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MEDIA ANALYSIS REPORT
Science Stories: 1 April 2013 – 31 March 2014
ABC
Introduction
This report analyses ABC broadcast
and internet coverage* of 10
different science stories between
1 April 2013 and 31 March 2014.
The 10 stories were nominated by the ABC:
1 Climate change pause – the slowdown in rising temperatures (labelled as “Climate Change Pause” throughout this report);
2 Epigenetics;
3 Physics – the LUX dark matter experiment, and the discovery gravitational waves in the Antarctic (“Gravitational Waves”);
4 DSM-V – the fifth edition of the Diagnostic and Statistical Manual of Mental Disorders (published May 2013; “DSM-5”);
5 Synthetic biology;
6 GMOs for better, more nutritious food;
7 Big data;
8 Aquaculture – development of sustainable fish-free prawn food (“Sustainable Prawn Food”);
9 Brain and mind projects; and
10 Solar and wind power storage.
Please note that the duration of coverage includes the entire length of each segment in which the topics were mentioned. This does not necessarily reflect the duration devoted to discussing these topics.
DISCLAIMER: While iSentia endeavours to provide accurate, reliable and complete information, iSentia makes no representations in relation to the accuracy, reliability or completeness of the information contained in this report. To the extent permitted by law, iSentia excludes all conditions, warranties and other obligations in relation to the supply of this report and otherwise limits its liability to the amount paid by the recipient for this report. In no circumstances will iSentia be liable to the recipient or to any third party for any consequential loss or damage, including loss of profit, in connection with the supply of this report.
DISCLAIMER: *Internet coverage excludes transcripts of broadcast reports.
ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 2
Executive Summary
Key Findings > The leading story by volume of reports was solar
and wind power storage (86 total reports), followed by DSM-V (79) and big data (68).
> However, the total duration of broadcast segments in which DSM-V was mentioned was greater than that of any other topic. It was also mentioned in the most internet reports (16).
> The most common themes in coverage overall were technology and health (see chart 2). Technology was a key theme in coverage of big data, solar and wind power storage, and brain and mind projects, while health was linked closely to DSM-V and brain and mind projects in particular. Business was the third leading theme in coverage, and once again big data and solar and wind power storage were frequently linked with this theme.
> Given these leading themes, it is perhaps unsurprising that the most common feature of reporting across all 10 stories was the applications of research or developments (see chart 3).
> Furthermore, the two most commonly conveyed messages in all coverage were discovery/ development has potential economic benefits and discovery/development has potential health benefits (see chart 4).
> DSM-V and big data were discussed in the greatest total duration of broadcast coverage (see chart 1). DSM-V was the story most often linked to health, while big data was the story most often linked to business. These stories were also the two most likely to examine controversy/disagreement (see chart 3), with numerous sources quoted in their coverage (see charts 11 and 16).
> The extensive duration of big data coverage was partly due to a Four Corners program that examined how much data was produced by an average family each day, and how this data was distributed and potentially used by others. Reporter Geoff Thompson was also often interviewed about the program.
> While brain and mind projects were reported relatively often (the fourth leading story overall), the duration of this broadcast coverage was much lower than that of the three leading stories. This may partly be due to the abstract nature of this topic.
> Coverage that explored Australian discoveries/ research was largely limited to discussion of solar and wind power storage and sustainable prawn food.
ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 3
All Stories
Chart 1
7263
54
44
19 1611 11
5 5
14
16
14
2 5
3 25
0:00:00
2:24:00
4:48:00
7:12:00
9:36:00
0
30
60
90
120
SOLAR &WIND
POWERSTORAGE
DSM-V BIG DATA BRAIN &MIND
PROJECTS
SUSTAINABLEPRAWNFOOD
CLIMATECHANGEPAUSE
GRAVITA-TIONALWAVES
GMOS FORBETTER/MORENUTRITIOUS
FOOD
EPIGENETICS SYNTHETICBIOLOGY
DU
RA
TIO
N
VO
LUM
E
ABC BROADCAST ABC INTERNET BROADCAST DURATION
ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 4
Table 1 STORY ABC BROADCAST ABC INTERNET TOTAL VOLUME
VOLUME DURATION VOLUME
SOLAR & WIND POWER STORAGE 72 06:13:28 14 86
DSM-V 63 07:40:22 16 79
BIG DATA 54 06:48:40 14 68
BRAIN & MIND PROJECTS 44 02:23:12 1 45
SUSTAINABLE PRAWN FOOD 19 01:13:54 2 21
CLIMATE CHANGE PAUSE 16 00:51:35 5 21
GRAVITATIONAL WAVES 11 01:42:23 3 14
GMOS FOR BETTER/MORE NUTRITIOUS FOOD 11 01:51:21 2 13
EPIGENETICS 5 00:46:55 5 10
SYNTHETIC BIOLOGY 5 00:37:43 0 5
TOTAL 300 29:33:33 62 362
ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 5
Themes Chart 2 All coverage
51
6
40
3
20
14
5
7
20
38
5
1
4
12
1
1
18
1
1
7
2
1
79
3
19
22
5
2
10
1
2
7
8
1
4
3
1
11
14
63
1
36
30
15
1
2
1
9
3
1
10
13
20
3
4
1
1
2
0 40 80 120 160
TECHNOLOGY
HEALTH
BUSINESS
ENVIRONMENT
LAW/POLICY
ETHICS
AGRICULTURE
SCIENTIFIC THEORY
POLITICS
VOLUME
BIG DATA BRAIN & MIND PROJECTS CLIMATE CHANGE PAUSEDSM-V EPIGENETICS GMOS FOR BETTER/MORE NUTRITIOUS FOODGRAVITATIONAL WAVES SOLAR & WIND POWER STORAGE SUSTAINABLE PRAWN FOODSYNTHETIC BIOLOGY
ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 6
Features of Reporting Chart 3 All coverage
41
40
4
20
12
21
5
8
12
5
25
20
26
17
6
7
3
7
11
14
7
2
7
4
6
3
50
39
37
54
10
32
7
7
7
3
7
1
4
1
1
9
5
2
8
3
1
2
1
4
5
11
3
2
3
2
59
33
19
15
16
1
19
7
4
2
11
1
13
11
16
2
1
4
2
2
1
3
1
2
1
0 55 110 165 220
APPLICATIONS OFRESEARCH/DEVELOPMENT
DISCUSSED
DRIVEN BY A THIRD PARTYORGANISATION/EXPERT
BASED ON RESEARCHDISCOVERY/DEVELOPMENT
EXAMINES CONTROVERSY/DISAGREEMENT
DRIVEN BYORGANISATION/INDIVIDUAL
INVOLVED IN RESEARCH
DANGER OFRESEARCH/FINDINGS/EVENT
DISCUSSED
EXPLORES AUSTRALIANDISCOVERY/RESEARCH
INCLUDES VISUALS
INCLUDES STATISTICS
BASED ON UNUSUALFINDING/EVENT
VOLUME
BIG DATA BRAIN & MIND PROJECTS CLIMATE CHANGE PAUSEDSM-V EPIGENETICS GMOS FOR BETTER/MORE NUTRITIOUS FOODGRAVITATIONAL WAVES SOLAR & WIND POWER STORAGE SUSTAINABLE PRAWN FOODSYNTHETIC BIOLOGY
ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 7
Messages Chart 4 All coverage
19
4
1
1
4
4
2
4
10
6
7
1
3
7
28
20
11
1
5
5
1
1
3
3
1
1
6
2
21
2
29
1
12
1
1
4
1
2
1
1
2
7
1
2
2
6
1
1
1
1
4
5
8
2
33
19
7
3
4
5
1
4
8
1
17
1
1
3
2
1
1
1
1
1
0 10 20 30 40 50 60 70 80
DISCOVERY/DEVELOPMENT HAS POTENTIALECONOMIC BENEFITS
DISCOVERY/DEVELOPMENT HAS POTENTIALHEALTH BENEFITS
