TEASER POSTERS & FINAL FILM POSTER ANALYSIS

Here are the teaser posters for our short film, we thought they appealed to our target audience which was a young audience because we thought we could start a viral campaign on social networking sights to reach our audience. For our title we kept it in the same place on the teaser posters, quite central so it drew in the audiences attention, we wanted the font to recreate the look of a girls handwriting too but we changed the positioning on the final film poster to give more of a simplistic look. The taglines we included were too give the audience a taste of the storyline, without giving too much away, we wanted them to entice and interest the audience. The colour scheme we kept quite simple apart from changing the background colour of the teaser posters, we thought this would set them apart as individual teaser posters, although we kept the same theme so they could be identified as part of the same brand. With the final film poster we combined the style of all of the teaser posters and changed it slightly but kept the same house style. The title’s the same and we have the running theme of the Polaroid's, but this time on the poster we in included the release date and also the movie rating and comment from a magazine which our target audience will read.

The article for our short film was intended for Empire magazine, which has a relatively male audience, but still the young audience we were appealing for. We kept the Polaroid’s and lips as the running theme, but we used a slightly more bold layout, with black white and grey being the main colours in the article. We experimented with different fonts of the title, to mix it up a little and experiment with different styles. We got this idea from an existing article in empire magazine. In the content we tried to break the review up so it was as simple as possible for the reader, certain areas are highlighted in a different colour to draw the readers attention to that particular area. The images we used were from the short film, one of the main character of ‘Cindy’ and one from the party scene in the film, we thought these gave a good insight into the look and style of the short film and that the use of polaroids would get the attention of the audience.

FILM ARTICLE ANALYSIS