3) What have you learned from your audience feedback?

Audience feedback is essential as it allows you to get a new perspective on something you’ve working on for a long time. The purpose of a music video is to promote the artist to the audience- the feedback can be seen as a way to determine if that has been successful.

Audience feedback was important and very beneficial to us hence why we often asked our peers for their opinions which confirmed or challenged our choices, either way it was needed in order for us to make the developments to make it better. As we chose the POP genre, our target audience were people our age and younger which was a great advantage as we were able to ask each other and the opinions mattered as we were able to hear from our target audience.

As audience consumption affects construction, we wanted to ask for feedback as often as we could. The first time was when I pitched the potential song we were going to make a music video for. This was very helpful as we were in the same position so we all knew the process of finding unsigned songs. If I had just asked a regular person, they’re likely to have chosen the song due to what sounds better so this really helped me to understand when looking for feedback, I should ask the right people. When asking external students and friends and family for feedback, it was clear from their feedback that we should only ask people in the same position as us because many of them were blown away by an incomplete first draft whereas to a media student we could spot the small differences and alterations made.

The next stage of audience feedback was at the showing of the first draft. The audience consisted of both the A2 media studies classes and the teachers. This was necessary as we had focused so much on the video that we were in need of a new perspective and criticism as we knew there would be many areas to improve on. As the teachers were present, we received critique on technical elements such as framing and camera shots which were things we didn’t always notice. The good thing about having both classes there was that we all were looking at our work like how our own teacher would and as there are different media teachers who teach different students, it made us aware of things we didn’t realise such as the Mise en scene choices of the recording studio and how it changed their perspective to the artist.

With the final deadline approaching and all the groups working vigorously, it was time for audience feedback on the final draft. At this point we had fixed and changed so many aspects of our music video and print task we needed a new perspective yet again. This was key as it ensured that we done everything we had to and showed our audience that we took their criticism on board. The feedback we received was mainly based around technical elements such as adding transitions and changing the framing through the image and wire frame tool on final cut pro to create more creative shots.

Overall, the feedback from our audience deemed our work to be successful in achieving what we has intended to do. As well as the hard work from my group and I, another great contributing factor to our success was the opportunities we had to receive feedback as it always

motivated us to further develop our work and creativity to ensure our work is the best it can be.