SCIENTIFIC RESEARCH/DISCOVERIESBENEFIT SOCIETY
DISCOVERY/DEVELOPMENT IS POTENTIALLYHARMFUL TO HEALTH
FURTHER RESEARCH ISREQUIRED
DISCOVERY/DEVELOPMENT HAS BENEFITSFOR AGRICULTURE
DISCOVERY IS QUESTIONED/CRITICISED
DISCOVERY COULD LEADTO CHANGES IN SCIENTIFIC APPROACHES
SCIENCE CHANGES THE WAY WE LIVE IN THEWORLD
DISCOVERY/DEVELOPMENT ISSCARY/DANGEROUS
SCIENCE HAS DIRECT APPLICATIONS INEVERYDAY LIFE
NEW REGULATIONS ARE REQUIRED TO DEALWITH DISCOVERY
DISCOVERY/EVENT ISRARE/UNPRECEDENTED
DISCOVERY/RESEARCH EXPOSESHEALTH/ENVIRONMENTAL THREAT
DISCOVERY/DEVELOPMENT HAS POTENTIALTO NEGATIVELY IMPACT THE ECONOMY
DISCOVERY/DEVELOPMENT ISAMUSING/NOVEL
VOLUME
BIG DATA BRAIN & MIND PROJECTSCLIMATE CHANGE PAUSE DSM-VEPIGENETICS GMOS FOR BETTER/MORE NUTRITIOUS FOODGRAVITATIONAL WAVES SOLAR & WIND POWER STORAGESUSTAINABLE PRAWN FOOD SYNTHETIC BIOLOGY
ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 8
Story 1: Solar & Wind Power Storage
Leading Comperes/Bylines Chart 5
Leading Spokespeople Chart 6
15
31 1 1 1 1 1 1 1 1 1 1
00:00:00
00:14:24
00:28:48
00:43:12
00:57:36
0
6
12
18
24
IANHENSCHKE,MORNINGS,
891 ABCADELAIDE
JOSEPHTHOMSEN,MORNINGS,
ABCGOULBURN
MURRAY
JOHNMORRISON,
NSWSTATEWIDEDRIVE, ABCRIVERINA
STEPHENPINCOCK
REBECCABREWIN
XAVIER LACANNA
MIKESEXTON
REBECCACURTIN
NATALIEJONES
STUARTGARY
PAULBROWN
MARGARETBURIN
PAULGILDING
ABC BROADCAST ABC INTERNET
DU
RA
TIO
N (H
H:M
M)
VO
LUM
E
10 10
4
0
3
6
9
12
DICK SMITH,TEN BUCKS A LITRE
DOCUMENTARY
UNNAMED TALKBACKCALLER
RICHARD INWOOD,TINDO SOLAR
VO
LUM
E
ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 9
Themes Chart 7
Features of Reporting Chart 8
63
36
30
15
9
2
1
1
1
0 16 32 48 64
TECHNOLOGY
BUSINESS
ENVIRONMENT
LAW/POLICY
POLITICS
AGRICULTURE
ETHICS
HEALTH
SCIENTIFIC THEORY
VOLUME
59
33
19
19
16
15
7
4
2
1
0 15 30 45 60
APPLICATIONS OFRESEARCH/DEVELOPMENT
DISCUSSED
DRIVEN BY A THIRD PARTYORGANISATION/EXPERT
BASED ON RESEARCHDISCOVERY/DEVELOPMENT
EXPLORES AUSTRALIANDISCOVERY/RESEARCH
DRIVEN BY ORGANISATION/INDIVIDUAL INVOLVED
IN RESEARCH
EXAMINESCONTROVERSY/DISAGREEMENT
INCLUDES VISUALS
INCLUDES STATISTICS
BASED ON UNUSUALFINDING/EVENT
DANGER OFRESEARCH/FINDINGS/EVENT
DISCUSSED
VOLUME
ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 10
Leading Messages Chart 9
33
19
7
5
4
4
0 9 18 27 36
DISCOVERY/DEVELOPMENT HASPOTENTIAL
ECONOMIC BENEFITS
SCIENTIFICRESEARCH/DISCOVERIES
BENEFIT SOCIETY
FURTHER RESEARCH ISREQUIRED
SCIENCE HAS DIRECTAPPLICATIONS IN EVERYDAY
LIFE
SCIENCE CHANGES THE WAY WELIVE IN THE WORLD
DISCOVERY/DEVELOPMENT HASPOTENTIAL TO NEGATIVELY
IMPACT THE ECONOMY
VOLUME
ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 11
Story 2: DSM-V
Leading Comperes/Bylines Chart 10
Leading Spokespeople Chart 11
7
3 3 3
2
00:00:00
