Media Kit 2012 PGA Show

4
2012 MEDIA KIT 72,000 Golfers 200 Golf Courses 365 Days of Golf 780K Visitors www.southfloridagolfmagazine.com

description

Media Kit 2012 PGA Show

Transcript of Media Kit 2012 PGA Show

2012 MEDIA KIT

72,000 Golfers 200 Golf Courses 365 Days of Golf 780K Visitors

www.southfloridagolfmagazine.com

South Florida Golf Industry Demographics 365 days of golf per year - 780K visitors - 1.1B Golf Sales

Sales

1st Qtr

2nd Qtr

3rd Qtr

4th Qtr

Website

Print

Issuu

Social

Media

Monthly Market Distribution

45K Visits 10K Issues

4K Visits

2K Visits

Source: U.S. Department of Commerce, ITA, Office of Travel and Tourism Industries

Total Yearly Golfers 76K

Miami

Palm Beach

Ft. Luderdale

Collier

28K

12.5K

12.5K

23K

Geo Area

Golf Courses 300

Palm Beach

Ft Lauderdale

Miami

Collier

Golf Sales

Palm Beach

Ft Lauderdale

Miami

Collier

Yearly Editorial Sections

Editorial Content

The philosophy behind South Florida Golf is simple, to become the number one local outlet for golfing lifestyle. We incorporate excellent writing, modern design and full color photography in all our products. Our website focuses on daily local golfing activities, tournament results, multimedia viral and instructional videos. Our Bi-Monthly printed magazine is targeted to increase our brand awareness and to gain more local audience. Our social media platforms Issuu, Facebook and Twitter are focused to create and interaction between our audience and our customers.

Social Media Outlet Platforms

Wordpress Website 45,000 unique

visitors per Month

Issuu Digital Print 4,000 unique

visitors per Month

Twitter 1,400 followers

and growing

Facebook 1,000 Local

Golfers

Local Golfing News

Local Social Scene and Charity Events

Equipment News and Reviews

Golf Travel Destinations

Lifestyle (Wine, Restaurant Reviews )

83%

68%

62%

55%

53%

World Golfing News 43%

Golf Instruction and Tips 42%

40% Interviews

South Florida Golf uses the power of Social media to link your product or service to our target audience creating brand awareness and maximizing your advertising investment with us.

The Young Morris Group, LLC P.O. Box 665874 Fort Lauderdale, FL 33309 [email protected] (954) 940-8293

FULL SPREAD FULL PAGE

HALF PAGE 1/4 PAGE

HA

LF P

AG

E

6X 3X 1X Back Cover $1,200 $1,400 $1,600 Inside Back/Front $1,100 $1,200 $1,300 Full Spread $1000 $1025 $1050 Full Page (Premium) $900 $925 $1000 Full Page $700 $725 $750 ½ Page $500 $525 $550 Business Section $100 $150 $250

HALF PAGE

Internet Ads $500 per month

(2 months minimum)