Media Data - files.vogel.de · Webinar • White Paper ... Print-ready documents ... The SMM...

M e d i a D a t a

www.maschinenmarkt.ch

2 Content • Media profile

Digital

Digital portrait ........................................................................................ 20Banner ................................................................................................... 21Targeting ................................................................................................ 22Newsletter advertisement ...................................................................... 23Stand Alone Mailing ............................................................................... 24Native special newsletter ...................................................................... 25Event calendar ........................................................................................ 26Lead product portfolio ............................................................................ 27Webinar • White Paper • Advertorial ..................................................... 28Native Advertising Digital ....................................................................... 29Partner zone ........................................................................................... 30

Events ...................................................................................................... 31

Print

Advertisement formats .......................................................................... 10Advertisement rates .............................................................................. 12Discounts and surcharges ...................................................................... 13SMM Marketplace ................................................................................. 14Inserts and supplements ........................................................................ 15Product announcements and advertorials / Company portraits .............. 16Print-ready documents ........................................................................... 17

SMM/MSM GUIDE: The Swiss buyers’ guide – print and digital ..................... 18

Media profile .............................................................................................3Deadline and editorial plan .........................................................................4Headings and content .................................................................................8Editorial contact ........................................................................................9

3 Media Data 2018

“The trade magazine for the code of practice!”

The SMM Schweizer MaschinenMarkt is the leading trade publication of the Swiss machine industry. It was awarded the “Q Seal of Approval” seal by the SCHWEIZER MEDIEN association for being a trustwor-thy and serious specialist journal and looks back over a tradition spanning almost 120 years. Decision-makers, buyers and technical professionals from the MEM industry use SMM as a source of information, to inform themselves about technical applications, the latest product developments, trade fair trends or news about the economy. SMM is a publication that is traditionally read at all levels of a company. In the German-language specialist journals market for the MEM industry in Switzerland, SMM has a market share of 37% (advertising statistics Meynen 2016) and consequently offers the most successful Swiss advertising platform for the MEM industry.

The General Terms and Conditions of Vogel Business Media AG apply (www.privacy.vogel.de/agb.html)

Print run: 12,500 copies Frequency of publications: approx. every fortnight Circulation: Throughout German-speaking Switzerland and the German-speaking area near the border (coverage of the whole of Switzerland with the French-language sister publication MSM Le Mensuel de l’Industrie) WEMF certification 2016/17: Total copies distributed 6,819 Total sold copies 1,558 copies – of which subscriptions 1,482 – of which free copies 74 copies Total free circulation* 5,261 copies * Targeted distribution Purchase price: (Domestic price in CHF, incl. VAT and postage) Single issue 8.50 Trial subscription (6 issues) 20.00 Annual subscription (24 issues)* 160.00 Combined SMM/MSM subscription* 178.00 * incl. SMM/MSM GUIDE

Ostschweizer Technologie Symposium

Thanks to numerous cooperations, SMM reaches a wide readership of relevant decision-makers and is deeply rooted in the MEM sector.

Publikation2018FOKUSSIERTKOMPETENTTRANSPARENT

4 Deadline and editorial plan

SMM Publication date

Advert deadline Topics/specials Shows/exhibitions

1/2 24.01.2018 12.01.2018 SPS IPC Drives Trade Fair ReviewAutomation and drive technology - Pneumatic/hydraulicSupply industry, logistics and materials handling technologyManufacturing technology

maintenance, Zurich, 07.–08.02. SPS IPC Drives Trade Fair Review

3 07.02.2018 26.01.2018 METAV editionManufacturing technology Automation and drive technology - Pneumatic/hydraulic➜ Dossier: Sheet metal machining and formingConnection technology

METAV, Düsseldorf, 20.–24.02.

4 21.02.2018 09.02.2018 Automation and drive technology - Pneumatic/hydraulicSheet metal machining and forming Connection and joining technologySupply industry➜ Dossier: Additive Manufacturing

AMX, Additive Manufacturing Expo,Lucerne, 06.–07.03.all about automation, Friedrichshafen, 07.–08.03.

5 07.03.2018 23.02.2018 Manufacturing technology Supply industryAutomation and drive technology - Pneumatic/hydraulic➜ Dossier: Logistics and materials handling technology

LogiMAT, Stuttgart, 13.–15.03.GrindTec, Augsburg, 14.–17.03.BASELWORLD, Basel, 22.–27.03.

6 21.03.2018 09.03.2018 SMM themed edition: Werkplatz Schweiz quo vadis – opinions, interviews, statements from Swiss CEOs Focus: Production technology - manufacturing technology - supply industry - automation and drive technology

7 04.04.2018 20.03.2018 SIAMS Trade Fair ReviewManufacturing technologySupply industryAutomation and drive technology - Pneumatic/hydraulic Sheet metal machining and formingConnection and joining technology

ceramitec, Munich, 10.–13.04.Logistics and Distribution, Zurich, 11.–12.04.Empack, Zurich, 11.–12.04. wire/Tube, Düsseldorf, 16.–20.04.Medtec Europe, Stuttgart, 17.-19.04.SIAMS, Moutier, 17.–20.04.

Daily 17./18.04.201819./20.04.2018

22.03.2018 SIAMS Messe-Daily: Exclusive trade fair magazine for SIAMS. Book 2x - Benefit 4x

5 Media Data 2018



8 18.04.2018 06.04.2018 Trade Fair Preview: Hannover Messe and CeMAT 2018Supply industry, automation and drive technology - Pneumatic/hydraulicLogistics News from CeMAT➜ Dossier: Industrial measuring technology

Hannover Messe, 23.–27.04.CeMAT, Hannover, 23.–27. 04.Control, Stuttgart, 24.–27.04.

SüdD 07.05.2018 18.04.2018 SWISS CUTTING-EDGE TECHNOLOGY, Edition: 15,300 copies SMM special edition for Southern Germany (supplement in the MM Maschinenmarkt, Germany)

9 02.05.2018 19.04.2018 Sheet metal machining and formingConnection and laser technology Manufacturing technologyLogistics and materials handling technologyAutomation and drive technology - Pneumatic/hydraulic

10 16.05.2018 02.05.2018 SIAMS Trade Fair ReviewManufacturing technologySupply industryAutomation and drive technology -Pneumatic/hydraulicSheet metal machining and formingConnection and laser technology

SIAMS Trade Fair Review

11 30.05.2018 17.05.2018 EPHJ-EPMT-SMT Trade Fair PreviewHannover Messe Trade Fair Preview Automation and drive technology - Pneumatic/hydraulicSupply industry Manufacturing technology ➜ Dossier: Laser in production, assembly and measuring technology

Powertage, Zurich, 05.–07.06.LASYS, Stuttgart, 05–07.06.SurfaceTechnology, Stuttgart, 05.–07.06.EPHJ-EPMT-SMT, Geneva, 12.–15. 06.Hannover Messe Trade Fair Preview

12 13.06.2018 01.06.2018 Automation and drive technology - Pneumatic/hydraulic CAD/CAM & Industry software, supply industry➜ Dossier: Sheet metal machining and formingConnection and laser technology

Stanztec, Pforzheim, 19.–21.06.AUTOMATICA, Munich, 19.–22.06. SENSOR + TEST, Nürnberg, 26.–28.06.

