Media and the Corporate World Let’s Get Started…

Presenters are…

Irfan Hussain

M.Ahmed Hashim

Shahab Younas

Nimra Gull

Syed Adnan Haider

What is Corporate Media?

Corporate Media is a term which refers to a system of Mass Media productions, distribution, ownership and funding which is dominated by corporations and their CEOs.

It is sometimes used as a pejorative term in places of mainstream media indicating a system which does not serves the public.

Some nations can influence and control their media greatly. In addition, powerful corporations are becoming major influences on mainstream media. In some places major multinational corporations own media stations and outlets. Moreover, even as numbers of media outlets increase, the ownership is becoming ever more concentrated as mega mergers take hold.

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At the same time, vertical integration gives the big players even more avenues to cross-sell and cross-market their products for even more amazing profits. An effect of this though is a reduction in diversity and depth of content that the public can get, while increasing the political and economic power of corporations and advertisers. An informed population is crucial element to a functioning democracy.

On the next slide, There’s a picture of companies ruling the world.

Media has never been so consolidated. 6 Media giants now control a staggering 90% of what we read, watch or listen to.

Consolidation: In 1983, 90% of American media was owned by 50 companies, where as in 2011, that same 90% is controlled by 6 companies.

And these 6 companies are;

Let me explain the picture to you in more simpler words.

232 Media Executives control the information diet of 277 million Americans, that’s 1 media exactly to 850,000 Subscribers. An audience a size of San Francisco.

In 2010, these 6 sharks generated a revenue 275.9 Billion Dollars, equal to 36 billion more than Finland’s GDP and 5 times the bailout of General Motors.

Television

The big six control the 70% of your cable, what we watch is planned and planned in such a manner that it reaches to us and affects us, convinces us in variety of ways.

Comcast’s Merger with NBC guarantees a control of 1 hour daily in states like NYC and Chicago creating a beautiful form of Monopoly,

News

178 Million users read Time Warner news every month.

Which reaches upto 2 times Digg, Tumblrand Reddit, combined and almost 3 times of goggle news.

These News Corps own the three top magazines on 3 continents

1. Wall Street Journal

2. The Sun

3. The Australian

Radio Initially people were not allowed to own more than 40 stations yet Clear channel owns 1200 stations. In Minot, ND a state of America, they own every channel.

So just imagine how powerful it can be.

Companies grooming in Pakistan:

We have

OLPER’S

Olpers was launched in 2005.

Brand of Engro-foods-5 million people use Engro-food products everyday.

Third generation UHT milk plant in the country.

4th largest producer of milk country.

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Sarfaraz A. Rehman, CEO, Engro Foods, speaks to Aurora about his company’s growth:

‘’When we launched in March 2006, Haleeb was the market leader, followed by Nestlé. Those two giants dominated 90% of the market share in the

category. Today, we are the leaders in the liquid dairy area, Nestlé is second and Haleeb is third.’’

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The Olpers television commercial is made with great creativity and concept. It is bringing the Muslim cultures from around the world together in one bond. It is a commercial specially made for the Ramadan so it is highly bent towards culture and religion. It shows people from various communities performing their prayers, sehri and aftari. The ad beautifully highlights values and traditions. For instance it is screening the fact that the entire family is sitting together and opening their fast.

Telenor

Telenor is listed on Oslo Stock Exchange with a market capitalization per November 2013 of 223 billion, top three of all companies listed on the Oslo Stock Exchange

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The current CEO of Telenor Pakistan is Lars Christian Luel and the CTO is Gyorgy Koller.

As of July 2013, Telenor Pakistan subscriber-base exceeds 31 Million, making it the second largest telecom operator in the country.

The company has also started operations in the remote northern areas of Pakistan.

Telenor proactively participated in the earthquake disaster relief, and carried out a campaign for the welfare of flood victims in Balochistan.

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Telenor Pakistan has won a number of awards.

In 2011, it won the Prime Minister of Pakistan Trophy for Largest Foreign DirectInvestment (Telecom Sector) which was awarded by the Lahore Chamber ofCommerce and Industries.

Telenor Pakistan & Tameer Microfinance Bank’s Easypaisa was awarded theShaukat Khanum Social Responsibility Award 2011 by Shaukat Khanum MemorialCancer Hospital & Research Centre, Lahore.

In previous years, Telenor Pakistan has presented the "Best Place to Work Award"by Pakistan’s HR associations; and the Best Practices Award, presented by TheData Warehousing Institute

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International activities and Markets

Pakistan

Bangladesh

Bulgaria

Denmark

Ukraine

Russia

Hungary

Sweden

Thainland

India , Italy & many other countries.

QMobile

In theory, QMobiles should be like a

fish out of water competing against the

Nokia’s, Samsungs, and more recently,

even the Apples and the HTCs of the

world.The price point that makes it

attractive is the TV ads with drool

worthy celebrities

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The sales of cell phones are rising at a phenomenal rate and this industry is probably one of the few not moaning and groaning about the economic hardships afflicting the country at large.

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The main reasons behind the brand’s success:

QMobile has always used celebrities in advertising its products. Pop singers Atif Aslam and Abrarul Haq have promoted QMobile phones in the past. Iman Ali has modeled for them. Hugely popular television celebrity Fawad Khan is now promoting their top-tier Noir smart phones. All these factors have helped QMobile make a name for itself as being in a league apart from the cheap Chinese copies of popular handsets currently circulating in the market. It has achieved a measure of respect as a legitimate name in the cellular phone industry.

Other Media Giants working in Pakistan