Media brief

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DELAIRE DELAIRE LUXURY HEALTH AND WELLNESS LUXURY HEALTH AND WELLNESS RETREAT RETREAT – 3 day pilot project 3 day pilot project

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Transcript of Media brief

DELAIRE DELAIRE LUXURY HEALTH AND WELLNESSLUXURY HEALTH AND WELLNESS

RETREAT RETREAT ––3 day pilot project3 day pilot project

BLUEPRINT HEALTH OFFERINGBLUEPRINT HEALTH OFFERINGBlueprint Health is a pioneer in the field of personalised medicine.We have a customised and integrated approach to wellness. Theunique and high-impact combination of state-of-the-art DNA testsunique and high-impact combination of state-of-the-art DNA testsand wellness coaching coalesce with the timeless magic of Africaas part of luxury health travel packages to exclusive South Africandestinations.

Ultimate lifestyle holidays are designed and implemented aroundindividual health needs, addressing work-life balance, burnout,high performance, lifestyle diseases and inherited health risks -ideally suited as incentive travel for high-functioning executives.

THE PILOTTHE PILOTBlueprint Health and the new Delaire Hotel and Spa has jointforces to offer exclusive health retreats based on nutrigenomics*.

A 3-day pilot project is planned for November - details are outlineA 3-day pilot project is planned for November - details are outlinein this presentation.

The USP: A unique combination of high tech systems biology – includingDNA testing – and high touch health coaching by a physician lead team

The target market: luxury travelers / health consumers / executive health

Marketing channels:

• luxury travel media: electronic and printed

• interactive SEO optimised website / online portals

•SITE conference Dec 2010 * See slide 9

PILOT DELIVERABLESPILOT DELIVERABLES

�To familiarise the spa management with the content of theprogrammeprogramme

�To establish the viability of such a programme as part of theDelaire spa menu

�To establish if this programme can provide a unique andcomplimentary USP to the Delaire Hotel and Spa offering

�To establish practical and logistical feasibility

A LUXURY RETEAT TO BENEFIT A LUXURY RETEAT TO BENEFIT YOU A LIFE TIME !YOU A LIFE TIME !

ELEMENTS OF ELEMENTS OF THE THE RETREAT RETREAT

Health &

Vitality

Leisure & Play

Reflection

Personalized medicine allows clients to benefit from long-lasting,practical health guidelines for every-day life.

TheThe 33--dayday retreatretreat isis plannedplanned aroundaround aa DNADNA testtest toto identifyidentify futurefuture

CHOOSE A PROGRAMMECHOOSE A PROGRAMME

TheThe 33--dayday retreatretreat isis plannedplanned aroundaround aa DNADNA testtest toto identifyidentify futurefuturehealthhealth risksrisks.. OnceOnce thethe clientclient hashas chosenchosen aa programme,programme, (s)he(s)he willwillreceivereceive aa (sputum)(sputum) testtest kitkit byby couriercourier 33 weeksweeks priorprior toto thethe startstart ofofthisthis lifelife--changingchanging journeyjourney..

TheThe testtest combinationcombination andand professionalprofessional servicesservices willwill bebe determineddeterminedbyby thethe choicechoice ofof programme,programme, bebe itit thethe “Love“Love mymy Heart”,Heart”, “Defy“DefyAge”Age” ,, “Life“Life inin Balance”Balance” oror “Beat“Beat cancer”cancer” optionsoptions..

4 PROGRAMME OPTIONS4 PROGRAMME OPTIONSLOVE MY HEARTLOVE MY HEARTFocusFocus onon heartheart disease,disease, stroke,stroke, diabetesdiabetes –– preventionprevention throughthroughmanagementmanagement ofof lifestylelifestyle factorsfactors likelike smoking,smoking, excessiveexcessive alcoholalcohol intake,intake,obesity,obesity, inactivity,inactivity, depressiondepression andand stressstress thatthat triggerstriggers geneticgenetic riskrisk forforheartheart diseasedisease andand strokestroke..

DEFYDEFY AGEAGEFocusFocus onon antianti--agingaging andand maintainingmaintaining longevitylongevity.. TheThe programmeprogrammefocusesfocuses onon earlyearly detectiondetection andand managementmanagement ofof riskrisk factorsfactors leadingleading totoacceleratedaccelerated agingaging andand Alzheimer’sAlzheimer’s diseasedisease..

