Media engagement 2.0

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1 Content 2dot0 © PS2 Media Group Inc. 2013

description

How crowdsourcing can fuel your content creation while engaging your current and new readers and viewers

Transcript of Media engagement 2.0

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Content 2dot0

© PS2 Media Group Inc. 2013

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IDEAS INTO IMAGES

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Access to more content

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Be where your readers are

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Mobile is now the most used

media platform

Source: eMarketer.com

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Engage the young

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The young want to participate, share and get

engaged.

Source: Newspaper Association of America, March 2013

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84.6% of editors feel citizen journalism adds value to their

publication

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Source: WAN-IFRA UGC Study

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"64% of readers feel crowd created content made newspapers appear

more modern and innovative"

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Source: Metro Panel, SWE, DK, NL

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News Impact

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Engage

Unique

Passive

Newswire

UGC

Journalist

General

UGC content engages crowds, provides

unique content and grows audience.

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engage with unique content

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From your readers

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Scoopshot AppA camera with meaning

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Capture, price & send imagesReceive and respond to tasks

ShareView streams, and learn

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Media storeFor Scoopshot Subscribers

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Manage ContentCreate TasksBuy & Reward

Manage widgetsAssess authenticity

Manage videoAccess PRO’sAdministrate

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ProAssign Freelance photographers in minutes

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Scoopshot.comThe first public on demand image service in the

market

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Create TasksBuy & Reward

Manage widgetsPay per Task

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The Crowd350,000+ mobile photographers at your

fingertips

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69827

38773

38221

16946

16225

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13872

12545

9212

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8527

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Female 23%

4% 9% 6.3% 2.5% 1.2% 0.5%

Age 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 +

Male 76% 8.8% 25% 24% 11% 4.1% 2.4%

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Let’s make it relevantCases

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04/08/2316© P2S Media

Group Inc. 2013

“MOST ANNOYING POTHOLES”600 images in 12 hours with GPS

data

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Today I quit smoking

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Gannett – USA Today

Fully branded UGC feed for High School Sports content

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Your Heineken moment795 images

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Lumia 1020 launch Dim-light images for a Nokia blog

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Summary

© PS2 Media Group Inc. 2013

SCOOPSHOT.COMOpen Platform

Create TasksEngage CrowdGet Content

MEDIA STORESubscription Based

Fully manage thecrowd, your tasks, and

content

PROPart of Media Store

Assign Freelance imagegraphers in minutes

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Thank you!

© PS2 Media Group Inc. 2013