00:14:24
00:28:48
00:43:12
00:57:36
0
2
4
6
8
LIBBI GORR,AFTERNOONS, 774ABC MELBOURNE
(3LO)
GENEVIEVEJACOBS,
MORNINGS, 666ABC CANBERRA
(2CN)
SONYAFELDHOFF,
AFTERNOONS, 891ABC ADELAIDE(5AN 891 SA)
PAUL BARCLAY,BIG IDEAS,ABC RADIONATIONAL
KATHARINEANNEAR
ABC BROADCAST ABC INTERNET
DU
RA
TIO
N (H
H:M
M)
VO
LUM
E
21
109
8
0
6
12
18
24
PERMINDER SACHDEV,UNIVERSITY
OF NSW
RICHARDBRYANT, UNIVERSITY
OF NSW
GARYGREENBERG,
PSYCHOTHERAPIST
NICK HOLMAN,ASPERGERS PATIENT
VO
LUM
E
ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 12
Themes Chart 12
Features of Reporting Chart 13
79
22
19
5
3
2
1
0 20 40 60 80
HEALTH
ETHICS
LAW/POLICY
SCIENTIFIC THEORY
BUSINESS
POLITICS
TECHNOLOGY
VOLUME
54
50
39
37
32
10
7
7
0 15 30 45 60
EXAMINESCONTROVERSY/DISAGREEMENT
APPLICATIONS OFRESEARCH/DEVELOPMENT
DISCUSSED
DRIVEN BY A THIRD PARTYORGANISATION/EXPERT
BASED ON RESEARCHDISCOVERY/DEVELOPMENT
DANGER OFRESEARCH/FINDINGS/EVENT
DISCUSSED
DRIVEN BY ORGANISATION/INDIVIDUAL INVOLVED
IN RESEARCH
INCLUDES VISUALS
INCLUDES STATISTICS
VOLUME
ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 13
Leading Messages Chart 14
29
21
12
2
1
1
1
0 8 16 24 32
DISCOVERY/DEVELOPMENT ISPOTENTIALLY HARMFUL TO
HEALTH
DISCOVERY/DEVELOPMENT HASPOTENTIAL HEALTH BENEFITS
DISCOVERY ISQUESTIONED/CRITICISED
SCIENTIFICRESEARCH/DISCOVERIES
BENEFIT SOCIETY
FURTHER RESEARCH ISREQUIRED
DISCOVERY/DEVELOPMENT ISSCARY/DANGEROUS
DISCOVERY COULD LEADTO CHANGES IN SCIENTIFIC
APPROACHES
VOLUME
ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 14
Story 3: Big Data
Leading Comperes/Bylines Chart 15
Leading Spokespeople Chart 16
14
42
1 1 1 1 1 1 1 1 1 1 1 1
00:00:00
00:14:24
00:28:48
00:43:12
00:57:36
0
4
8
12
16
LINDAMOTTRAM,
MORN-INGS,
702 ABCSYDNEY
STEVEAUSTIN,MORN-INGS,
612 ABCBRISBANE
TRISTANSTERN-
SON
MIKEEBERHARD
ROSEGRANT
BROCKDOUGLAS
ANTHONYCARUANA
CHRISHANCOCK
PETERFULLER
CLIVEGOLD
SHARRYNMILLICAN
GERDABRAND
XAVIERRIZOS
GREGMILLER
LUKEMC-
CORMACK
ABC BROADCAST ABC INTERNET
DU
RA
TIO
N (H
H:M
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VO
LUM
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9 9
54
0
3
6
9
12
PAUL WALLBANK,TECHNOLOGY EXPERT
GEOFFTHOMPSON,
FOUR CORNERS
BARRY URQUHART, MDMARKETING FOCUS
UNNAMED TALKBACKCALLER
VO
LUM
E
ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 15
ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 16
Themes Chart 17
Features of Reporting Chart 18
51
40
20
14
7
6
5
3
0 15 30 45 60
TECHNOLOGY
BUSINESS
LAW/POLICY
ETHICS
POLITICS
HEALTH
AGRICULTURE
ENVIRONMENT
VOLUME
41
40
21
20
12
12
8
5
5
4
0 11 22 33 44
APPLICATIONS OFRESEARCH/DEVELOPMENT
DISCUSSED
DRIVEN BY A THIRD PARTYORGANISATION/EXPERT
DANGER OFRESEARCH/FINDINGS/EVENT
DISCUSSED
EXAMINESCONTROVERSY/DISAGREEMENT