13 27.06.2018 15.06.2018 Supply industrySheet metal machining and formingConnection and laser technology Manufacturing technology➜ Dossier: Logistics and materials handling technology

14/15 11.07.2018 29.06.2018 Robotics and automation for modern productionAutomation and drive technology - Pneumatic/hydraulicManufacturing technologySupply industry

Ostschweizer Technologiesymposium (OTS), Olma Messen St. Gallen, 24.08.

6 Deadline and editorial plan



16 25.07.2018 12.07.2018 Annual Main Edition: Summer Cutting-edge innovations from industryLarge print run over 20,000 copies German/French

17 22.08.2018 09.08.2018 SINDEX Trade Fair PreviewAutomation and drive technology -Pneumatic/hydraulicLogistics and materials handling technology➜ Dossier: Materials technology and additive manufacturing

SINDEX, Bern, 28.–30.08.

Daily 28.08.201829.08.2018

09.08.2018 SINDEX Messe-Daily: Two SMM trade fair magazine exclusively on SINDEX. 1 book 1x - benefit 2x

18 05.09.2018 24.08.2018 AMB Trade Fair Preview Manufacturing technology Supply industry➜ Dossier: Medical technology

AMB, Stuttgart, 18.–22.09.Fachpack, Nürnberg, 25.–27.09.Micronora, F-Besançon, 25.–28.09.

SüdD 03.09.2018 16.08.2018 SWISS CUTTING-EDGE TECHNOLOGY AT THE AMB Print run: 15,300 copiesSMM Special Edition for Southern Germany (supplement in MM Maschinenmarkt, Germany)

19 12.09.2018 31.08.2018 AMB Trade Fair Preview Manufacturing technologyMotek Trade Fair Preview Automation and drive technology, assembly and handlingSupply industry Logistics and materials handling technology

AMB, Stuttgart, 18.–22.09.Motek, Stuttgart, 08.–11.10.

20 03.10.2018 21.09.2018 SINDEX Trade Fair ReviewAutomation and drive technology -Pneumatic/hydraulicPreview SMM InnovationsFORUM Manufacturing technology Manufacturing technologyLogistics and materials handling technology➜ Dossier: Lightweight construction technology

ALUMINIUM, Düsseldorf, 09.–11.10. COMPOSITES, Düsseldorf, 09.–11.10.

SMM InnovationsFORUM Manufacturing technology, Lucerne, 14.11. // Registration and information at: www.smm-innovationsforum-fertigung.ch

SINDEX Trade Fair Review

7 Media Data 2018



21 17.10.2018 05.10.2018 Sheet metal machining and formingConnection and laser technology Supply industryLogistics and materials handling technology Manufacturing technology

parts2clean, Stuttgart, 23.–25.10.EuroBLECH, Hannover, 23.–26.10.

22 31.10.2018 19.10.2018 Major AMB Trade Fair Review Manufacturing technology Supply industry Logistics and materials handling technology Automation and drive technology - Pneumatic/hydraulic

VISION, Stuttgart, 06.–08.11.COMPAMED, Düsseldorf, 12.–15.11. AMB Trade Fair Review

23 14.11.2018 02.11.2018 Themed edition: Trends in manufacturing technology Interviews with CEOs, heads of production and Heads of development from manufacturing technology

24 21.11.2018 09.11.2018 SPS IPC Drives Preview Automation and drive technology -Pneumatic/hydraulic EuroBlech Trade Fair Review Sheet metal machining and forming Connection and joining technology

SPS IPC Drives, Nürnberg, 27.–29.11.EuroBLECH Trade Fair Review

SMM/MSM GUIDE

05.12.2018 16.10.2018 SMM/MSM GUIDE –The Swiss buyers’ guide for the Swiss MEM industry (German/French)

25/26 05.12.2018 22.11.2018 Annual main edition, Winter Future technologies practical examples of modern materials, additive manufacturing, manufacturing of the future, laser in production, the future of automation and drive technologyLarge print run over 20,000 copiesGerman/French

1/2 23.01.2019 11.01.2019 SPS IPC Drives Trade Fair Review manufacturing technology supply industryAutomation and drive technology - Pneumatic/hydraulic

SPS IPC Drives Trade Fair Review

8 Headings and content • Editorial contact

Manufacturing technologyOccupational safetyProduction engineeringDrillingTurningManufacturing measuring technologyMillingSecond-hand machineryGripper systemsHandling technologyHandling equipmentHigh-speed machiningLaser technologySolid formingMeasuring and testing technologyAssembly technology NC, CNC, DNCPPS (Production-Planning-System)Precision technologyQuality assuranceCleaning technologyRotary indexing systemsSawingGrindingClamping deviceParts cleaningTransfer plantsTooling and mould constructionToolsMachine toolsMachining

Sheet metal machiningFoldingLaser cuttingPlasma cuttingForming technologyWater jet cutting AutomationI/O modulesElectro technologyField busesInstallation technology Linear technologyMSR (Measure, Control, Regulate) MMI (Man-machine interface)Process control systemsRoboticsCabinets and housingsSensor technologySPS, IPCVisualisationWireless systems

Drive technologyHydraulicPneumaticElectrical machinesConverter Servos Warehouse

Logistics and materials handling technologyStorage technologyFlow of material TransportSafety technologyPackaging Connection technologyClinchingAdhesive bondingSolderingRivetingScrewingWelding

Materials technologyPaintsElectroplatingCasting technologyHardeningPlastics technologyVarnishLaser technologySurface technology TemperingThermal treatmentMaterials Medical technologyManufacturing technologyPrecision mechanics

Materials technology

Construction and CAxCAx (CAD, CAM, CAE etc.)Design EngineeringEWF (Engineering Workflow) Machine elements PDM (Product Data Management)PLM(Product Lifecycle Management)Quality assurance Supply industryGeneration of compressed airSemifinished productsIndustrial supplies – Plant equipment– Ergonomics – Recycling – Cleaning – SafetyServicingContract workContract manufacture Permanent headingsEconomy Swissmechanic

9 Media Data 2018

Konrad MückeEditorSheet metal machining, tensioning devices, industry soft-ware, materials technology, connection technology

Tel. +41 44 722 77 [email protected]

Sergio CaréEditorEconomy, Logistics


Anne RichterEditorManufacturing technology, Measuring technology, Medical technology


Silvano BöniDeputy Chief editor SMMAutomation and drive technology, Cutting tool


Matthias BöhmPublisher,Chief editor SMM


Susanne ReinshagenOnline Editor


Your contacts in the editorial office

10 Advertisement formats

Format 1/4 page 1/6 page 1/8 page 1/8 pagePrinting area 185 x 63 mm 59 x 131 mm 59 x 97 mm 185 x 29 mmTrim size 210 x 78 mm not available not available not available

Size 1/3 page 1/3 page 1/4 page 1/4 pagePrinting area 59 x 267 mm 185 x 85 mm 46 x 267 mm 90 x 131 mmTrim size 70 x 297 mm 210 x 100 mm 57 x 297 mm not available

Size 1/1 page Junior page 1/2 page 1/2 pagePrinting area 185 x 267 mm 148 x 204 mm 90 x 267 mm 185 x 131 mmTrim size 210 x 297 mm 160.5 x 220 mm 102.5 x 297 mm 210 x 146 mm

➜ Advertisements with a bleed margin

Please add an additional 3 mm trim per outer margin for advertisements with a bleed!

