Media Influences on American Culture HUM 186 Week 1 Laurie Nesbitt Instructor.
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Transcript of Media Influences on American Culture HUM 186 Week 1 Laurie Nesbitt Instructor.
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Media Influences on American Culture
HUM 186Week 1
Laurie NesbittInstructor
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HUM / 186HUM / 186The BasicsThe Basics
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IntroductionsIntroductions
NameName MajorMajor OccupationOccupation HobbiesHobbies Graduation dateGraduation date 3 words that describe you3 words that describe you
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AssignmentsAssignments
Due by 6:00 pmDue by 6:00 pm Submit to write point services and plagiarism Submit to write point services and plagiarism
checkerchecker Follow APA Follow APA guidelines Creditability statementCreditability statement
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ParticipationParticipation
Not Evident Minimal participation
Participation Active Participation
5 10 15 20
Class Discussion
Little or no interaction with instructor or other classmates during class time or contribution is not relevant and or disruptive to the class
Interacts with classmates during group activities but does not participate in whole class discussion and/ or is continually using a computer during lecture time
Interacts with classmates during group activities but only minimally participates in whole class discussions
Interacts with instructor, group members and student presenters contributing relevant information and comments throughout the class
5 10 15 20
Attendance 1 hour 2 hours 3 hours 4 hours.
10 points are reserved for assessments and activities
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Individual AssignmentIndividual Assignment: : Effects of Mass Media Paper
What were the major developments in the evolution of mass media during the last century? How did each development influence American culture?What is meant by the term media convergence, and how has it affected everyday life?
Conclude your paper with a reflection on why media literacy is important for responsible media consumption today
Due Week 1Due Week 1
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Week 2Week 2Choose One:Toolwire® Learnscape: Examining the Use of Social Media - PaperSocial Media Presentation
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Week 3
Influence of Entertainment Media
You investigate the interrelationship between the entertainment media and culture.
5 - to 7 –minute presentation
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Week 4Week 4
Choose one of the following options:
Toolwire® Learnscape: Credibility and ImpactJournalist E-mail
Your responsibility as a journalist to provide fair, honest, and balanced coverage
Your assessment of the credibility of political Internet sites you visited for your research, such as Drudge Report, Daily Kos, or Colbert Nation
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Learning TeamsLearning Teams
Must:Must: Submit charter by week 2Submit charter by week 2 Meet regularlyMeet regularly
In personIn person In cyber-space In cyber-space (learning team forum)(learning team forum)
Document meetings – through the team forumDocument meetings – through the team forum Complete team evaluation when needed.Complete team evaluation when needed.
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Team Assignments
Week 1 – charter Week 3 -Toolwire® Learnscape: Examining Ethical and Legal Issues
Presentation Examining Ethical and Legal Issues Presentation
Week 4 - essay in which you discuss how the information and news media have affected American culture I must be included on the distribution list for the document upon initial
distribution.
Week 5 - Presentation in which you investigate the role of advertising in a culture of consumerism.
cooltoolsforschools.wikispaces.com
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THE INTERNET:
SOCIAL MEDIA Objectives
Identify the effects of mass media on American culture.Summarize the evolution of mass media.Explain the implications of media convergence. Describe the value of media literacy.
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Mass Media
What is it?
Media intended for a large audience. It may take the form of broadcast media, or print
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Social Media
Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. They support the democratization of knowledge and information and transform people from content consumers to content producers.
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The Internet and Cell Phones
“A fresh approach to fostering innovation in the mobile industry will help shape a new computer environment that will change the way people access and share information in the future.”
— Eric Schmidt, Google Chairman
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The Internet’s History
Begun by the Defense Department’s ARPA (Advanced Research Project’s Agency)
Survivable communications in a post— nuclear war world
Nicknamed the “Net” No central authority, therefore no way to decapitate in wartime
This effort gave birth to the Internet.
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Figure 2.1
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Media Convergence Internet offers unprecedented
communication opportunities: Interactive content Hub for converging media Participatory media: People become producers
rather than just consumers of content.
• What are the positive and negative aspects of a decentralized, nonhierarchical Internet?
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Web 2.0
Web 2.0: a rapid and robust environment that has become a place where music, television shows, radio stations, newspapers, and movies coexist
Has moved toward being an interactive and collaborative medium Instant messaging (IM) Blogs Wiki Web sites Social networking sites (MySpace, Facebook)
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Dividing Up the Web
Four companies dominate Web 2.0. AOL: Once the industry leader, suffered setbacks
from merging with Time Warner in 2000 Microsoft: Dominated the Internet with the merger
of its Windows and Internet Explorer programs Yahoo!: Established in 1994 as the main Internet
search engine, now best known for its popular sites.
Google: Established breakthrough search engine in 1998, currently dominates search market
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Effects on the culture
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The Challenge to Keep Personal Information Private
Everything you buy with a credit card Every Web site you search Every form you fill out All can be combined into a database about
you. Modern marketing relies on such data.
E-commerce’s popularity despite the risks Cookies Spyware Opt-in, opt-out policies
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Digital Divide
Digital divide The growing contrast between “information
haves” and “information have-nots” The reality of the digital divide
In the United States Between the U.S. and the rest of the world
Nicholas Negroponte’s $100 laptop project
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Will the Internet’s promise be crowded out by commercial interests?
How has mass customization changed the way users interact with the
Internet?
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Social medias have become the new "tool" for effective business marketing and sales. Popular networking sites including Myspace, Facebook and Twitter are social media most commonly used for socialization and connecting friends, relatives, and employees.
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Activity