DRIVEN BY ORGANISATION/INDIVIDUAL INVOLVED
IN RESEARCH
INCLUDES STATISTICS
INCLUDES VISUALS
EXPLORES AUSTRALIANDISCOVERY/RESEARCH
BASED ON UNUSUALFINDING/EVENT
BASED ON RESEARCHDISCOVERY/DEVELOPMENT
VOLUME
ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 17
Leading Messages Chart 19
19
10
7
6
4
4
4
4
0 5 10 15 20
DISCOVERY/DEVELOPMENT HASPOTENTIAL
ECONOMIC BENEFITS
DISCOVERY/DEVELOPMENT ISSCARY/DANGEROUS
NEW REGULATIONS AREREQUIRED TO DEAL WITH
DISCOVERY
SCIENCE HAS DIRECTAPPLICATIONS IN EVERYDAY
LIFE
DISCOVERY ISQUESTIONED/CRITICISED
DISCOVERY/DEVELOPMENT HASBENEFITS FOR AGRICULTURE
SCIENCE CHANGES THE WAY WELIVE IN THE WORLD
DISCOVERY/DEVELOPMENT HASPOTENTIAL HEALTH BENEFITS
VOLUME
ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 18
Story 4: Brain & Mind Projects
Leading Comperes/Bylines Chart 20
Leading Spokespeople Chart 21
3
2
1
00:00:00
00:08:38
00:17:17
00:25:55
0
1
2
3
4
MICHAEL SMYTH,DRIVE,
891 ABC ADELAIDE
WALEED ALY,RN DRIVE,
ABC RADIO NATIONAL
BEN KNIGHT
ABC BROADCAST ABC INTERNET
DU
RA
TIO
N (H
H:M
M)
VO
LUM
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14
10
5
3 3
0
4
8
12
16
BARACKOBAMA,
USPRESIDENT
ZACHARYLITVAK,
GEORGEWASHINGTONUNIVERSITY
CHARLIETEO,
NEURO-SURGEON
HENRYMARKAM,
HUMAN BRAINPROJECT
DIRECTOR
STEVEFURBER,
MANCHESTERUNIVERSITY
VO
LUM
E
ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 19
Themes Chart 22
Features of Reporting Chart 23
38
20
12
5
4
1
0 10 20 30 40
HEALTH
TECHNOLOGY
POLITICS
BUSINESS
SCIENTIFIC THEORY
LAW/POLICY
VOLUME
26
25
20
17
7
6
3
0 7 14 21 28
BASED ON RESEARCHDISCOVERY/DEVELOPMENT
APPLICATIONS OFRESEARCH/DEVELOPMENT
DISCUSSED
DRIVEN BY A THIRD PARTYORGANISATION/EXPERT
DRIVEN BY ORGANISATION/INDIVIDUAL INVOLVED
IN RESEARCH
INCLUDES VISUALS
EXPLORES AUSTRALIANDISCOVERY/RESEARCH
INCLUDES STATISTICS
VOLUME
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Leading Messages Chart 24
28
20
11
7
5
5
0 8 16 24 32
DISCOVERY/DEVELOPMENT HASPOTENTIAL HEALTH BENEFITS
SCIENTIFICRESEARCH/DISCOVERIES
BENEFIT SOCIETY
FURTHER RESEARCH ISREQUIRED
DISCOVERY/DEVELOPMENT HASPOTENTIAL
ECONOMIC BENEFITS
SCIENCE CHANGES THE WAY WELIVE IN THE WORLD
DISCOVERY COULD LEADTO CHANGES IN SCIENTIFIC
APPROACHES
VOLUME
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Story 5: Sustainable Prawn Food
Leading Comperes/Bylines Chart 25
Leading Spokespeople Chart 26
2
1 1
2
00:00:00
00:02:53
00:05:46
00:08:38
00:11:31
0
1
2
3
4
PAUL DALE,MORNING SHOW,
105.7 ABC DARWIN
REBECCA LEVINGSTON,EVENINGS,
612 ABC BRISBANE
GILLIANO'SHAUGHNESSY,
AFTERNOONS,720 ABC PERTH
CHARLIE MCKILLOP
ABC BROADCAST ABC INTERNET
DU
RA
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N (H
H:M
M)
VO
LUM
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13
1 1 1 1 1
0
4
8
