Magazine Advert: Cold Play ‘Mylo Xyloto’IMAGERYThe imagery of this magazine advert is shown to be a graphitised wall, merging an array of bold, bright colours together reflecting the genre style of pop rock as the colours are presented in a edgy style. These vivid colours are used help to capture the audiences attention, making the advert hard to flick past in a magazine, encouraging them to read the content of the page. The graphitised wall creates an aesthetically pleasing image for the audience to look at and gives a dangerous quality to the bands style, emphasising the rock part of the genre. A lot of the graffiti writing is also illegible, ensuring that the attention is kept on the album promotion instead of being distracted by the background.

CHARACTERSThere are no characters featured within this magazine advert which allows the audience to mainly focus on the information given such as the name of the album, the release date and the band.

TEXT/FONTThe main font of this magazine advert is shown in an outline style font in white, making the vibrant background still visible to the audience.The title of the album ‘Mylo Xyloto’ is situated in the middle of the advert, in the biggest font, making the audience aware of what is being advertised. Above the album title in a smaller sized font is the band name Coldplay. This is smaller than the album title as Coldplay are a well known popular band that no longer need to try to make their name in the industry, so instead can focus on getting their album known to the public. The release date is also shown in the same text as the band name underneath the album name -this is a good size to show the audience what date the album is going to be released and is not hard to miss underneath the large album title. Towards the bottom of the advertisement, information on the ordering of the album on iTunes is featured in a smaller font. The bands website is also featured in much smaller text underneath this - these are useful snippets of information for the audience to remember.

STYLEThe over all style of this magazine advert suggest a pop vibe due to the bright colour scheme as well as a rock edge due to the grittiness of the graffiti art. It would be targeted towards a mainstream audience.

Magazine Advert: Marina and the Diamonds ‘The Family Jewels’

CHARACTERSThe main character of this magazine advert is Marina, the main singer of the band herself. She appears very airbrushed with make up focusing on her eyes and eyebrows - a similar style to a poster girl from the 1950’s emphasising on clear skin, made up eyes and eyebrows. The character is also giving the audience direct address, making the audience feel a sense of connection with the advertisement, encouraging the to read the information.

IMAGERYThe background image of this magazine advert appears to be an old-fashioned floral pattern, similar to one found on a cushion. On top of this, the main characters head lies in a tilted fashion, showing the audience the main singer from the band.The colours of this advert are mostly washed out yellows, and greens, giving an over-all aged effect. This emphasises the bands indie pop genre as they are showing the audience that they are breaking from mainstream modern day styles. The album artwork for the bands new single is featured at the bottom of the advert, promoting its sale on iTunes to the audience. This therefore makes the advert promote both the album and the single.

TEXT/FONTThe main font is shown in a sans serif font, in a free hand style. The biggest text on the advertisement is shown to be the band name ‘Marina & the Diamonds”. This may be the largest font as although they are quite a popular band in the indie genre, they may want to make themselves known to a more mainstream audience. Above the band name, is the album title in which the advert is promoting ‘The Family Jewels’. This is shown in a smaller font than the band name, making it harder for the audience to understand what is being advertised.Towards the bottom of the advertisement, a smaller sans serif font is used, promoting the singles included in the album as well as a single entitled ‘Shampain’ and its availability on iTunes. The bands website is also situated in the bottom right hand corner of the advert in very small text. This has not been made very visible for the audience and would be better if it was made slightly bigger.

STYLEThe over all style of this advert gives off an old fashioned 1950’s style which ties in well with the indie pop

genre of the band and the album.

CHARACTERSThere are no characters in this music magazine advert as the main imagery is of a scenic background. This makes the ad simplistic and helps the audience to focus on the information being presented to them as oppose to the image used.

STYLEThe overall style for this album add gives off an indie/alternative vibe due to its simplicity and clarity of the design, from the use of the scenic background image as the main design, to the added graphic square diamond giving the advert a bit more character.

TEXT/FONTThe majority of the font featured in this magazine advert is a serif font style, and is shown in capital letters making the appearance bold and clear. This helps not to over complicate the advert, and makes the band name and information clear and visible to read.The band name ‘Tame Impala’ is situated in the top middle of the image, and is the largest piece of text on the advertisement. It is shown in a dark grey font which allows the piece of text to stand out but not overpower the image. Underneath band name, the album title “Feels Like We’re Only Going Backwards” is featured in a freehand styled font, which is significantly smaller than the bold band name above. This could have been created this way as this is a magazine advert for Tame Impala’s debut album and so would be aiming to be making a name for the band itself, rather than emphasising the album.The extra text towards the bottom of the advert is shown in a white and light grey font to contrast against the dark green/black section of the image. This text gives information to the audiences such as the release date for the debut album and the bands website.

IMAGERYThe main imagery of this magazine advert features a photograph of a scenic landscape, giving the advert an indie genre vibe despite the band itself being of the psychedelic rock genre. This style could also relate to that genre as it is differentThe use of soft pastel colours of the sunrise/sunset sky work well as they do not distract the audience away from the given information, as bold colours might. A set of graphic squares have been used formed into a diamond shape and positioned behind the band name and album title. This adds a bit of character to the scenic image and makes the image appear more aesthetically pleasing for the audience.

Magazine Advert: Tame Impala ‘Feels Like We’re Only Going Backwards’