER

www.borderwatch.com.au

CIRCULATION

www.borderwatch.com.au MEDIA KIT 2012/2013 • P2

Winner of the SA Country Press Best Newspaper Award in 2004, 2010 and 2011, The Border Watch is Mount Gambier’s only newspaper and remains South Australia’s largest regional paper.

The 2000-2001 newspaper readership study conducted by The Gallup Organisation states: “The Border Watch reaches the vast majority of Mount Gambier residents with every issue. In fact, three quarters of Mount Gambier residents read a typical issue of The Border Watch, giving it one of the highest average issue readerships in Australia”. Equidistant between Melbourne and Adelaide, Mount Gambier is the major business and industrial centre serving the South East of South Australia and Western Victoria. A broad economical base and supporting infrastructure accounts for a higher population density than is normally associated with the rural sector and secures Mount Gambier’s future as the centre of commerce and industry in the South East and Western Victorian regions.

Published

Tuesday, Wednesday, Thursday, Friday

Circulation

7500 ABC

Readership

Approximately 25,000

VictoriaSouth Australia

Denotes Distribution Area

Beachport

Millicent

Southend

Naracoorte

Kalangadoo

Mt Burr

Glencoe

Tarpeena

Dartmoor

Nelson

Coleraine

Portland

Nangwarry

Tantanoola

Port MacDonnell

Mount Gambier

Bordertown

Robe

Penola

Coonawarra

Hamilton

Heywood

Casterton

Kingston

Display advertising

Contract Rate Level PSCC GST Total

Casual $8.25 $0.83 $9.08$2500 $6.54 $0.65 $7.19$5000 $5.87 $0.59 $6.46$7500 $4.69 $0.47 $5.16$12,000 $4.12 $0.41 $4.53$15,000 $3.86 $0.39 $4.25$30,000 $3.50 $0.35 $3.85Spot Colour $165.00 + $16.50 GST = $181.50Full Colour $450 + $45 GST = $495.00

Classified advertising

Run-on Ex GST GST Total

14 words $14.91 $1.49 $16.40Extra 4 words $2.14 $0.21 $2.35

Display Ex GST GST Total

Per cm $8.50 $0.85 $9.35

Loadings

A 25% loading applies to page 3, 5 or 7 bookings.

Catalogue inserts

Small 10 cents + 1c GST = 11 centsLarge 13 cents + 1.3c GST = 14 cents

Maximum insert size 380mmH x 262mmW

Full page specifications

Depth 380mmWidth 262mm

Column widths

1 column 34mm2 column 72mm3 column 110mm4 column 148mm5 column 186mm6 column 224mm7 column 262mm

Deadlines

Booking 5.00pm 3 working days prior to publication.

Copy 3.00pm 2 working days prior to publication.

Float: Where advertisement is more than 32cm and less than 38cm in length it will be floated to 38cm and charged accordingly.

ADVERTISING RATES 2012/2013

www.borderwatch.com.au MEDIA KIT 2012/2013 • P3

EDITIONS

www.borderwatch.com.au MEDIA KIT 2012/2013 • P4

Be a part of South Australia’s Largest Regional Newspaper

Tuesday

• Comprehensive8pageCarSmartliftout• Historypages-Alookback10,20,30,40and50

years ago• Weekendsportsround-up• Newsfromtheregion• Dailystarguide• Sudokupuzzleandcrossword• Businesssection

Thursday

• LimestoneCoastAliveartsandentertainmentliftoutincorporating wine and dine and community diary

• Weddingsandbabyphotos• Juniorsportsresults• Newsfromtheregion• Dailystarguide• Sudokupuzzleandcrossword

Wednesday

• 8pageTVliftoutwithfullweek’sprograms• Billyspuzzlepagesforthekids• Newsfromtheregion• Dailystarguide• Sudokupuzzleandcrossword

Friday

• MountGambier’sleadingRealEstateliiftoutfeaturing a huge range of houses for sale and open inspections

• OnTheLandfarmingnewsfromaroundtheregion• Weekendsportspreview• Employment-extensiverangeofjobsavailable•Dailystarguide• Sudokupuzzleandcrossword

SPECIAL PUBLICATIONS

CarSmart Every Tuesday in The Border Watch and South Eastern Times, and Wednesday in The Penola Pennant. This 8 page full colour lift-out is a comprehensive buyers guide with up-to-date news from the motor industry.

Wedding PlannerAn annual quarterfold publicationinJunedetails a multitude of services available and acts as both a planner and keepsake with pages dedicated to allowing the happy couple to record those essential details about their special day.