LIFELIFE ININ BALANCEBALANCEA lifestyle in sync with your genes is your best investment in wellnessand longevity. BeatBeat burnout,burnout, increaseincrease youryour vitalityvitality andand resilienceresilience toheart disease, stroke, arthritis and sporadic cancers. CoachingCoaching focusesfocusesonon practicalpractical implementationimplementation ofof strategiesstrategies toto putput newnew lifestylelifestyle measuresmeasuresinin placeplace.

BEATBEAT CANCERCANCERFocusFocus onon cancercancer riskrisk reductionreduction andand propro--activeactive programmesprogrammes forfor lifelife--savingsaving behaviourbehaviour changechange

LOVE MY HEART - SERVICES

�� DietitiansDietitians provide practical tools to eat healthy, also while provide practical tools to eat healthy, also while travelling or eating out travelling or eating out –– meal plans based on meal plans based on nutrigenomicsnutrigenomics* (a * (a

diet matched to your genes) diet matched to your genes)

� Health Counselling - test results will be explained andcorrespondent advice given client by a specialized physician.

�� The The biokineticistbiokineticist will cowill co--create a movement plan that can be create a movement plan that can be sustained at home. sustained at home.

�� The The coach coach partners with the client to create realistic goals to fit partners with the client to create realistic goals to fit his / her schedule, establish milestones and support them once his / her schedule, establish milestones and support them once they have left. they have left.

The 5 hour health programme is integrated into the retreat, leaving The 5 hour health programme is integrated into the retreat, leaving ample time to allow clients to not only reflect and focus, but also ample time to allow clients to not only reflect and focus, but also to play and indulge.to play and indulge.

PROCESS DESCRIPTIONPROCESS DESCRIPTION

Day 1 Kick-off and

assessments –2.5hrs

Day 2 Health management

- 2hrs

Day 3 Coaching and

Transfer

Short introduction:Programme Objectives, Content, Sequence

Co-ordinated single Sessions:

•Individual feedback

Internalisation:

Coaching solution-focussed

Information gathering:(physician &biokinetecist)Health questionnaire,Blood tests , biometric and Fitness measurements

First Coaching session -•Goal setting•Screening for strengths & resources

•Individual feedback •on genetic testing byphysician

� Individual nutritionConsultation (dietitian)

Reflective practices

solution-focussedPrinciples, Prioritisation andImplementation

Transfer:Next stepsClosure

OUR VENUEOUR VENUEWINELANDS EXPERIENCEWINELANDS EXPERIENCEwww.delaire.co.zawww.delaire.co.za

OTHER OPTIONSOTHER OPTIONS

SLEEK CAPE TOWN EXPERIENCESLEEK CAPE TOWN EXPERIENCE

www.mountnelson.co.zawww.mountnelson.co.za

AFRICAN SKIES EXPERIENCEAFRICAN SKIES EXPERIENCE

www.bushmanskloof.co.zawww.bushmanskloof.co.za

Day 1: Day 1: Welcoming and tour of spaWelcoming and tour of spaFirst meeting with our health team and baseline health assessment First meeting with our health team and baseline health assessment Enjoy the pool, sauna and steam room before a relaxing wellness massageEnjoy the pool, sauna and steam room before a relaxing wellness massageSolution focussed coaching: goal settingSolution focussed coaching: goal setting

Day 2:Day 2:Early morning relaxation / TaiEarly morning relaxation / Tai--chi and breathing exercises on the deckchi and breathing exercises on the deckFeed back time with physician / Nutritional planning with Feed back time with physician / Nutritional planning with dietitiandietitian

WINELANDS EXPERIENCE

Feed back time with physician / Nutritional planning with Feed back time with physician / Nutritional planning with dietitiandietitianPrepare vegetarian lunch with the Prepare vegetarian lunch with the dietitiandietitian and chefand chefDay Day 3:3:Vineyard hike Vineyard hike and being present through story and and being present through story and improvisation theatreimprovisation theatreSolutions focussed coaching: next steps and closureSolutions focussed coaching: next steps and closure

Dr. Heloise AvenantDr. Heloise Avenant

WWW.BLUEPRINTHEALTH.CO.ZAWWW.BLUEPRINTHEALTH.CO.ZA

EE--mail [email protected] [email protected]

Mobile +27 82 759 Mobile +27 82 759 26802680