Conventions of a trailer Billing Block – The billing block is the information at the end of a trailer which

features the directors, producers, actor and other people who featured in or helped work on the film.

Theme Music – Theme Music is the music that play throughout the trailer it matched the genre of the film to create the right feeling for the viewer.

Builds In Pace – When trailers start they usually start of slow then it builds by showing action packed moments of the film or maybe people being chased if it were a horror movie.

Title of the movie

Release Date – This is the date when the film will be released to the public.

Showing best parts of the movie – They do this to reel the audience in to the movie so it will make them watch it and it appeals to them.

Institutions Logo – This is the name of the institutions involved with the movie for example: Universal Studios, Lions Gate, Paramount Pictures and 20th Century Fox.

Stars and Directors Names – This tells you stars and you directed the film.

Conventions of trailers: Us Above, So Below

and The Quite Ones

Institution Logos: This is always shown in

trailers because it is Showing the

companies involved with the film for

example Production and Distribution.Title Slates: Telling you parts of the

plots to engage you more with

the movie which creates Enigma

Codes.

Setting: Some trailers tend to show

the location where the film is taking

place which will give more of an

idea about the movie.

Conventions of trailers:

The Quite Ones

Source Material: When a trailer specifies that a film is based on something that has happened creates a whole new meaning because it isn’t just a made up story.

Directors/Producers: By saying that the same people made other good films will make audiences want to watch the film.

Institution Logos: This is always shown in trailers because it is Showing the companies involved with the film for example Production and Distribution.

Clips: Clips from the movie to show what the movie will be like and what it will consist of.

Conventions of trailers: Kick-Ass

Billing Blocks: Shows everyone who is involved with the film also showing the website and social media sites.

Institution Logos: This is always shown in trailers because it is Showing the companies involved with the film for example Production and Distribution.

Clips: Clips from the movie to show what the movie will be like and what it will consist of so it will make you want to watch, mostly showing the best parts of the movies.

Title Slates: Telling you parts of the plots to engage you more with the movie which creates Enigma Codes.

Conventions of film posters

Enigma Codes

Institution Logos

Social Network

Title

Release

Clues to the narrative

Stars/Directors Name

Tag Line

Billing Block

Nightmare on Elm Street Posters.Enigma Codes: The enigma codes on the

poster would be the pictures for example the

metal claws on each poster create mystery

and makes you want to watch to see what it is

by using the claw on each poster of the

franchise also creates a type trade mark for

this movie.

Stars/Director: On the posters it says the

Director ‘Wes Craven’ to show that he is the

creator of these films because the first film was

a successful horror by adding it to the other

posters it creates hype because people will

know his name and by seeing it, it will make

people watch it. The reason why there aren’t

any star names is because he liked to take

actors that aren’t well known and put them in

to his movies so people would see them

differently than would if the actor was well

known.

Watchmen (2009)

Release date: Shows when

the film will be released to

the public

Director: By the poster saying

that the director directed 300 a

very successful film it may get

300’s fans to watch the movie.

Idea of the NarrativeThe film will be based around these superhero's or villains?

The billing block states who is involved with the films for example directors, Writers, Producers

The movies name ‘Watchmen’ which could mean something in relation to ‘Neighbourhood watch’ Which are people that help around town but in the movies case it tells us something about the narrative which could be hero's helping their City/Town.

Poster then Analysis

Nosferatu (1922)

Production Company shows who was involved with the film and gives them recognition

Main ImageIdea of the NarrativeThe film is based around this one vampire

Title and TaglineClues of the narrative: Nosferatu is the name of the film is also tells us part of the narrative which is about a vampire

The writer and creator of the film. Gives the film recognition if the creator has made other successful films because it will be seen by his fan base.

Enigma Codes: creates a mystery by the odd looking man and we want to know who he is and his story.

Posters now analysis

The Conjuring Title: The title is done in a dark and obscure font to make it

go with the concept of the movie.

Release: July 19th is the date of when film can be seen by the

public.

Clues on the Narrative: The noose hanging from the tree and

the house gives the audience an idea of the films plot.

Billing Block: The billing block states who is involved with the

films for example directors, Writers, Producers and some times

the actors.

Tag Line: ‘Based on the true case files of The Warrens’ makes

people interested to see the movie.

Enigma codes: The shadow on the bottom left of the poster

of a girl hanging, you know this is a girl because it looks like a

dress. This is enigma codes because it gets the audience

thinking about it and wondering why it is there.

The genre is communicated as a Horror because it is dark

and very obscure this is shown in the mise en scene of the

poster from the noose and the darkly toned colours used in

the poster.

Where institutions place their

products.

Institutions advertise their products on

billboards. The reason for this is because

they are big and eye catching which will

get most peoples attention when they

walk past it or drive past.

Bus stops are also a common place

for film advertisement because tenths

of thousands of people use public

transport so by putting posters on bus

stops, tube stations and train stations

lots of people will see them meaning

that the film will get more and more

recognition.

By showing posters in towns and cities a vast

number of people see them which will get

films known and also will appeal to audiences

also maybe persuading them to see the film.

