MEDIA GUIDE -...

A GLOBALNEWS.AMWAY.COM

COUNTRIES AND TERRITORIES IN THE WORLD WHERE AMWAY OPERATES

100+

MEDIA GUIDE

GLOBAL

FACTS

BRANDS & PRODUCTS

SUPPLY CHAIN

BUSINESS OPPORTUNITY

RESEARCH & DEVELOPMENT

CORPORATE SOCIAL RESPONSIBILITY

010307091115

TABLE OF CONTENTS

FOR ADDITIONAL INFORMATION PLEASE CONTACT AMWAY PUBLIC RELATIONS AT GLOBALNEWS.AMWAY.COM.

PHOTOS AMWAY BUSINESS OWNERS AND EMPLOYEES ARE FEATURED IN THE IMAGES THROUGHOUT THIS GUIDE.

1

63%PEOPLE PRODUCTS

20122006

$6.3

2007

$7.1

2008

$8.2

2009

$8.4

2010

$9.2

2011

$10.9$11.3

2013

$11.8

AMWAY IS A GLOBAL LEADER IN DIRECT SELLING

AMWAY ANNUAL SALES (BILLIONS USD)

OF PEOPLE AROUND THE WORLD ARE AMWAY BUSINESS OWNERS

MILLIONS

Global employees

21,000+

Billion in reported sales for the year ending December 31, 2013

$11.8USD

FACTS

U.S. households that own at least one Amway product

22%Households in Beijing, China that own at least one Amway product

Korean households that own at least one Amway product

58%2 31

Year that Amway was founded by Jay Van Andel and Rich DeVos

1959HISTORYGLOBALPEOPLE

Languages in which Amway conducts business

60+

2 GLOBALNEWS.AMWAY.COM

Unique, high-quality products are manufactured and distributed by Amway

Satisfaction guarantee on all Amway products

450 100%+

POWER BRANDS FOR AMWAY ARE Nutrilite™, Artistry™ and eSpring™

SUCCESS

3

LEGACYIn 1959, Amway launched a business model fueled by the power of relationships. The original product offered was Liquid Organic Cleaner (L.O.C.™), one of the first concentrated, biodegradable and environmentally sensitive cleaning products. Since then, Amway has become a global leader in the categories of nutrition, beauty and home.

EXECUTIVE LEADERSHIPAmway is led by Chairman Steve Van Andel and President Doug DeVos. Van Andel is the former chairman of the U.S. Chamber of Commerce and DeVos is a member of the Wall Street Journal CEO Council. Both have served in leadership positions with key industry organizations, such as the World Federation of Direct Selling Associations (WFDSA) and the Direct Selling Education Foundation. DeVos currently serves as chairman of the WFDSA.

DIRECT SELLING INDUSTRY INVOLVEMENT Amway is a prominent and active member of regional and national direct selling associations worldwide. Amway executives hold approximately 50 leadership positions in direct selling industry associations globally.

CORPORATE SOCIAL RESPONSIBILITY Amway is committed to leveraging its corporate expertise to fight global childhood malnutrition, support local youth programs and improve sustainability at every stage.

PRODUCTS

DIRECT SELLING BUSINESS IN THE WORLD AS RANKED IN THE 2014 DIRECT SELLING NEWS GLOBAL 100

#1ON THE FORBES MAGAZINE 2014 LIST OF “AMERICA’S LARGEST PRIVATE COMPANIES”

#26 RANKING

2013 SALES FROM DIRECT SELLING (BY PERCENTAGE)

25%

BEAUTY

45%

NUTRITION

24%

HOME 6%

OTHER

3

$99 OR LESS

Number of learning activities that ABOs participated in during 2013

Amway Business Owners agree or strongly agree that Amway has had a positive impact on their lives5

2.1

Amway Business Owners (ABOs) get the best of both worlds:

• Support from one of the largest and most successful direct selling companies in the world

• The freedom and flexibility of owning their own business

Amway empowers ABOs to achieve success on their terms, giving them the opportunity for more income while they set their own schedules. The Amway business opportunity rewards ABOs for selling nutrition, beauty and home products, and teaching others to do the same.

Anyone can start a business with Amway, but it’s not for everyone. It takes hard work and dedication to succeed.

SUPPORTING DISTRIBUTOR SUCCESS

Amway offers all ABOs, regardless of their level or tenure, free corporate support, training programs and business tools that help them succeed in the business. Amway believes in its business opportunity so much that it comes with a money-back guarantee, ensuring there is low risk in starting an Amway business.