11 Media Data 2018

Size Cover with flap Gatefold 2 pages large flap Gatefold 2 pages small flap Split front cover folding inwards folding inwardsOverall width 110 mm 403 mm 313 mm 453 mm of which is flap(s) 110 mm 195 mm 105 mm left 140 mm, right 105 mmHeight 230 mm front 297 mm 297 mm 297 mm 297 mm behind Plus respective 3mm trim

Size 2 x 1/1 panorama 2 x 1/2 panorama 2 x 1/3 panorama 2 x 1/4 panoramaPrinting area 395 x 267 mm 395 x 131 mm 395 x 85 mm 395 x 63 mmTrim size 420 x 297 mm 420 x 146 mm 420 x 100 mm 420 x 78 mm

➜ Advertisements with trim

Please add an additional 3 mmtrim per outer margin for advertisements with a bleed!

Panorama Advertisements

Envelope Folder

12 Advertisement rates • Discounts and surcharges

* plus additional 3 mm trimming per outer margin Prices in CHF, excl. VAT, prices are subject to change

2x 1/1 panorama 395 x 267 6,739.00 8,459.00 420 x 297 6,739.00 8,459.00

1/1 page 185 x 267 3,517.00 5,162.00 210 x 297 3,517.00 5,162.00

Junior Page 148 x 204 2,168.00 3,113.00 160.5 x 220 2,385.00 3,330.00

2 x 1/2 panorama 395 x 131 3,576.00 5,466.00 420 x 146 3,934.00 5,824.00

1/2 page 90 x 267 / 185 x 131 1,788.00 2,733.00 102.5 x 297 / 210 x 146 1,967.00 2,912.00

2 x 1/3 panorama 395 x 85 2,584.00 4,474.00 420 x 100 2,842.00 4,732.00

1/3 page 59 x 267 / 185 x 85 1,292.00 2,237.00 70 x 297 / 210 x 100 1,421.00 2,366.00

2 x 1/4 panorama 395 x 63 1,904.00 3,084.00 420 x 78 2,094.00 3,274.00

1/4 page 46 x 267 952.00 1,542.00 57 x 297 1,421.00 2,366.00

1/4 page 90 x 131 / 185 x 63 952.00 1,542.00 210 x 78 1,047.00 1,637.00

1/6 page 59 x 131 692.00 1,282.00 – – –

1/8 page 59 x 97 / 90 x 63 / 185 x 29 529.00 679.00 – – –

1/12 page 59 x 63 367.00 447.00 – – –

1/16 page 90 x 29 / 59 x 46 283.00 363.00 – – –

2nd cover page 185 x 267 4,396.00 6,041.00 210 x 297 4,396.00 6,041.00

4th cover page 185 x 267 5,275.00 6,920.00 210 x 297 5,275.00 6,920.00

Cover with flap – – – 110 x 230 (front) / 297 (behind) 7,900.00 7,900.00

Gatefold 2 pages small flap – – – 313 x 297 8,400.00 8,400.00

Gatefold 2 pages large flap – – – 403 x 297 9,700.00 9,700.00

Split front cover – – – 453 x 297 14,168.00 14,168.00

13 Media Data 2018

Sales discount for multiple published advertisements, supplements*

Runtime 12 months Number Discount 3 x 6% 6 x 12% 13 x 18% 24 x 24%

Combination discountSales discounts can be individually or cumulatively applied per title - SMM, MSM, SMM/MSM GUIDE - for all our titles.

Consulting commission10% of the net price (only for ASW and BSW approved agencies).

There is a colour surcharge on b&w price

Sizes 2 x 1/1 panorama 1,720.001/1 page 1,645.00Junior page up to 1/4 page portrait 945.001/4 up to 1/6 page 590.001/8 page 150.001/12 up to 1/16 page 80.001/24 page 50.00

Placement options

Placement surcharge (on gross price b&w)Placement surcharge 10%Editorial (size: 1/3 portrait) 25%Table of contents (size: 1/2 portrait) 25%Text connection 25%Advertising (size: 1/4 up to 1/8) 100%Isolated ads* 300%

*Binding sample must be provided by the advertisement deadline

2nd and 4th Cover page: Prices see page 12

Surcharge for layoutIf we have to make any changes on your print-ready document, a surcharge of CHF 120/hour will be charged.

Reply box feesCHF 12.00 per advert

Prices in CHF, excl. VAT, prices are subject to change

Discounts also apply to colour prices!

*Sales discounts for multiple published supplements are only valid on the advertisement costs.

Discounts Surcharges

14 SMM Marketplace • Inserts and supplements

Size Printing area AC, M* b&w AC, M* colour Job advertisementswidth x height in mm Price Price Price

1/1 page 185 x 267 – – 2,813.00

Junior page 148 x 204 2,168.00 3,113.00 1,735.00

1/2 page 90 x 267 / 185 x 131 1,788.00 2,733.00 1,430.00

1/3 page 59 x 267 / 185 x 85 1,292.00 2,237.00 1,034.00

1/4 page 90 x 131 / 185 x 63 952.00 1,542.00 760.00

1/6 page 59 x 131 659.00 1,249.00 527.00

1/8 page 59 x 97 / 90 x 63 / 185 x 29 504.00 654.00 404.00

1/12 page 59 x 63 334.00 414.00 –

1/16 page 90 x 29 / 59 x 46 257.00 337.00 –

1/24 page 59 x 29 183.00 233.00 –

Advertise now in the largest market-place of Swiss industry and reach 30,000 potential partners, buyers and job seekers.

NEW: The whole marketplace also online!

Minimum height:The minimum height for a classified advertisement is 10 mm.Calculation of the ad price:Number of columns x height of the advertisement in mm x basic price per millimetre.

Classified advertisements

Price per millimetre

1 column 2.551 column/colour 3.55

Available capacities, Miscellaneous, Job advertisements

New heading: New, warehouse and second-hand machinery

Field sizes Max. characters incl. spaces Price

1 field 43 x 63 mm 145 230.002 fields 90 x 63 mm 294 450.003 fields 137.5 x 63 mm 443 690.004 fields 185 x 63 mm 600 920.00

(min. 2 columns; 4 columns; max. 6 columns)

SMM Marketplace

MARKTPLATZ //

DARSTELLUNGSMUSTER: SMM MARKTPLATZ

NEU-, LAGER- UND OCCASIONSMASCHINEN

NC Drehzentrum Nakamura WY 100, 8 Achsen, 2 Spindeln, Stangendurch-lass bis ø42: Weitere Infos zu der neuen SMM-Rubrik im Neu-, Lager- und Occasionsmaschinenmarkt: Tel 044 720 77 12, [email protected]. Beispielinserat mit 2 Feldern

Schaublin 22, X/Y/Z - 330/400/475 mm, ISO 30, Hochpräzisions-Universalfräs-maschine in sehr gutem Zustand. Weitere Infos zu der neuen SMM-Rubrik: Tel 044 720 77 12, [email protected]. Beispielinserat mit 1 Feld

Schaublin 22, X/Y/Z - 330/400/475 mm, ISO 30, Hochpräzisions-Universalfräs-maschine in sehr gutem Zustand. Weitere Infos zu der neuen SMM-Rubrik: Tel 044 720 77 12, [email protected]. Beispielinserat mit 1 Feld

