Media Guide 2012-13

THE NEWS

MEDIA GUIDE2012-

RECORD

2013

THE NEWS RECORD02

141312111009080706050403

ABOUT TNRREADERSHIPPACKAGESBEST OF UC AWARDSTNR EXTRAONLINE/MULTIMEDIA

SPECIALIZED ADS

CONTACT INFO

CLASSIFIEDS & DESIGNSPECIAL EDITIONSPRINT SCHEDULESTAND LOCATIONS

AD SIZES & RATES

T he News Record is the thrice-weekly, independent student news organization at the University of Cincinnati. With a weekly circulation of 22,000 and a readership that embodies the

52,000 members of the UC community, we are the premiere source of information on campus and beyond, and are recognized as such by state, regional and national organizations.

7 AWARDS FROM THE OHIO NEWSPAPER ASSOCIATION 9 AWARDS FROM REGION

4 OF THE SOCIETY OF PROFESSIONAL JOURNALISTS

1 BEST BUSINESS MANAGER OF THE YEAR (2010) 5 AWARDS FROM THE

CNBAM CONTEST

+132 years of excellence in student journalism, photography, design and more!

Including 1st place in Design, Website, A&E and Photojournalism

From the College Newspaper Business & Advertising Manager Contest

Including recognition for our rate cards, media kids, sales promotion materials and display advertising.

02 2012-13 MEDIA GUIDE | THE NEWS RECORD | NEWSRECORD.ORG | (513) 556-5900

In 2012, The News Record was named the best non-daily student newspaper in the region — which includes papers from Ohio, Michigan, West Virginia and western Pennsylvania — by the Society of Professional Journalists.

READERSHIP DEMOGRAPHICS

03(513) 556-5900 | NEWSRECORD.ORG | THE NEWS RECORD | 2012-13 MEDIA GUIDE

UC POPULATION

STUDENTS: 42,421 (81%)EMPLOYEES:9,817 (19%)

PUBLICATIONS STUDENTS READTOTAL: 52,238

Average percent of students who read each publication weekly

Campus newspaper

Daily local newspaper

New York Times

USA Today

Wall Street Journal

83%

35%

12% 8% 5%

Source: AM+M 2009 College Newspaper Audience Study conducted by MORI Research

75%of all students read ads in school newspapers

78%of all students use promotional codes


PACKAGES Get the biggest bang for your buck with our packaged deals, with a variety of options to help you find the perfect fit!

GOLDPURCHASE 10+ ADS & RECEIVE:

- 20% DISCOUNT- FREE BANNER WEB ADAND CHOOSE ONE:

- FREE 1/8 PAGE AD IN TNR EXTRA - FREE MULTIMEDIA AD ONLINE

SILVERPURCHASE 7-9 ADS & RECEIVE:

- 15% DISCOUNT- FREE WEBSITE ADAND CHOOSE ONE:

- FREE 1/8 PAGE AD IN TNR EXTRA - FREE MULTIMEDIA AD ONLINE

BLACKPURCHASE 5-6 ADS & RECEIVE:

- 10% DISCOUNTAND CHOOSE ONE:

- FREE BOX WEBSITE AD - FREE MULTIMEDIA AD ONLINE

REDPURCHASE 3-4 ADS & CHOOSE ONE:

- FREE BOX WEBSITE AD - FREE MULTIMEDIA AD ONLINE

BEST OF UC AWARDS


T he Best of UC awards is quickly becoming a tradition at the University of Cincinnati. Now in its fourth year, the awards bring in thousands

of votes each year to newsrecord.org, where readers vote on everything from Best Burger to Best Thirsty Thursday Bar. This year, The News Record is offering sponsored advertising in order to provide you the chance to capitalize on TNR’s most popular annual event. For more information, contact our business manager at (513) 556-5902.

MANY OPTIONS CAN ALSO BE PURCHASED A LA CARTE.

FRONT RUNNER:

SCHEDULE:

15-31OCTOBER:Nomination period: Forms are placed at sponsor locations, online and at The News Record office. Readers can nominate their own candidates for each category and create their own additional categories. Ads will appear on the forms.

1-30NOVEMBER:Voting period: Readers can vote online or with paper ballots placed at sponsor locations and the TNR office. The ballot will also run in the Nov. 7 issue of The News Record. Ads will appear online, on the ballots and in the Nov. 7 issue.

6DECEMBER:Winners announced: In our annual Season’s Greetings issue, the winners in each category will be announced. Discounted ads are available for sponsors, and sponsor ads will also run on the Best of UC page.

- Ad space on the nomination forms, voting ballots and Best of UC voting page on newsrecord.org.

- Ad space in the Nov. 7 issue alongside the printed voting ballot.

- Nomination forms and voting ballots placed at your location for patrons to vote with, which will be picked up by TNR employees weekly.

- 25% discounted ad space in the Season’s Greetings tab, where the Best of UC results are announced.

COMPETITOR:- Ad space in the Nov. 7 issue alongside the printed voting ballot.

- Nomination forms and voting ballots placed at your location for patrons to vote with, which will be picked up by TNR employees weekly.


