MEDIA INFORMATION 2021 - Delius Klasing...to the Netherlands, Belgium, Luxem-bourg, Denmark, Spain,...
Transcript of MEDIA INFORMATION 2021 - Delius Klasing...to the Netherlands, Belgium, Luxem-bourg, Denmark, Spain,...
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: ©
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Europe’s largest motorboat-magazine
MEDIA INFORMATION 2021
PRICE LIST No. 56
2
SPECIFICATIONS Print: www.dk-mediasales.de/specifications-print
Digital: www.dk-mediasales.de/specifications-digital
Standard Terms and Conditions: The current terms and conditions are available at: www.delius-klasing.de/agb
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten
MEDIA SALES
Our contact persons can be found at
www.dk-mediasales.de/
kontakt-wassersport
DELIUS KLASING VERLAG
Siekerwall 21
33602 Bielefeld, Germany
telephone +49 521 559 0
EDITORIAL OFFICE
Editor in Chief Torsten Moench
ABC-Str. 21
20354 Hamburg, Germany
SUMMARY
BOOTE PRINT
The magazine 3
Readership 4
Publication schedule 5
Dimensions / Rates
Editorial section 6
Special rate BOOTE Markt 7
Ad Specials 8
Crossword sponsorship 9
DK-Brand-Combination 10
BOOTE DIGITAL
BOOTE App 11
BOOTE App FlexSlider 12
Display Ads 13
Video Advertising 14
Newsletter 15
Content Marketing
Sponsored News 16
Advertorial 17
Online-Specials
Insurance channel 18
Clickcontent
for instantinformation
3THE MAGAZINE
Published since1966
Sold circulation20,993 copies IVW I/2020
Frequency of publicationmonthly
Magazine size215 mm × 280 mm
ProcessingSaddle stitch
Copy price€ 6.00
BOOTE has been „fuelling“ the German
motor boating community for more than
50 years so that today the magazine
is central to the motor boating scene.
Over the years it has grown and evolved
with the scene making it the undisputed
market leader. Every month the editorial
team successfully combines practical
expertise with passion for leisure
boating. 210,000 readers (AWA 2020,
1- frequency) underline the fact that
BOOTE is Germany‘s leading magazine
on motor boats. The editorial staff of
BOOTE consist of active water sport
athletes. We are attending the following
shows: boot Düsseldorf, Hiswa te water,
Yachting Festival Cannes,
Interboot Friedrichshafen, Salone
Nautico Genova, Ft. Lauderdale Int. Boat
Show, METS Amsterdam and Boot &
Fun Berlin with additional distribution of
BOOTE.
BOOTE is primarily distributed in the
German speaking countries of Europe:
Germany, Austria and Switzerland. But
significant parts of the circulation also go
to the Netherlands, Belgium, Luxem-
bourg, Denmark, Spain, Greece and
Italy, where many people can speak and
read German. In total, BOOTE can be
bought in more than 20 countries.
Text und Fotos Bodo Müller
Die Flensburger Förde zwischen Deutschland und Dänemark ist ein einzigartiges Charterrevier,
das auch in der Nebensaison seine herben Reize zeigt
NORDISCHESFEELING
OSTSEE-JOURNAL
22 boote 8 . 2020
Das betonnte Fahrwasser Stegløb führt in die zauberhaften Fjorde Dyvig und Mjelsvig im Innern der Insel Als. In beiden Buchten gibt es einen Yacht- anleger. Vor allen Winden und vor Seegang geschützt, liegt man hier bei jedem Wetter ruhig. In der Nebensaison findet man immer einen freien Platz
FLENSBURGER FÖRDE
boote 8 . 2020 23
4
Sources: AWA 2020 (1-frequency) and Readers Survey 2018 (Market Research)
5.5 TIMES the reader
picks up each issue
RANGE
210,000READERS*
90%of our readers are men
USING BOOTE-CHANNELS78 % as a magazine, 28 % web page,
22 % newsletter, 19 % BOOTE TV, 14 % App/digital, 12 % Facebook
BOOTE readers are
TREND-SETTERS AND INNOVATORS
5,267 EURO
average net household income(total population 3,288 Euro)
Almost two thirds are engaged in the purchase of a motorboat!