Totalrevidierte Aciera F5: X-500, Y-325, Z-420, Vorschub hand- und automatisch. Frässpindel ISO 40. Weitere Infos zu der neuen SMM-Rubrik im Neu-, Lager- und Occasionsmaschinenmarkt: Tel 044 720 77 12, [email protected]

Trumpf Trumatic, servicegeplegt. Preis: 900000,- CHF, gegen Aufpreis kann Maschine geliefert werden. Da die

Maschine aktuell noch in der Produktion eingesetzt wird, kann sie unter Realbedingungen besichtigt werden. Wei-

tere Infos zu der neuen SMM-Rubrik im Neu-, Lager- und Occasionsmaschinenmarkt: Tel 044 720 77 12, media@

vogel-media.ch. Beispielinserat mit 3 Feldern

Servicegepfl egte RemaControl 5-Achs-Fahrständermaschine (xyz - 6000x800x800 mm), Preis nach Absprache, Lieferung per Aufpreis. Weitere Infos zu der

neuen SMM-Rubrik im Neu-, Lager- und Occasionsmaschinenmarkt: Tel 044 720 77 12, [email protected] Beispielinserat mit 4 Feldern

Trumpf Trumatic, servicegeplegt. Preis: 900000,- CHF, gegen Aufpreis kann Maschine geliefert werden. Da die

Maschine aktuell noch in der Produktion eingesetzt wird, kann sie unter Realbedingungen besichtigt werden. Wei-

tere Infos zu der neuen SMM-Rubrik im Neu-, Lager- und Occasionsmaschinenmarkt: Tel 044 720 77 12, media@

vogel-media.ch. Beispielinserat mit 3 Feldern

Reiden FU-150, Führungen neu einge-schabt, Spindeln revidiert. XYZ – 850, 250, 470, Drehzahl 45 bis 2000 U/min, Spinde-laufnahme ISO 40. Weitere Infos zu der neuen SMM-Rubrik im Neu-, Lager- und Occasionsmaschinenmarkt: Tel 044 720 77 12, [email protected]

*AC = available capacities, M = miscellaneous

Prices in CHF, excl. VAT.., prices are subject to change

15 Media Data 2018

Loose supplements

Weight Advertising value 12,500 copiesper 1,000 copies Postage Tech. costs

Up to 20 g 229.00 1,375.00 615.00Up to 30 g 241.00 1,375.00 615.00Up to 40 g 252.00 1,375.00 615.00Up to 50 g 260.00 1,375.00 615.00Up to 60 g 267.00 1,625.00 615.00Up to 70 g 284.00 1,625.00 615.00Up to 100 g 334.00 1,875.00 615.00Up to 125 g 368.00 3,625.00 615.00

Up to 150 g 415.00 3,875.00 615.00

Up to 175 g 462.00 4,125.00 615.00Up to 200 g 462.00 4,375.00 615.00Up to 225 g 462.00 4,625.00 615.00

Price for a loose supplement over 225 g on request.Placement surcharge between the 4th cover page and the film: 30%Surcharge technical costs for partial print runs at defined postcode: CHF 316.00

➜ Sizes: min. 148 x 105 mm, max. 200 x 287 mm

Delivery of inserts and supplements6 working days before publication. Specifying publication title and issue to: AVD Goldach, Sulzstrasse10, CH-9403 Goldach


Conditions – Advertisement costs are subject to consultant commission and final agreement – Prices may subject to change due to postal costs or print-runadjustments. – Inserts/supplements/fixed inserts with third-party advertisements: prices on request.

Inserts

Weight Advertising value 12,500 copiesper 1,000 copies Postage Tech. costs

Up to 20 g 259.00 - 615.00Up to 30 g 327.00 - 615.00Up to 40 g 395.00 - 615.00Up to 50 g 464.00 - 615.00Up to 75 g 532.00 1,625.00 615.00Up to 100 g 600.00 1,875.00 615.00Up to 125 g 673.00 3,625.00 615.00

Up to 150 g 746.00 3,875.00 615.00

Up to 175 g 819.00 4,125.00 615.00Up to 200 g 892.00 4,375.00 615.00

Price for an insert over 200 g on request.

➜ Sizes: min. 140 x 140 mm, max. 210 x 297 mm, plus trim: inside 3 mm, out-side 10 mm, head 4 mm, foot 14 mm

16 Product announcements and advertorials / Company portraits • Print-ready documents

Product announcement

Size Number of images Number of characters Price (incl. spaces)

1/4 page 1 approx. 800 952.001/2 page 2 approx. 1,600 1,788.001/2 page 2 approx. 1,600 894.00*

*Price for customers from minimum turnover of CHF 3,000.00 per year

Advertorials/Company portraits

Size Number of images Number of characters Price (incl. spaces)

1/1 page 1 up to 2 approx. 3,100 3,517.002/1 page 2 up to 3 approx. 7,500 5,275.00

Conditions– Incl. layout and production costs (SMM layout)– Not subject to consultant commission and final agreement– Subject to subsequent processing by the editors– Final-advertisers* benefit from free PR and discounting. Contact your

respective vendor for the special conditions.* entitled to discount from minimum turnover of CHF 3,000.00 per year

Special printsHas an article about your company featured in SMM? You can have this article presented as a multi-page flyer. Prices and terms on request.


PUBLIREPORTAGE //

40 SCHWEIZER MASCHINENMARKT 016 2017 – DIE NUMMER 1 IN DER SCHWEIZ*

Automatisch ein übersichtliches HandbuchTäglich entstehen im Sortiment von EROWA neue Produkte. Oft handelt es sich um abgeänderte Standardprodukte, beispielsweise Spannsysteme. In regelmässigen Abständen gelangen aber auch ganz neue Entwicklungen auf den Markt. Die im luzer-nischen Büron ansässige EROWA bietet denn auch ein sehr breites Sortiment von Spannsystemen über Automationsgeräte bis zu Prozesssteuerungssoftware für die gesamte spanabhebende Metallindustrie.

EROWA-Roboter sind Kleinserien, die nur we-nige Male in exakt derselben Ausführung verkauft werden. Entsprechend riesig ist die Vielfalt an Schemas und Zeichnungen. Bis anhin mussten für technische Dokumentati-

onen Techniker aus dieser Sammlung die zur Ma-schine passenden Zeichnungen heraussuchen – ei-ne sehr zeitaufwendige Arbeit. Für Bedienungsan-leitungen musste aus Kostengründen auf diese Selektion verzichtet werden, weshalb jeweils die

Unterlagen mehrerer Varianten beigelegt wurden. Ein Beispiel: Kunden in den USA benötigen aufgrund der anderen Netzspannung einen Anpassungstrafo. Dieser war bisher in allen Schemas enthalten, auch in der Schweiz, wo der Trafo nie gebraucht wird. Mit dieser unübersichtlichen Lösung gab sich EROWA nicht zufrieden und schuf mit Hilfe der Software EPLAN Engineering Configuration EEC One eine Lösung, die zu jedem Projekt die passenden Sche-mas zur Verfügung stellt. Heute ist der Anpassungs-

trafo also nur in den Dokumenta-tionen für die USA enthalten, denn nur dort wird er auch verbaut.