NOMINEE:- Ad space in the Nov. 7 issue alongside the printed voting ballot.



EXTRATNR Extra is the alt-weekly edition published on Wednesdays. Filled with extended sports, entertainment and feature content, TNR Extra is the UC’s students’ guide to weekend life.

RATESOpen Local Size

Double Truck

Full Page

Half Page

Quarter Page

Eighth Page

$1,640 $1,230

$820 $615

$410 $307.50

$205 $153.75

$102.50 $76.88

21.5” (8 columns) x 10.25”

10.25” (4 columns) x 10.25”

10.25” (4 columns) x 5.125” (horizontal)

5.0147” (2 columns) x 10.25” (vertical)

5.0147” (2 columns) x 5.125”

5.0147” (2 columns) x 2.562” (horizontal)

2.5” (1 column) x 5.125” (vertical)

Full Page

Half Page

Half Page

Quarter Page

EighthPage

EighthPage

SIZESTNR

TNR EXTRA PARTNERS WITH VERGE MAGAZINE FOR BIWEEKLY COVER STORIES

FUN FACT:


ONLINE Newsrecord.org gives The News Record an international platform for online exclusive, daily content and multimedia.

AD SIZES

BOX AD265 x 220

(50% of original size)

SKY SCRAPER

AD160 x 600

(50% of original size)

LEADERBOARD468 x 60 (50% of original size)

Online ads give you 24/7 exposure to students, parents and alumni that frequent newsrecord.org daily. Ads are available in three sizes: Banner ads (468x60 pixels) run at the top of the page, box ads (265x220) rotate on the left and right columns, and sky scraper ads (160x600) run on the right side of the page.

Web ads are $260 per monthDiscounts are available!

Advertisers who purchase any package deal can receive a FREE online ad!For more details, turn to page 4.

MULTIMEDIA

Introducing a new option for advertisers, multimedia ads

give you the chance to let your ads shine alongside our photo galleries and videos.

VIDEO

TNR videos include spotlights, sports recaps, weekly headlines, breaking news and more.

Your ad plays before video on newsrecord.org and on our Youtube channel!

GALLERIES

Photo galleries on newsrecord.org include photos of the week, sports, news, entertainment and features.

Your ad is viewed before the slideshow or can show in between photos, as well.

For options, pricing and more, call our advertising representatives at

(513) 556-5928.

WOW!Entrance our readers with video or visual advertisements at www.newsrecord.org!

AD SIZES & RATES


BROADSHEETPublished Mondays and Thursdays, the broadsheet focuses on in-depth news and campus events.

Open Local

Full Page

$1,419 $1,03210.5” x 21.5”(6 columns)

Half Page

$709.50 $51610” x 10.75”(6 columns)

Quarter Page

$354.75 $2584.9167” x 10.75”(3 columns)

Eighth Page

$177.38 $1294.9167” x 5.375”(3 columns)

Twelveth Page

$118.25 $863.222” x 5.375”(2 columns)

Sixteenth Page

$88.69 $64.504.197” x 2.6875:(3 columns)

PRICES ARE FOR B&WSPOT COLOR: ADD $100 FULL COLOR: ADD $300

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(4.9

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ON

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HALF PAGE

QUARTERPAGE

EIGHTHPAGE

SIXTEENTH PAGE

QUARTERPAGE

STRIP AD

TWELVETHPAGE

COMMON AD SIZES

Custom-made sizes are available at the standard column-inch rate:

$11 open$8 local

SPECIALIZED ADS Make your ad sparkle with special options.

PRE-PRINTED INSERTSPromoting your business is easy and efficient with free-standing inserts. Individual sheets or pamphlets are printed by the advertiser and should be delivered to the printer and arrive three days before publication.

Maximum folded size: 10” x 10.75”

PAGES1-3 $550

4-7 $650

8-11 $700

12+ $750

STRIP ADS

YOUR AD HERE

10 x 1 inches

in full color!

Front page*: $300Sports page*: $250Inside page: $150

10 FRONT-PAGE RUNS:$200 EACH

FRONT-PAGE STICKIES 2.875” x 2.875”

Post-It sized stickies can easily be peeled off the page and used as a coupon or for future reference. They’re sure to get your ad noticed!

$750 per issue

NEWSSTAND POSTERSFeature your ad on our newsstands, strategically placed in heavy traffic areas on campus for a quick, effective way to catch the eye of passersby like a small billboard.

With nearly 100 stands on campus, make sure students see your ad first.

$150per month


The News RecordSwift Hall Suite 509P.O. Box 210135Cincinnati, OH 45221

MAIL INSERTS TO:

*Prices include color


CLASSIFIED ADSThe News Record offers classified advertising in print and online. TNR’s classifieds have a reputation of being the most trusted source for housing, jobs, cars, merchandise, services and announcements in the UC community.

With our online classifieds, advertisers enjoy 24/7 coverage that reaches well beyond the student body.

Make it a combo and save! Order an online classified ad along with your print classified and receive a great discount. Our super student discount is available with a valid UC ID. Good for students and student organizations.