buyer potential = 63 %
37% are willing to spend more than
€ 100,000on a motorboat
Chance of page contact is
79 %
110 MINUTESis the average
reading time
per issue
32 % of
readersare company
owners or self-employed
2,422 Euro is the average financial scope of
the BOOTE readers
52.5 YEARS
is the average age of BOOTE readers
READERSHIP
5PUBLICATION SCHEDULE
ISSUE FIRST SELLING DAY SPECIAL TOPICS BOOKING DEADLINE PRINT DATA DEADLINE
01/2021 16.12.2020 boot Düsseldorf - Ausrüstung 06.11.2020 16.11.2020
02/2021 13.01.2021 boot Düsseldorf 27.11.2020 07.12.2020
03/2021 17.02.2021 08.01.2021 18.01.2021
04/2021 17.03.2021 05.02.2021 15.02.2021
05/2021 21.04.2021 12.03.2021 22.03.2021
06/2021 19.05.2021 Hamburg ancora Yachtfestival 09.04.2021 19.04.2021
07/2021 16.06.2021 07.05.2021 17.05.2021
08/2021 14.07.2021 04.06.2021 14.06.2021
09/2021 18.08.2021 HISWA in-water Boat Show 09.07.2021 19.07.2021
10/2021 15.09.2021 Interboot Friedrichshafen 06.08.2021 16.08.2021
11/2021 20.10.2021 10.09.2021 20.09.2021
12/2021 17.11.2021 Boot und Fun Berlin 08.10.2021 18.10.2021
01/2022 15.12.2021 05.11.2021 15.11.2021
6
„ADVERTISING IN APPROPRIATE JOURNALISTIC ENVIRONMENTS INCREASES
PUBLIC AWARENESS.“source: VDZ, Editorial Media Factbook
DIMENSIONS / RATES
2/1 pageTrim size* 430 × 280
1/1 pageTrim size* 215 × 280
1/4 page 4-columnsType area 192 × 60Trim size* 215 × 70
1/2 page verticalTrim size* 107 × 280
1/2 page horizontalTrim size* 215 × 140
1/3 page verticalTrim size* 78 × 280
1/3 page horizontalTrim size* 215 × 97
1/4 page 1-columnType area 45 × 254Trim size* 54 × 280
1/4 page 2-columnsType area 94 × 124
AGENCY COMMISSION 15 %
EARLY BOOKING DISCOUNT OF 10 %
Requires a booking of at least 3 advertisements in the editorial section before
January 31st, 2021.
Reprints and PDFs of editorial content on request.
Please ask for our price list.
* Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside. All format specifications in mm (width x height). Any trimming marks must be set at a distance of at least 3 mm from the net format.
EDITORIAL SECTION
DISCOUNTS
FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION
3 adverts 3 % 2 pages 5 % 2 issues 5 %
6 adverts 6 % 3 pages 10 % 3 issues 10 %
9 adverts 9 % 6 pages 15 % 4 issues 15 %
12 adverts 12 % 9 pages 18 % 5 issues 20 %
18 adverts 15 % 12 pages 21 %
24 adverts 18 %
SIZE B/W 4C
1/1 € 6,175.00 € 9,135.00
1/2 € 3,285.00 € 4,795.00
1/3 € 2,275.00 € 3,485.00
1/4 € 1,785.00 € 2,545.00
2/1 € 12,155.00 € 18,085.00
SPECIAL POSITIONS
4C
Pole position 1/3 page € 4,415.00
Island ad 115 × 115 mm € 4,795.00
Inside front cover € 9,925.00
Inside back cover € 9,455.00
Back cover € 10,385.00
Opening Spread € 18,875.00
Further on request.The prices quoted are exclusive VAT.
App
included+ link activation + picture gallery
+ video
7DIMENSIONS / RATES
AGENCY COMMISSION 15 %
CLASSIFIED ADVERTISING PER MM/1-COLUMN:
B/W = € 6.85 2C = € 7.95 4C = € 10.20
Link integration = € 12.50
CODE CHARGE
€ 9.24
SHIPPING AGENTS / BROKER SECTION
WATERSPORTS SCHOOLS
MARINAS / HOLIDAY HOMES
Please ask your sales representative for details!