Alles passt zusammen«Dank unserer EPLAN-Lösung passt heute das Handbuch einer Anlage perfekt zur Anlage. Es sind genau die Komponenten und Schnittstellen beschrieben, die vorhanden sind. Und es liegen die passenden Schemas bei, keine Auswahlsendungen. Unabhängig davon, wie gut ein Schema oder eine Lösung ist: Die Entwicklungs-abteilung leistet der Front einen guten Dienst und erleichtert den Technikern die Arbeit deutlich», beschreibt Walter Bauer, Leiter der Forschung und Entwicklung für Elektronik und Hardware bei EROWA, die Situation. «Auch für das Marketing und Verkauf sind kundenspezifische Schemas hilf-reich, ebenso profitieren die Mit-arbeiter auf Montage.»

Eine EROWA-Aufspann-vorrichtung.

document7715780375353223715.indd 40 19.07.2017 13:21:37

// PUBLIREPORTAGE

SCHWEIZER MASCHINENMARKT 016 2017 – DIE NUMMER 1 IN DER SCHWEIZ* 41

Sämtliche Mitarbeiter der Elektrokonstruktion bei EROWA arbeiten mit EPLAN, insgesamt sind es sechs Personen. Dafür benötigt EROWA drei Floa-ting-Lizenzen und eine feste Arbeitsplatzlizenz. Die Konstrukteure erstellen mit EPLAN Schemas für Elektro und Pneumatik und generieren daraus un-ter anderem Stücklisten, Kabel-, Klemm- und Auf-baupläne. Bei der Arbeit an den Schemas ist Mo-dularisierung ein zentraler Punkt. Darum ist so viel wie möglich in Makros angelegt. Neu hinzugekom-men ist EPLAN Engineering Configuration One (EEC One), das Automatisierungstool von EPLAN. Aus einer Bestellung, beispielsweise in Form einer Excel-Liste, lassen sich nun die Makros ansteuern.

Ablauf der Software-Evaluation2011 suchte EROWA eine Ersatzlösung für die bis-herige Konstruktionsumgebung, denn die Anforde-rungen an eine Software hatten sich über die Zeit verändert. Aufgrund von Kriterien wie Funktionali-tät, Konfigurierbarkeit, Support oder Kosten fiel die Evaluation eigentlich zugunsten einer anderen Soft-ware aus. Warum wurde trotzdem EPLAN einge-führt? «Sobald wir strategische Aspekte wie Markt-präsenz des Anbieters und Erweiterbarkeit der Software mitberücksichtigten, lag EPLAN deutlich vorne», erklärt Bauer. Ausserdem wird EPLAN in der Automobilindustrie von einigen Kunden bevor-zugt oder gar verlangt. Weiter ist die Rekrutierung von Personal relativ einfach, weil die Verbreitung von EPLAN sehr gross ist. EROWA holte im Vorfeld des Entscheids aber auch Empfehlungen von Part-nern und OEMs wie Hermle, Fehlmann oder Exeron ein. «Das war ein wertvoller Erfahrungsaustausch», so Bauer. «Wir wollten nachvollziehen, was auf-grund der Erfahrungen der anderen das Beste für EROWA wäre.»

EPLAN ist ein mächtiges Tool, bei dem jeder Kunde einrichten kann, was er braucht. «Es gibt niemanden, der einem sagt: Genau das brauchen Sie!», sagt Bauer. «Richtig konfigurieren kann nur die Firma selber. Dafür muss sie ihre Prozesse ken-

nen, denn nur so kann sich das EPLAN-Tool an die Firma anpas-sen. Es bringt nichts, die Firma an EPLAN anzupassen.» Die In-stallation selber sei denkbar einfach ge-wesen, sagt er: «Plug and Play.» Je nach Branche sind die An-forderungen und Be-dürfnisse aber sehr verschieden.

Um in der aktuel-len Wirtschaftssituation wettbewerbsfähig zu blei-ben, muss eine Firma jede mögliche Effizienzstei-gerung nutzen. Insofern ist ein hoher Automatisie-rungsgrad auch in der Herstellung von Elektrosche-mas hilfreich. Als Erweiterungen für EPLAN Electric P8 sind EEC One oder das EPLAN Engineering Configuration One oder EPLAN Pro Panel darum attraktiv. EROWA entschied sich, EEC One einzufüh-ren und konnte damit die Grundfunktionalitäten bestens ergänzen.

Schulungen nach MassDer Umstieg auf EPLAN war problemlos. «Einzig Mitarbeiter, die viele Jahre mit der bisherigen Lö-sung gearbeitet haben, mussten sich umstellen. Andere, die EPLAN bereits kannten, empfanden den Wechsel als Erleichterung», sagt Bauer. Anlässlich der EPLAN-Einführung wurde einer der Konstruk-teure als Super User geschult, der sein Wissen an die anderen weitergab. «Ein Kurs kostet viel Geld und absorbiert die Mitarbeiter für mehrere Tage. Generell überzeugen mich Schulungen nur selten, meist kann man nicht viel direkt anwenden», er-gänzt Bauer. Für solche Firmen bietet EPLAN eine Einführungsschulung am Standort des Kunden. In einem sogenannten Consulting Meeting kann die Firma in 2–3 Tagen zusammen mit EPLAN-Spezia-listen spezifische Themen besprechen.

EROWA verfügt über grosses Know-how bezüg-lich EPLAN-Software, greift aber gelegentlich trotz-dem gerne auf den Support in Monheim zurück. «EPLAN lässt sich seine Dienstleistungen gut be-zahlen, bietet aber auch grossartigen Support», sagt Bauer. So ist es aber auch bei EROWA: Produkte, Maschinen und Komponenten sind im internationa-len Vergleich eher teuer. Doch auch sie punkten mit ihrer hohen Qualität sowie der optimalen Beratung und dem Support nach der Investition. SMM

EROWA konfiguriert zusammen mit ihren Kunden Ferti-gungszellen für individuelle Bedürfnisse. Die Software EPLAN Engineering Configuration EEC One stellt zu jedem Projekt die passenden Schemas zur Verfügung.

Bild

: ER

OW

A

Für unterschiedliche Auf-gaben konfiguriert EROWA kundenspezifische Roboter zum Beladen von CNC-Maschinen.

EPLAN Software & Service AG Grossmattstrasse 9, 8902 Urdorf Tel. 044 870 99 00, [email protected] eplan.ch

EROWA AG Knutwilerstrasse 3, 6233 Büron Tel. 041 935 11 11, [email protected] erowa.com

document7715780375353223715.indd 41 19.07.2017 13:21:40

SCHWEIZER MASCHINENMARKT XX 2016 – DIE NUMMER 1 IN DER SCHWEIZ* 7

Unterrubrik // PRODUKTE

SIGNALSÄULENFAMILIE KOMBISIGN 40 Die Signalsäulenfamilie KombiSIGN 40 von Wer-ma Signaltechnik richtet sich an Maschinenbauer und Automatisierer, die nicht nur sicher und zu-verlässig signalisieren wollen, sondern auch die Kosten für Montage, Lo-gistik und weltweite Tei-leversorgung im Blick haben. Die modulare Leuchte überzeugt durch den schlanken Durch-messer von 40 mm und kann bis zu fünf Stufen signalisieren. Ein High-light ist die extreme Hel-ligkeit mit maximaler Sichtbarkeit auch unter schwierigen Bedingungen. Die optischen Elemente «TwinLIGHT» und «TwinFLASH» vereinen jeweils zwei Leuchtbilder in einer Artikel-nummer – und das zum Preis von einem Element. Dabei kann der Anwender bei «TwinLIGHT» zwischen einem LED-Dauerlicht und einem LED-Blinklicht entscheiden. Noch mehr Aufmerksamkeit wird bei dem optischen Element «TwinFLASH» geboten: Neben einem LED-Blitzlicht kann alternativ die LED-EVS-Funktion per Dip-Schal-ter angesteuert werden.

