MEDIA DATA 2020 - Frankfurt daily...For 20 years, Frankfurt daily has been the only official daily...
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MEDIA DATA 2020 REACH Benefit from the wide reach of Frankfurt daily and achieve 168.000 national and internati- onal premium contacts around your booth and at Automechanika Frankfurt MEDIA MIX Impress visitors with your ads in a high- quality editorial environment and use the circulation of both print and e-paper issues to reach your target group. CONTENT Our editors and photographers report on innovations, products, events and timings in German and English, making Frankfurt daily an absolute must-have for Automechanika Frankfurt. 20 YEARS Frankfurt daily Automechanika September 8 – 12, 2020 | Advertising rate card No. 10 | Effective from September 1, 2019
Transcript of MEDIA DATA 2020 - Frankfurt daily...For 20 years, Frankfurt daily has been the only official daily...
MEDIA DATA2020
REACH Benefit from the wide reach of Frankfurt daily and achieve 168.000 national and internati-onal premium contacts around your booth and at Automechanika Frankfurt
MEDIA MIX Impress visitors with your ads in a high- quality editorial environment and use the circulation of both print and e-paper issues to reach your target group.
CONTENT Our editors and photographers report on innovations, products, events and timings in German and English, making Frankfurt daily an absolute must-have for Automechanika Frankfurt.
20 YEARS
Frankfurt daily Automechanika
September 8 – 12, 2020 | Advertising rate card No. 10 | Effective from September 1, 2019
For 20 years, Frankfurt daily has been the only official daily newspaper at Automechanika Frankfurt – the world’s leading trade fair for the automotive service industry. Frankfurt daily is published as a bilingual German/ English version.
DAILY UPDATES
A core of editors at Frankfurt daily constantly keeps you up-to-date with innovations, product news, event details and timings. The pages that change daily provide space for editorial news hot from the press. Frankfurt daily is published in a new handy compact format on five fair days with a total circula tion of 100,000 copies.
TOP-NOTCH EDITORIAL QUALITY
Product news, fair events and a daily photo gallery – our editors provide the right jour-nalistic setting for your ads.
ABOUT FRANKFURT DAILYThe official trade fair newspaper
FRANKFURT DAILY | The official trade fair newspaper Media data 2020
BENEFITS
Five issues, updated daily Total circulation of 100,000 copies Published each morning of the fair Distributed free to all visitors Delivered to 43 hotels close to the fair
RUNNING SMOOTHand getting the right people to your booth
TAKE ADVANTAGE OF THIS UNIQUE OFFER
Frankfurt daily not only helps you reach visitors – publication via all three channels (print, online and mobile) also ensures that you’re highly visible in the international branches of the Automechanika Frankfurt trade fair. Make use of this cross-media presence for:
advertising product innovations gaining new customers increasing customer loyalty generating more sales
1 NEWSPAPER, 5 ISSUES, COUNTLESS OPPORTUNITIES
Internationality | Dual languages through-out help you reach an international audience.
Full attention | Pinpoint marketing directs visitors to your booth and attracts more attention to your presence and products.
Coverage | Just one booking at one price means you will appear in all issues.
Great value for money | Thanks to the high print and online circulation you get a very attractive price-per-thousand-contacts.
FRANKFURT DAILY | The official trade fair newspaper Media data 2020
e-Paper 2018
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Markus Wittig, Head of IAM at ZF Aftermarket | As convinced networkers, we welcome suitable opportunities to put the issues facing our industry center stage for the benefit of all of us. This is precisely what the experienced editorial team of the Frankfurt daily manages to do so well, and in such a readable way. Reading the Frankfurt daily gives visitors all the information and ideas on technical innovations, attractive services and exciting presentations they need in order to plan their day at the fair efficiently. Frankfurt daily speaks the language of both retail and workshop customers – and by that we don't just mean its welcome appearance in English as well as German. That's why many visitors take the news paper home with them as a memento of the highlights of their time at the fair. Tiemo Sehon, CEO,
SEHON Innovative Lackieranlagen GmbH | For us as an international manufacturer, Automechanika is certainly the key industry event. It’s where we present our latest technol-ogies and innovation to potential customers from the skilled trades and industry. At the same time, this show is the leading contact forum for our sector, an opportunity to meet our strategic partners, sales organizations and suppliers. The Frankfurt daily reflects the complexity of this unusual market and trade fair and delivers useful and interesting information about the latest products and technologies. It's colorful, lively and very up-to-date. That’s why we have already used the Frankfurt daily a number of times for our advertising and PR.