START OFFER
For first time advertisers on request.
SPECIAL POSITIONS
Not available in BOOTE MARKET.
SPECIAL RATE BOOTE MARKET
1/16 page type area 1-column 45 × 602-columns 94 × 28
1/32 page type area 45 × 28
1/2 page horizontalType area 192 × 124
1/3 page horizontalType area 192 × 82
1/4 page 1-columnType area 45 × 242
1/4 page 2-columnsType area 94 × 124
1/4 page 4-columnsType area 192 × 60
1/8 page type area 1-column 45 × 1242-columns 94 × 604-columns 192 × 28
1/1 pageTrim size* 430 × 280
1/2 page verticalType area 94 × 242
*Picture gallery and video with extra charge.The prices quoted are exclusive VAT.
FORMAT S/W 2C 4C
1/1 € 6,175.00 € 7,165.00 € 9,135.00
1/2 € 3,175.00 € 3,675.00 € 4,665.00
1/3 € 2,175.00 € 2,515.00 € 3,175.00
1/4 € 1,685.00 € 1,935.00 € 2,425.00
1/8* € 768.00 € 898.00 € 1,138.00
1/16* € 398.00 € 458.00 € 578.00
1/32* € 203.00 € 233.00 € 293.00
ISSUE DISCOUNTS
3 issues 10 %
6 issues 20 %
12 issues 35 %
No further discounts!
App
included+ link activation + picture gallery
+ video
Minimum size for ads = 1-column, 10 mm.All format specifications in mm (width x height).
* Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside. All format specifications in mm (width x height). Any trimming marks must be set at a distance of at least 3 mm from the net format.
8AD SPECIALS
LOOSE INSERTS
WEIGHT PRICEMAX. SIZE
INSERTIONSMINIMUM
INSERTIONSUBSCRIPTION CIRCULATION
up to 25 g € 90.00 per mil
205 x 270 mm3 samples
when placing the order
Partial insertions in the retail sale circulation by
Nielsen regions on request
20,000 copies
Germany available
in total only.
up to 50 g € 120.00 per mil
up to 75 g € 145.00 per mil
up to 100 g € 195.00 per mil
up to 125 g € 265.00 per mil
TIP-ONS
SIZE PRICE
Postcard / Envelope
€ 47.00 per mil+ costs for the 1/1 page carrier advertisement
+ additional costs when booking the subscription circulation
Please send stand samples and 10 adhesive inserts for a test run before the closing date.
Booklet € 68.00 per mil
Test sample € 77.00 per mil
CD/DVD € 102.00 per mil
BOUND INSERTS
SIZE PRICE
4-pages € 110.00 per mil Paper quality: 70-150g/m2
Format: Please contact the media sales department for specifications
Insertion: only overall.
Position: In the middle of the magazine „artificial middle“(additional costs on request)
6-pages € 130.00 per mil
8-pages € 150.00 per mil
12-pages € 170.00 per mil
16-pages € 190.00 per mil
Further on request. Additional costs when booking the subscription circulation.
Upgrade your loose insert from print to our BOOTE app (see also page 12).
The prices quoted are exclusive VAT.
AGENCY COMMISSION 15%
Ad Specials are not valid for discount!
IMPORTANT DETAILS
A closed edge is required for the machine processing of inserts.
For inserts that exceed the width of the magazine, this must be the long side.
Inserts by hand and other formats on request. For inserts that exceed the specified format, there are additional technical costs.
Loose inserts and bound inserts with third-party advertisements only after agreement with the publishing house.
Delivery must be made 3 weeks before the first day of sale (duty paid and free to the printing company). Shipping documents are
obligatory! Please provide the following information on the delivery papers: Intended use, magazine, number of issue, total weight,
total quantity and packing size.
