Q5: How did you attract/address your

audience?

There are many elements throughout my magazine which will attract members of my target audience…

By using my audience research I was able to find out

that my target audience like to

know about upcoming gigs and new bands and so I

added these into my magazine.

I also added a chance to win some Fleetwood Mac tickets on my Puff

on the front cover.

The colour scheme is incredibly influential…

Many people can overlook the colour scheme on magazines and even if people don’t think

they notice the colours, your mind subconsciously leads you away from the

colours you associate with things other than yourself.

The main colours in my magazine are Black, White and Red. These colours look more mature and casual compared to the bright pinks and yellows you see on Pop Magazines.

The bright pink connotes the Pop genre as usually younger people listen to Pop music and so the less vibrant colours attract more mature music listeners and find that my magazine looks more appealing to

them.

It may also be because of the clothes that people who listen to indie music stereotypically wear. They tend to wear similar colours

to the ones included in my magazine colour scheme.

There are no bright colours throughout my magazine which

suggests that the younger generation are excluded from this magazines

target audience and that they will not be attracted to my magazine.

The positioning statement “The home of raw and unique music” is simple yet effective. I used this to attract the audience as this

is used to illustrate to them that ‘ROAR’ is the magazine that will offer unique music to those who actually listen to the indie genre and the word ‘home’ shows that the magazine is here to

stay.

The masthead is used to attract the audience due to its size and colour. The original font also shows the newness of the magazine.

The name of the magazine ‘ROAR’ is actually play on words in a way. When I asked my target audience to describe indie music, ‘Raw’ and ‘Unique’ were words that came up often.

This means that my magazine is exactly what they’re looking for in a magazine about the music they listen to.