WERMA Signaltechnik Rheingoldstrasse 50, 8212 Neuhausen am Rheinfall Tel. 052 674 00 60, [email protected] werma.ch

Automation & Electronics: Stand G13

INDUSTRIE UPDATE

document1517643805860334822.indd 7 09.10.2017 07:15:39

e.g. Advertorial 2/1 pagee.g. Product announcement 1/4 page

17 Media Data 2018

Print-ready documentsPlease submit your print-ready documents as PDF files by e-mail to: [email protected]

PDFWe recommend the international standard PDF/X-1a. – All colours must be supplied in CMYK mode.– Half-tone images must have a resolution of 300 dpi.– Line art must have a resolution of 1200 dpi.Please also make sure you observe the planned advertisement formats.

PrintersAVD Goldach, Sulzstrasse 10, CH-9403 Goldach

Print methodsWeb offset

Screenb&w 70, CMYK 70

Colour scaleEurope normal (special colours are converted into range colours)

18 SMM/MSM GUIDE – The Swiss buyers’ guide

SMM/MSM GUIDE 2019

Publication date: 05.12.2018 Advert deadline: 16.10.2018

OFFER PRINT SERVICE DIGITAL SERVICE PRICE DURA-TIONEntry in the companies database with the following content

PREMIUM Company logo colour,8 keywords,4 brands/representations

Company logo, Internet address linked to the customer website, contact form, prominent placement, company information, own news, photo gallery, 20 product displays, downloads in PDF format, cover photo, 5 contact, linked to social media and Hub, videos, events calendar, contextual delivery in the relevant editorial environment, automatic data import, no adverts

895.00 1 year

BUSINESS Company logo colour, 8 keywords,4 brands/representations

Company logo, Internet address linked to the customer website, company information, own news, photo gallery, 10 product displays, downloads in PDF format, cover photo, contextual delivery in the relevant editorial environment

660.00 1 year

PREMIUM PACKAGEADVERTISEMENT + PREMIUM ENTRY

1/1 page colour Company logo, Internet address linked to the customer website, contact form, prominent placement, company information, own news, photo gallery, 20 product displays, downloads in PDF format, cover photo, 5 contact, linked to social media and Hub, videos, events calendar, contextual delivery in the relevant editorial environment, automatic data import, no adverts

5,682.00 1 year1/2 page colour 3,253.001/3 page colour 2,757.001/4 page colour 2,062.00Company logo colour, 8 keywords,4 brands/representations

included

Note on advertisement includedBUSINESS PACKAGEADVERTISEMENT + BUSINESS ENTRY

1/1 page colour Company logo, Internet address linked to the customer website, company information, own news, photo gallery, 10 product displays, downloads in PDF format, cover photo, contextual delivery in the relevant editorial environment

5,572.00 1 year1/2 page colour 3,143.00

1/3 page colour 2,647.001/4 page colour 1,952.00Company logo colour, 8 keywords,4 brands/representations

included

Note on advertisement included


For bookings of advertisements of sizes up to 1/6 page you receive, free of charge, a basic entry incl. note on your advertisement as well as an entry in the heading and key-word directory (up to 8 keywords). Advertisement rates according to page 12.

19 Media Data 2018


ADDITIONAL OFFER FOR PRINT

Additional company logo 205.00Additional keywords (x 8) 205.00Additional representations/brands (x 4) 205.00

Company information Business PremiumLogo, address and company portrait can be edited.

Photo galleryInsert as many photo galleries to your company profile as you like.

Product displays

Add detailed displays of your products. 10 20

Own newsPublish as many of your own announcements as you like.

Contributions from the editorial officeContributions from the editorial office about your company or your products will be shown.

Downloads in PDF formatPublishing of PDF files such as brochures, data sheets or certificates.

Display of the company profileWith contextually suitable articles by the editorial team.

Cover imageFreely selectable and can be changed at any time.

Display of the company logoWith contextual displays, in overview lists and teasers. –

Contact form Business PremiumVisitors to your company profile can write to you using a contact form. –

ContactYou can add up to 5 contacts with their respective contact details and photos. –

EventsPublishing of any event, such as in-house events or trade fairs. –

VideosDisplays of any YouTube or Vimeo videos. –

Links to social mediaLinking of your company to all social media websites. –

Social Media HubPublish your own news directly from the Company Profile onto the selected Social Media channel. –

Automatic data importNews and products can be automatically im-ported through the RSS feed. –

No advertsNo displays of banner adverts in your company profile. –

DIGITAL SERVICES AT A GLANCE!

= service included − = no service

2018

2018

20 Digital portrait • Banner

Last updated: September 2017

Responsive Design

All the content is adapted

to the respective terminal

9,1061,870

37.440Ø per month

VISITS99.230 Ø per month

PAGE

IMPRESSIONS

FANS &

FOLLOWERS

CONTACT

Registered users and Newsletter subscribers

Web address (URL) www.maschinenmarkt.ch

Brief description www.maschinenmarkt.ch is the online platform for all new products relating to the areas of produc-tion, automation, sheet metal machining, the supply industry, medical technology, logistics and software.

Twice a week, the SMM Newsletter covers the cur-rent highlights from user reports, new products and trade fair trends and sets up a link to the respective report on www.maschinenmarkt.ch.

Thanks to the SMM/MSM GUIDE Digital, companies also have the opportunity to present themselves with a company profile in the relevant context and subject area.

Target groups www.maschinenmarkt.ch is the specialist portal for managerial and technical professionals in the core sectors of the manufacturing industry.

Delivery of data Please follow our detailed instructions at www.maschinenmarkt.ch/media/technik

39 % Project & Department Manager

28 % Management

REGISTERED USERand their position within the company

6 % Other

27 % Employees/Technical profes-sionals

21 Media Data 2018

LEADERBOARDFormat: 728 × 90 pxFile size: max. 50 KB

CPM 95.00

SKYSCRAPERFormat: 160 × 600 px or 120 × 600 pxFile size: max. 50 KB

CPM 95.00

STICKY ADPlacement: left or right border Format: 120 × 600 px or 160 × 600 pxFile size: max. 50 KB

WALLPAPER Dimensions: 728 × 90 px top 160 × 600 px or120 × 600 px right + Hexcode for background+ Background picture 1,280 × 1,024 px (optional)File size: each max. 50 KB

CPM 125.00

CONTENT AD/RECTANGLEFormat: 300 × 250 pxFile size: max. 50 KB

CPM 114.00

HALFPAGE AD Dimensions: 300 × 600 px File size: max. 50 KB

CPM 149.00

BILLBOARD ADPlacement under NavigationFormat: 960 × 250 pxFile size: max. 80 KB

CPM 166.00

BRANDGATE Dimensions: 980 × 90 px top160 × 600 px or120 × 600 px right/left + Hexcode for background+ Background picture 1,280 ×1,024 px (optional)File size: each max. 50 KB

CPM 188.00

VIDEO ADFormat: 300 px wideDuration: max. 3 minData rate: 700 kbit/sec.