You can find more information about the Ad Specials at: www.dk-mediasales.de/ad-specials
9CROSSWORD SPONSORSHIP
BOOKINGS
FREQUENCY PRICE
1 € 300.00 plus prize, min. value € 100.00
3€ 750.00 plus 3 x prize,
min. value € 100.00
6€ 1,200.00 plus 6 x prize,
min. value €100.00
In each issue of BOOTE magazine,
we publish our popular marine themed
crossword. Testing questions on generic
watersport topics and magazine content
in particular, challenge our reader‘s
knowledge. Completing correctly is the
key to winning high quality prizes – such
as equipment, technical components
and accessories. This could be your
product, which we will exclusively
present with a detailed description and a
picture on our crossword page.
Make the popular crossword yours -
for a playful and eye-catching brand
communication!
Use this opportunity to present your brand and products on this page:
OUR „POWERED BY“-PACKAGE:• brand logo will be integrated into headline: „RÄTSEL (crossword) - powered by…“
• The product provided will be prominently displayed and portrayed
• link activation in our BOOTE App
The prices quoted are exclusive VAT.
AGENCY COMMISSION 15 %
RÄTSELBEGRIFFE
1 bei Leuchtfeuern: Lichtfarbe mit der höchsten Tragweite 2 französische Marke von Motoryachten (im Heft ab S. 34) 3 schiffbarer Fluss durch das Zentrum Berlins (im Heft ab S. 14) 4 spöttische Bezeichnung für einen Skipper mit nur geringer oder überhaupt keiner praktischen seemännischen Erfahrung 5 Bootskennzeichen „Hansestadt Stralsund“ (Abk.) 6 Ziffer „8“ im internationalen Sprechfunk 7 deutsche Bedeutung des englischen Begriffs „ferry“ 8 nicht wetterfestes Miniaturbauwerk am Strand, meist von Kinderhand 9 wichtiger internationaler Handelshafen im ostafrikanischen Tansania 10 im SAR-Dienst auf See eingesetztes Luftfahrzeug 11 dt. Spielfilm von 1952 mit Hans Albers in der Hauptrolle („Käpt’n ...“) 12 Sportgerät zum Fangen von Fischen13 Container Roll-on-Roll-off (Frachtschifftyp, Abk.) 14 skandinavischer Inselstaat im westlichen Nordatlantik 15 Teil des Bootskörpers, der den Auftrieb erzeugt 16 im Hafen: stabiler Befestigungspunkt aus Metall, Stein oder Holz 17 Rigid Inflatable Boat (int. engl. Abk., dt. „Festrumpfschlauchboot“) 18 Seegebiet in der Nordsee vor der norwegischen Küste (im Heft auf S. 64) 19 auf See gefährliche meteorologische Erscheinung mit Blitz und Donner20 Windstille oder nahezu windloser Zustand
AnchorRoll von fender-design. Diese Ankerboje passt sich durch den automatischen Aufrollmechanismus der Wassertiefe (maximal 12 m) an und justiert sich immer direkt über der Ankerposition. Dank der besonderen Form nicht mit einer Muringboje zu verwechseln. Klettver-schlüsse für die Aufbewahrung an der Bugreling. Abmessungen: 15 cm Durchmesser, 25 cm Länge. Wert: 179 Euro. www.fender-design.com. Schicken Sie die Lösung bis zum 9. Oktober 2020 per E-Mail an [email protected] oder Postkarte an die BOOTE-Redaktion, ABC-Straße 21, 20354 Hamburg. Der Gewinner wird von uns direkt benachrichtigt. Für den Eingang gilt das Datum von E-Mail bzw. Poststempel.