Real Estate Guide Complete with city map for quick reference to the weekend open inspections. The Real Estate lift-out is published every Friday in The Border Watch. The region’s most comprehensive real estate guide offering detailed property editorials.

Beef Focus Beef producers in the South East are among the best in the nation. To continue to be at the leading edge of our $100 million beef industry, many producers utilise the annual Beef Focus as a forum for promotion. PublishedinJanuaryeach year with current bull sales and market information the annual Beef Focus is distributed throughout the Upper and Lower South East of South Australia and Western Victoria. Free editorial space is available to all advertisers.

Prime Lamb Focus Prime lambs are mainly produced in southern Australia, with the largest concentrations being in higher rainfall areas like Mount Gambier. The annual Prime Lamb Focus is published in August each year when ram sales are prevalent and is distributed throughout the entire Upper and Lower South East of South Australia. Free editorial space is available to all advertisers.

Stay Another DayA comprehensive annual publication for visitors providing information and maps you need to discover the Limestone Coast, a beautifully diverse and unique part of Australia where nature, history, food, wine and adventure about.

www.borderwatch.com.au MEDIA KIT 2012/2013 • P5

ONLINE ADVERTISING

•ThisisthemosttechnologicallyadvancednewswebsiteinAustralia

•ItsMegaMenuhelpsyoueasilymovebetweensections

•Biggerpicturecarouselswithnoloadtime

•Sectionalisedhomepageforeasyusernavigation

•Nightmodefunction

•Increasedcontent.Newsectionsincludehome&garden,money,pets&animalsandrelationships,thelatestlocal,nationalandworldnews plus local sport, to name a few

•Youcanviewastoryinmanyways–asanarticle,acarouselgallery,a BIG PICTURE gallery or a Google map

•Using'responsivedesign'techniquespioneeredbyTheBostonGlobe,this website is optimised for desktop computers (widescreen down to small screen), iPads, iPhones and Android devices. To experience the power of responsive design, open the website and resize your browser's width to see the page automatically adjust

•Thewebsiteincorporates'lazyloading'forimagesandadvertisements. This means that images and advertisements onlyloadasyouscrolldownthepage–dramaticallyincreasingpage load speed and ensuring advertisers are only charged for advertisements that readers actually see (most other news websites charge advertisers for advertisements never seen)

•Plusmore,thisisjustabriefshapshotofwhatthesitehastooffer

A range of advertising opportunities include:

•MRECS•Banners•Leaderboards•Travellingskyscrapers•Sponsorbuttons•Nationalmega-menuleaderboard,billboardandgutters

www.borderwatch.com.au MEDIA KIT 2012/2013 • P6

CONTACT US

www.borderwatch.com.au MEDIA KIT 2012/2013 • P7

Address

81 Commercial Street East, Mount Gambier SAP.O. Box 309, Mount Gambier, SA 5290

Reception

Phone (08) 8724 1555 Fax (08) 8724 1551 Email reception@tbw.com.au

Website

www.borderwatch.com.au

General Manager

Robin ReidPhone (08) 8724 1505Fax (08) 8724 1551Email robin.reid@tbw.com.au

News Editor

JasonWallace Phone (08) 8724 1515Fax (08) 8724 1551Email editor@tbw.com.au

Sports Editor

Rod Morris Phone (08) 8724 1517Fax (08) 8724 1551Email rod.morris@tbw.com.au

Sales Manager

DennisJackson Phone (08) 8724 1535Fax (08) 8724 1551Email dennis@tbw.com.au

Production/Systems Manager

Max AlexanderPhone 08 8724 1540Email max@tbw.com.au

Pre-Press Manager

JamieCrokerPhone 08 8724 1545Email prodn@tbw.com.au

Administration Manager

Glenys Collins Phone (08) 8724 1502Fax (08) 8724 1551Email accounts@tbw.com.au

Advertising Representatives

South Australia

Rural Press Sales Ltd Phone (08) 8372 5255 Fax (08) 8372 5290 Email regsales.sa@ruralpress.com

Victoria

Brown Orr Fletcher Burrows Phone (03) 9826 5188Fax (03) 9826 5644 Email linda@bofb.com.au New South Wales

Gulliver Orr Fletcher Burrows Phone (02) 9922 2677 Fax (02) 9923 1414 Email lgulliver@gofb.com.au Western Australia

O’Keeffe Media Phone (08) 9381 7766 Fax (08) 9382 4850 Email licia@okm.com.au Queensland

The Media Workshop Phone (07) 3391 6633 Fax (07) 3891 5602 Email info@themediaworkshop.com.au