12
16
NIGELPRESTON,
CSIROAQUACULTURE
PROFESSOR
ALISTAIRDICK,APBF
OUTGOINGPRESIDENT
MURRAYDALTON,
CHEF
RIKBUCKWORTH,
CSIRORESEARCHER
MATTBARWICK,
NORTHERNPRAWN
FISHERY
REBECCALEVINGSTON,
ABC
VO
LUM
E
ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 22
Themes Chart 27
Features of Reporting Chart 28
20
13
10
3
1
0 6 12 18 24
AGRICULTURE
ENVIRONMENT
BUSINESS
TECHNOLOGY
HEALTH
VOLUME
16
13
11
11
2
1
1
0 5 10 15 20
EXPLORES AUSTRALIANDISCOVERY/RESEARCH
BASED ON RESEARCHDISCOVERY/DEVELOPMENT
DRIVEN BY ORGANISATION/INDIVIDUAL INVOLVED
IN RESEARCH
APPLICATIONS OFRESEARCH/DEVELOPMENT
DISCUSSED
INCLUDES VISUALS
BASED ON UNUSUALFINDING/EVENT
DRIVEN BY A THIRD PARTYORGANISATION/EXPERT
VOLUME
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Leading Messages Chart 29
17
8
1
1
1
0 5 10 15 20
DISCOVERY/DEVELOPMENT HASBENEFITS FOR AGRICULTURE
DISCOVERY/DEVELOPMENT HASPOTENTIAL
ECONOMIC BENEFITS
DISCOVERY/EVENT ISRARE/UNPRECEDENTED
DISCOVERY/DEVELOPMENT ISAMUSING/NOVEL
SCIENTIFIC RESEARCH/DISCOVERIESBENEFIT SOCIETY
VOLUME
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Story 6: Climate Change Pause
Leading Comperes/Bylines Chart 30
Leading Spokespeople Chart 31
3
1 1 1 1 1 1 1 1 1 1 12
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MATTHEW ENGLAND, UNIVERSITYOF NSW
ANDREW MONTFORD, CLIMATEBLOGGER
MILES ALLAN,CLIMATE SCIENTIST
VO
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ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 25
Themes Chart 32
Features of Reporting Chart 33
18
7
2
1
1
1
1
0 5 10 15 20
ENVIRONMENT
SCIENTIFIC THEORY
POLITICS
LAW/POLICY
AGRICULTURE
TECHNOLOGY
BUSINESS
VOLUME
14
11
7
7
7
6
4
3
2
0 4 8 12 16
EXAMINESCONTROVERSY/DISAGREEMENT
BASED ON RESEARCHDISCOVERY/DEVELOPMENT
EXPLORES AUSTRALIANDISCOVERY/RESEARCH
DRIVEN BY ORGANISATION/INDIVIDUAL INVOLVED
IN RESEARCH
DRIVEN BY A THIRD PARTYORGANISATION/EXPERT
INCLUDES STATISTICS
INCLUDES VISUALS
BASED ON UNUSUALFINDING/EVENT
DANGER OFRESEARCH/FINDINGS/EVENT
DISCUSSED
VOLUME
ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 26
Leading Messages Chart 34
6
3
3
2
1
1
1
0 2 4 6 8
DISCOVERY/RESEARCHEXPOSES
HEALTH/ENVIRONMENTALTHREAT
DISCOVERY ISQUESTIONED/CRITICISED
FURTHER RESEARCH ISREQUIRED
DISCOVERY/DEVELOPMENTHAS POTENTIAL TO
NEGATIVELY IMPACT THEECONOMY
DISCOVERY/DEVELOPMENT ISSCARY/DANGEROUS
SCIENTIFICRESEARCH/DISCOVERIES
BENEFIT SOCIETY
SCIENCE CHANGES THE WAYWE LIVE IN THE WORLD
VOLUME
ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 27
Story 7: Gravitational Waves
Leading Comperes/Bylines Chart 35
Leading Spokespeople Chart 36
1 1 1 1 1 1 1 1 1 1 1
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FRED WATSON,AUSTRALIAN
ASTRONOMICAL OBSERVATORY
ALAN DUFFY,MELBOURNE UNIVERSITY
VO
