QUESTION THREEWhat kind of media institution might distribute your media product and why?

Distribution is a stage where my product would be advertised, marketed and physically

distributed for this I need to choose a specific company for my magazine. I looked at

some of the companies that distributed my style models...

IPC MEDIA BAUER

With more than 60 iconic media brands, IPC creates content for

multiple platforms, across print, online, mobile, tablets and events.

As the UK's leading consumer magazine publisher we engage with

26m UK adults - almost two thirds of UK women and 42% of UK men.

IPC Media is committed to working in partnership with its

consumers, advertisers, business partners and employees to deliver

exceptional value, service, innovation and creativity.

We have three publishing divisions; IPC Connect, IPC Inspire and IPC

Southbank. IPC Connect, our mass market women's division

comprises famous women's weeklies including now, chat and woman;

TV entertainment brands including what's on TV, TV times and TV &

Satellite Week. Our men's portfolio, IPC Inspire, has a wealth of leisure

brands including country life, horse and hound as well as NME. IPC

Southbank is our upmarket women's division and comprises luxury

fashion brands including Marie Claire as well as lifestyle brands

including woman&home and home interest brands including ideal

home and livingetc.

Bauer Media is a division of the Bauer Media Group, Europe’s largestprivately owned publishing Group. The Group is a worldwide mediaempire offering over 300 magazines in 15 countries, as well asonline, TV and radio stations.

Bauer Media is a multi-platform UK-based media Group consisting ofmany companies collected around two main divisions – Magazinesand Radio.

Our business is built on influential media brands with millions ofpersonal relationships with engaged readers and listeners. Ourstrategy is to connect audiences with excellent content through ourbroad multi-touch point brand platforms, wherever and whenever andhowever they want. Our wide portfolio of influential brands gives usadvantages over pure play magazine or radio competitors.

Today, Bauer Media spans over 80 influential brand names covering adiverse range of interests including heat, MOJO, Empire, ChannelFour and many others such as Q.

Comparisons

Partnership with key retailers in all

channels - from the well established

WHSmith, to grocery multiples such

as Tesco and Sainsbury, to emerging

magazine sellers like Lidl, BP and

Esso.

Some International Sales

Works with my NME same genre of

magazine as mine and NME has been

very successful.

They offer world wide distribution of magazines.

They use technological advances such as online magazines and Facebook and twitter as ways to distribute

They use physical distribution such as posters and radio and have links with many other well know brands.

Works with Mojo magazine which is the same genre as mine and Mojo have been very successful.

b

My Choice of Company...

I have decided to go with BAUER because they are a multi –national

company who have great experience in production of magazines as

well as Mojo which is a magazine very similar to the genre of mine.

This means my magazine would be distributed world wide allowing a

bigger mass audience. They also have great new ways to distribute

products and are well up to date with technological distribution such

as online magazines and online advertising such as Facebook and

Twitter which would appeal to my target audience more as they are

of a younger generation and therefore make my magazine available

to a wider audience which will help my magazine become more

successful and established as well as the everyday posters, radio

and TV promotion.