Media Kit 2012 PGA Show
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Transcript of Media Kit 2012 PGA Show
2012 MEDIA KIT
72,000 Golfers 200 Golf Courses 365 Days of Golf 780K Visitors
www.southfloridagolfmagazine.com
South Florida Golf Industry Demographics 365 days of golf per year - 780K visitors - 1.1B Golf Sales
Sales
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
Website
Issuu
Social
Media
Monthly Market Distribution
45K Visits 10K Issues
4K Visits
2K Visits
Source: U.S. Department of Commerce, ITA, Office of Travel and Tourism Industries
Total Yearly Golfers 76K
Miami
Palm Beach
Ft. Luderdale
Collier
28K
12.5K
12.5K
23K
Geo Area
Golf Courses 300
Palm Beach
Ft Lauderdale
Miami
Collier
Golf Sales
Palm Beach
Ft Lauderdale
Miami
Collier
Yearly Editorial Sections
Editorial Content
The philosophy behind South Florida Golf is simple, to become the number one local outlet for golfing lifestyle. We incorporate excellent writing, modern design and full color photography in all our products. Our website focuses on daily local golfing activities, tournament results, multimedia viral and instructional videos. Our Bi-Monthly printed magazine is targeted to increase our brand awareness and to gain more local audience. Our social media platforms Issuu, Facebook and Twitter are focused to create and interaction between our audience and our customers.
Social Media Outlet Platforms
Wordpress Website 45,000 unique
visitors per Month
Issuu Digital Print 4,000 unique
visitors per Month
Twitter 1,400 followers
and growing
Facebook 1,000 Local
Golfers
Local Golfing News
Local Social Scene and Charity Events
Equipment News and Reviews
Golf Travel Destinations
Lifestyle (Wine, Restaurant Reviews )
83%
68%
62%
55%
53%
World Golfing News 43%
Golf Instruction and Tips 42%
40% Interviews
South Florida Golf uses the power of Social media to link your product or service to our target audience creating brand awareness and maximizing your advertising investment with us.
The Young Morris Group, LLC P.O. Box 665874 Fort Lauderdale, FL 33309 [email protected] (954) 940-8293
FULL SPREAD FULL PAGE
HALF PAGE 1/4 PAGE
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AG
E
6X 3X 1X Back Cover $1,200 $1,400 $1,600 Inside Back/Front $1,100 $1,200 $1,300 Full Spread $1000 $1025 $1050 Full Page (Premium) $900 $925 $1000 Full Page $700 $725 $750 ½ Page $500 $525 $550 Business Section $100 $150 $250
HALF PAGE
Internet Ads $500 per month
(2 months minimum)