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ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 28
Themes Chart 37
Features of Reporting Chart 38
14
0 4 8 12 16
SCIENTIFIC THEORY
VOLUME
11
5
4
3
3
2
2
0 3 6 9 12
BASED ON RESEARCHDISCOVERY/DEVELOPMENT
DRIVEN BY A THIRD PARTYORGANISATION/EXPERT
APPLICATIONS OFRESEARCH/DEVELOPMENT
DISCUSSED
INCLUDES VISUALS
DRIVEN BY ORGANISATION/INDIVIDUAL INVOLVED
IN RESEARCH
INCLUDES STATISTICS
EXPLORES AUSTRALIANDISCOVERY/RESEARCH
VOLUME
ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 29
Leading Messages Chart 39
8
5
4
2
0 3 6 9 12
DISCOVERY/EVENT ISRARE/UNPRECEDENTED
DISCOVERY COULD LEADTO CHANGES IN SCIENTIFIC
APPROACHES
FURTHER RESEARCH ISREQUIRED
DISCOVERY/DEVELOPMENT ISAMUSING/NOVEL
VOLUME
ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 30
Story 8: GMOS for Better/More Nutritious Food
Leading Comperes/Bylines Chart 40
Leading Spokespeople Chart 41
2
1 1 1 1
00:00:00
00:08:38
00:17:17
00:25:55
00:34:34
0
1
2
3
4
CAMERONWILSON, BUSH
TELEGRAPH, ABCRADIO NATIONAL
TONY BRISCOE,TASMANIAN
COUNTRY HOUR,ABC NORTHERN
TASMANIA
IAN HENSCHKE,MORNINGS,
891 ABCADELAIDE
TOM NIGHTINGALE LAURA POOLE
ABC BROADCAST ABC INTERNET
DU
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ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 31
Themes Chart 42
Features of Reporting Chart 43
11
8
7
4
3
1
1
0 3 6 9 12
AGRICULTURE
HEALTH
TECHNOLOGY
ENVIRONMENT
LAW/POLICY
ETHICS
BUSINESS
VOLUME
9
8
5
3
2
2
1
1
0 3 6 9 12
APPLICATIONS OFRESEARCH/DEVELOPMENT
DISCUSSED
EXAMINESCONTROVERSY/DISAGREEMENT
DRIVEN BY A THIRD PARTYORGANISATION/EXPERT
DRIVEN BY ORGANISATION/INDIVIDUAL INVOLVED
IN RESEARCH
BASED ON RESEARCHDISCOVERY/DEVELOPMENT
INCLUDES VISUALS
DANGER OFRESEARCH/FINDINGS/EVENT
DISCUSSED
INCLUDES STATISTICS
VOLUME
ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 32
Leading Messages Chart 44
7
6
2
2
2
0 2 4 6 8
DISCOVERY/DEVELOPMENT HASPOTENTIAL HEALTH BENEFITS
DISCOVERY/DEVELOPMENT HASBENEFITS FOR AGRICULTURE
DISCOVERY/DEVELOPMENT ISPOTENTIALLY HARMFUL TO
HEALTH
FURTHER RESEARCH ISREQUIRED
DISCOVERY/DEVELOPMENT HASPOTENTIAL
ECONOMIC BENEFITS
VOLUME
ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 33
Story 9: Epigenetics
Leading Comperes/Bylines Chart 45
Leading Spokespeople Chart 46
1 1 1 1 1 1 1 1 1
00:00:00
00:08:38
00:17:17
00:25:55
00:34:34
0
1
2
3
4
NATASHAMITCHELL,
LIFE MATTERS,ABC RADIONATIONAL
COREY HAGUE,MORNINGS,
ABC CENTRALVICTORIA
TONY DELROY,NIGHTLIFE, 702ABC SYDNEY
(2BL)
JULIA BAIRD,MORNINGS, 702
ABC SYDNEY(2BL)
LIBBI GORR,DRIVE,
774 ABCMELBOURNE
JENNIFERVIEGAS
DYANI LEWIS BIANCANOGRADY
CLARE PAIN
ABC BROADCAST ABC INTERNET
DU
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N (H