SINCE 1959, AMWAY HAS PAID OUT MORE BONUSES AND CASH INCENTIVES TO ITS DISTRIBUTORS WORLDWIDE THAN ANY OTHER DIRECT SALES COMPANY IN HISTORY.4

USD

COST TO START AN AMWAY BUSINESS

BONUSES AND INCENTIVES PAID TO AMWAY BUSINESS OWNERS SINCE THE COMPANY’S FOUNDING IN 1959 THROUGH 2013

$47 BILLION USD MILLION

RESOURCES

PEOPLE

QUOTE

+ 3 OF 4

“I started Amway at 24... I’m now 58 years old... I’m always thinking: ‘What am I going to do tomorrow when I wake up to make my business grow?’ It’s an ever present thought process. You’ll find this common to all entrepreneurs, inside Amway and outside.”

PATRICE DEIBERT Amway Business Owner, Japan



THE AVERAGE AGE OF AMWAY BUSINESS OWNERS AROUND THE WORLD

41 YEARSPEOPLE

5

MATTHEW HUAmway Business Owner, China

The Amway business opportunity is a low-cost, low-risk path for entrepreneurs to achieve their ideal work/life balance with rewards and recognition for their efforts.

Today, millions of people around the world have their own Amway business. Regardless of their professional background, life experience, or education level, it works for them. The business requires hard work and dedication, and while it may not be right for everyone, it has led to success for many individuals.

Amway Business Owners (ABOs) service their existing customers and present to new customers, and some help others to build their own businesses. Income varies too, because compensation and bonuses are

INSIDE THE DISTRIBUTOR EXPERIENCE

based on product sales. Many ABOs work to supplement wages earned from activities not related to Amway, while others make it their primary source of income.

EVERYBODY HAS A UNIQUE STORY TO TELL. MOST ABOS EARN A LITTLE EXTRA INCOME TO HELP THEIR FAMILIES. MANY USE IT FOR THEIR CHILDREN’S EDUCATION OR TO FIND OTHER WAYS TO LEAVE THE NEXT GENERATION BETTER OFF THAN THEIR OWN.

Number of countries represented on the Amway Founders Council, a forum for top global distributor leaders to discuss the company’s strategic objectives

13 “THE MOST IMPORTANT THING I LEARNED THROUGH THIS BUSINESS IS LEADERSHIP. THIS IS A PEOPLE’S BUSINESS: PEOPLE HELPING PEOPLE HELP THEMSELVES.”

GLOBAL QUOTE

PEOPLE

AMWAY BUSINESS OWNERS WHO SAY THEY WORK PART TIME ON THEIR AMWAY BUSINESS

80+ PERCENT


6

OF AMWAY BUSINESS OWNERS ARE FEMALE6

PEOPLE

71%

7

TOP-SELLING AMWAY BRANDS AND PRODUCTSMore than 450 products are offered by Amway in the areas of nutrition, beauty and home.

Sold exclusively by Amway Business Owners, Nutrilite™ is the world’s number one selling vitamins and dietary supplements brand.7 Since its inception in 1934, Nutrilite™ has provided products that deliver the quantity and variety of nutrients that experts recommend in daily diets. Distributed around the world, plant-based Nutrilite™ supplements preserve naturally occurring phytonutrients which have been linked to health benefits. Backed by 80 years of science and research, the Nutrilite™ team has perfected a proprietary “seed to supplement” practice to preserve potency and maximize the consistency, efficacy and safety of our products. More than 90 percent of the plant-based ingredients used in Nutrilite™ supplements can be traced back to their farm source, providing quality and consistency.

In beauty, the Artistry™ brand is a global competitor in the prestige beauty space, boasting anti-aging, intensive, brightening, luxury and basic skincare collections.

Designed to meet the unique skin care needs of different ethnicities around the world, Artistry™ has been driven for more than 50 years by the three creative pillars of discovery, imagination and invention. The brand features Australian screen actress Teresa Palmer as its global face for skincare and color cosmetics, and Rick DiCecca as its global makeup artist.

Amway helps transform your home for healthy living with home care, water purification, air purification and cooking products, backed by more than 50 years of scientific research and innovation. Most Amway Home™ and Legacy of Clean™ laundry, surface and dish care products contain active ingredients derived from natural sources. The eSpring™ Water Treatment System uses intelligent technology to reduce particles, sediment and 140+ health-effect contaminants to deliver high quality water in the home and Atmosphere™ reduces 84 different contaminants for safer, cleaner home air.

