Ancillary Texts

Conventions of Digipaks and Magazine Advertisements

Digipak

Artist Name

Album Name

Main Image

CD and DVDArt inside Digipak

FRONT COVER BACK COVER

Artist Name

Album

Name

Main Image Track List Main Image

BarcodeCopyright Info.

Logos of record labels,

age rating, and others

involved in production

My Digipak

Overall, I believe my front cover conforms to the conventions of digipaks

because it contains the artist’s name and album name (self-titled) and a main

image. I also included an age rating on the front cover because it contains a

DVD. I chose the BBFC rating of ‘PG’ due to the use of alcohol in my music video

which is not often seen on the cover of albums.

The back cover of my digipak conforms to the conventions of digipaks because

it uses conventions such as track listing, main image, barcode and logos and

copyright information. Something I did add to the back cover was the

album/artist name because it would be Angelique’s debut album, I want

audiences to not forget who she is so I used it on the back cover as well as the

front cover.

Magazine Advertisement

Artist Name

Main Image

Album Name

Release

Featured Singles

Website URL

Album

Image

Album Name

Track Name

Website URL Record Label

Self-Titled Album

Single Name with extra info.

Social Media

Record Label Logos

Release Date

Streaming

Logos

Main Image

Website URL

My advertisement conforms to the conventions of existing magazine advertisements. It

consists of my artists/album name (self-titled), a release date, the lead single title, main

image, website URL and record label logos.

Like the Olly Murs poster, I used the same main image of the digipak image to create synergy

between my digipak and magazine advertisement so my audience can recognise the digipak if

they went to a store to buy the album or ordered it off online stores.

I went on to add a social media name below the release date as record labels turn their artists

into brands with big fan bases to boost the sales of music. Social media has revolutionised

communication around the world, not requiring phone calls and text messages in order to

communicate with a person directly. Social media has allowed artists and other famous

people in entertainment to communicate with their fans and to build their brand which

increases popularity, which boost sales.

Also, due to the proliferation and technologically converged devices such as smartphones and

tablets, people rely on applications for entertainment therefore I added Spotify and Apple

Music App logos at the bottom left corner as streaming is now popular.