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ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 34
Themes Chart 47
Features of Reporting Chart 48
10
2
1
0 3 6 9 12
HEALTH
SCIENTIFIC THEORY
LAW/POLICY
VOLUME
7
7
4
3
1
1
1
1
0 2 4 6 8
BASED ON RESEARCHDISCOVERY/DEVELOPMENT
APPLICATIONS OFRESEARCH/DEVELOPMENT
DISCUSSED
DRIVEN BY ORGANISATION/INDIVIDUAL INVOLVED
IN RESEARCH
DRIVEN BY A THIRD PARTYORGANISATION/EXPERT
EXAMINESCONTROVERSY/DISAGREEMENT
INCLUDES VISUALS
INCLUDES STATISTICS
EXPLORES AUSTRALIANDISCOVERY/RESEARCH
VOLUME
ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 35
Leading Messages Chart 49
4
2
1
1
1
0 2 4 6 8
DISCOVERY/DEVELOPMENT HASPOTENTIAL HEALTH BENEFITS
FURTHER RESEARCH ISREQUIRED
DISCOVERY/DEVELOPMENT ISPOTENTIALLY HARMFUL TO
HEALTH
DISCOVERY COULD LEADTO CHANGES IN SCIENTIFIC
APPROACHES
DISCOVERY/RESEARCHEXPOSES
HEALTH/ENVIRONMENTALTHREAT
VOLUME
ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 36
Story 10: Synthetic Biology
Leading Comperes
Chart 50
Leading Spokespeople Chart 51
2
1 1 1
00:00:00
00:08:38
00:17:17
00:25:55
00:34:34
0
1
2
3
4
ROBYN WILLIAMS, THESCIENCE SHOW, ABC
RADIO NATIONAL
RICHARD MARGETSON,AFTERNOONS, 105.7ABC DARWIN (8DDD
NT)
AGNELA OWENS,MORNINGS, ABC
CENTRAL WEST NSW(2CR)
PAT HESSION, DRIVE,ABC NORTH
QUEENSLAND (4QN)
RADIO
DU
RA
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N (H
H:M
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VO
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2
1 1 1
0
1
2
3
4
PATRICKSCHAEFFER,JAMES COOKUNIVERSITY
LARA BEREZA-MALCOLM,LA TROBE UNIVERSITY
LAURIE GARRETT,SCIENCE WRITER
ANDREW TUCKWELL,UNIVERSITY OF SYDNEY
VO
LUM
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ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 37
Themes Chart 52
Features of Reporting Chart 53
4
3
2
1
1
0 1 2 3 4 5 6
HEALTH
TECHNOLOGY
SCIENTIFICTHEORY
ETHICS
ENVIRONMENT
VOLUME
4
3
2
2
2
1
1
1
0 1 2 3 4 5 6
APPLICATIONS OFRESEARCH/DEVELOPMENT
DISCUSSED
DRIVEN BY ORGANISATION/INDIVIDUAL INVOLVED
IN RESEARCH
EXPLORES AUSTRALIANDISCOVERY/RESEARCH
DRIVEN BY A THIRD PARTYORGANISATION/EXPERT
BASED ON RESEARCHDISCOVERY/DEVELOPMENT
EXAMINESCONTROVERSY/DISAGREEMENT
DANGER OFRESEARCH/FINDINGS/EVENT
DISCUSSED
INCLUDES STATISTICS
VOLUME
ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 38
Leading Messages Chart 54
3
2
1
1
1
1
1
0 1 2 3 4
DISCOVERY/DEVELOPMENT HASPOTENTIAL HEALTH BENEFITS
SCIENTIFICRESEARCH/DISCOVERIES
BENEFIT SOCIETY
FURTHER RESEARCH ISREQUIRED
SCIENCE HAS DIRECTAPPLICATIONS IN EVERYDAY
LIFE
DISCOVERY/DEVELOPMENT ISSCARY/DANGEROUS
DISCOVERY/RESEARCHEXPOSES
HEALTH/ENVIRONMENTALTHREAT
DISCOVERY/DEVELOPMENT ISPOTENTIALLY HARMFUL TO
HEALTH
VOLUME
ABC / MEDIA ANALYSIS REPORT / SCIENCE STORIES: 1 APRIL 2013 – 31 MARCH 2014 PAGE / 39