LÖSUNGSWORT des Rätsels in Ausgabe 9/2020: Flussinsel
1 Alge 2 Aloha 3 ZKR 4 Iron 5 Chicago 6 Eisvogel 7 Heimweh 8 Zyklone 9 Atemregler 10 Hotel 11 Meer 12 Fischmesser13 Bäderschiff (BAEDERSCHIFF) 14 Düker (DUEKER) 15 Grad 16 Corioliskraft 17 KMJC 18 Wassermann 19 Hooge 20 Bavaria
14
7
10
8
17
20
2
15
18
6
16
10
6
9
13
2
1
4
8
19
5
7
4
3
3
9
12
93 4 5 62 8 1071
11
5
1
FOTO
: HER
STEL
LER;
RÄT
SEL:
C. T
IED
T
LÖSUNGSWORT
POWERED BY
ZU GEWINNEN
112 boote 10 . 2020
RÄTSELBEGRIFFE
1 bei Leuchtfeuern: Lichtfarbe mit der höchsten Tragweite 2 französische Marke von Motoryachten (im Heft ab S. 34) 3 schiffbarer Fluss durch das Zentrum Berlins (im Heft ab S. 14) 4 spöttische Bezeichnung für einen Skipper mit nur geringer oder überhaupt keiner praktischen seemännischen Erfahrung 5 Bootskennzeichen „Hansestadt Stralsund“ (Abk.) 6 Ziffer „8“ im internationalen Sprechfunk 7 deutsche Bedeutung des englischen Begriffs „ferry“ 8 nicht wetterfestes Miniaturbauwerk am Strand, meist von Kinderhand 9 wichtiger internationaler Handelshafen im ostafrikanischen Tansania 10 im SAR-Dienst auf See eingesetztes Luftfahrzeug 11 dt. Spielfilm von 1952 mit Hans Albers in der Hauptrolle („Käpt’n ...“) 12 Sportgerät zum Fangen von Fischen13 Container Roll-on-Roll-off (Frachtschifftyp, Abk.) 14 skandinavischer Inselstaat im westlichen Nordatlantik 15 Teil des Bootskörpers, der den Auftrieb erzeugt 16 im Hafen: stabiler Befestigungspunkt aus Metall, Stein oder Holz 17 Rigid Inflatable Boat (int. engl. Abk., dt. „Festrumpfschlauchboot“) 18 Seegebiet in der Nordsee vor der norwegischen Küste (im Heft auf S. 64) 19 auf See gefährliche meteorologische Erscheinung mit Blitz und Donner20 Windstille oder nahezu windloser Zustand
AnchorRoll von fender-design. Diese Ankerboje passt sich durch den automatischen Aufrollmechanismus der Wassertiefe (maximal 12 m) an und justiert sich immer direkt über der Ankerposition. Dank der besonderen Form nicht mit einer Muringboje zu verwechseln. Klettver-schlüsse für die Aufbewahrung an der Bugreling. Abmessungen: 15 cm Durchmesser, 25 cm Länge. Wert: 179 Euro. www.fender-design.com. Schicken Sie die Lösung bis zum 9. Oktober 2020 per E-Mail an [email protected] oder Postkarte an die BOOTE-Redaktion, ABC-Straße 21, 20354 Hamburg. Der Gewinner wird von uns direkt benachrichtigt. Für den Eingang gilt das Datum von E-Mail bzw. Poststempel.
LÖSUNGSWORT des Rätsels in Ausgabe 9/2020: Flussinsel
1 Alge 2 Aloha 3 ZKR 4 Iron 5 Chicago 6 Eisvogel 7 Heimweh 8 Zyklone 9 Atemregler 10 Hotel 11 Meer 12 Fischmesser13 Bäderschiff (BAEDERSCHIFF) 14 Düker (DUEKER) 15 Grad 16 Corioliskraft 17 KMJC 18 Wassermann 19 Hooge 20 Bavaria
14
7
10
8
17
20
2
15
18
6
16
10
6
9
13
2
1
4
8
19
5
7
4
3
3
9
12
93 4 5 62 8 1071
11
5
1
FOTO
: HER
STEL
LER;
RÄT
SEL:
C. T
IED
T
LÖSUNGSWORT
POWERED BY
ZU GEWINNEN
112 boote 10 . 2020
10DK-BRAND-COMBINATION
THE DK-BRAND-COMBINATIONUnder the brand of DK, 13 other special interest magazines are
being published. Many of them are market leader within their field.
COMBINATION DISCOUNTSapply for a customer’s advertisments and offer an enormous
potential for saving up to 20 %. With an identical volume of adver-
tising placements you may vary and change the advertising motive
and the date of publishing.
NUMBER
OF MAGAZINES
DK-BRAND-
COMBINATION-DISCOUNT
2 issues 5 %
3 issues 10 %
4 issues 15 %
5 issues 20 %
11
Sales per issue1,105
Readers per issue1,366
App user per day144
according to the publisher Ø 2020
In our kiosk app, we offer you various advertising options for an
exposed customer approach. In this way you reach the reader
of the digital issue directly and communicate your information in
the environment familiar to the readers.