ONLINE:

Weekly: Bi-weekly: Monthly: Quarterly:

$25 $40 $75 $150($3.57 per day) ($2.86 per day) ($2.42 per day) ($2.14 per day)

PRINT + ONLINE:

1-3 issues: 4-6 issues: 7-9 issues: 10+ issues:

60¢ 50¢ 40¢ 30¢+ $10 for 7 days

online($1.43 per day)

+ $20 for 14 days online

($1.43 per day)


($1.43 per day)


($1.17 per day)

per word

per word

per word

per word

All classified ads must be pre-paid. For more details, contact our Classified Ads Manager at (513) 556-5900.

AD DESIGNThe News Record production staff is able to provide designs, artwork, copy writing services and more to make your ad an attention-getter.

Receive design work from the team that placed 1st in design at the Ohio Newspaper Association’s annual awards for a modest $25 fee.

Ads cancelled after being composed will be charged $40 for composition.


SPECIAL EDITIONSFour times per year, The News Record publishes special issues that are on stands for an extended amount of time. These issues have an even greater reach than our regular editions and are on news stands for a longer period of time. Special issues are published as tabloids and have specific themes relative to the season.

We would like to encourage you to keep in mind the large impact these special issues have when planning your advertising campaigns. Special discounts are available for advertisers who commit to placing an ad in each special issue.

WELCOME BACK will be published on August 20. This issue informs students of the new and exciting things to look forward to on campus and in the surrounding area.

SEASON’S GREETINGS will be published on Dec. 6 and be on stands through Winter break until Jan. 7. This issue focuses on holiday activities available to students over break and is a great opportunity for businesses looking to advertise during the biggest shopping time of the year.

MARCH MADNESS covers every aspect of the NCAA Tournament and will be published on March 14.

FRESHMAN ORIENTATION will be published on April 29 and remain on stands for the entire summer semester. This issue serves as a guide to current students as to what activities are available over summer and welcomes incoming students.


PRINT SCHEDULE

AUGUSTS SFHWTM

SEPTEMBERS SFHWTM

NOVEMBERS SFHWTM

DECEMBERS SFHWTM

FEBRUARYS SFHWTM

MARCHS SFHWTM

APRILS SFHWTM

MAYS SFHWTM

20

Broadsheet issue

TNR Extra issue

Special edition

Aug. 20: WELCOME BACK TABAug. 27: Fall semester beginsNov. 22-25: Thanksgiving weekendDec. 6: SEASON’S GREETINGS

Dec. 9: Classes endDec. 15: Fall semester endsJan. 7: Winter semester beginsMarch 14: MARCH MADNESS

March 18-24: Spring breakApril 19: Classes endApril 27: Spring semester endsApril 29: FRESHMEN ORIENTATION

29

5

12

19

2627

10

30

13

6

17 20

24 27

S SFHWTM3

10

17

24

8 11

4

15 18

22 25

OCTOBER

1

3129

7

14

21

5 8

1

15

19

28 29

3 5 6

S SFHWTM

9

16

23

30

14 17

10

24

28 31

JANUARY

28 31

1

2 4 7 8

9 11 14 15

16 18 21 22

23 25 28 29

30 2 5 6

7 9 12 13

14 16 19 20

21 23 26 27

28 30

2 3

4 6 9 10

11 13 16 17

18 20

26 27 30

1

2 4 7 8

9 10 11 12 13 14

7 8 11 12

13 15 18 19

20 22 25 26

27 29

6

13

20

4 7

11 14

18 21

2725

1 2

3 5 8 9

10 12 15 16

17 19 22 23

24 26 28

6

13

4 7

11 14

2725

1 2

3 5 8 9

10 12 15 16

17

26 28

3

10

17

24

8 11

4

15 18

22 25

1

29

2 5 6

7 9 12 13

14 16 19 20

21 23 26 27

28 30

IMPORTANT DATES:


STANDLOCATIONSThe News Record provides a weekly circulation of more than 22,000 issues that are distributed to our 100+ news stands on the University of Cincinnati’s Main Campus, East Campus, UC Blue Ash and Clermont College, as well as to stands located in and around local stores surrounding the campus.

The Cincinnati metropolitan area includes 15 counties in Ohio, Kentucky and Indiana. It is the largest metropolitan statistical area based in Ohio, with a population of 2.13 million.

With a circulation that reaches all UC students, as well as patrons in the Clifton area, The News Record connects with the 18-24 year-old customer base unlike any other news publication in the area.


2012-13 MEDIA GUIDE | THE NEWS RECORD | NEWSRECORD.ORG | (513) 556-590014

CONTACT US

BUSINESS MANAGERSKaty Scherer & Jared Howe(513) [email protected]

PROFESSIONAL GENERAL MANAGERGayle Brown(513) [email protected]

EDITOR-IN-CHIEFJason Hoffman(513) [email protected]

MANAGING EDITORKeith BieryGolick(513) [email protected]

CLASSIFIEDS MANAGEREllie Chambers(513) [email protected]

ADVERTISING REPS(513) [email protected]

For more information on advertising, visit www.newsrecord.org.

Interested in placing an ad, or do you want to find out more? Call or email a member of our staff, and we’ll be happy to assist you.

Media Guide 2012-13

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