CPM 114.00

NATIVE ADPlacement in the Content, with text aboveText: max. 35 characters + optional overlineImage size: 300 × 300 pxFile size: max. 50 kb

CPM 125.00

Prices in CHF, excl. VAT, prices are subject to changeCPM: Price per thousand advert impressions, Minimum order per banner format: CHF 480.00, Additional banner formats on request.

Banner Get noticed in the relevant target group and increase the awareness of your brands and products.

Other banner formats can be found at www.maschinenmarkt.ch/media/banner The technical specifications are listed at www.maschinenmarkt.ch/media/technik

CPM 116.00

22 Targeting • Newsletter advertisement

Targeting

Keyword AdvertisingPlace your banner with the articles of the Vogel Business Media Network, con-taining a minimum of 15 up to 20 keywords. First of all, we will check the success potential of your keywords.

Audience Targeting:Designed to show your banner specifi-cally to your target groups in different networks.

The process

1. Users engage in material on the trade portal that contains their areas of interest.

2. If a user shows an interest in a specific subject area, this is tagged.

3. Now your banner is specifically shown to these users in the subject channel booked, on their Facebook timeline as well as on partner sites of the Google Display Network (more than 2 million websites). This is how you will reach your target groups directly.

Prices in CHF, excl. VAT, prices are subject to change *CPM: Prices in CHF each 1,000 Ad impression Minimum booking volume 30,000 AIs CPM 150.00*

Sizes and prices*

Leaderboard 114.00

Skyscraper 114.00

Hockeystick 150.00

Wallpaper 150.00

Brandgate 226.00

Native Ad 150.00

Video Ad 137.00

Content Ad 137.00

Billboard Ad 199.00

Halfpage Ad 179.00

Your advantages Reducing wasted coverage New target groups in the industrial,

automotive and IT sectors Your advertising message will be

sent out on a context-sensitive basis

Your advantages Increased Brand Awareness by repeatedly

addressing the target group Shown on all devices Low wasted coverage as you only address users

who are interested in a specific subject High new customer potential

Your banner in a thematically suitable environment

15-20 KEYWORDS

ARE SHOWN YOUR BANNER

SHOW INTEREST

Your banner

23 Media Data 2018

Newsletter advertisementPlace your advertising message in form of a banner in our newsletter. The long range ensures effective penetration of your target audience, who are informed through current and relevant topics. Ensure your brand is perceived positively by placing it in a relevant editorial environment. With the editorial orientation of our Newsletter we secure a highly precise target audience. We send our Newsletter twice a week (Tuesday and Friday) to over 6,300 recipients.

Recipient profile 53.2% Decider 10.4% Influencer 29.7% Employee 6.7% Unknown

The following formats can be booked

1 Billboard Ad 630 x 250 px jpg, gif or png max. 50 KB Price per distribution 1,160.00

2 Text Ad 300 characters + 40 characters headline plus image (300 x 300 px) as jpg, gif or png max. 50 KB Price per distribution 760.00

3 XL Banner 630 x 140 px jpg, gif or png max. 50 KB Price per distribution 760.00

1Billboard Ad

Optimised for mobile phones

for use on a

smart phone or tablet

2Text Ad

XL Banner 3


24 Heading

Stand Alone MailingTake advantage of maximum exclusivity!With a Stand Alone Mailing you can send your message directly to your target audience’s PO box. You provide the input for the content and the desired target audience and we’ll take care of the rest!

Your advantages Attention in a relevant target group Qualified traffic on your own website Prominent and exclusive representation without competitors Co-branding of the media brand Transparency through reporting Low wasted coverage

Price per transmission* 3,600.00 >>

>>A Our media brands

B Your company logo

C Text **

D Image material **

E Call-to-action buttons **

** freely selectable

A B

C

D

E

* 5,500 recipients Prices in CHF, excl. VAT, prices are subject to change

Stand Alone Mailing • Native special newsletter

25 Media Data 2018

Native special newsletter Place your topic in your target audience’s lap!A Native special newsletter combines classic display advertising with the positioning of your brand in the editorial environment. Show your know-how in a context that the reader is familiar with.

Your advantages High acceptance through the editorial environment Qualified traffic on your own website High awareness through medial mix

(Article, Billboard Ad, Text Ad, XL Banner) Long range in the target audience Exclusive logo presence in the header area Exclusive banner placements Transparency through reporting

Price per transmission* 4,900.00

* Recipients of the editorial Newsletter

A Our media brands

B Your company logo

C Editorial with a link or assignment of the top story **

D Exclusive banner assignment (max. 3 banner positions)

** freely selectable

A B

C

D

Sponsored by


26 Event calendar • Lead product portfolio

Your event on smm.ch and in the SMM Newsletter

Would you like to advertise your event (e.g. In-house exhibition) on a wider scale? The SMM event calendar gives you the opportunity to publish your event on smm.ch. In addition, your event is included once in the SMM Newsletter.

The entry of your event/in-house exhibition in the SMM event calendar includes:

Your logo

Your image gallery

Link to the websites of your choice

Text written by you

Display of posts from the editorial team about your company and your products

Service package and prices

One-off listing of your event in the SMM Newsletter (over 6,300 recipients) Entry of your event in the SMM calendar with an image, text and link Runtime: up to 365 days 3 month 690.00 Every further month 108.00

Example entry.

SMM event calendar.


27 Media Data 2018

LEAD TRANSFER

Qualified visitors with a fundamental interest in your subject are generated for your landing page.

You gain awareness of your company in the market through a high-quality advertorial and its proactive distribution within your target audiences and generate qualified visitors for your own website or landing page.

LEAD GENERATOR

For your e-mail marketing, you get new contacts in return for a reasonable fee and no financial risk.

Create an initial contact for audiences that are interested in your subjects and use this for other marketing activities. You will quickly and simply extend your contact pool through a white paper written by you.

Lead product portfolioFrom the Lead starter option up to the Pro option – The Lead-Portfolio from Vogel Business Media offers you the right format for your modern B2B online marketing to suit every objective. In your personal customer centre, you can follow the current status of your campaign at any time and get individual reports.

LEAD CAMPAIGN

You receive business card de-tails of new contacts that have shown an initial interest in your range of products/services.

Your White Paper or webinar is published on a trade portal and advertised using accompa-nying measures. You will receive leads with numerous criteria as well as an initial interest in your product.

LEAD SOLUTION

Based on your specifications, you will receive qualified sales opportunities with specific in-terest in your range of services/products.

Conduct individual lead campaigns with us tailored to your target markets and target-person(s). You receive qualified contacts focusing on the char-acteristics you requested.

LEAD NURTURE

Supplement the leads you have generated or your data base contacts with information that is relevant for you.