In the digital editions of BOOTE as well as in editorial special
editions App Only ads are possible - regardless of a print
booking.
We also offer the integration of your supplement (product PDF)
as a free special. Your product information will be integrated as
a multi-page leaflet and will be available for publication on the
same level as the digital editions of BOOTE. The booking can
be made in addition to the classic print supplement, but is also
possible App Only.
FREE SPECIAL
RUNTIME PACKAGE ADVERTISING SIZE PRICE
6 weeks
(from the first
day of sale)
Print / App combination supplement with
max. 32 pagesincl. 10 link activations*
+ picture gallery + Video integration
€ 750.00
App Only € 850.00
„MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY. HIGH-QUALITY CONTENT IS VALUED BY USERS
REGARDLESS OF THE OUTPUT MEDIUM.“source: VDZ, Editorial Media Factbook
*further link activations according to effort
BOOTE APP
The prices quoted are exclusive VAT. Additional multimedia features (audio files, videos, galleries and links) on request.
See booking deadline and delivery schedule for data on page 5.
AGENCY COMMISSION 15 %
ADS
APP ONLY
RUNTIME ADVERTISEMENT EXTRA CONTENT PRICE
1 issue 2/1 Page Link activation
Gallery integrationVideo integration
€ 475.00
IN SPECIAL ISSUES ONLY
1 issue 1/1 Page Link activation
Gallery integrationVideo integration
€ 250.00
1 issue 1/2 Page Link activation
Gallery integrationVideo integration
€ 150.00
12BOOTE APP FLEXSLIDER
All prices exclude statutory VAT.
FLEXSLIDER
POSITION 1
POSITION 2
POSITION 3
POSITION4
€ 500.00
per issue
€ 400.00
per issue
€ 350.00
per issue
€ 250.00
per issue
In addition to the regular advertising options in our digital Apps,
we offer the opportunity to book the innovative form of adverti-
sement: The FlexSlider.
This element is a conventional slider, which can be used by
advertisements as well as for editorial content.
• innovative advertising medium for all mobile devices
• prominent presentation
• up to 4 different positions possible
• enables sales directly out of the App
• high contact frequency and quality
CROSSMEDIA DISCOUNT 10 % (on App-price)
AGENCY COMMISSION 15 %
Contacts per month
4,320
according to the publisher, Ø 2020
FlexSlider. . . .
13
MOBILE
PACKAGE BANNER FORMATS CPT
Desktop / Mobile Package 1 Fullsizebanner + Mobile Banner 4:1 € 10.00
Desktop / Mobile Package 2Medium Rectangle +
Medium Rectangle Mobile€ 30.00
Desktop / Mobile Package 3 XXL-Banner + Mobile Banner 2:1 € 25.00
„ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER PER PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“
source: VDZ, Editorial Media Factbook
DISPLAY ADS WWW.BOOTE-MAGAZIN.DE
VOLUME DISCOUNTCOMBINATION DIS-
COUNTCROSSMEDIA
DISCOUNT
200,000 AI 5 % 2 websites 5 %
Crossmedia discount print / online 10 %
(on online price)
400,000 AI 7 % 3 websites 7 %
650,000 AI 10 % 4 websites 10 %
800,000 AI 15 % 5 websites 15 %
Page impressions267,091
Visits112,112
Unique user*113,451
IVW 08/20*according to the publisher 08/20
+ Targeting per criterion € 2.50 CPT
+ Sticky € 2.50 CPT*
+ Expandable € 5.00 CPT
*bookable for Wallpaper and FireplaceAd
AGENCY COMMISION 15 %
Creation of the advertisement with a surcharge.