Dr. Stefan Wolf, CEO, ElringKlinger AG | Over the years the Frankfurt daily has become an important medium that provides day-to-day updates on what is happening at the show. Readers are kept up to speed with the very latest news and given extensive background information on industry issues. We keep getting visitors to our stand who say they became aware of us through our presence in the Frankfurt daily, and who have come direct to us to find out more about our wide product range and our bundled OE expertise.
PEOPLE@ FRANKFURT DAILY
FRANKFURT DAILY | The official trade fair newspaper Media data 2020
Sebastian Scholz, Vice President Sales Germany & Austria, SATA GmbH & Co. KG | Every day of the show the Frankfurt daily, the official show newspaper of Messe Frankfurt, reports on the latest developments such as new products and brings news from the show. For SATA GmbH & Co. KG, it is an addi-tional tool for informing trade visitors to Automechanika of our brand new products and innovations and drawing attention to our stand.Because of the high proportion of inter-national visitors at Automechanika in Frankfurt, the Frankfurt daily appears in both German and English. That makes it an additional medium for targeting international prospective customers, and means it is an important source of information for the global markets as well.Helge Schöngarth, Vice President Sales
and Marketing, OPTIMAL AG & Co. KG | For OPTIMAL, the Frankfurt daily Auto-mechanika always gives us an outstanding information and marketing platform at one of the leading trade fairs. The high circulation and excellent availability of the newspaper means we can reach a lot of trade visitors with our show highlights based around the full brake, wearing parts and chassis program that OPTIMAL offers.
Stefan Bodeit, Head of Sales and Service D-A-CH, Beissbarth GmbH | We’re already looking forward to the Frankfurt daily. The daily editorial updates by the trade journalists offer an attractive and interesting platform for communicating proprietary innovations while at the same time giving a very good overview of the latest trade fair highlights. Its bilingual appearance in German and English is a huge plus point for our global customer base.
FRANKFURT DAILY | The official trade fair newspaper Media data 2020
David Loy, Vice President Aftermarket EMEA, NGK SPARK PLUG EUROPE | As a leading supplier of ignition and sensor components to the auto-motive industry, NGK SPARK PLUG attaches particular importance to Automechanika Frankfurt, the leading international trade fair for the automotive industry. We are happy to utilize the benefits of Frankfurt daily as a bilingual trade fair magazine that appears each day to draw the attention of around 170,000 prospective customers to our latest developments in spark plugs, glow plugs, lambda and exhaust gas temperature probes.
PRINT EDITION
With a circulation of 100,000 copies over five days, as well as distribution to exhibitors and hotels near the fair, Frankfurt daily is the place to find all the relevant information for Automechanika Frankfurt. Benefit for visitors: the latest news and inspiration, free of charge and at your finger-tips.
168.000 GOOD REASONS TO PLACE YOUR ADAs a print edition, online and on the go
E-PAPER
Your ads will also get full attention in the e-paper editions – and can be expanded across various media with digital add-ons.
Benefit for visitors: on the go, on the train and in the hotel, always up-to-date.
WEBSITE
Visitors can download all the issues from our website, or can access them as e-papers – fresh every day.
Benefit for visitors: ideal for preparing for the fair and for follow-ups.
NEWSLETTER
The newsletter of the trade magazine kfz betrieb expands potential readership.
Benefit for visitors: information on the current issues.
OVERALL REACH
168.000CONTACTS
Print editon
100.000 CONTACTS e-Paper: Distribution via the kfz-betrieb newsletter
68.000** SUBSCRIBERS
* Exhibitors 2018.** Subscribers July 2019.
Ausstellerverteilung
ca. 4.987* KONTAKTE
Verteilung in messenahen Hotels
43 MESSEHOTELS << Gibt es hier eine durchschnittliche Kontaktzahl? Das wäre konsequenter...
Ausstellerverteilung
ca. 4.987* KONTAKTE
Verteilung in messenahen Hotels
43 MESSEHOTELS << Gibt es hier eine durchschnittliche Kontaktzahl? Das wäre konsequenter...
Distribution in hotels close to the trade fair
43 TRADE FAIR HOTELS
Exhibitor distribution
about 4.987* CONTACTS
FRANKFURT DAILY | The official trade fair newspaper Media data 2020
SIZE MATTERSOur new ad sizes at a glance
* Format with bleed +5 mm trim at all edges, newspaper format 254 mm x 352 mm.