After an audit of your data, we will supplement this with infor-mation that is relevant for you. This is achieved through a multi-phase process and the use of a Marketing Automation System as well as teleprospecting.

www.lead-generation.deIn a one-to-one talk we will go over your objectives with you and find out just which Lead Product is right for you. This is how we will be able to draw up the perfect Lead Strategy for your company.

4,800.00


from 3,500.00 White Paper 5,500.00

Webinar 6,500.00

Price on request Price on request

28

WebinarYour advisor and the parties involved will come together in a virtual conference room. To generate interactive participation, there will be surveys and a chat function. We offer documents such as your presentation or informative material directly to the parties involved via the web-based platform ready for download.

Your advantages

Presentation of your company as a solution provider

Set up and expansion of your own database of addresses

Interactive presentation and direct exchange with the target group

Value for money (no travel and event costs) Technical support from our Webcast Team Detailed final reports There is the option of implementing the webinar

in our Webcast Studio

White PaperPresent your know-how in a specific subject area, e.g. with descriptions of applications, case studies or market research findings. White Papers are included in the editorial offer. In this way you can direct the attention of your potential customers directly to the range of services you offer.

Your advantages

Presentation of your company as a solution provider

Set up and expansion of your own database of addresses

High integration in the editorial environment Far-reaching extensions in your target groups Designed according to your ideas, it conveys

your brand

AdvertorialPresent your specialised content in the Look & Feel of the editorial article. The more informative and the more oriented to solutions your content is, the more seriously your message will be viewed.

Your advantages

Increased acceptance by users Seamless integration in the editorial environ-

ment Presentation of your company as a solution

provider Direct linking in the text Optional: multi-media processing through photo

galleries and videos

Available as part of a campaign.

Live speakers

Live chat / Surveys

Downloads

Presentation area

Company information

Webinar • White Paper • Advertorial • Native Advertising Digital

29 Media Data 2018

>>

Native Advertising DigitalPosition yourself now, in the form of an Advertorial or Partnerzone Campaign, as a competent solution provider in the target groups that are pertinent to you and benefit from a positive, neutral image.The seamless integration of your content into the editorial environment with which the reader is familiar ensures maximum acceptance within your target group. You will make the best impression on your readers by providing informative and solution-oriented concrete which is of pertinent specific value to the user.

Online Advertorial CampaignIn the context of our editorial contributions, our solution-oriented content ensures optimum attentiveness on the part of the reader – affirm a position on your subject through an advertorial.

Integral element of a campaign Advertising through the Newsletter and other channels A Text-Ad in the Newsletter 15,000 Facebook contacts Native Ad in the environment that is relevant to the subject (5,000 Ad Impressions) Display on the home page (three days) and in the suitable subject channels Support from the campaign management Traffic-generating measures Optimisation of ongoing campaigns Created by a specialist author Placement of a link Advertising features

Tip:

Partner zone and advertorial are not

recorded by AdBlocker!

Your advantages In the Look & Feel of editorial content Display under “More about the subject” in relevant articles Multi-media processing through photo galleries and videos Can be found by search engines Can be measured by reporting

Runtime 3 months 3,900.00Prices in CHF, excl. VAT, prices are subject to change

30 Partner zone • Events

Partner zoneThe exclusive microsite attracts maximum attention to your subject – always seamlessly embedded in the editorial environment.

Partner zone A template Runtime 6 months

Integral element of the service Infrastructure Preparation of the infrastructure:

Hosting and support from Vogel Business Media

Content Management-Service We take care of the placement of your content

Own content Your Partner zone can be supplemented with: text, logo,

image, video, infographics, survey, link, integration of social media (advertising features)

Editorial content Writing and integration of contributions by the editorial team

and transmission of content from your company profile, if it is available

Related content Automated display of your content in the context of editorial announce-

ments – in keeping with the subject

Direct access to target audiences Your individual coverage package will give your Partner zone the

attention it deserves

Control and optimisation by the campaign management We will reach your marketing goals for you – benefit from the

experience of our experts

Reporting All key figures visible at all times –

complete transparency through our Customer Centre

Your advantages Credibility with the reader through native integration of content that is relevant

to the target groups Increased brand awareness and image transfer of the media brand Recognition effect by long-term subject-related presence High attention through the media mix Can be measured by reporting

Partner zone template

A Header

B Lead story

C Top story

D Content from the article

E Content from the article

F Content (e.g. video, images, social media)

G Content from the company profile

A

B

C

D

E F

G


12,000.00

Each additional month 1,000.00

31 Media Data 2018

SMM InnovationsFORUM on 14.11.2018 in the Forum of Messe Luzern

Present yourself as an innovation leader and introduce your latest technologies at the SMM InnovationsFORUM 2018!

With three Parallel Sessions and an exhibition area, the SMM InnovationsFORUM is the meeting place of the Swiss manufacturing industry.

The SMM InnovationsFORUM offers you the opportunity to present your innovations to a wide professional audience. In addition to having direct contact with deciders and users of production technology, participating in the SMM InnovationsFORUM increases the credibility of your company as a solution provider and helps you to further strengthen your existing contacts.

Service package:

Technical lecture (approx. 30 min.) Present your technological expertise and how your innovations can render the

production processes of the competent audience both competitive and sustain-able. Exhibition area (2 x 3 m)

Use your exhibition area (incl. table, 2 chairs, electricity, WiFi, catering for the stand personnel) as a platform for exchanges between experts and present your innovations in person, first-hand.

Media presence - your logo on all channels and advertising mediums for the SMM InnovationsFORUM

(print adverts, webpage, newsletter, special edition, programme, presentation slides, etc.)

- your 2-page specialist report in the preview edition from 03.10.2018 (print run: 12,500 copies), in the Newsletter (over 7,500 recipients) as well as in the special edition for all those attending the event (print run: 500 copies)

Five employees from your company can attend free of charge (incl. speaker).

➜ Reduce your costs – invite your VIPs free of charge in your name: As a partner company of the SMM InnovationsFORUM you will receive 10 VIP entry tickets to the value of CHF 150 each to give to your VIP customers. For each VIP guest that attends you will receive a reduction of CHF 100 (up to maximum CHF 1,000) off the base price.

Base price

1 lecture: 7’800

2 lectures: 12’000


32 Contact32

Rainer AckermannCrossmedia consultant

Northwestern Switzerland

Tel. +41 62 871 91 62Mobile +41 78 771 16 85

[email protected]

Stéphane ChételatCrossmedia consultant

Biel, Western Switzerland, Ticino

Tel. +41 32 426 11 83Mobile +41 79 103 27 71

[email protected]

Eveline MöckliCrossmedia consultantZurich lowlands, Thurgau, Central Switzerland

Tel. +41 44 760 04 30Mobile +41 79 299 07 [email protected]

Loris De CiaCrossmedia consultantZurich highland, Eastern Switzerland

Tel. +41 44 722 77 77Mobile +41 79 374 32 [email protected]

Contact us – we’d be happy to advise you!

The whole team is listed at www.vogel-media.ch/team

Vogel Business Media AGSeestrasse 95

CH-8800 ThalwilTel. +41 44 722 77 00

[email protected]

Andrea ZimmermannSales supportTel. +41 44 722 77 [email protected]

Maria FabbroniSubscription serviceTel. +41 71 844 91 55

[email protected]

Media Data - files.vogel.de · Webinar • White Paper ... Print-ready documents ... The SMM...

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