Examples of formats and information onwww.dk-mediasales.de/digital-ads
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Fullsizebanner 468 × 60 (max. 620 x 60) € 10.00
Medium Rectangle 300 × 250 € 40.00
Skyscraper / Wide Skyscraper 120/160 × 600 € 40.00
HalfpageAd 300 × 600 € 49.00
XXL Banner 728 × 90 € 30.00
AdBundle 300 × 250 / 160 × 600 / 728 × 90 € 37.00
BillboardAd 900 × 250 € 49.00
Wallpaper 728 × 90 und 120/160 × 600 € 59.00
FireplaceAd 300 x 600 / 1254 x 100 / 300 x 600 € 70.00
Parallax 500 x 990 € 45.00
FloorAd 1200 × 200 € 70.00
CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
DESKTOP
WERBEMITTEL FORMAT IN PIXEL TKP
Mobile Banner 6:1 320 × 50 € 30.00
Mobile Banner 4:1 320 × 70 € 30.00
Mobile Banner 2:1 320 × 150 € 35.00
Medium Rectangle Mobile 300 × 250 € 40.00
HalfpageAd 300 × 600 € 49.00
Parallax 375 x 680 € 45.00
Catfish 320 × 100 € 50.00
14
Page impressions267,091
Visits112,112
Unique user*113,451
IVW 08/20*according to the publisher 08/20
„LONGER DURATION OF VISIT MEANS GREATER ATTENTION AND AWARENESS POTENTIAL FOR ADVERTISING.“
source: VDZ, Editorial Media Factbook
VIDEO ADVERTISING
InPage Video Ads are great if you have video content which
should be delivered eye catching with a high reach. We deliver
a display ad with an integrated video clip on our websites.
Depending on the format, other functionalities such as full
screen or expandable can be activated for the campaign.
You only have to provide us with a banner as well as a video
which are linked and delivered by us. As a result, there is no
need for complex programming or embedding of the video in
the ad. For the Video Banner as well as Video InRead even the
delivery of only one video is necessary.
ADVERTISING SIZE SIZE IN PIXEL CPT
Video Banner 300 × 250 € 55.00
Video InRead 640 × 480 € 50.00
Video FloorAd 1200 × 200 € 75.00
Video Background 300 x 600 / 1254 x 205 / 300 x 600 € 80.00
INPAGE VIDEO ADS
CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
VOLUME DISCOUNT
COMBINATION DISCOUNT
CROSSMEDIA DISCOUNT
200,000 AI 5 % 2 Websites 5 %
Crossmedia discount print / online 10 %
(on online price)
400,000 AI 7 % 3 Websites 7 %
650,000 AI 10 % 4 Websites 10 %
800,000 AI 15 % 5 Websites 15 %
AGENCY COMMISSION 15
%
Examples of formats and information on www.dk-mediasales.de/digital-ads
Contact us if you are interested in video productions and further integration solutions.
15NEWSLETTER
APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“source: VDZ, Editorial Media Factbook
The BOOTE newsletter regularly informs the subscribers about
brand-new events, new developments on the market, and
provides a preview of the upcoming print edition.
With newsletter advertising you can transfer your marketing
message focused on our users.
The fact that the users have subscribed themselves to our
newsletters on their own initiative shows that the interest and
attention is very high.
Maximum 5 media placements per newsletter.
Frequency: monthly (on Monday after the first selling date of
the print magazine).
Placement without commitment.
CROSSMEDIA DISCOUNT 10 %
(on newsletter price)
AGENCY COMMISSION 15 %
CPT = Costs per thousand subscriptions. All prices exclusive VAT, subject to change without notice. Presenter 5 without commitment.
Subscribers21,776
Open rate24.96 %
as of September 2020
SIZE IN PIXEL
PRESENTER 1
PRESENTER 2
PRESENTER 3-5
600 x 150 600 x 150 600 x 150
€ 75.00 CPT € 65.00 CPT € 55.00 CPT
ISSUE DISCOUNTS
3 issues 10 %
6 issues 20 %
12 issues 30 %
16CONTENT MARKETING
SPONSORED NEWS NEWSLETTER
The native format Branchen News is also available in our
newsletters. There you can publish industry, company and
product news in the look and feel of the respective news-
letter.
After clicking on the industry news as a teaser, our users will
be taken to a further article on the website or directly to your
company website.
The industry news on our websites have shown that this
advertising format is perceived and accepted by the user and
therefore produces the best performance values.
Price per newsletter and issue:
€ 2,100.00
including reporting and support.