** Price for booking five issues for Automechanika Frankfurt.
All prices are subject to VAT at the prevailing rate.
Your image and product ads help you stand out from your competitors – and all that for a fair and transparent pricing model. Because with just one booking you will appear in all five editions.
OPTIONAL CHANGE OF MOTIF
Ad motifs can be changed daily. Each change costs 565 euros.
STRONG MARKETPLACE
The marketplace is the big setting for small-format ads. 1/4 , 1/6, 1/8 and 1/12 pages are available as a choice of format.
Format Dimensions with bleed (WxH) Price 4c**
Front page box 53 × 53 mm (type area only) 7,400 €
Front page strip 254 × 52 mm* 11,100 €
2/1 double page 508 x 352 mm* 28,790 €
1/1 page 254 x 352 mm* 14,800 €
1/2 page landscape 254 x 173 mm* 7,400 €
1/2 page portrait 124 x 352 mm* 7,400 €
1/3 page landscape 254 x 113 mm* 5,300 €
1/4 page landscape 254 x 84 mm* 4,250 €
1/4 page portrait 124 x 173 mm* 4,250 €
1/4 page portrait (column) 65 x 352 mm* 4,250 €
Marketplace (type area only)
1/4 page 112 x 154 mm 2,100 €
1/6 page 112 x 101 mm 1,400 €
1/8 page 112 x 74 mm 1,000 €
1/12 page 112 x 47 mm 700 €
Marketplace (type area only)
1/4
page
por
trai
t (co
lum
n)
Front page box
Front page strip
1/6
1/4
1/41/6
1/6
1/6 1/6
1/12
1/121/8
1/8
1/8
1/8
2/1double page
1/1page
1/2 page landscape
1/2 page por-trait
1/3 page landscape
1/4 page portrait
1/4 page landscape
One price for all
five issues!
FRANKFURT DAILY | The official trade fair newspaper Media data 2020
VIDEO INTEGRATION
Why not add a video to your ad? Digital moving images are very much in fashion and particu-larly attractive for users of mobile platforms and tablets. Ideal for tutorials, interviews and complex advertising messages.
250 € per video format
AUDIO INTEGRATION
Add value to your ad with an audio mes sage – as a podcast, radio commercial or other innovative format.
250 € per audio format
WEB LINK
Direct e-paper readers to your website or additional info material via a web link.
100 € per link
GETTING MORE OUT OF IT
You will find the
technical data here >>>
All prices are subject to VAT at the prevailing rate.
FRANKFURT DAILY | The official trade fair newspaper Media data 2020
Do you have any questions about Frankfurt daily? No problem. Our contacts are on hand with advice at any time, helping you to turn your advertising idea into reality.
WE’RE ALWAYS HERE FOR YOUYour contacts at Frankfurt daily
Editor-in-ChiefVogel Communications Group GmbH & Co. KG Wolfgang MichelPhone: +49 931 [email protected]
Contact editorial officeVogel Communications Group GmbH & Co. KG Edgar SchmidtTelefon: +49 931 [email protected]
Advertising managerAdvertising sales nationalVogel Communications Group GmbH & Co. KG Anna MenzelPhone: +49 931 [email protected]
Advertising sales internationalBESTSELLER GmbH David GarciaPhone: +49 89 901 [email protected] Advertising coordinationVogel Communications Group GmbH & Co. KG Karin Fleder Telefon: +49 931 [email protected]
Editorial deadline July 24, 2020Advertising deadline July 24, 2020Closing date for material August 5, 2020Publication dates for five issues September 8–12, 2020
DATES
FRANKFURT DAILY | The official trade fair newspaper Media data 2020
Order confirmation and invoicing is via Messe Frankfurt Medien und Service GmbH Ludwig-Erhard-Anlage 1, 60327 Frankfurt am Main, GermanyManaging Director: Martina Bergmann, Klaus Reinke • Frankfurt am Main District Court, HRB 24768 • The General Terms and Conditions for advertisement orders in magazines and newspapers apply (as of 07/2015); see www.frankfurt-daily.com.
>>> Click here to go to our Terms and Conditions.
Publisher Messe Frankfurt Medien und Service GmbHLudwig-Erhard-Anlage 160327 Frankfurt am Main, GermanyPhone: +49 69 [email protected] www.publishingservices.messefrankfurt.com www.frankfurt-daily.com
Vogel Communications Group GmbH & Co. KGMax-Planck-Straße 7/9 97082 Würzburg, GermanyPhone: +49 931 [email protected]
