Media economics Technology observer

of 34/34
MEDIA TODAY Alex Kosior

Embed Size (px)

Transcript of Media economics Technology observer

  1. 1. THE TV OF THE FUTURE ITVGOOGLES & CHROME CAST
  2. 2. ITV GOOGLES wide screen (16:9) 3D capability connection with computers, game consoles, iPads, DVD players rechargeable batteries 50 to 80 inch screen built-in memory and media player wire free
  3. 3. How do they work? https://www.youtube.com/watch?v=JZ8Z6aefa-A
  4. 4. CHROMECAST device that streams videos, radio, music, pictures from phones, tablet, computer directly streaming it via Wi-Fi the Internet or the local network onto high definition screen allows third parties to modify the software 2.83 inches (72 mm) Chromecast enabled apps PC, Android and iOS support HDMI works with 140 apps at the moment
  5. 5. CHROMECAST APPS
  6. 6. THE FUTURE No need for any kind of game console, DVD player, PC, computer Personal movie theater, no need for any kind of TV screen
  7. 7. HOW KINDLE WILL CHANGE BOOKS? E-BOOKS TURN I-BOOKS
  8. 8. THE ERA OF E-BOOK A fifth of American adults have read an e- book in the past year. 30% of those who read e-content say they now spend more time reading, and owners of tablets and e-book readers particularly stand out as reading more now. There are four times more people reading e- books on a typical day now than was the case less than two years ago. E-book reading happens across an array of devices, including smartphones. The rise of e-reading, Pew Internet and American Life Project http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading
  9. 9. THE READER The rise of e-reading, Pew Internet and American Life Project http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading
  10. 10. AMAZON KNOWS Not so obvious how far into the book youve reached when you get bored which characters you like and those you dont Obvious what books you buy the ratings you give
  11. 11. INTERACTIVE BOOK
  12. 12. San Francisco-based literary startup Amazons serialized books Subscription based app Rooster 5$ per month for stream of pieces of fiction that add up to two books in one month Dealing directly with the customer Knowing readers habits
  13. 13. They may not find another Shakespeare. They may not publish the new War and Peace.
  14. 14. But they may just deliver a great book for your morning ride to work, that you have influence on. Even if you do not realize it just yet.
  15. 15. THE COMPLICATED FUTURE OF MOBILE GAMING iGame
  16. 16. Average gamer 55% are females 35% of parents play with their children weekly Spends about 20$ for gaming Has been playing for 13 years 62% play with others 30 years old
  17. 17. Phone/tablet mobile games: -priced under 10$ or with ads-enabled revenue system -basic 2D graphics -simple in design and programming
  18. 18. Triple AAA mobile gaming: -priced between 20-30$ -heavily advertised in media and Internet services -expected to be high quality bestsellers -complicated in design, plot, programming -with 3D graphics
  19. 19. 1 BILLION IN 2002 MOBILE SUBSCIPTION 350 MILLION WITH SNAKE IN TOTAL $4.7 BILLION IN 2009 1.75 BILLON IN 2014 6.8 BILLION 2014 $11.4 BILLION ESTIMATED IN 2014 MARKET GROWTH GAMES ENABLED
  20. 20. http://www.telegraph.co.uk/technology/video-games/10606986/Smartphones-overtake-handheld-consoles-as-gaming-platform- of-choice.html
  21. 21. -enables AAA games on iOS -headphones adapter -extra battery -easy access to phone features -console style controls -cost about 70$ Coming soon
  22. 22. -enables AAA games on Android -wireless Bluetooth connection, working with tablets and phones -console-style controller -enables TV connection -secures smartphone in the mounting system (up to 3.2 inches) -priced 59.99$
  23. 23. Is it the end for PS VITA, PSP, Nintendo DS, 3DS? no yes
  24. 24. THE DEATH OF THE PRESS Survival in the digital era
  25. 25. Print-like experience Reading on tablets/mobile phones Men tend to read longer articles, while women use social media more 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Over 40 years old Under 40 years old 57% 60% 43% 40% Getting news multimedia enabled traditional http://www.theatlantic.com/business/archive/2012/12/how-do-millennials-like-to-read-the-news-very-much-like- their-grandparents/266126/
  26. 26. free or pay-per-view for mobile devices and PCs the choice of subject, publications using feed approach some use RSS technology some use traditional columns, but most uses the multimedia- enabled appraoch
  27. 27. social magazine grid structure allows large amount of content enables sharing magazine-like texture in the display mix of curation by editors and the use of social signals only iOS
  28. 28. This aint your mamas Facebook. Paper is almost too modern, or maybe its just years ahead of its time. Josh Constine, TechCrunch The most radical aspect of Paper is that it isnt predicated entirely on your friends. Kyle Vanhemert, Wired Magazine The best Facebook app ever. Ellis Hamburger, The Verge
  29. 29. THANK YOU FOR YOUR ATTENTION! Email: [email protected]