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Media Culture & the Triumph of the Spectacle
Transcript of Media Culture & the Triumph of the Spectacle
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Media Culture &
the Triumph ofthe Spectacle
Douglas Kellner
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https://www.youtube.com/watch?v=-yx55gg82J8
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History of Media SpectaclesClassical Greece
Ancient Rome
Eastern World
Globalization through military Spectacle & Empire
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Guy Debord & The Society
of the Spectacle French theorist
Spectacle unifies and
explains a great diversity ofphenomena [Media &
Consumer society)
Tool of pacification and
depoliticization
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Media Spectacle technologically-constructed media productions that are
produced and disseminated through the so-called mass
media, ranging from radio and television to the Internet
and latest wireless gadgets.
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Megaspectacle Defined both quantatively and qualitatively
phenomena of media culture which dramatize its
controversies and struggles, as well as its modes of
conflict resolution.
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i.e. the News
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When the real world changes into simple
images, simple images become real beings and
effect motivations of a hypnotic behavior. The
spectacle as a tendency to make one see the
world by means of various specialized
mediations (it can no longer be grasped directly),
naturally final vision to be the privileged human
sense which the sense of touch was for other
epochs.
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Spectacle Distinction between passivity and activity and
consumption and production
Commodification of everyday life
Total occupation of social life Frankfurt School: One dimensional societyfalse needs
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Entertainment Factor
Michael J. Wolf
Branding & Promotion
Advertising, Marketing, PR
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Celebrities & Media
Spectacle icons of media culture Madonna
Michael Jordan
Kardashians
PR- positive image
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Contemporary Politics Clinton Era
Gulf war Bush vs. Gore [9/11]
Taiwan
t
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o a e a u ture:
Megacorporations AOL: called attention to escalating synergy among
information and entertainment industries and old and
new media in the form of the networked economy and
cyber culture
BUT
Also demonstrated the instability of global capitalism
Also seen in Europe
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Sports Attracts massive audiences, while generating high
advertising rates
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Television Consumption Spectacle
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Fashion
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Contemporary Architecture
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Music
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Critical ApproachGuy Debord & Situationist International
3 Major Differences
1) Engages Specific Spectacles
2) Interpretive and interrogatory
3) Analyze the contradictions and reversals of the
spectacle
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Spectacle is always:
Contradictory
Ambiguous
Subject to reversal and flip flops
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Technocapitalism:Describes a configuration of capitalist society in which
technical and scientific knowledge, computerization, and
automation of labor and intelligent technology plays a
role in the process of production analogous to the
function of human labor power, mechanization of thelabor process, and machines in an earlier era of
capitalism
C iti l Th f
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Critical Theory of
Globalization culture of media spectacle that involves new cultural
forms, social relations and modes of experience.
ever-expanding with new technologies
Critical social theories will face challenges in mappingthese emerging new forms of culture and society.
They will also result in forms of domination and
oppression but also democratization and social justice