BRANDS

BRANDS & PRODUCTS


MILLION50+UNITS OF HOME PRODUCTS PRODUCED ANNUALLY

SUCCESS

TOP-SELLING PRODUCTS

Nutrilite™ Protein Powder

Nutrilite™ Double X™/Triple X™

Nutrilite™ Vitamin C Plus

HOME CARE DURABLES

Dish Drops™ Concentrated Dishwashing Liquid

SA8™ Premium Concentrated Laundry Powder Detergent

L.O.C.™ Multi-Purpose Cleaner

eSpring™ Water Filtration Systems

Atmosphere™ is the world’s number one premium selling brand of home air treatment system10

iCook™ Cookware

HOME

THE WORLD’S NUMBER ONE SELLING BRAND OF HOME WATER TREATMENT SYSTEMSeSpring™


NUTRITION

BILLION15+VITAMIN AND MINERAL TABLETS, AND SOFT GELS PRODUCED ANNUALLY

SUCCESS

THE WORLD’S NUMBER ONE SELLING VITAMINS AND DIETARY SUPPLEMENTS BRAND Nutrilite™

7


PERSONAL CARE ARTISTRY

Glister™ Toothpaste

G&H Body Shampoo

G&H Lotion

Artistry™ Creme L/X

Artistry Ideal Radiance™

Artistry Youth Xtend™

BEAUTY

MILLION230+BEAUTY AND PERSONAL CARE PRODUCTS PRODUCED ANNUALLY

SUCCESS

AMONG THE WORLD’S TOP FIVE, LARGEST- SELLING, PREMIUM SKINCARE BRANDS Artistry™

8

9

9

Scientists, engineers and technical professionals on staff

900PEOPLE

Research & Development/Quality Assurance laboratories worldwide

Ranking in Research Intensity™ by The Patent Board,™ which shows the extent to which a portfolio includes patents with above average Science Linkage as compared to its industry

75 #1GLOBAL

+

BRAND // HEADLINE HERE

AREAS OF EXPERTISE

Biochemistry

Chemical, electrical, mechanical and packaging engineering

Chemistry

Clinical research

Food science and technology

Horticultural and plant sciences

Material science

Micro- and molecular biology

Nutritional sciences

Pharmaceutical sciences

Toxicology

Amway uses the best of nature, science and research to develop and manufacture products to the highest quality standards. Amway scientists, engineers and technical professionals around the world respond to market demands, create new markets and devise products that closely fit an infinite variety of customer needs and desires. It’s enough to put Amway at number 17 on The Patent Board’s Consumer Products industry scorecard in August 2014. The ranking seeks to measure the overall strength of a company’s patent portfolio.

Amway R&D isn’t only conducted inside the walls of its own laboratories. In fact, Amway scientists who work in Open Innovation serve as research scouts who canvas the globe searching for discoveries made by other scientists that can be incorporated into new Amway products. As a result of the scouts’ work, numerous partnerships have been formed with outside scientists and their technologies have been incorporated into 17 high-impact products released in a total of 55 markets with an impact of $700 million in new product sales.

Results of long-term global research projects also will help direct Amway scientists as they work to discover beneficial breakthroughs. Conducted by the Stanford University Prevention Research Center and funded by an unrestricted gift from the Amway Nutrilite Health Institute Wellness

Fund, WELL aims to help identify lifestyle and environmental factors that may help people maintain their health and wellness as they age. A study commissioned by the Nutrilite Health Institute of Amway found the majority of adults worldwide would have to at least double their current consumption of fruits and vegetables to meet the World Health Organization’s minimum recommendation of five servings (400 grams) per day.

A CULTURE OF SCIENTIFIC EXCELLENCE

RESEARCH & DEVELOPMENT


1,100 700PATENTS HELD

PATENT APPLICATIONS PENDING

PRODUCTS

+ +

11

• Manufacturing facilities in Ada, Michigan and Buena Park, California, California, United States; Guangzhou, China; and Ho Chi Minh City, Vietnam

• Organically certified farms for growing food supplement ingredients in Trout Lake, Washington, United States; Jalisco, Mexico; and Ubajara, Brazil

• A global distribution network of more than 100 facilities, with major operations in Ada, Michigan and Santa Fe Springs, California, United States; Venlo, Netherlands; Busan, Korea; and Guangzhou, China

• Regional shared service centers in San José, Costa Rica; Cyberjaya, Selangor, Malaysia; and Zabierzow, Poland

AMWAY AND ITS AFFILIATES OWN OR MANAGE:

GLOBAL & REGIONAL OPERATIONS TARGET LOCAL NEEDSAs a global enterprise, Amway has divided operations into four regions across the world. This structure enables the company to quickly and efficiently address unique regional business, distributor and customer needs.

For example, local selling regulations, packaging requirements, product sizes and brand preferences vary from region to region. Amway is committed to working with local governments and serving consumers in ways that benefit all.

To learn more about the Amway Supply Chain, visit amwaysupplychain.com.

