2011MEDIA GUIDE

MEDIA SERVICES

MEDIA SERVICES 1

AT YOUR SERVICEWe greatly appreciate the tremendous coverage you provide and we’re happy to assist you in any way possible. We’re available to arrange interviews with our executives, contestants, performers and others.Please contact the Corporate Communications/Media Relations department for assistance:

OFFICE MOBILE

Lindsey Galloway, director, Corporate Communications 403.261.0110 403.461.6647

Jennifer Booth, Publicity manager 403.261.0327 403.463.6834

Doug Fraser, Media Relations manager 403.261.0242 403.585.3376

Cassie Hawrysh, Media Relations liaison (accreditation) 403.261.9142 403.831.2718

Bill Duke, Media Relations coordinator 403.261.0277 587.434.3358

Sophie Pilon, Media Relations coordinator 403.261.0196 403.585.0351

ACCREDITATIONMedia accreditation is issued to broadcast, print and internet media assigned to cover the Calgary Stampede. Freelance journalists are required to submit an assignment letter from the general manager, editor or news director on the official letterhead of the media outlet in order to receive accreditation. Independent production companies are required to submit a letter from their broadcast organization providing details of the production and footage required.

If you would like to apply for accreditation, please fill out the online accreditation request form. Requests received during the 10-day event require 24 hours for processing.

Please note, rodeo regulations require media who receive accreditation for the chutes to be dressed appropriately (jeans, long-sleeved shirt with a collar, cowboy boots and a cowboy hat).

Passes are not transferable and the Calgary Stampede reserves the right to cancel accreditation at any time.

Accreditation can be picked up at:

Corporate Communications departmentStampede Headquarters, Stampede Park1410 Olympic Way SECalgary, Alberta T2G 2W1Monday to Friday from 8:30 a.m. to 5 p.m.

Space in accredited areas is very limited, therefore access may be restricted at certain times. If you require specific access to an area on a select occasion, please contact the Media Relations department and we will assist in accommodating your needs.

MEDIA SERVICES

MEDIA SERVICES 2

MEDIA AREAS:

AGRICULTURE MEDIA OFFICEAgriculture Building, South East CornerPhone: 403.232.9087 or 403.702.6801Email: agmedia@calgarystampede.comOffice hours are 9 a.m. to 5 p.m.Agriculture is big business and big news in Alberta and at the Calgary Stampede.The Agriculture Media committee can put you in touch with the people you needto know, the shots you want to get and the information you need for all yourStampede agriculture coverage. Stop by for story ideas or if you need a quiet place to conduct an interview. We are just down the Alley from the Victoria Pavilion and Mel’s Place.

MEDIA LOUNGEBig Four Building, Upper LevelPhone: 403.232.9068Hours are 11:30 a.m. to 2 p.m. and 4:30 p.m. to 7:30 p.m.The Media Lounge is a non-smoking area for members of the media. As a quiet space, we kindly request that media not use the Media Lounge to conduct interviews. Light food is available during the day. For access, please show your2011 media accreditation pass.

RODEO MEDIA TRAILERAdjacent to the Rodeo OfficePhone: 403.232.9060 or 403.232.9061Fax: 403.232.9062Hours are 11 a.m. to 10 p.m.The Rodeo Media trailer services the needs of writers and photographers covering the Rodeo and GMC Rangeland Derby. Results of the Rodeo and Chuckwagon races are prepared daily.

INTERNATIONAL ROOMThe International Room is hosted daily from 11 a.m. to 7 p.m. by the CalgaryStampede International Agriculture committee. It’s located on the second floor of the Agriculture Building. Enter through the north side of the building, across from the Saddledome.

Each year the International Room hosts more than 1,800 visitors from countries around the world. We provide a venue for presenting agriculture product and service exhibits, sharing information on industry sectors, sampling Alberta-grown food products and inviting International visitors, involved in the agriculture industry, to mingle with producers, industry specialists, government representatives and exporters.

Visitors can also stop by our booth, located in the Agrium Ag-tivity in the City Discovery Centre, for more information on the Calgary Stampede International Agriculture committee.

MEDIA SERVICES

MEDIA SERVICES 3

CALGARY STAMPEDE BROADCAST DIVISIONThe Calgary Stampede Broadcast Division is responsible for the production and distribution of the host broadcast feed, liaising with all television and radio rights holders, production of all superboard and superscreen content, management of archival footage and still photography and the sales and distribution of all rodeo and chuckwagon footage.

OFFICE MOBILE

Julie Chambers, Broadcast manager 403.261.0443 403.585.0472

Sheri Holmes 403.461.7294 (cell)

Cindy Gillies 403.261.0298 403.710.8017

PHOTOGRAPHSThe Calgary Stampede maintains an extensive library of Stampede photos. We are pleased to provide photos to you to support your stories.

All Stampede photos must be credited “Calgary Stampede.” Commercial use of our photos is not allowed unless prior arrangements have been made through the Media Relations department.

STAMPEDE BRANDIn accordance with the corporate logo and trademark policy, emblems, symbols, logos and the name ‘Calgary Stampede’ are registered trademarks belonging to Calgary Exhibition and Stampede Ltd. These registered trademarks are protected by intellectual and industrial property laws in Canada and internationally, and are for the exclusive use of the Calgary Exhibition and Stampede Ltd.Unauthorized use of these protected registered trademarks is prohibited without the express written consent of the Stampede. To access Calgary Stampede logos or other branded materials, please contact the Media Relations department.

INTERNATIONAL AND TRAVEL MEDIACalgary Stampede Tourism Sales works closely with international and travel media to promote and sell The Greatest Outdoor Show on Earth to leisure markets around the world. Our target markets are primarily North America, United Kingdom, Australia, Asia and Europe.We’re available to assist and arrange interviews with the various sources required to bring your story to life.

OFFICE MOBILE

Lindsay Jardine, Tourism sales manager 403.261.0633 403.830.2484

Sally Leung, Tourism sales coordinator 403.261.0396 403.466.9291

The Tourism Sales team works with partners like Travel Alberta and Tourism Calgary to tell the Alberta experience story. If you are a travel media professional seeking ways to help your audiences discover the unparalleled adventures that await, visit the Travel Alberta website to find a wealth of information designed to help you discover all that is Alberta. www.travelalberta.com/en/TravelMedia/Pages/default.aspx?mrkt=Alberta

For specific Calgary story ideas please visit Tourism Calgary at www.tourismcalgary.com/media/home.htm

Additional Alberta Partner Links:

The Conseil de développement économique de l’Alberta (CDEA) www.lecdea.ca

Calgary Economic Development www.calgaryeconomicdevelopment.com