Media Connection SP

12
+ Novos Consumidores, Novas Mídias Emerson Calegaretti VP and General Manager MySpace Brazil

description

Presentation used for the Media Connection event organized by Grupo de Midia Sao Paulo

Transcript of Media Connection SP

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Novos Consumidores, Novas Mídias

Emerson CalegarettiVP and General Manager

MySpace Brazil

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um novo

consumidor

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+zumbis passivos

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+ vamos empurrar

nosso produto goela abaixo

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+Eles Pensam,

Compartilham e Influenciam.

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Conhecimento

Consideração

Pesquisa

CompraExperiência

Uso

SatisfaçãoEu vejo, quero, compro e gosto

OpiniãoAlguns palpites

sobre isso

RecomendaçãoVou te

apresentar aos meus amigos

Clientes satisfeitos contam para 3Clientes insatisfeitos contam para

3.000

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novas

mídias

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+ muitos meios de comunicação

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muitas marcas para promover

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+Internet = Opinião10

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Campanha Conversa

Produto Experiência

Preço Valor

Eu Você

Influência Engajamento

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Emerson CalegarettiVP and General ManagerMySpace Brasil

blogs.myspace.com/calegaretti


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