SUPPLY CHAIN

Amway places and spaces around the world include experience centers, shops, plazas and distribution centers

Global manufacturing and processing plants are owned and operated by Amway

Acres of certified organic farmland dedicated to sustainable farming globally

700+ 15 6,400GLOBAL

SUPPLY CHAIN

+


GREATER CHINA

• Regional president: Gan Chee Eng

• Markets include: - China - Hong Kong - Taiwan

ALL MARKETS SHARE A CONSISTENT VISION: HELPING PEOPLE LIVE BETTER LIVES

EUROPE, INDIA, AFRICA

• Regional president: Samir Behl

• Markets include: - Europe - India - Russia - Southern Africa

AMERICAS

• Regional president: Candace Matthews

• Markets include: - Central America - North America - South America

ASIA PACIFIC

• Regional president: Mark Beiderwieden

• Markets include: - Australia - Japan - Korea - New Zealand - Southeast Asia

13

MANUFACTURING AND R&D EXPANSION

SUPPLY CHAIN

Amway is in the midst of a major manufacturing and R&D expansion globally, including four facilities in the U.S., a new manufacturing facility in India, a second manufacturing site in Vietnam and an R&D center in China.

The U.S. sites will support the Nutrilite™ brand and include:

• An $81 million manufacturing and warehouse facility near the company’s world headquarters in Ada, Michigan. The 317,000-square-foot facility will house select manufacturing operations for Nutrilite™ vitamins, minerals and dietary supplements.

• A $42 million project in Buena Park, California, includes a new granulation facility to support tablet manufacturing, new research and development facilities and pilot laboratories; and a two-story professional office building.

• A $50 million Nutrilite Botanical Concentrate processing plant in Quincy, Washington, which will process plants from the company’s nearby Trout Lake Farm sites.

Construction on a $24 million nutrition powder products plant was recently completed at the company’s World Headquarters in Ada, Michigan.

The company is also constructing a $100 million manufacturing plant in Tamil Nadu, India, and a $25 million Amway manufacturing facility in Vietnam. In China, Amway is building a $10 million botanical research and experience center in Wuxi, near Shanghai, to integrate scientific knowledge used in product development with the historic use of traditional plants.

1,000+ JOBS

$332 MILLION USD

INVESTMENT IN NEW FACILITIES

LOCATIONS

PEOPLE

NEW MANUFACTURING FACILITIES WILL OPEN IN 2015

LOCATIONS

FIVE

15

PEOPLE

CHILDREN DIE EACH YEAR OF MALNUTRITION, ACCORDING TO THE WORLD HEALTH ORGANIZATION

3.1 MILLION

PRODUCT

Essential vitamins and minerals are contained in each package of Nutrilite™ Little Bits™, including acerola cherries, which are grown and harvested on Amway farms

FIFTEENUSD

Cost to provide Nutrilite™ Little Bits™

to a child for 1 year

$120RESOURCES

FIGHTING CHILDHOOD MALNUTRITION

Nearly 3,000 children in Mexico and Zambia already benefit from the nutrients in Nutrilite™ Little Bits™, which is added to their food once a day. A 6-month clinical study in Mexico showed that children who consumed Nutrilite™ Little Bits™ gained weight, had more energy and performed better in school.

Learn more and participate at powerof5.nutritilite.com.

Amway is committed to leveraging its 80 years of nutrition research and expertise to improve the daily diets of children in need. Ongoing efforts bring Amway Business Owners and employees together with local governments and humanitarian organizations to help children achieve their potential.

THE NUTRILITE™ POWER OF 5 CAMPAIGN In May 2014, Amway launched the Nutrilite™ Power of 5 Campaign to bring global awareness and a solution to the issue of childhood malnutrition. The program is focused on providing a daily nutritional supplement to children age 6 months to 5 years as part of ongoing humanitarian efforts.

CORPORATE SOCIAL RESPONSIBILITY


FIGHTING CHILDHOOD MALNUTRITION

COUNTRIES WHERE NUTRILITE™ LITTLE BITS™ WILL BE DISTRIBUTED BY 2016

GLOBAL

15

1 Based on an April—May 2014 survey conducted by an independent research firm2 Based on a November 2013—January 2014 survey conducted by an independent research firm3 Based on a May 2013 survey conducted by an independent research firm4 Euromonitor International Limited, www.euromonitor.com/amway-claims5 Global Distributor Tracking Study, April 20146 Based on markets in which gender is a reporting requirement. 7 Euromonitor International Limited, www.euromonitor.com/amway-claims8 Euromonitor International Limited, www.euromonitor.com/amway-claims9 Based on a Verify Markets study of 2012 global sales10 Based on a Verify Markets study of 2013 global sales

7575 FULTON STREET EAST, ADA MI 49355-0001 / U.S. / GLOBALNEWS.AMWAY.COM 12.2014

FOR ADDITIONAL INFORMATION

Amway Press Room: globalnews.amway.com

Amway StartUp: amwaystartup.com

Amway Insider: amwayinsider.com

Amway Global Entrepreneurship Report: amwayentrepreneurshipreport.com

Manufacturing Expansion: amwaymanufacturingexpansion.com

Scientific Excellence: amwayscientificexcellence.com

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