All prices exclusive VAT, subject to change without notice.
„EDITORIAL MEDIA OFFER HIGH FLEXIBILITY, IN-HOUSE CREATIVE
TEAMS, TAILORED SOLUTIONS AND PLENTY OF ROOM FOR EYE-
CATCHING ADVERTISING.“source: VDZ, Editorial Media Factbook
Content Marketing plays an increasingly important role in
communication.
And for a reason:
Content used in environments thematically related to the brand
or product provides an effective and efficient way to strengthen
a brand‘s image or generate leads.
SPONSORED NEWS WEBSITE
We offer you to book sponsored news on our websites. With
this Format you can publish industry, company or product
news in the look and feel of the respective website.
After clicking on the news as a teaser, our users will be taken
to a further article or directly to your company website.
The strong awareness of the sponsored news as a type of
content marketing is proved: The performance values of spon-
sored news are significantly higher compared to display ads.
Price per month and site:
€ 2,150.00
including reporting, support and a weekly change of your content.
All prices exclusive VAT, subject to change without notice.
17CONTENT MARKETING
The screenshot is just an example, since it is an individual product. All prices exclusive VAT.
according to the publisher
ADVERTORIAL
Catch our users with your comprehensive product information
in an editorial environment. Use the high receptivity of the
reader for your brand/product. The integration of an advertorial
is possible on our websites. A display ad is included in the
package to increase the reach of the advertising special. If the
user clicks on the ad he will be forwarded to the ad special.
Additional display ads can be booked.
POSSIBLE INTEGRATION COMPONENTS
• Picture gallery
• Video-Integration
• Links to your website
• E-Paper Integration
OPTIONS
Online-Advertorial A
• incl. AdBundle with 100,000 Ad Impressions
• incl. technical costs (€ 2,500.00)
• incl. feature-element in the side column
€ 6,900.00
Online-Advertorial B
• incl. BilllboardAd with 100,000 Ad Impressions
• incl. technical costs (€ 2,500.00)
• incl. feature-element in the side column
€ 7,500.00
ONLINE ADVENT CALENDAR
With the online advent calendar in BOOTE, YACHT and SURF,
you can place and present your product prominently through-
out the Christmas Season. The windows of each day will be
activated and clickable at the appropriate day. By clicking on
a window, the user will be forwarded to an article about the
product, with detailed text and images, along with the regist-
ration form to win that product. The top prize is activated and
playable from the 01.12.2021.
The calendar will be supported and promoted with editorial
content in our magazines, on our websites, newsletters and
facebook. The positive feedback from previous years and an
entry, on average, of more than 6,400 players per window
speaks for itself!
For more details please contact your sales manager.
www.boote-magazin.de/adventskalender
HIT RATES 2017 2018 2019
Page impressions 389,335 525,828 519,031
ø Page impressions per window 9,841 11,015 10,830
Participations total 141,856 176,656 149,314
ø Participations per window 5,910 7,360 6,221
18ONLINE SPECIALS
INSURANCE CHANNEL
Since 2013, yacht.de presents the extensive Online Insurance
Channel, a service section with everything our users need to
know about boat insurances. Since spring 2015, boote-ma-
gazin.de presents its own BOOTE Online Insurance Channel,
tailored to the needs of motor boat drivers.
In our online insurance channel on our websites
www.boote-magazin.de and www.yacht.de you can present
your company to a perfectly adequate target group without any
wastage and cover the entire range of water sports.
The following content will be provided:
• Insurance glossary from A to Z
• What to do in case of a damage: Checklist for download
• Company directory with direct links
• Online insurance application
• Latest News from the insurance industry
ADDRESS GENERATOR
Generate new customers with our insurance comparison. In
addition to the presenting of our insurance channel, we offer
you the opportunity to generate leads with address redirects
of our insurance comparison. Pro forwarded address we will
charge you an amount of € 5.00.
All prices exclusive VAT.
INSURANCE CHANNELØ HIT RATES PER
MONTH
REQUESTS PER QUARTER /
CLIENT
YACHT.DE 5,935 56
BOOTE-MAGAZIN.DE 568 39
According to the publisher