Media As A Publication Strategy, Mark Ryan
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Transcript of Media As A Publication Strategy, Mark Ryan
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The Media and Academic Publication: Lessons From
My PhD Thesis
Mark David Ryan Queensland University of Technology
2 July 2009
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A Dark New World’s Media Coverage
My PhD thesis “A Dark New World: Anatomy of Australian horror films” received almost 40 stories in national broadcast, print and online news
• Broadcast: Triple J, 3AW, thewire.org etc• Print: The Age, The West Australian, The
Courier Mail, Brisbane Times, MX magazine etc • Online: Sky News Online, Yahoo movies,
Bigpond movies etc •
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A Dark New World’s Media Coverage
Academic outcomes The media coverage of my thesis resulted
directly in: • Invitations to write a journal article and
book chapter • Invitations to edit a journal theme • Media commentary •
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Working with the media
• Pitch the right angles/what you value may not be what the media find interesting
• To an extent simplify your research• Be very careful what you go public with, the
media can misconstrue your research • Even if you think you’ve considered every
possibility, the media will ask you something don’t expect
•
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The benefits of mediaoutcomes
• Immediacy of knowledge diffusion • Reaches a broader audience (which is both a
pro and a con). E.g. you may become the target of criticism on blogs etc
• Media coverage legitimates your research• As research revolves more and more
interdisciplinary partnerships and industry partnerships, academics can no longer afford to be insular
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