MEDIAINFORMATION

2016

GLOBAL POWER BRAND

ELLE is the world’s biggest-selling fashion magazine brand. It is THE international authority on style with 46 print editions worldwide and 44 websites. Launched in Paris in 1945, ELLE has unparalleled access to world-renowned designers, celebrities, models, photographers and stylists. Sexy, stylish and spirited, ELLE was the first to inspire readers to celebrate their individuality and create their own style

British ELLE is the only luxury magazine brand to have a fully integrated editorial team producing content across all brand platforms. Matching appropriate content on the appropriate platform; giving the reader, user, follower, fan what she needs, when she needs it, how she needs it. For women who love fashion by women who love fashion. Putting the reader at the centre. Inspiring customer connection and interaction.

ELLE 360 ELLE

UK

DIGITAL SPECIAL EDITIONS

THIS IS LONDON

ELLE IN IBIZA

164,727 COPIES SOLD

714K READERS

EVERY MONTH

Sources: Digital; Google Analytics Oct 2014 – Oct 2015. Print; ABC Jan-Dec 15 / NRS Jul 14 - Jun 15

LICENSING

52.5K FOLLOWERS

#ELLEUK had a Twitter reach of 235M in the last 30 days

On average, each ELLE tweet is retweeted 7 times

1.1M FOLLOWERS5M LIKES

Biggest UK glossy

Adding 13K fans a day

35K daily likes/share/comments

1.2M clicks on posts a week

636K FOLLOWERS23 average comments per post

1,963 average likes per post

2.2M VIEWS

NEWSLETTER 188K RESEARCH PANEL 9K

DATA

ELLE STYLE AWARDS

FEB

£50M PR VALUE

EVENTS

LONDON FASHION

WEEKENDFEB

30K FOOTFALL

CLOTHES SHOW

DEC130K FOOTFALL

63.3M Twitter reach

1.1M Twitter reach ELLE UK and #LFWend

BEAUTY ECOMMERCE

THE ELLE EDIT

ELLE SHOP

ADVERTISING APPS

HOROSCOPE

UNIQUE USERS EVERY MONTH850K

PAGE IMPRESSIONS EVERY MONTH15M

DESKTOP45% OF TOTAL AUDIENCE

YOY30%

TABLET10% OF TOTAL AUDIENCE

YOY139%

MOBILE45% OF TOTAL AUDIENCE

YOY108%

Average engagement rate

on rich media between 1 to 10%

E-COMMERCE

ENGAGEMENT

BRANDING

MAGAZINEPrint and digital

ADVERTISING EDITORIAL

25M READERS6.6M COPIES SOLD88 COUNTRIES46 INTERNATIONAL EDITIONS44 WEBSITES#1 SUPPLIER OF CONTENT TO THE ELLE NETWORKMORE FASHION THAN ANY OTHER MONTHLY

SUPERDRY CEO JAMES HOLDERBrand repositioning ‘a defining moment for the brand, a game changer’

BRAND AWARENESS

BRAND EDUCATION

DIRECT RESPONSE

Display

Promotions Special partnerships

Paper tech

Inserts

83.8M Twitter reach

EVENT

PRESS

BBC, The Guardian, The Telegraph, The Times,

Creative Review, Huffington Post

CAMPAIGNS#ELLEfeminism

RETAIL PARTNERSHIP

In-store

#ELLEFASHIONCUPBOARD& #ELLEBEAUTYCUPBOARD

#ELLEFASHIONCUPBOARD had a Twitter reach of 35M in the last 30 days

See it › love it › shop it › share it

POWER & INFLUENCE OF

SOCIAL

DIGITAL

ASOS Gift CardMarket First

9.9% redemption rate

World ExclusiveBenefit cover mounts

ELLE EDITSREADER OFFERS

ELLE LOVES

READER EVENTS

MARKET FIRSTS

EXCLUSIVES

PRODUCT LAUNCHES

Proven sales uplift in ATV:

River Island Gift card +£17 instore +£39 online

GIFT CARDS

An opinion former; a word

of mouth champion

THE ELLE360

AUDIENCE

The ELLE woman is style, fashion and beauty obsessed

Knowledge is her social currency, she

looks to ELLE to keep her a step ahead

Social; participating and sharing

like never before

Loyal to her favourite magazine Actively seeking out

new style content

#ELLEUKUrban, educated and affluent

5FT & 8FTWINDOW BAYS

SHOWROOM

BACKSTAGE

#ELLE FASHION CUPBOARD LIVE

New multi-platform space at the heart of ELLE officePrime window space for fashion + beauty brandsUnique interaction with our fashion, style and beauty obsessed audience via digital and socialNew commercial opportunities for brands

NEW MOBILE WITH LIVE FEED

LIVE STREAM CAMERA INSTALLED

ADVERTISINGMAGAZINE RATES

DOUBLE PAGE SPREAD

IFC £142,380

1st £107,200

2nd £97,230

3rd £93,600

4th £90,980

5th £88,560

6th-10th £85,050

Pre Style £81,210

Within Style Section £72,760

First 3rd £70,350

Pre Well/Relevant £50,400

Standard DPS £36,380

SINGLE PAGE

OBC £99,750

IBC £47,820

Facing Contents £47,820

Facing Editor’s letter £46,510

Facing Contributors £44,730

Style opener £42,630

First 3rd RH £38,220

First 3rd LH £36,960

Pre-well/relevant RH £28,350

Pre-well/relevant LH £26,460

Standard SP/ROM £19,210

Promotions +40% and production

ADVERTISINGRATES

STANDARD FORMATS: PER ‘000

Leaderboard £45

MPU £55

HPU £65

HPU rollback £105

Expandable Formats £2 surchage

TAKEOVERS

Homepage takeover (per week) £45,000

Premium channel takeover (pre week) £40,000

SPONSORSHIP

Sponsored weekly newsletter £10,000

Solus email sponsorship £12,000

Advertorials and content hubs POA