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Media EconomicsMedia EconomicsPart 3Part 3

Merchants of Cool:Merchants of Cool:How media reflect, create How media reflect, create youth culture in Americayouth culture in America

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Schedule UpdateSchedule Update

Today: Media Economics, conclusionToday: Media Economics, conclusion– Merchants of CoolMerchants of Cool video video

Tuesday: Last day for makeup examsTuesday: Last day for makeup exams Wednesday: Computers & the InternetWednesday: Computers & the Internet

– Exam 2 scores returnedExam 2 scores returned Friday: Paper 2 due (in class)Friday: Paper 2 due (in class)

– Submit papers in advance: Admin 347Submit papers in advance: Admin 347 8 a.m.-12 noon, 1-5 p.m. [ask for time stamp]8 a.m.-12 noon, 1-5 p.m. [ask for time stamp]

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Paper 2: Due Nov. 19Paper 2: Due Nov. 19

Section 1: JAMM majors – Section 1: JAMM majors – Media CareMedia Careersers– AdvertisingAdvertising– JournalismJournalism– Public RelationsPublic Relations– Broadcasting/Digital MediaBroadcasting/Digital Media

Section 2: Non-majors have 2 options:Section 2: Non-majors have 2 options:– Choose related career field (i.e., marketing)Choose related career field (i.e., marketing)– Write paper on Write paper on Media EffectsMedia Effects

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Paper 2: AssignmentsPaper 2: Assignments

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Exam 4: Thursday, Dec. 16Exam 4: Thursday, Dec. 16

10 a.m. 10 a.m. (time set by Registrar’s Office)(time set by Registrar’s Office)– Regular classroomsRegular classrooms

No early exams will be givenNo early exams will be given Students must take all 4 exams to pass Students must take all 4 exams to pass

the classthe class

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Clicker Quiz #1Clicker Quiz #1

During the last two weeks, which of the During the last two weeks, which of the following have you purchased? following have you purchased? (choose the most recent item)(choose the most recent item)

a)a) Music download (iTunes, etc.)Music download (iTunes, etc.)

b)b) Cell phone or other electronic deviceCell phone or other electronic device

c)c) Video game (Wii, etc.)Video game (Wii, etc.)

d)d) Clothing or shoesClothing or shoes

e)e) Video rental (Redbox, Netflix, etc.) Video rental (Redbox, Netflix, etc.)

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Extra-Credit Extra-Credit OpportunityOpportunity

Wednesday, Nov. 17Wednesday, Nov. 17– 6 p.m., SUB Ballroom6 p.m., SUB Ballroom– Tickets: $3, Nov. 16-17, outside Tickets: $3, Nov. 16-17, outside

CommonsCommons Sponsored by International Affairs Sponsored by International Affairs

Club, Oxfam, ASUIClub, Oxfam, ASUI Paper due: Nov. 29Paper due: Nov. 29

– Monday after Thanksgiving BreakMonday after Thanksgiving Break

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Marketing to U.S. teenagersMarketing to U.S. teenagers

31.6 million 12-19 year-olds in the U.S. 31.6 million 12-19 year-olds in the U.S. – the largest generation everthe largest generation ever

Heavy consumers of mediaHeavy consumers of media– 65% of teens have TV sets in their rooms 65% of teens have TV sets in their rooms – 83% of teens reported going online in 200483% of teens reported going online in 2004

Doesn’t reflect popularity of Doesn’t reflect popularity of FaceBook, FaceBook, MySpace, You Tube MySpace, You Tube since thensince then

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As you watch the video, consider…As you watch the video, consider…

Do the media create the culture of Do the media create the culture of Americans aged 15-24? Americans aged 15-24? – Or do they merely reflect it? Or do they merely reflect it?

How could the influence of How could the influence of marketing aimed at teenagers and marketing aimed at teenagers and young adults be reduced? young adults be reduced?

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DisclaimerDisclaimer

This video contains graphic This video contains graphic language and some sexually language and some sexually suggestive imagery. Viewer suggestive imagery. Viewer discretion is advised.discretion is advised.

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FRONTLINE: Merchants of CoolFRONTLINE: Merchants of Cool

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Clicker Quiz #2Clicker Quiz #2

In the video In the video Merchants of Cool, Merchants of Cool, which soft which soft drink company hired hip-hop musicians drink company hired hip-hop musicians and sponsored parties in an attempt to and sponsored parties in an attempt to be cool?be cool?

a) Pepsia) Pepsi

b) Coca Colab) Coca Cola

c) Dr. Pepperc) Dr. Pepper

d) Sprited) Sprite

e) Red Bulle) Red Bull