Posters also create Enigma Codes (Barthes

theory) so by doing this the audiences will

want to see more of this poster and see the

questions they have in the poster unfold when

they see the movie in the cinema

Scream MagazineMastheadBlood styled font goes with the theme of the magazine which is horror and it will get its target audiences attention.

TagSomething short and catchy to get the target audiences attention.

StraplinesShows what is featured in the magazine so that it may appeal to what the audience wants to see and usually it is the best stories after the splash.

Official

Website

Other FeaturesShows what other things that are in the magazine.

Main ImageRelates the splash which is the main story of the magazine

SplashThe main story of the magazine and it is what most of the magazine will be based around.

Barcode

Date and Time

The masthead goes well with the theme of

the magazine which is good because it will

meet the target market. This is because the

font is in a horror style and it’s a red which

indicates blood, danger and death which is

what horror is mainly based around.

The main strapline ‘Drag Me to Hell’ is a film

that has been released and it has been styled

in with Flames can connote hell which goes

well with the title of the film and also the

theme of the horror magazine. The picture

can been done from the movie and it shows

the Antagonist of the movie it goes well

because the picture is terrifying which will

really capture the attention of the magazines

target audience. The puff ‘Beware Her Curse’

is really dark and obscure the way it is in

blood links to the theme by adding more

horror and also it adds gore the page which is

also another aspect of which makes up the

horror movie Genre.

Fangoria Magazine

Key Elements of the Horror Genre

IconographyHaunted house

Props such as knife, chainsaw etc.

Blood, dead people

Grave yards

Good against evil

SettingHorror films are normally set in location

or settings where people are most

vulnerable such as dark places or at

night time.

NarrativeA horror genre normally has a

good against evil scenario, where

monster go terrorising a

community or a group of people.

Its when the normal people meet

the supernatural.

CharactersThe killer are can be

supernatural being such as

demons, vampires, ghosts.

monsters or someone with a

mask on. Victims are usually

females or helpless young

adults.

Theme Themes are normally

something to do with

struggle. For example, good

against evil

Audiences for the genre of

Horror Movies

After researching the audience for Horror Movies this is what I have found.

From my research I have discovered that a horror film is mainly targeted at people between the ages of 15-25. Horror films are more mainly targeted at males as they are more likely to be able to interact with the characteristics seen on the screen which engages males more. Females cant interact with what is on screen which would make them react differently to males. But because of this females tend to enjoy horror movies more because the reaction they get and the adrenaline that they get watching them.

A audience is based around on who they can relate to in that movie. For example a film like Friday the 13th would relate to teens or people in their early 20’s because that would be the age of the actors or the character they are portraying in the movie. This is also the same with gender if it was a male who had the main roll males would want to watch the film and if it was a female main roll females would watch it all because they can interact with that person.

Audience Research, My Audience and

How I Will Target Them.Audience will enjoy the horror genre of movies and also they are mainly are targeted at people 15-25 because at this stage of life they seek all thrill and fun they can get and horror movies can provide them with that they seek and it excites the young audience more than a more older and mature one. These films released for public consumption are stereotypically aimed at males becausethey enjoy ‘Gore, Guts and Girls’ and also they are more likely to interact more with the characteristics seen on the screen which may engage them more rather than women who stereotypically like films of the romance or comedy genre but counter-typically the UK Film Councils website have stated that there has been an increase of females that enjoy watching horror movies and an exceeding amount of men who enjoy the genre. Horror films are aimed more at the working class this is due to the level of excitement which is gained from a film with a relatively cheap price. Research shows Higher class wouldn’t really watch films ofthe horror genre but focus more on sub genre or genres such as romance or action which is due to the higher level of satisfaction they seek when watching movies. Group audiences who watch horror movies usually are groups of friends and also couples who are on first dates or have been with each other for a longer amount of time, research shows that married couples are more unlikely to go and watch a horror film.

In Conclusion my audience will be males who seek a cheap thrill but also where I have a strong female lead it will also be aimed at women because the relation of the characters puts the audience in the shoes of the characters gaining a stronger horror effect. Also it will be aimed at people between the ages of 15-25 and who are of the working class.

Using my research I have developed an idea of how I will target my audience. Firstly the cast of my movie will have to range of the ages between 15-25 and I have managed to gather cast who range between the ages of 17-19 which is good because it is around the middle of the target audience. Furthermore there is a strong bond between the group of friends in my film and alsothere is a romantic relationship between 2 people is this group which will further help me to target my audience because young adults usually have strong friendships and also start to form relationships so this should help to pull in my audience in more and also stereotypically in movies the main female protagonist (Final Girl) will have a close friendship with a male . To target males there will be violence and blood and to target females I will have a strong female protagonist who is also the final girl (Clovers Final Girl Theory). To make it appeal to the working class I will not have to do much but make it seem like the characters are from a working class back ground.

Audience ResearchFor an extended idea of my audience I have I created a survey on and

then I got people in my school and sixth form to go and compete a short survey. I asked

different ages and genders to participate (13 Boys and 12 Girls).

How Old Are you?

18 and Over 16 to 18 (Sixth Form) 14 to 16 12 to 14

How Often Do You Watch Films?

Never 1X a Month 2X a Month

3X a Month 4X a Month 5X or More