Media Advertising Solutions
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Media Advertising Solutions New Morning Delivery & Compact Format New Morning Delivery & Compact Format March 4, 2013
Transcript of Media Advertising Solutions
Media Advertising SolutionsNew Morning Delivery & Compact Format New Morning Delivery & Compact Format
March 4, 2013
New-look Weekday Editions
On March 4, 2013 the Bay of Plenty Times weekday editions changed to morning
delivery and compact format.
The new format provides:
• A great selection of targetable sections for advertisers to choose from
• Morning delivery extends the shelf-life of the newspaper and it’s content• Morning delivery extends the shelf-life of the newspaper and it’s content
The launch of the new weekday editions is supported by an extensive marketing campaign that is currently running.
Content by Day
Every day News in 10
Local News
Local Opinion
National and World News
Sports News
Classified
TV listings
TuesdayLocal Money – NEW!
Travel
Readers Page – NEW!
WednesdayLocal Business
Readers Page – NEW!
FridayLocal Business – NEW!
Readers Page – NEW!
4 Pages of Racing – NEW!
Driven motoring liftout – NEW!
Property Guide Real Estate liftout
SaturdayTwo pages of Puzzles
Full page of Weather – NEW!
MondayLocal News Feature – NEW!
Local Out & About Pages
Bumper Sports Section – NEW!
Kids Club
Readers Page – NEW!
Readers Page – NEW!
Flavours food lift-out – NEW!
ThursdayLocal Business – NEW!
Local Rural Life – NEW!
Readers Page – NEW!
Vibe entertainment lift-out
SaturdayLocal Business
World
Gardening
Outdoors
Commercial & Investment Property
Real Estate
indulge Lifestyle liftout
Modular Advertising
The Bay of Plenty Times has introduced a modular ad system.
Modular advertising is a term to describe ads that are based on standard sizes and shapes.
This new system provides opportunities for creative and customised use of space, with a focus on the impact your advert creates rather the centimetres it covers. with a focus on the impact your advert creates rather the centimetres it covers.
• Easier to plan and book your schedule
• More flexible and innovative sizes to use
• Greater source of impact due to cleaner pages
• Rewarding price structure based on frequency
Modular Sizes
The range of sizes available allows you to choose whether your ad dominates
the page, makes an impact, an impression or has presence
on the page.
Flavours
New weekly food & wine lift-out
Flavours is a new, enticing 12-page local food and wine lift-out every Wednesday. This new local lift-out includes great local recipes from a collection of renowned Bay foodies, best buys and tips from wine connoisseurs, local café reviews and more!
Driven
New weekly motoring lift-out
Driven is the new motoring lift out, inserted into the Bay of Plenty Times every Friday. Driven includes new car reviews, model launches, classic cars, industry news and interesting motoring information.
vibe
Weekly art and entertainment guide
The weekly art and entertainment liftout, vibe, provides loyal readers with information about what’s on and when in the Bay of Plenty and surrounding areas. Advertise in this publication to be seen by 45,000 readers every Thursday and benefit from the long shelf life of a newspaper inserted magazine.magazine.
Source: Nielsen CMI Regional Database, 1 Y/E Jun 2012
indulge
indulge, the guilt-free weekend magazine, available in the Bay of Plenty Times
Weekend every Saturday.
The luxury magazine is aimed at women readers, who currently make up the majority of Bay of Plenty Times readers. indulge brings women weekend readers everything from café reviews, recipes, DIY tips and parenting advise to weekend fashion, gossip, beauty tips and luxury giveaways.fashion, gossip, beauty tips and luxury giveaways.
Circulation
Bay of Plenty Times
Average Daily Circulation: 18,504
Source: Audited Bureau of Circulation, ANC to 31/12/2012Source: Audited Bureau of Circulation, ANC to 31/12/2012
Readership
Average Daily Readership43,000 people will read a copy of the Bay of Plenty Times on an average day
Weekly Readership73,000 people will have read at least one copy of the Bay of Plenty Times over an average week
Gender Split52% female, 48% male52% female, 48% male
Readership Per DayMonday 40,000
Tuesday 42,000
Wednesday 49,000
Thursday 43,000
Friday 42,000
Saturday 45,000
Source: Nielsen CMI Regional Database, all people 15+, 2 Y/E Dec 2012
Bay News
The Bay News is distributed free every Thursday to over 45,000 homes.
The popular community newspaper is read by 71,000 people in Papamoa, Mount Maunganui, Welcome Bay, Tauranga & Bethlehem. Bay News covers news from around the Bay, including a section dedicated to the Mount and Papamoa.
Community Newspapers
Te Puke TimesThe Te Puke
Times is delivered
free every Thursday.
It reaches over
12,000 homes in
Te Puke, Paengaroa,
Maketu, Pukehina,
Katikati AdvertiserThe
Katikati Advertiser
is delivered free
to over 7,000
homes in Katikati,
Omokoroa,
Whakamarama
Waihi LeaderThe Waihi Leader
is distributed free
every Thursday to
over 8,000 homes
in Waihi, Waihi
Beach, Athenree,
Katikati, Waikino,
Coastal NewsEvery Thursday
the Coastal News
is delivered free to
over 8,000 homes
in Whangamata,
Whiritoa,
Onemana, Pauanui,
Pongakawa and
Papamoa urban
and rural deliveries.
and Te Puna every
Thursday.
MacKay Town
and Karangahake.
Tairua and up the
eastern seaboard
to Whitianga.
For your local advertising schedule:For your local advertising schedule:
Phone: 07 577 7770
Email: [email protected]
