Media & FMCG Sector : Budget Spotlight
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FMCG and Media – Budget Spotlight
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WHAT TO EXPECT FOR THE FMCG AND MEDIA
SECTOR?
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Spotlight: FMCG and Media Sector
By Ritwik Rai, Research Analyst
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• Broadly, the key impact of the budget is likely to be on the cigarette companies. We are expecting excise duties on cigarettes to be raised 12-15% that will impact several companies such as ITC, Godfrey Phillips and VST Industries.
• There can also be modest impact on certain other companies on account of higher excise duties.
• Thrust on rural growth is likely to remain, however, growth in expenditures on schemes such as NREGA may be weakened.
• Changes in income tax slabs can benefit consumer companies, especially those with greater exposure to urban areas.
FMCG SECTOR
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• Budget assumes significance for this sector in the light of switchover to Digital Addressable System (DAS)
• There is likelihood that several demands from distribution entities (cable/ DTH) will be addressed in the budget like:
i. Changes in foreign ownership limitsii. Infrastructure status to cable companiesiii. Tax exemption on set-top boxes
• Addressing the above demands could prove to be a positive sign for Direct to Home (DTH) and Multi System Operators (MSOs) including Dish TV, Hathway Cable and Datacom, WWIL, Den Networks
• There is ray of hope for Broadcasters as they may become the indirect beneficiaries
MEDIA SECTOR
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